Aquatic Development Group: Company Profile

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AQUATIC DEVELOPMENT GROUP

COMPANY PROFILE

DESIGN/BUILD
PRODUCT INNOVATION

Smart solutions for real success.


As the CEO of ADG, and as an owner of several water parks and ski mountain resorts, I often find
myself in the position of wearing both hats as builder and as owner/developer. This unique
positioning allows me to better appreciate the complexities and issues that our clients face as they
contemplate building a new project.

At ADG we have been planning, designing and building water parks since the 1970’s, pioneering
an industry leading InDepthTM solution to plan, design, equip, and construct an entire project from
concept to completion. We pride ourselves on being innovators and designers. And construction
is part of our DNA. But we’re also a true manufacturer; we buy flat steel, shape, weld, and ship it.
From start to finish, there’s a sense of pride and ownership in all the work we touch.

With design, engineering, manufacturing, and construction all under one roof, our dedication to
quality and performance is unsurpassed, producing industry leading products and projects that
set the standard for performance and durability, designed and built to exceed yours, and your
guest's, expectations.

From concept and design, to engineering and construction, only ADG brings all of these
disciplines together under one roof and backs it up with over half a century of experience to
deliver you a project that is on-time, on-budget, and on-target for your goals.

Ken Ellis
CEO
Aquatic Development Group

Aquatic Development Group


ABOUT ADG
Aquatic Development Group
(ADG) is one of the world’s most
respected water park and recreational
design, construction and
manufacturing firms in the industry.

With products that set the industry


standard and a comprehensive range
of services, we offer our clients a
complete package.

No other company has the ability


to follow a project through, from
concept to completion, like ADG.

Making your vision a reality is what inspires the dedicated We are a fully integrated firm that manufacturers its own
team at ADG, tailoring a plan specifically for your project, equipment and develops its own technologies, taking
property and budget in order to provide the best possible special pride in developing unique solutions when existing
customer experience. products do not meet project needs.

Our products and services have been utilized in over When you work with ADG you have our commitment to
4,000 facilities worldwide spanning six continents, and we product and service excellence. All of our projects are
have designed, engineered and built more than 100 water developed with a thorough understanding of the end-user
parks and resort waterfronts™ around the world. experience and are designed to anticipate and satisfy the
needs of your guests.
OUR EXPERIENCE IS OUR HERITAGE
Founded in the 1950's as a commercial pool contracting NO PROJECT IS TOO BIG OR TOO SMALL
business in Upstate New York, ADG is now a global We understand that every project deserves a custom
corporation that designs, builds and develops attractions approach. From concept development through
for water parks, hotels, resorts, ski mountains, and aquatic engineering and manufacturing our expert staff of
centers around the world. Our clients include properties designers, engineers and project managers ensure
such as Sea World, Disney, Six Flags, Wet n’ Wild, quality, cost and timing compliance - no matter the size or
Dollywood, Marriott, Hyatt and Gaylord, as well as scope of your project.
international consultants, multiple mountain resorts,
Hollywood movie productions, zoos, aquariums, and more.

Aquatic Development Group


INDUSTRY LEADERSHIP
& INNOVATION
ALL ABOUT THE POOL Our experience is our strength. What started in the
Herb Ellis takes a part time summer job in
the commercial pool industry that leads to
1950’s as a commercial pool contracting business
a full-time career. Ellis becomes CEO of
Paddock Pools and grows the company to
known for on-time, on-budget projects has
become the largest commercial pool blossomed into a worldwide corporation that
contractor and equipment
manufacturer in the U.S. develops innovative products and revenue
generating design/build projects for water parks,
resorts, mountains and recreational facilities
worldwide. While ADG’s headquarters are located
in Upstate New York our projects span the globe.
ADG FORMS
1950/60’S
Ellis sees the potential for “recreational
water environments” and forms Aquatic
Development Group to spur the
growth and development of water
parks throughout N. America.

