OTT (Over the Top)

End to End Solution

IPTV and VOD

Proposed by: Greatway Technology Co., Ltd.

Date: July 2013
 IPTV and VOD System

Index
1 General.............................................................................................................................................. 4

2 Components ...................................................................................................................................... 5

2.1 IP Gateway ................................................................................................................................. 6

2.2 Media Coding Server (MCS)....................................................................................................... 6

2.3 Operating Information Server (OIS) ............................................................................................ 6

2.4 Content Distributing Server (CDS).............................................................................................. 6

2.5 Resource Management Server (RMS) ......................................................................................... 6

2.6 Electronic Program Guide Server (EPGS) ................................................................................... 7

2.7 Terminal ..................................................................................................................................... 7

3 Services and Applications .................................................................................................................. 8

3.1 Live TV Program........................................................................................................................ 8

3.2 Time shifting & Playback............................................................................................................ 8

3.3 VOD........................................................................................................................................... 9

3.4 Push VOD .................................................................................................................................. 9

3.5 Radio .......................................................................................................................................... 9

3.6 Advertisement............................................................................................................................. 9

3.7 Others....................................................................................................................................... 10

4 System Management........................................................................................................................ 10

4.1 Administrator............................................................................................................................ 11

4.2 Subscriber................................................................................................................................. 11

4.3 Server ....................................................................................................................................... 11

4.4 Terminal ................................................................................................................................... 11

4.5 Media Resource ........................................................................................................................ 11

4.6 Billing ...................................................................................................................................... 11

4.7 EPG.......................................................................................................................................... 12

4.8 Monitor & Statistics.................................................................................................................. 12

4.9 Others....................................................................................................................................... 12

5 Terminals ........................................................................................................................................ 13

5.1 Greatway STB .......................................................................................................................... 13

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 2

 IPTV and VOD System

5.2 Others....................................................................................................................................... 13

6 IPTV and VOD System BOM.......................................................................................................... 14

6.1 System Headend Hardware ....................................................................................................... 14

6.2 Storage ..................................................................................................................................... 15

6.3 Security .................................................................................................................................... 16

Abbreviations ..................................................................................................................................... 17

H.264 SD/HD IPTV Set-Top- Box ..................................................................................................... 18

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 3

 IPTV and VOD System

1 General
MOP 2.0 (Media Operating Platform 2.0) is an end to end solution, designed and
developed by Greatway Technology for OTT services. It enable network TV provider, web
video provider, telecom operator, cable TV operator to extend their services to deliver live
IPTV, VOD, information, game and many other value added services via internet cost
effectively. The platform has following characteristics:
l Internet based, support local, regional and global deployment;
l P2SP & HLS based, reducing operation cost, enhancing user’s experiences;
l Support multi video format;
l Support DRM, protecting contents effectively;
l Scalable system, up to millions level subscription;
l Support multi terminal, including STB, PC, smart TV, PAD, mobile, etc.;
l Support regional content storage and distribution;
l Complete fault tolerant system.

Figure 1 Diagram of MOP 2.0

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 4

 IPTV and VOD System

2 Components
MOP 2.0 headend system including IP Gateway, Media Coding Server (MCS), Content
Distributing Server (CDS), Operating Information Server (OIS), Resources Management
Server(RMS), Electronic Program Guide Server (EPGS), etc. Each device can be deployed
centrally or regionally. The system can be expanded seamlessly, either at central level or
regional level to ensure system and operation expanding cost/effectively on internet.
Contents can be from various sources, including DVB/S/T/C, video camera, video server,
media storage system, etc. IP Gateway transform contents from such sources into standard TS
streams, the streams further encoded into stream format for distributing via internet, and
injected into CDS, and then guided by DB, OIS, EPGS and distributed to regional server or end
user’s device. The system is managed and administrated by operator via RMS, including
control and operation of head end devices, regional devices, content resources and user’s end
devices, as shown in following figure.

