1.

topic
develop my own clothing brand
2. submission page
3. content
4. acknowledgement
Working on this project on develop my own clothing
brand was a source of immense knowledge to me. I would like
to express my sincere gratitude to our course teacher "Ashraful
Islam Titu" for his guidance and support throughout the course
of this project work.
Then I would like to thank my parents and friends who
have helped me with their valuable suggestions in various
phases of completion of the project work.
Last but not the least without help of Almighty Allah I
couldn't do this project perfectly.

5. executive summary
Min Minsha started it's journey 21 December, 2019. From the
beginning we tried to draw attention from our customers with
the help of our product collections. Min Minsha has a beautiful
brand image and we tried to focus on our presentation in
online market. Because nowadays people are depended more
on the online shopping.
In future we need more employees for our company. This is
also our plan to make opportunities for unemployed peoples.
Min Minsha's products are so reasonable for our customers
and we provide our customers customized dresses so that they
can style them with their own choices also. Because Min
Minsha thinks that every person has their own story and own
style.
 6. introduction
Hello, Welcome to Min Minsha.
So glad you're here.

Your number one source for all things. We're dedicated to

giving you the very best Of products with a focus on,
1. Dependability.
2. Customer Service and
3. Uniqueness.

Min Minsha started its journey with an online platform in

December 21, 2019 by Aysha.

7. objectives
 Establish a unique clothing retail business in the city of Hartford,
Connecticut
 Create jobs
 Provide quality clothing and customer service at a reasonable price
 Achieve the largest market share in the city for urban wear
 Be an active and vocal member of the community, and to provide
continual reinvestment through participation in community activities
and financial contributions
 Achieve a profit within the first year
 Continually and consistantly increase total number of customers per
year
 Increase average length of customer relationships and decrease
customer turnover

8. company name
Min Minsha
 "Min Min" is actually a Korean television series
character's name (nick name).
Aysha, founder of the brand loved the series (Strong woman do
bong soon) and fell in love with the cute little name Min Min
and that was the time she was thinking about creating a
clothing brand of her own.

So, Aysha chose the brand name by combining 'Min Min'

with the last three letters of her own name 'sha'.

Min Min Aysha

9. company ownership
Min Minsha is not a partnership company so Aysha, the
sole proprietor claims all the profit and loss all by herself. She
alone take all the risk and handle the capital of the company.
In future, she wants to include shareholders by 10-15% of
the company share. In case if any of her family member shows
interest to invest she will make them 30% owner of the
company.

10. MinMinsha's vision

 Our vision is to create a popular brand which will be
reasonable for all the people around the world and make
opportunities for unemployed people
 To be the leading institution in fashion, textiles and
design education, research and partnership.

11. my mission
  To nurture graduates to be creative, critical, innovative and ethical leaders. 
 To advance knowledge and pushing the boundaries in fashion, textiles and
design. 
 To support and collaborate with fashion, textiles and design industry to achieve
a sustainable progress. 
 To apply professional knowledge for the betterment of mankind.

12. my prime goal

 Building Brand Awareness. ...
 Increasing Social Following and Engagement. ...
 Engaging & Educating Existing and Potential Customers. ...
 Showcasing a Range of Products. ...
 Collaborating with Bloggers

13. my moto/slogan
-A style for every story-
14. brand registration process for local market
Step 1: Obtaining Director Identification Number (DIN) & Digital Signature

 Obtaining Director Identification Number (DIN) for the proposed Directors in the Company
 Obtaining Digital Signature for one of the Directors of Company.
 After this, application for the name of Private Limited Company must be applied.

Step 2: Applying for the name

The promoters should propose one or more suitable name for the name of company as it offers the
flexibility and choice to Registrar to select the name in case some names are identical or similar to
registered business entities or trademark

 The name should not be similar or identical to any registered company or trademark.
 The name should not be one prohibited under the ‘Emblems and names Act, 1950’.
 The name of the company must have suffix “Private Limited Company “.

After submission of name, the registrar will review and approve one of the names. It usually takes 3
to 5 working days to approve the name for the company and registration procedure.