1970’S

LEADING THE WAY


1980’S ADG continues to lead the way
as the #1 builder and designer
of aquatic environments.
During this time, ADG opens
WAVE GENERATION their corporate office and
ADG innovation reinvents wave manufacturing facility in upstate
technology throughout the NY and Herb’s son, Ken Ellis,
industry with their WaveTek® becomes President & CEO.
wave system and is first-to-market
with variable speed and multi-
directional waves, quickly
propelling ADG to become the
world leader in wave generation
technology. 1990’S

FLOWRIDER
Growth and popularity of outdoor water
parks continue, and with it, the

2000’S
introduction of the indoor water park
to the U.S. market. ADG leads the way
designing and constructing over 20 new
indoor water parks across N. America.
During this time ADG also acquires the
license to sell and manufacture the
FlowRider® in N. America.

WATER RIDES &


MOUNTAINSIDES
ADG expands their offerings beyond
water with their new Mountainsides®
product line. Seeing the need for
differentiation in the market, ADG also

2010’S
pioneers new grounds in the
recreational water industry with the
introduction of their new line of
Water Rides®.

Aquatic Development Group


KEY PERSONNEL
CREATING SMART SOLUTIONS FOR REAL SUCCESS
ADG’s leadership team comprises some of the most experienced and innovative experts in the industry. Forming the
cornerstone of what we do and who we are, they have pioneered our InDepth™ philosophy which governs our commitment to
consistently deliver the highest quality products, exemplary service, and expert design and management to our clients.

KEN ELLIS
CEO
Leading ADG for the last two decades, Ken has taken the lead in driving industry standards for
mountain, waterpark and aquatic design solutions. His vision and expertise has contributed to the
success of some of the most highly attended indoor and outdoor attractions in the U.S. Ken has been
integral in bringing to market game-changing advances in wave generation, including the introduction
of the FlowRider® surf simulator, and in servicing the ski mountain industry when ADG became the
sole U.S. manufacturer of mountain coasters and slides.

Ken has sat on the board of the World Waterpark Association and is also a co-owner of Camelback
Mountain Resort in PA, Kartrite Hotel & Indoor Waterpark in NY, and H2OBX Waterpark in NC.

JIM DUNN
President
Jim is an industry-leading designer and builder. His passion for creating innovative products and
design solutions that build business has resulted in ADG’s InDepth™ process. A registered architect
with over 30 years’ experience specializing in aquatics, Jim has received numerous awards including
an Aquatics International’s Dream Designs award, WWA Executive Award, and multiple WWA
Leading Edge and IAAPA Brass Ring awards on his projects.

Jim has been named to Aquatics International’s “Power 25,“ a prestigious roster of industry
influencers working to establish a standard Model Aquatic Health Code (CMAHC).

BRUCE QUAY
COO
For over 30 years, Bruce has been leading and growing businesses in the manufacturing,
distribution, and commercial services sectors, working with such companies as GE and Cookson
Group PLC. As CEO of Cookson Plastic Molding, Bruce transformed the Recreational Products
Division into North America’s premier swimming pool products manufacturer via innovative
customer support programs, new product development and globalization.

Bruce was previously EVP of ADG in the early 2000’s leading the company’s manufacturing
division, helping spur growth within the organization and industry as a whole, including the
introduction of FlowRider® to the North American market.

Aquatic Development Group


INDEPTH™ APPROACH
At ADG we conduct a comprehensive analysis of all project
drivers, including budget and timing parameters, the desired
guest experience, and revenue generation goals to ensure
success. It’s called our InDepth™ process.

This business-centric approach ensures that every step in


your project is carried out in the best interest of your
company’s bottom line, whether you’re in need of a
complete water park design-build or a single product
design.

FOCUSED ON SUCCESS
Our InDepth process serves as the foundation for a true
partnership that enables us to go beyond the edge of the
pool and evaluate every project in the context of your
business as a whole. We weigh design, function and cost
aspects to arrive at the optimal result, not only for the
experience of your guests, but for your bottom line as well.

This business-focused perspective puts ADG at the forefront


of forging new avenues for delivering recreational
attractions and venues that draw more visitors and drive
greater profitability.