Figure 2 Network Structure of MOP 2.0

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 5

 IPTV and VOD System

2.1 IP Gateway
IP Gateway transforms broadcasting streams into IP streams and then put into MCS.
ü Each IP Gateway can support up to 6 streams;
ü Support DVB-C/S/T/S2/T2 input;

2.2 Media Coding Server (MCS)

MCS is also named as video encoder.
ü Each MCS can support up to 4-16 streams, depends on bit rate and video quality;
ü Support input from SDI, ASI, AV, LAN etc. ;
ü Support multi format, including MPEG2/MPEG4/H.264/WMV, etc.;
ü Support vary byte rate and ABR technology, support output of UDP/HTTP/HLS;
ü State of art technology ensure display quality at low bit rate;

2.3 Operating Information Server (OIS)

Many functions are integrated into OIS, such as user authentication, billing information,
device information, channel and movie information, distribution strategy, Load Balance, etc.
OIS grasps almost all of MOP information and provides these services. Base on this design,
many specialized servers are reduced. The system is quicker and cost is lower.
ü By cluster deployment, support up to millions of subscribers;
ü Backup each other without redundancy, ensure safe operation of the system;
ü HTTPS enhances system security;
ü Simple architecture, easy deployment and upgrade, seamless expansion;

2.4 Content Distributing Server (CDS)

CDS acts as both CDN node and video server. It distributes media content to whole MOP
head end storages under the order of OIS, and provides media streaming services under
terminals’ request.
ü Live TV steaming, Time-shift streaming, Playback streaming, VOD streaming, etc.
ü Support P2SP and HLS protocols, reduce load of server, improve user’s experiences;
ü With DRM for securing contents, also can support third party’s DRM;
ü Support weekly contend recording and play back, support up to 60 minutes time shift;
ü Support on line stream soliciting and off line content soliciting;
ü Optimized IO, improved storage space efficiency and IO throughput capability.

2.5 Resource Management Server (RMS)

Though RMS, the administrator manages all resources of MOP, including servers,
terminals, EPG, storages, subscribers, channels, movies, radios, record files, etc.
ü Internet based, remote Web browser operation, easy to install and operate;
ü Direct connection with OIS, quick response and high performance;
ü Online system operation monitoring, remote diagnostic;
ü Functional and specialized data and information statistic reporting, sound for data and

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 6

 IPTV and VOD System

information analyzing;
ü Built in network management, point to point control on terminal.

2.6 Electronic Program Guide Server (EPGS)

EPGS provide web user interfaces for subscriber to enjoy the abundant entertainment and
information services. Subscriber can select service via EPG-Web page, which are easy to
redevelop and upgrade;

ü Provide channel list, history program(defaulted as one week);

ü Provide VOD program;
ü Support EPG advertisement injection;
ü Specialized EPG for various terminal, including STB, Pad, smart TV, etc.;
ü Hot data buffering, enhanced capability of concurrent request;
ü Open for secondary design and re-development, easy to upgrade.

2.7 Terminal
ü Support STB, PC, PAD, smart Phone, smart TV;
ü Support devices with OS of iOS, Android, Windows, Linux;
ü Support play back of LD, SD and HD;
ü Support 2D and 3D games;
ü Support IR remote control, smart remote control, keyboard, mouse, sensor etc.
ü Support multi screen interacting, Airplay and DLNA.

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 7

 IPTV and VOD System

3 Services and Applications

3.1 Live TV Program

Live TV program can be from DVB C/S/T, or other sources. Original streams are
encoded by IP gateways and encoders, injected into MOP system, and delivered to terminals
via internet by P2SP or HLS protocols.
ü Using P2PS protocol to save 50-90% bandwidth needed from head end to Internet;
ü Using HLS protocol to support ABR, dynamic adjust bit rate to ensure smooth play;
ü Time delay limited within 3 minutes;
ü Support multi language audio channel and subtitles;
ü Support multi screen interactive;
ü Support DRM and subscription authorization;
ü H.264-TS recommended.

Figure 3 Diagram of Live TV Program of OTT TV

3.2 Time shifting & Playback

The MOP supports using HDD, RAID, NAS as storage media to record TV program at
central or regional head end. Subscriber can playback recorded contents guided in EPG
interface.

