LOURDES SCHOOL OF MANDALUYONG

High School Department

Senior High School
Mandaluyong City

Business Plan

In Partial Fulfillment of the Requirements in

Entrepreneurship for the ABM Strand
Second Semester, 2023 – 2024

Submitted by:

John Isaac R. Bobis

Maverick J. Britanico
Ariel James Lenard S. Cayanan
Jose Dexter L. Duenas
Jenzell Gabriel B. Libunao
Earl Clarence Y. Reyes

Grade & Section:

12 – St. Bernard of Corleone

Submitted to:
Mr. John Michael B. Alejandro, LPT
Subject Teacher

Date Submitted:
March XX, 2024
Table of Contents

PART I: PROJECT SUMMARY

A. The Enterprise

Business Logo: Cappers Co.

Cappers Co. reflects the expertise of the owners, the cappers, in producing caps.
The owners wanted to formulate a name that was both simple and impactful. Moreover,
the name is easy to remember and would certainly resonate in the minds of the public.
We, the cappers, are the best when it comes to caps and this is precisely what we ought
to ingrain in our customers. This aids the company in establishing a presence in the
market while evoking the loyalty of our customers. On the whole, the name of the
business is simple yet impactful and easy to remember.

Tagline:
“You’re your own” is the tagline of the business for Cappers Co. promotes
respect and appreciation for our individual differences. We believe that you need not to
be anyone but yourself. Through our meaningful caps, everyone is able to be
themselves and communicate it to others without intervention.

Interpretation of the Logo:

The logo for Cappers Co. consists of the company name in bold, large lettering.
This is to give emphasis to the name of the company which is essential in establishing
the brand in a highly saturated market. The main central graphic is the image of a
baseball cap mirrored. This symbolizes equality and symmetry, facets that are highly
regarded by the business. The bottom of the logo contains the date of establishment of
the company. Moreover, text is aligned in a striking way which wraps around the center
graphic; this feature of the logo conveys how we protect and value our customers and
their satisfaction. Overall, the design was made with a modern and stylistic vision in
mind to capture the attention of possible customers while adhering to the mission, vision,
and core values of the business.
Location:
Cappers Co. will primarily utilize the digital landscape in marketing the caps and
operating the business. In today’s modern world, the need for a physical store constantly
deteriorates as advancements in technology flourish (Dwivedi et al., 2021). In the case
of Cappers Co., utilizing social media sites such as Twitter, Instagram, and Facebook
Marketplace provides the business access to a wide audience base for promoting our
items and content. Our strategy is to diversify our content through the use of various
online platforms to increase exposure and interaction with prospective viewers.
Moreover, considering the target audience of the business which range from 18-30 years
old, digital marketing would be highly effective as the majority of this age group are well
versed in the use of gadgets and are relatively active in their social media accounts. In
fact, according to a survey by Pew Research Center (2021) of U.S. adults, more than
half of adults ranging from 17-29 use social media platforms such as Instagram,
Facebook, Youtube, TikTok, and the like. And considering that the Philippines ranked
second on the list of countries whose citizens spend the most time on the internet and
social media, it would not be unlikely to conclude similar or even greater results in the
country (Baclig, 2022). For this reason, the business is confident enough that it can
operate well and be profitable in the digital landscape. Although it is worth noting that
Cappers Co. is not closing its doors from the possibility of opening a physical store in the
future.

Description of the Project (Background and Literature Review):

Cappers Co. is a joint-venture business that offers fashionable caps that
enhance the looks of those who wear them. According to Laroche (2023), caps are not
just a way to keep your head warm or shield your eyes from the sun, but as a way to
enhance a person’s personality, mood, and their confidence. With the unique feature of
“wearable statements'” included in these caps, it allows wearers to express their freedom
and identity with just a single glance.

Cappers Co. predominantly sells trucker-style caps, which is a classic and

timeless accessory that emerged in the 1970s (James, 2024). Mordor Intelligence (2019)
stated that headwear, such as caps and beanies, is perceived as a fashion accessory
and a style statement for most people. In an era where fashion trends emerge higher
than ever, caps remain a reliable staple in any wearer’s wardrobe.
 Cappers Co. has a mission of inspiring confidence and individuality through
innovative, high-quality caps crafted with passion and creativity. To achieve such a goal,
the business aims to do the following:

1) To create meaningful designs that is of high quality and standard

2) To deliver what the consumer wants - aesthetic caps, freedom, and acceptance
3) To fill the missing aspect that our competitors lack - social impact

The business consists of seven (7) key members, with each person being the
head of their respective departments (see the organizational chart below). Cappers Co.
will utilize eCommerce methods to deliver their products through varying online
applications, such as Facebook, Instagram, Gmail, etc. Cappers Co. will commence
operations in February 2024.