EXPERIENCED. SMART. FLEXIBLE.


We take our unique experience and industry knowledge
and apply it with a laser-like focus to arrive at smart
solutions for your business. With our InDepth approach,
vertical integration and in-house manufacturing
resources, we can complete projects in a time frame that
no other company in the industry can match. And our
customized project approach allows you to work with ADG
based on your specific needs and resources.

No other company in the industry offers greater flexibility


with project planning and follow-through, from concept to
completion, than ADG.

Aquatic Development Group


PROJECT SERVICES
DESIGN
ADG’s design team consists of Architects, Landscape DELIVERY OPTIONS
Architects, Planners and Engineers with decades of
experience in designing complex and exciting family PLANNING. The success of any project begins with
recreational venues. Together, they collaborate to provide careful planning by an experienced team. Even before
exceptional entertainment value while controlling project you decide on the delivery method, ADG will work
costs and maximizing revenue potential. with you to complete a design program that suits your
needs. Our unique approach provides the information
ENGINEERING/MANUFACTURING necessary for you to make key decisions about your
project, then allows you the flexibility to continue with
ADG brings many years of successful engineering
one of our project delivery options or pursue another
experience to every project. Our engineering team
course, it’s your choice.
consists of seasoned veterans across a range of
disciplines. Our resources in this area include civil,
DESIGN/BUILD. Based on the master plan
mechanical and structural engineers, as well as electrical
generated, ADG will prepare a proposal to design
and controls designers and manufacturing engineers. All
and build your project; just the attraction features
of our teams are laser focused on the technical details
or a custom scope as suits your needs. This type of
that are critical to making your project a complete
relationship offers the lowest risk to you by providing
success.
a fixed cost and schedule.

CONSTRUCTION
DESIGN/SUPPLY. Many facilities have in-house
ADG offers project delivery options that can be
construction and construction management services.
tailored to your project requirements. Professional project
That’s why we offer our design/supply option –
managers, superintendents and foremen with vast
providing design expertise and premium equipment
experience in all aspects of construction management and
that gives your team the time and flexibility to manage
administration, bring all the pieces together to deliver an
the project.
on-time and on-budget completion to your project.

Aquatic Development Group


PRODUCT
INNOVATION

DEDICATED LONG TERM APPROACH


Since the 1950s, innovative product design has served
as the cornerstone of ADG’s success. Our years of
experience as builders, engineers and manufacturers have
ADG Products
allowed us to continually learn and improve on product • Water Rides
designs that meet our industry’s changing needs. From
• Wave Generation Systems
technological advances to improved delivery and product
support, we deliver product and design packages that • FlowRider Surf Attractions
marry the possibilities of our clients’ goals with the desires
of their guests. • Mountain Coasters & Slides
• Transparent Roofing Systems
Our commitment to product development extends far
beyond the initial sale and ensures that your equipment, for Indoor Waterparks
and the attraction it powers is fully functional and
• Commercial Pool Equipment
operating at optimal capacity over the long run.

ALWAYS MADE IN THE USA


All of our products are manufactured in our plant located
at our corporate headquarters in Upstate NY. From wave
machines, to water filtration, to mountainside track
systems, all ADG products are designed and manufactured
to surpass industry standards and provide reliable, long-
lasting results.

Aquatic Development Group


THE ADG
ADVANTAGE
OUR EXPERIENCE IS THE PLAN
From its early beginnings, to the vibrant and innovative corporation of
today, ADG is proud to have consistently set the standards in aquatic and
recreational product development that companies world-wide have
attempted to emulate for more than half a century.

ADG’s leadership team comprises some of the most experienced and


innovative experts in the industry, and our years of experience as
designers, builders and manufacturers enables us to provide our clients
with the best expert advice, innovative plans, and quality products to
ensure the most successful return on your investment.

Nobody delivers a project, or product, like ADG.

Aquatic Development Group


CLIENT APPRECIATION
“ADG is truly a unique company to work with in that they fill in all the holes that individual
architects and landscape designers don’t see. Working collaboratively with our development
teams, ADG made the process more streamlined and efficient as they were able to address any
potential design concerns before any actual work commenced. We feel confident in knowing
that ADG leaves no stone unturned when it comes to the details of designing and building a
successful resort waterfront setting.”