ü Time length of recorded program can be set as needed (one week recommended);
ü Work with EPG, subscriber can playback missed program conveniently ;
ü Support play list batch processing;
ü Support multi storage media, including HDD, RAID, NAS, etc.;
ü Support PVR function;
ü Support DRM and subscription authorization;
ü Support ABR and dynamic bit rate adjustment.

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 8

 IPTV and VOD System

Figure 4 Diagram of Playback and Time shifting

3.3 VOD
Movies, dramas, record files and other contents can be stored at headend storage (HDD,
RAID, NAS, etc.) and delivered via CDS to subscriber on request. Subscriber can select
interested movie by category, and/or list instantly (for lower definition), or can store the content
on local storage media (USB memory, USB HD, etc.) for enjoying downloaded high definition
contents.

ü List by category, region, time, staring, etc.;

ü Flexible billing strategy, pay per view, pay per package, or by daily, weekly, monthly,
annually charge, etc.;
ü Support PVR function;
ü Support DRM and subscription authorization;
ü Support ABR and dynamic bit rate adjustment;
ü Support multi language and subtitle;
ü Support multi screen interaction, Airplay and DLNA;

3.4 Push VOD

Administrator select some contents and put them to terminal storage (USB flash, USB HDD,
etc.) through RMS. Subscriber can get much better experience than VOD.

ü Push content between specified time range;

ü Flexible pushing strategy based on P2SP, low cast of bandwidth;
ü Adaptive pushing bit rate at back, does not affect current play ;

3.5 Radio
ü Very small bandwidth needed;
ü Support mono and stereo；
ü Customizable screen background;
ü Support advertisement injection.

3.6 Advertisement
EPG advertisement can be displayed on TV screen during subscriber viewing EPG, in

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 9

 IPTV and VOD System

dedicated area without interrupting or sheltering normal information displaying, advertisement

can be displayed:

ü During STB booting up;

ü Overlaying on volume indicator bar when subscriber adjust audio volume;
ü During live TV channel changing;
ü In blank area of EPG;
ü Instant text notification.

3.7 Others
ü Digital photo album
ü Weather forecast
ü Travel information
ü E-Business

4 System Management
Operator can manage headend system and its operation on RMS via interactive interface.

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 10

 IPTV and VOD System

4.1 Administrator
Administrator can be authorized with various levels for accessing MOP system, such as
general operational; technical and maintenance, media announcement and management,
subscription management, etc.

4.2 Subscriber
ü Subscriber account open, close, and management;
ü Support multi devices under one account;
ü Support up to millions subscription, seamless expansion;
ü Support online or offline notification.

4.3 Server
ü Add/Remove/Enable/Disable OIS,CDS,EPGS;
ü Load Balance;

4.4 Terminal
ü Batch registration, reduce work load and fault;
ü Remote automatic STB software/firmware/application upgrade (for STB);
ü Support STB upgrade by point, group, area.

4.5 Media Resource

ü Live TV channel/stream generation, edition;
ü VOD media upload, storage, categorization, distribution.
ü DRM for media encryption;
ü Push media from server to terminal;
ü Subscribers initiatively download media from server.

4.6 Billing
ü Customizable billing strategy;
ü Support pay per view, by package, daily, weekly, monthly, annually subscription;
ü Support billing discounting and preferential;
ü Support subscription information recording and analyzing.

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 11

 IPTV and VOD System

4.7 EPG
ü EPG generation, edition, synchronization;
ü Multi style EPG for various terminal;
ü Channel list;
ü History program;
ü VOD list;
ü EPG advertisement;

4.8 Monitor & Statistics

ü Online monitoring of equipment, servers, living stream, terminals.
ü P2P efficiency statistics by channel or terminal;
ü Server or terminal flow statistics;
ü Subscriber action statistics.
ü Log exportation and inquiry;

4.9 Others
ü Media group;
ü Bandwidth testing;
ü Database backup;

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 12

 IPTV and VOD System

5 Terminals

5.1 Greatway STB

Greatway S-Box family is a series of IPTV, OTT TV STBs, ranging from low cost entrance
level SD STB to high end level STB with features of SD/HD, PVR, DVB-IP hybrid, which
works perfectly with Greatway MOP, enable OTT TV operator deliver the services to
subscribers easily, quickly and cost effectively. The state of art design and innovative
technology adopted, stable and durable operational performance ensure quality of services and
guarantee use’s experiences. With Android OS, and features of Wi-Fi, DLAN, Airplay, S-Box
can fully interact with other devices such as mobile, Pad, PC, etc.