Organizational Chart:

Mission, Vision, Core Values:

Our mission is “Inspiring confidence and individuality through innovative, high-quality

caps crafted with passion and creativity.”
 Our vision is “To be the leading headwear company in the world with a diversified
product line and a loyal customer base.”

Cappers Co.’s core values are the following:

● Creativity - The business embraces innovation through ensuring that every cap
produced is a unique expression of individuality fashioned creatively.
● Quality - Cappers Co. strives to uphold the highest standard of quality in all
aspects from the products to customer service and everything in between.
● Inclusivity - The business’ caps are designed to create an inclusive space where
everyone is welcome and accepted.
● Transparency - Cappers Co. values transparency in all our practices to build the
trust and loyalty of the public.
● Passion - The owners of the business are driven by a deep passion and love for
what we do.
● Sustainability - As a business in the 21st century, Cappers Co. is committed to
minimizing our environmental footprint and promoting sustainable practices in our
operations and various processes.

B. Opportunity Analysis:

Target Market:
Cappers Co. targets individuals who want to make their own statement in the
world of fashion through style. Naturally, people have a desire to be respected and
accepted in society. Through our expressive line of caps, we target those with an open
mind for diversity and inclusivity. This is very much timely considering today’s great
demand for freedom and equality; sprouted by issues such as racism, discrimination,
and oppression. The business will offer its products to customers of any age but will
target those from 18-30 years old for the business believes that this age group consists
of individuals who are concerned of themselves and their surroundings. Around this age,
people are immersed in the realities and issues of the world which stimulates them to be
more proactive. Moving on, our caps fit any gender but are slightly geared towards
males. Customers can avail of the product through online direct ordering and purchase.
The business will offer headwear products, but considers to tie up with other clothing line
 businesses that are already established in the industry and have a similar vision with
Cappers Co.

SWOT Analysis:

Strengths: Opportunities:

● High profit margin ● Emerging fashion trends

● Iconic, captivating, and ● Expanding product line through
meaningful designs offering other clothing products and a
● Low operating costs. Minimal wider range of designs
overhead expenses ● Utilization of social media platforms
● Low production cost. ₱99 per cap and online shopping apps to establish
● Products promote freedom of a presence in the market
expression ● Producing caps for other businesses
● Affordable selling price ₱299 and companies
● The demand for caps especially in ● Using other types of fabric to lower
the Philippines is consistent and production costs and/or improve the
commonly high. quality of the product
● Owners have enough experience
and knowledge on operating
digital platforms

Weaknesses: Threats:

● Limited funding, as the owners are ● Bigger and more established

merely students headwear companies/brands
● Limited interaction between the ● Uncertain cap quality as the production
business and its customers as process is outsourced
operations are based online ● Potentially more affordable products
● Products are not groundbreaking from competitors
and does not entail a high level of
 innovation ● Potentially short life span of the
● No physical store business
● Relatively low relationship with the
suppliers

Unique Selling Proposition (USP):

In today’s day and age, freedom in different aspects has been a pressing
concern. As issues such as racism, discrimination, and oppression plague society, there
is a growing demand for open-mindedness to promote respect among individuals
regardless of age, culture, nationality, and the like. In line with this, Cappers Co.
produces headwear that is not only fashionable, but also aids in fostering freedom in
society. Each headwear is crafted to express the feeling, emotion, and the voice of our
customers. It demands the respect and recognition of the public, for we believe that
“you’re your own”. For this very reason, unlike any other cap company that simply
focuses on aesthetics, we at Cappers Co. combine (1) what we do well - create
meaningful designs, (2) what the consumer wants - aesthetic caps, freedom, and
acceptedness, and (3) what our competitors lack - social impact. This makes our
products highly valuable to the market for it serves a higher purpose.