RYMAN HOSPITALITY PROPERTIES, INC.


James Chamblin, VP of Design & Construction

“The partnership between ADG's team and ours, from day one, has been a pleasure. The
interaction and collaborative nature in which you worked with our development team, architect and
landscape architect was seamless, and better as a result of the information and expertise you
brought to the table in terms of developing resort and recreational water settings that work in the
real world.”
HILTON ANATOLE, TX
Brett Krafft, Hotel Manager

“ADG’s concepts take an in depth approach that go beyond any other company in the industry,
taking into consideration not only the aquatic attractions and all that goes into building and
operating them, but they look at the amount of landscaping and parking we will need, guest
flow and access to amenities and F&B, plus signage, theming, staffing needs and more. In sum,
they produce a comprehensive plan that delivers on every level and allows us to get a complete
picture of what is truly involved in developing a project.”

PREMIER PARKS, LLC


Kieran Burke, Owner & President

"I wanted to take this opportunity to thank-you and your team for designing and building our
project in record time. I think what your team did here in 2018 was remarkable. Not only was it
completed in an amazing time frame, it looks outstanding. We are very proud of it, and I hope
your team is also. More importantly, our guests love it. The developed site helped us achieve the
busiest day in our eleven year history!"

ZOOMEBEZI BAY @ COLUMBUS ZOO, OH


John Gannon, SVP & General Manager

Aquatic Development Group


CLIENT APPRECIATION
“ADG listened to our goals and understood that Massanutten wanted a truly unique year-round
amenity using the latest features and technologies that could easily be expanded without having
to build a new support space.”

MASSANUTTEN RESORT
Mark Koebig, Director of Operations

“ADG’s vision of seeing beyond the debris at the original Wild Water Kingdom and
comprehending the potential of the park was truly an asset. We’ve seen the exceptional work
ADG has done, time and time again, making it an easy choice for us to pick a designer,
builder and construction manager for our projects.”

WET ‘N’ WILD, TORONTO


Hue Eichelberger, COO, Premier Parks

"It takes a tremendous amount of commitment, ingenuity and funding to create an


exciting water park and we believe consumers will continue to choose resorts that make
their getaway experience an exciting event. On that ADG truly delivers."

KALAHARI RESORTS
Todd Nelson, President & CEO

“ADG’s expertise in creating, designing and building a waterpark that attracts the crowds is
second to none! They were there for us during both the hard times and the good times. We have
absolutely no regrets working with them and hope to again in the future.”

LAKE WINNEPESAUKAH PARK, GA


Tennyson Dickinson, Owner

“I have partnered with ADG for over a decade and we have completed many successful projects
together. ADG’s in depth approach to designing & building waterparks and innovative water
features and attractions is what led us at Pro Parks to partner with them. They look at every aspect
involved in a project, from guest experience to operations. Nobody knows waterparks like ADG.”

PRO PARKS MANAGEMENT


Jody Kneupper, Managing Director

Aquatic Development Group


OUR WORK
SAMPLE PROJECT GALLERY
MASSANUTTEN WATERPARK Tannersville, PA

CHALLENGE
To become a true four-season destination, this popular golf and ski resort with timeshare
community wanted to expand its offerings and add a state-of-the-art indoor/outdoor
waterpark complex to their property. This project was designed to increase timeshare sales,
generate revenue through sale of day passes, F&B, and incidentals, differentiate through a
unique blending of indoor/outdoor waterpark design and aquatic attractions and designed
for potential future expansions.

SOLUTION
Massanutten hired the experts at ADG to build a unique waterpark complex that would
revolutionize waterpark design and position Massanutten as the premiere destination resort
in the region. A state of the art, 3-story, 42,000 sqft indoor waterpark and 88,000 sqft
outdoor complex was designed to include a perfect blend of leisure and play areas featuring
the latest advances in aquatic attractions and wave generation technologies, including the
Double FlowRider® and beach entry outdoor wave pool. With an abundance of deck and
lounge areas surrounded by F&B, retail and entertainment outlets, ample room for relaxation
is provided for guest enjoyment, increasing repeat visitation and length of stay.