Step 3: Filing for Incorporation of Private Limited Company

After the name approval, promoters should submit the application, prescribed fees and below said
following documents to the registrar:

 Articles of Association;
 Memorandum of Association;
 Declaration from Directors;
 Affidavits of the Directors.

Besides the aforementioned documents, the company must provide relevant information regarding
of its registered office within 15 days of registration or during filing of incorporation documents.

Step 4: Subscribing to the Private Limited Company

Each subscriber should sign the memorandum in presence of at least one witness and must clearly
state the following:

 Address
 Personal Description
 Occupation
 No of shares subscribed
 Nature of shares etc.
 Likewise both (Article and Memorandum of association) must be duly signed and stamped.

Step 5: Certificate of Incorporation

After filing the above-mentioned documents and payment of necessary fees, the certificate of
Company incorporation would be issued by the Registrar of Companies. Upon Incorporation, the
company becomes a legal person separate from its members.

15. company flowchart

 16. brand name- product name
 Kurti
  Salwar Kameez
 Sharee
 Single Orna
 Hand painted Customized dress
 Handstiched Dress
 Stitched/Unstitched dress
 Party wear
 Bridal Dress
 Jewelry
 Handcraft
 Punjabi
 T-shirt
 Baby Dress

17. business rollout plan for local market

Phase 1 - Strategic Positioning, Brand and Web Presence

1. Strategic positioning
The first step in a successful brand/product launch program is
a strategic positioning exercise, including the early adopter
target market simulation. Correct positioning is as critical as
aiming your guns in the right direction at the start of an
assault.
2. Brand development
In this world of intangibles and endless competition, branding
is everything. Your name, logo and URL need to stand out from
the crowd and really ‘mean something’.
3. Web Presence
In the age of social media and digital marketing your web
presence is both more important and more complicated than
ever. It no longer requires just a functional site, you need a
sophisticated website that performs multiple roles.

Phase 2 - Blogging, PR, Video and SEO

4. Blog Strategy
No business can get by without a successful blog. From 2009 to
2012, the percentage of respondents with a company blog
grew from 48% to 62% – don’t be left behind. It’s the core of a
modern, ‘social’ marketing and communications strategy.

5. Digital PR and partnering

To support and drive the company’s web presence and social
media marketing activities a digital PR and partnering program
needs to be kicked off, not just to drive communications, traffic,
networking and partnering but also to monitor conversations,
word of mouth (WOM) and online reputation.
6. Viral videos and guerrilla marketing
Viral video and guerrilla marketing programs (both for B2B
and B2C environments) done in the right way can help amplify
and spike awareness and WOM.

18. swot analysis

Strengths

 Loyal customers
 Hardworking employees
 Unique brand
 Original products
  Low prices

Weaknesses

 Low profits
 Ineffective systems
 High turnover rates
 Costly processes
 Lack of ingenuity

Opportunities

 Lack of competition
 Demand for your offerings
 Market growth
 Online presence or coverage
 Sales tax holiday

Threats

 Drought that destroys your crops

 New competitor with lower prices
 Market decline
 High unemployment rates
 Negative press

19. business strategies

 Cross-sell more products

  Most innovative product or service
 Grow sales from new products
 Improve customer service
 Cornering a young market
 Product differentiation
 Pricing strategies
 Technological advantage
 Improve customer retention
 Sustainability

1. Cross-sell more products

Some organizations focus on selling more products to the same customer. This strategy
works well for office supply companies and banks, as well as online retailers. By
increasing the amount of product sold per customer, you can increase the average cart
size. Even a small increase in cart size can have a significant impact on profitability,
without having to spend money to acquire more new customers.

2. Most innovative product or service

Many companies, particularly in the technology or automotive space, are distinguishing
themselves by creating the most cutting-edge products. In order to use this as your
business strategy, you will need to define what "innovative" will mean for your
organization or how you're innovative.

3. Grow sales from new products

Some companies like to invest in research and development in order to constantly
innovate, even with your most successful products.

4. Improve customer service

This can be a good business strategy if your business has had a problem delivering
quality customer service. Some companies have even built a strong reputation for
having exceptional customer service. Usually, companies have a problem in one specific
area, so a business strategy that's focused on improving customer service will usually
focus its objectives on something like online support or a more effective call center.