CHAPTER I: Marketing Plan

A. Product/Service
Cappers Co. offers fashionable caps embedded with wearable statements that promote
positivity in style. These caps are made of polyester material, which is a commonly used
material for caps due to its durability, lightweight, and easy-to-maintain properties.
 Polyester is also known for its ability to draw away moisture, making it an exceptional hat
for engaging in physical activities. Moreover, with this material implemented in trucker
style, Cappers Co.’s caps are fit not just through stylish positivity, but also for all-day
wear without any discomfort or irritation.

Another offering of Cappers Co. is “Cap Printing Services”, which grants customers the
opportunity to design their own customized trucker cap. This service is accomplished
through using a raw design template from the customer, while the printing process is
outsourced via a third party supplier - GP Shirts (currently Cappers Co.’s supplier). This
is mainly targeted to businesses, groups, and organizations who wish to have their own
caps created for their members.

B. Pricing

Product Quantity Price

Cappers Co. Designed 1 ₱300

Cap

2 ₱500

Cappers Co. Printing 6 ₱300/cap

Services

12 ₱250/cap

24 and above ₱200/cap

C. Promotion
Cappers Co. promotes its brand and products through various social media platforms,
particularly Facebook and Instagram. The brand also utilizes targeted online marketing
campaigns, including email marketing with exclusive offers sent to specific identified
 leads. Cappers Co. publishes various types of online marketing materials on social
media such as announcements, showcases, advertisements, and product previews.
These types of content may have different purposes but adhere to a single goal of
bringing the brand of Cappers Co. forward in the cap industry. To heighten the reach of
the brand, advertisements are posted on local Facebook cap groups to find more
interested buyers. Moreover, the marketing efforts of the company are not merely limited
to its online presence as the proponents themselves also use word of mouth marketing
to promote their products. This mostly involves the friends and family who are usually
easier to convince than strangers. As the business grows, it plans to implement sales
promotional activities such as discounts, bundles, and the like to further boost sales.

D. Placement
Cappers Co.’s products are available for purchase on the brand's social media pages
particularly on Facebook and Instagram. Customers simply have to send a message to
order. However, the proponents also advertise the caps for sale at their school Lourdes
School of Mandaluyong. The accepted modes of payment are the following: cash,
GCash, and Bank Transfer.

CHAPTER II: Production and Operational Plan (REYES, BRITANICO, CAYANAN)

A. Location - The business is created online. It makes use of multiple social media
platforms such as Facebook, Instagram and Tiktok. Since these sites have the most
active users browsing online offers and stores being promoted to said platforms
everyday. Through this, it will be efficiently and effectively accessed by the chosen target
market of the business. However, the caps may also be viewed and purchased at
Lourdes School of Mandaluyong, particularly in the room of 12 - St. Bernard.

B. List of Raw Materials -

Raw Materials Pictures

 Cotton Polyester

Plastic

C. Production Process - (Subject to change)

STEP 1: DESIGNING
- The Chief Designing Officer will create various sample designs of the caps
- The designs will be sent in the Group chat of the officers for it to be approved
- All the members will vote on which design they prefer so that it could be made to be
released to the public.

STEP 2: ORDERING
- Send the designs to supplier/s of the caps
- Make a deal and negotiate with the suppliers properly.
 - Purchase the orders and wait for it’s arrival.

STEP 3: MARKET
- Create pubmats of the designs and details to inform the customers on where to
purchase, how to purchase , when they could start purchasing, and who to contact in
purchasing the products.
- Start posting on the social media platforms of the business to make customers aware
and to get more potential customers
- Advertise the caps to family and friends

STEP 4: DELIVERY
- Place the cap/s in an individually separated paper bag.
- Write the name of the customer on the paper bag and add the sticker of the business
- Once the packing is completed, deliver the final product to the customer.

D. Waste Disposal - TBA

CHAPTER III: Financial Plan (LIBUNAO)

A. Sources and uses of capital

The business shall be funded by the proponents themselves. Cappers Co. is composed of 6
members, each expected to contribute to the starting capital of the business. To spearhead
the operations of the business, 12 caps were produced for a cost of ₱1188. This was divided
into 6, indicating that each member contributed ₱200 to help kickstart the business. From
here, the future activities of the business shall be funded by the profit gained from the onset of
selling caps. For now, the business will use its capital for the production of caps, however, as
the business gains traction, it plans to allocate money for marketing as well.