RESULT
Massanutten experienced a noticeable increase in timeshare property sales as soon as the
first cubic yard of concrete was poured for the foundation! The indoor waterpark was
declared the “wave of the future” and has been featured in numerous articles, TV shows,
and promotional spots. The addition of the indoor and outdoor waterpark dramatically
increased timeshare sales and has proven to be a successful revenue generating amenity.

“ADG listened to our goals and understood that Massanutten wanted


a truly unique year-round amenity using the latest features and
technologies that could easily be expanded without having to build a
new support space.”
-Clay Rice, Director of Operations

Smart Solutions for Real Success. Aquatic Development Group


CAMELBEACH WATERPARK Tannersville, PA

CHALLENGE
In the late 90’s, Camelback Ski Mountain’s existing base of summer activities consisted
of a swimming pool, alpine slide, simple water slides and mini golf. The new owners of
Camelback, wanting to take it up a notch and make Camelback a true summer destination,
formed a partnership with ADG to help them achieve their vision of designing and building
an outdoor waterpark utilizing existing infrastructure, within a 4 month time frame and design
for future expansion opportunities.

SOLUTION
The creation of a first-of-its-kind “Mountain Waterpark,” Camelbeach is designed to
seamlessly fit into the landscape and operations of the mountain’s winter facilities. Designed
by ADG for a multi-phased expansion approach, the initial park development included
several key attractions such as a 30,000 sf wave pool, a 1,000 ft long adventure river and
a 7,500 sf interactive play area. In Phase II ADG added more unique rides and attractions
like the FlowRider®, a skill based attraction that drives season pass subscriptions among
teens and young adults. To continue introducing new features to Camelbeach, the waterpark
underwent Phase III which unveiled a new Multi-Level Play Structure to patrons.

RESULT
Since it’s opening in 1998, Camelbeach has remained a popular destination in the Pocono
Mountain resort area, attracting over 300,000 visitors annually. In 2005 Camelbeach
Waterpark was honored by Aquatics International with the award for “Best of Aquatics, Must
See Waterpark.”

“Considering it took our ski area 39 years to get where it is today, the
level of success that our waterpark has achieved in such a short period
of time is phenomenal. It’s one of the best moves this company has ever
made.”
-Sam Newman, Former Owner

Smart Solutions for Real Success. Aquatic Development Group


H2OBX WATERPARK Powell’s Point, NC

CHALLENGE
Design and build a unique waterpark with a classic coastal theme and resort-style feel.
Include new innovative rides in a themed environment designed to create the optimal
waterpark experience for guests of all ages.

SOLUTION
Drawing on decades of experience ADG’s team designed H2OBX with exceptional attention
to detail and distinctive features that guests of every age and interests could enjoy in a
relaxing, resort-style setting. The many first-to-market attractions at H2OBX offer cutting-
edge innovation and rider excitement for all ages.
Twin TidesTM Wave Pool delivers an ocean-simulated current, featuring dual beachfront
entrance points on opposite ends. Deep Six Adventure LagoonTM, a skill based attraction
by ADG, features climb, crawl and balance soft mat obstacles and swim zones. Additional
attractions include a FlowRider® , multiple slide complexes, a fusion waterslide with aqua-
lucent lighting, river rides ,and Calico Jack’s Cove, an immersive, multi-level, pirate-themed,
play structure.

RESULT
Built by ADG in under 6 months, H2OBX debuted in June 2017, and has received rave
reviews for its innovative mix of resort-style layout and thrilling attractions. The park will be
open through Labor Day and is expecting to draw guests from all over the east coast.