5. Cornering a young market

Some large companies are buying out or merging competitors to corner a young
market. This is a common strategy used by Fortune 500 companies to gain an
advantage in a new or rapidly growing market. Acquiring a new company allows a
larger company to compete in a market where it didn't previously have a strong
presence while retaining the users of the product or service.

6. Product differentiation
This is a common business strategy, especially for business-to-consumer (B2C)
businesses. They can differentiate their products by highlighting the fact that they have
superior technology, features, pricing or styling.

7. Pricing strategies
When it comes to pricing, businesses can either keep their prices low to attract more
customers or give their products aspirational value by pricing them beyond what most
ordinary customers could afford. If companies plan to keep their prices low, they will
need to sell a much higher volume of products, as the profit margins are usually very
low. For companies who choose to price their products beyond the reach of ordinary
customers, they are able to maintain the exclusivity of their product while retaining a
large profit margin per product.

8. Technological advantage
Obtaining a technological advantage, you can often achieve better sales, improved
productivity or even market domination. This can mean investing in research and
development, acquiring a smaller company to gain access to their technology or even
acquiring employees with unique skills that will give the company a technological
advantage.

9. Improve customer retention

It's generally far easier to retain a customer than spend money to attract a new one,
which is why this is a great strategy if you see opportunities for improvement in
customer retention. This strategy requires you to identify key tactics and projects to
retain your customers.

10. Sustainability
You could launch an entire business strategy aimed at increasing the sustainability of
your business. For example, the objective could be to reduce energy costs or decrease
the company's footprint by implementing a recycling program.

20. marketing strategies

1. Partner with allies.
2. Embrace user generated content.
3. Collaborate with influencers.
 4. Help customers solve a problem.
5. Let customers interact.
6. Experiment with new channels and platforms.
7. Have some fun.
8. Get employees involved.
9. Be a little weird.
10. Don't forget about existing customers.
11. Use big data to target customers.
12. Tap into nostalgia.
13. Tell a cross-media story.
21. selecting an ecommerce platform
1. Shopify

Shopify is one of the biggest and most popular ecommerce platforms amongst
businesses of all sizes. It is one of the best ecommerce website builders for
small businesses.

2. BigCommerce

Another great ecommerce platform is BigCommerce. This platform is great for

small and large businesses to create ecommerce websites.

BigCommerce offers an extensive set of ecommerce tools to help you build

your website. You also have the opportunity to integrate social media into
your site and sell your products through those channels.

3. Selz

Selz is considered one of the cheapest ecommerce platforms that is still

effective for driving valuable results. This website builder offers standard and
pro plans. As a small business, the standard plan will offer you everything you
need.

4. Wix Ecommerce

If you have a small product selection, Wix Ecommerce is a great option for

you. This platform enables small businesses with less than 50 unique products
create beautifully designed websites. It’s simple and easy to create an effective
website.
5. Squarespace

Squarespace is an awesome option for small businesses that are looking for a
sophisticated yet simple website builder. This website builder offers many
store themes that businesses can use to build their website.

6. WooCommerce

If you have a blog for your business, you may use WordPress to host your
blog. WordPress can also double-up as an ecommerce website for your small
business. With the plugin WooCommerce, you make it easy to create a website
that is functional for an ecommerce business.

22. create a long term value planning for customer

satisfaction

1. Develop Customer Service Communities

2. Treat Customers Like You Would Want to Be Treated

3. Provide Multichannel Support

4. Make Employee Satisfaction a Priority

5. Encourage Agents to Take Ownership of Problems

6. Turn Customer Survey Data into Action

7. Figure Out What the Customer Really Wants

8. Focus on Company Culture

9. Stay Current on Customer Reviews
10. Offer Proactive Customer Service

11. Personalize

12. Slash Wait Times

13. Put a Social Media Plan in Place

14. Rethink the Approach to Doing Business & Building

Relationships

15. Demonstrate Product Knowledge

23. window display

24. recommendation
25. conclusion
It was a wonderful and learning experience for me while
working on this project. I'm thankful to our course teacher who
gave us this project and motivated us for the better result of it.
So many things I have learned throughout this project. And I
have enjoyed it very much.