5.2 Others
APP and APK are available for subscriber enjoying OTT TV services on iPhone/iPad and
Android phone/pad. Subscriber can use such device to control Greatway STB.

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 13

 IPTV and VOD System

6 IPTV and VOD System BOM

6.1 System Headend Hardware

Disaster Server
Item Performance Recommending
Recovery Configuration
CPU: 4 core 3GHz
100K Main and HD: 500GB
OIS Dell R710
Subscribers Standby RAM: 8GB
NET: 1000M
CPU: 4 core 3GHz
Mutual HD: 500GB IBM X3100M4
CDS 2000Mbps
Standby RAM: 8GB Xeon
NET: 1000M x 4
CPU: 4 Core
3GHz
20K Mutual IBM X3100M4
EPGS HD: 500GB
Subscribers Standby Xeon
RAM: 8GB
NET: 1000M
CPU: 2 core 2GHz
8000pcs per Asynchronous HD: 500GB
DB Dell R410
second replication RAM: 4GB
NET: 1000M
CPU: 2 core 2GHz
Asynchronous HD: 500GB
RMS Dell R210
replication RAM: 2GB
NET: 100M
CPU: 4 core 3GHz
HD: 200GB
MCS 4-16 channels Dell R410
RAM: 2GB
NET: 1000M
H3C S5500 EI
SWITCH 1000M
(28P-52P)
Suppose 100K subscribers in the system, 30% on-line rate , 40 channels live TV, contents
data rate 500Kpcs~4Mbps (average data rate 1Mpbs), the system hardware should be:
1) OIS: 2pcs, one main and one standby
2) CDS: 100000*0.3*1M/2000M = 15pcs. If there is live TV service only, the CDS
number can be 15*(1-0.8) = 3pcs (considering the 80% P2P efficiency).
3) EPGS: 100000/20000 = 5pcs
4) DB: 1pcs
5) RMS: 1pcs (RMS can be stand-by with DB each other)

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 14

 IPTV and VOD System

6) MCS: 40/4=10pcs
If the subscribers are located in a big area belonging to different ISP, the servers should be
distributed in the Central area and Edge area.

6.2 Storage
ü Broadcast Recording: the storage capacity is 7*24*3600/8*40 = 3024000MB = 3TB
based on 40ch live SD TV at 1Mbps data rate each channel for 7 days. If the
broadcast needs ABR, each channel should have 3 kinds of data rates (high, middle
and low), the storage capacity is 9TB.
ü VOD Storage: Based on online 15000 hours contents and 1Mbps data rate, the storage
capacity is 15000*3600/8 = 6750000MB = 7TB. If VOD needs ABR, the content
should have 3 kinds of data rates (high, middle and low), the storage capacity is 21TB.
ü Other storage: System software and database etc. need 10GB.
In summary, the storage space can be 10TB to 30TB or 100TB if there are more SD or HD
contents. Due to the limited IO capacity of the server Hard Disc, we recommend the

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 15

 IPTV and VOD System

following storage solutions:

Storage Extra Storage Network
Features
Solution Technology Subscribers
Low cost, easy installation
Local Hard No Standard Hard Disc IO Less than 50K
Discs along No Disaster Recovery
with the Current Hard Disc Resource
With NAS
server Better IO Capacity 50K~100K
Software
Disaster Recovery Capability
Better IO Capability
No Better Disaster Recovery 50K~100K
RAID5
Bigger Contents Capacity
along with
Better IO Capability
the server With NAS
Better Disaster Recovery 100K
Software
Bigger Contents Capacity
Stronger IO Capability
Edge Hard Disc Stronger Disaster Recovery 100K
Central Hub Good Contents Capacity
with NAS Edge Hard Disc Excellent IO Capability
with NAS Excellent Disaster Recovery 100K or above
Software Excellent Contents Capacity