“I’m extremely proud of the talented and diligent team at ADG and the work put
forth by so many others who have created such a unique waterpark. H2OBX is
incredibly innovative because we had the full force of the industry’s best people
behind it.”
-Ken Ellis, Co-Owner of H2OBX

Smart Solutions for Real Success. Aquatic Development Group


GAYLORD PALMS Orlando, FL

CHALLENGE
Facing stiff competition in the Orlando area, the Gaylord Palms Hotel & Resort needed to
enhance their existing aquatic recreational amenities to provide a solid market differentiation
from other competing properties. In order to stand out from the competition, The Palms
needed a setting with multiple demographic appeal, all while increasing their ROI with F&B,
rentals and event opportunities.

SOLUTION
ADG’s design blends two distinct recreational areas, “Cypress Springs”, a kid-friendly
adventure water play, and “South Beach”, a more formal style resort pool setting for adults.
Separating the two areas is a centrally located outdoor bar and restaurant providing easy
access to F&B with service to cabanas and guest chairs.
An abundance of outdoor entertainment options were incorporated into the design to
host events and provide entertainment to guests. From large outdoor movie screenings
overlooking the pool in Cypress Springs, to poolside cocktails and dancing at the South
Beach location the property offers multiple options for events and desired guest experiences.
A Phase II expansion was complete in 2016 to add the FlowRider® surf simulator and an
additional slide complex to further target the teen & young adult market.

RESULT
From play structures, slides and “dive-in” movies, to upscale cabanas, swaying palms, lush
greenery and warm water spas, the outdoor area at the Palms has managed to create an
oasis with multiple appeal, all in one property. Both Cypress Springs and South Beach Pool
boast terrific results in event bookings and rentals with flexible configurations of deck space
that increase revenue-generating opportunities.

“The Gaylord Palms is a functional powerhouse for families, couples and


business travelers alike.”
-Eve Lumsden, Director of Sale

Smart Solutions for Real Success. Aquatic Development Group


HILTON ANATOLE Dallas, TX

CHALLENGE
The Hilton Anatole, a popular conference center and hotel destination in downtown Dallas,
wanted to upgrade their recreational aquatic amenities in order to increase guest occupancy
during the traditionally slower summer season. They turned to ADG to design a Resort
Waterfront setting to increase guest occupancy during the traditionally slower summer
season while appealing to business and leisure travelers alike.

SOLUTION
This Resort Waterfront “JadeWaters”, designed and built by ADG, seamlessly carries
through the sophisticated Asian-influenced design, architecture and landscaping while
addressing the water recreation needs of both family and business travelers alike.
Highlights of the new JadeWaters waterfront area include a 4,000 sqft leisure pool, 7,000
sqft upgraded beach-entry family pool with kids play area, and a 630ft lazy river complete
with a sun shelf for lounge chairs. Additional amenities of JadeWaters includes two 180-
ft winding water slides, seating and lounging for over 800 guests, private cabanas and
daybeds and a 23 seat swim-up bar.

RESULT
Opening half way into the summer season, Jade Waters produced immediate results
in terms of increase in occupancy and resort fees. F&B sales at JadeWaters exceeded
expectations, with over 70% of revenue resulting from poolside beverage sales alone.
Summer visitation saw a tremendous boost from guests within the local market with an
average occupancy rate of 30-35% increase over last summer.

“We are very happy with our newset amenity JadeWaters and so are our
guests! We are recieving very positive responses from patrons.”
-Brett Kraft, Hotel Manager

Smart Solutions for Real Success. Aquatic Development Group


BREAKER BEACH AT WATER WORLD Federal Heights, CO

CHALLENGE
Maintaining the long held moniker of “America’s Largest Family Waterpark,” Water World
utilized ADG to develop an innovative ride to differentiate Water World from competitors
and attract a wide range of demographic ages while using the existing property layout and
generating opportunities to bring in additional revenue.

SOLUTION
The first of its kind, boogie boarding surf ride, Breaker Beach, branded ‘Cowabunga
Beach’ by Water World, employs ADG’s exclusive WaveTek™ wave generation technology
to provide riders with the perfect surf wave every time! This skill based, action oriented
attraction appeals to guests of all ages and experience levels dispatching an average of
720 riders/per hour.