B. Costing and Pricing

Production Cost

Product Quantity Cost

 Cappers Co. 1 ₱99
Designed Cap

Cappers Co. 1 ₱99

Printing Services

Selling Price

Product Quantity Mark-up Rate Mark-up (Per Price

Cap)

Cappers Co. 1 303.03% ₱201 ₱300

Designed Cap

Cappers Co. 2 252.53% ₱302 ₱500

Designed Cap

Cappers Co. 6 303.03% ₱201 ₱300/cap

Printing Services

Cappers Co. 12 252.53% ₱151 ₱250/cap

Printing Services

Cappers Co. 24 and above 202.02% ₱101 ₱200/cap

Printing Services

The main component of the production cost is the price imposed by GP Shirts, the supplier of
Cappers Co. As of writing, the supplier at hand charges ₱99 for each cap produced with a print.
The minimum order quantity is 12 caps, while the delivery fee is shouldered by GP Shirts. With
that said, the markup of the business ranges from ₱101 to ₱201, depending on the
product/service availed; hence, the markup rate is from 202% to 303%. On the whole, the
proponents of Cappers Co. believe that this pricing strategy strikes a good balance between
profit and affordability.

Cap Supplier: GP Shirts

Minimum Order: 12
Cost: ₱99/cap (incl. Shipping and Print)
Selling Price: ₱200-₱300/cap (see table above)

C. Income Statement Projections

 Sales (1st Month)

Design Quantity Total Sales/Revenue

BATCH 1 - LET HIM COOK 5 ₱1250

BATCH 1 - RISE AND SHINE 6 ₱1650

Monthly Projected Sales ₱2900

3 Months Projected Sales ₱8700

Yearly Projected Sales ₱34800

COGS (1st Month)

Design COGS

BATCH 1 - LET HIM COOK ₱495

BATCH 1 - RISE AND SHINE ₱594

Monthly Projected COGS ₱1089

3 Months Projected COGS ₱3267

Yearly Projected COGS ₱13068

Income

Projection Monthly 3 Months Yearly

Gross Profit/Sales ₱2900 ₱8700 ₱34800

COGS ₱1089 ₱3267 ₱13068

Net Income ₱1811 ₱5433 ₱21732

D. Balance Sheet Projections

Financial Performance
INFLOW

Capital 1200

Income 1811

OUTFLOW

COGS 1089

Accumulated Cash in 1 Month ₱1922

Cash in 3 Months ₱5766

Balance Sheet

Assets

Cash 2112

Inventory 99

TOTAL ASSETS ₱2211

Liabilities -

TOTAL LIABILITIES -

Owner’s Equity 1200

TOTAL EQUITY ₱1200

Cash Flow Projection

Sources of Cash 1st Month (Actual) 2nd Month 3rd Month

Libunao 200 - -

Reyes 200 - -
 Bobis 200 - -

Britanico 200 - -

Cayanan 200 - -

Duenas 200 - -

Revenue/Sales 2900 2900 2900

Total Cash 4100 2900 2900

Uses of Cash:

COGS ₱1089 ₱1089 ₱1089

Total Uses of Cash: ₱1089 ₱1089 ₱1089

Excess Cash ₱1823 ₱1823 ₱1823

Appendices
a. Promotional Materials (Samples)
b. Resumé of Proponents
 Maverick Janzen Britanico
[email protected]

Education

Lourdes School of Mandaluyong (2022- 2024)

Completed Senior High School (ABM Strand)

The Thomas Aquinas Institute of Learning (2017 - 2022)

Junior High School

Technical Skills

● Adobe Creative Cloud ● GIMP

● Microsoft Office Suite ● Procreate

● Adobe Photoshop ● Clipstudio Paint Ex

Experience
Isidorian Wizards
Member 2024

Karaage Kid
Chief Operating Officer 2023-2024
Interests
Technical: Adobe Creative Cloud, GIMP, Canva
Language: English, Filipino
Interests: Existentialism, Music
 EARL CLARENCE Y. REYES

[email protected] 0917-529-6788

Education
_________________________________________________________________
Lourdes School of Mandaluyong (2011-2024)

Attended Preparatory School to Senior High School (ABM strand)

Technical Skills
__________________________________________________________________

● Software Proficiency ● Business

● Critical Analysis ● Adaptability

● Data Analysis ● Problem Solving

Honors and Awards

__________________________________________________________________

Academic Excellence Award with Honors (2021-2024)

Organizations and Affiliations

__________________________________________________________________

LSM Basketball Varsity (2015-2024)

E-sports Club President - 2022