Recommended NAS Solution: Initstream NAS (http://www.initdream.com)

6.3 Security
ü Signal in HTTPS technology
ü Stream in DRM
ü Real-time user authentication
ü Database Isolation with SOAP interface
ü Administration and user access separated
ü Servers mutual disaster recovery
ü Watching Dog function

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 16

 IPTV and VOD System

Abbreviations

OTT Over The Top

MOP Media Operating Platform

OIS Operating Information Server

CDS Content Distributing Server

RMS Resource Management Server

MCS Media Coding Server

EPG Electronic Program Guide

EPGS EPG Server

P2P Peer To Peer

P2SP Peer To Server and Peer

HLS Http Live Stream

RTMP Real Time Messaging Protocol

ABR Adaptive Bit Rate

ASI Asynchronous Serial Interface

SDI Serial Digital Interface

DRM Digital Rights Management
NAS Network Attached Storage

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 17

 IPTV and VOD System

H.264 SD/HD IPTV Set-Top- Box

The S-Box8800C is an IP-based Set-Top Box supporting H.264 SD/HD decoding. It offers
enhanced capabilities for IPTV services including Multicast, Video-on-Demand and Internet
access.
The S-Box8800C enables Service Providers to deliver interactive multimedia services to
end-users, thereby increasing the value of the operator's network, enabling operators to increase
revenues. It also provides subscriber with more flexible and personalized viewing experience.

Key Features
l Enhanced Video Quality
l Multi Video/Audio Outputs
l Hardware Video Decoding
l Plug & Play, Simple Installation and Setup
l Fully Compatible with Open International Protocol
l Support a range of Middleware and Content Protect Solutions
l Cost Optimized Technology and Design, Low Cost of Ownership

Specifications
Embedded Architecture
Processor: ARM Cortex A9, 1500DMIPs
Flash Memory: 128MB
DDRAM: 256MB
Operation System: Linux

Video
Video Decoding: H.264MP, [email protected] AVS
Video Form: PAL / NTSC
Aspect Ratio: 4:3 and 16:9, auto format detection Out Definition:
480i, 480p, 576i, 576p,720p, 1080i, 1080p
Video Output: HDMI, CVBS,
Encoding: H.264

Audio
Decoding Formats: MPEG (Layer1,2), MP3
Volume Control: 32-level Adjustable, Mute
Output Modes: Mono / Stereo, S/PDIF

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 18

 IPTV and VOD System

Protocols
IP Protocol: IPv4/IPv6
Network Protocol: TCP/IP, HTTP, POP3, DHCP, DNS, FTP, NTP, SSL, PPPoE,
Streaming Protocol:
Multicast IPTV (IGMP)
Video on Demand (RTSP/RSVP control)
HTTP
Adobe RTMP
Transport Protocol: TS over UDP, TS over RTP

Interfaces
Ethernet Interface: 1×10/100M Base-T, RJ45
Video Output: 1xHDMI, 1xRCA,
Audio Output: 2xRCA (L/R) for Stereo, 1x SPDIF
USB2.0 Host ×2
IR Remote Control for TV and Set-top Functions
Plug-top Power Supply (12V Power Adaptor)

OSD
Video/Graphics Plane Multiple Layer
Color: 32-bit ARGB for Video
Alpha Blending: 256 level
OSD Flicker Filter
Picture-in-Graphics
Picture Decoding: JPEG, GIF, PNG

Application Software
Embedded Browser:
HTML5.0, JavaScript 1.5
Webkit
Support Multi Video Servers
Support USB Mouse and Keyboard
Support V4L2 and ALSA Driver
Support Online Software Upgrade

Others
Dimensions: 178×178×33 mm（W×D×H）
Power Supply: External 12 V
Power Consumption: <12 W
Silent Operation: No Forced Air Cooling

Greatway Technology Co., Ltd. Web: www.greatwaytech.com 19