RESULT
Together the two attractions created the family destination appeal Water World sought
out to create. The functional layout of the Breaker Beach™ allows for effortless guest
flow between amenities while providing additional revenue generating opportunities from
cabanas and F&B.

“Having a boogie board beach in a land-locked state has brought a


unique experience to our guests and they are loving it!”
–Joann Cortez, Communications Director

ADG Offers Smart Solutions for Real Success. Aquatic Development Group
TWIN TIDES AT H2OBX WATERPARK Powell’s Point, NC

CHALLENGE
A brand new water park, H2OBX wanted to incorporate a mix of innovative ride attractions
designed into a resort style setting that would mirror the surrounding Outer Banks area. As a
key part of the park experience, they wanted to create a family destination setting that would
give guests of all ages the ability to get in the water and relax and play.

SOLUTION
With an innovative twist on the standard wave pool, ADG’s Twin TidesTM fit the bill perfectly
to serve as a core family destination attraction. With entry points on both ends of the pool,
it automatically doubled the capacity both in and out of water allowing ADG’s designers
to allocate more space for lounge chairs, cabanas, and “fun-brella” stations, while still
maintaining the spacious, resort style setting the park wanted to achieve.
For H2OBX, the Twin Tides pool was designed in a crescent shape to fit with a multi-
level play structure that complimented the ride and completed the family destination setting.
Lining the perimeter of the Twin Tides pool are a multitude of shaded lounge areas and
cabanas providing parents with an ideal spot for relaxing and watching their children splash
and play all day long.

RESULT
The lounge chairs and cabanas surrounding the Twin Tides pool were consistently
filled with families enjoying the day at the park. Guests stayed and played at the park
throughout the day which led to bumps in revenue from not only cabana sales, but from
F&B as well.

“With the ability to double the waves and capacity levels at our Twin Tides pool
we were able to easily accommodate the multitude of guests that sought out this
attraction. It’s been a huge hit with families of all ages!”
–Brian Czarnecki, COO

Smart Solutions for Real Success. Aquatic Development Group


SNOHOMISH AQ. CENTER FLOWRIDER® Snohomish, WA

CHALLENGE
A 52,000 sf aquatic center that serves two school districts and the community at large,
Snohomish Aquatic Center wanted to add an attraction that would further increase their
appeal to key demographic audiences. The new attraction needed to generate increased
attendance among teens and young adults and provide a source of revenue for the facility.

SOLUTION
The FlowRider® surf simulator by ADG. The only one of its kind in the area, the FlowRider® is
a unique draw! And as a skill based attraction, encourages repeat visitation and membership
applications for the center.
From mastering the art of the boogie board to actually stand-up surfing, the FlowRider®
brings a fun new challenge to this state-of-the-art community swim center. It is also the ideal
space to hold special events and parties for community members

RESULT
Only one year after its introduction, the FlowRider® has become an integral part of the
Center’s ROI. It has resulted in increased facility attendance, primarily among teens and
young adults, and has allowed the center to funnel profits back to the school districts it
serves.

“Every member of our community benefits from this wonderful


facility. It is now a true aquatic facility and not just a swimming pool.
The possibilities we can offer the kids and adults in our district and
community are tremendous.”
-Bill Fulton, Community Design Team Member

Smart Solutions for Real Success. Aquatic Development Group


MONON COMMUNITY CENTER Carmel, IN

CHALLENGE
The Monon Community Center provided a wide variety of recreational options to their local
residents including summer camps, camping, water slides, skate parks and more. They were
seeking to add an attraction that would provide a strong teen appeal, a venue for community
events and an attraction that would generate marketing appeal.

SOLUTION
Carmel Clay Parks and Recreation the first to install the FlowRider® Surf Simulator in the
state of IN. As a skill based ride, the FlowRider® was the perfect solution to generating
regular usage among the young adult residents in the community. And as the only surf
venue in the state, it brought a unique point of differentiation to marketing the town and
their recreational program. Through the existing network of FlowRider’s® FLOWTour and
by creating unique events to target special needs groups, Carmel Clay was able to create
programs and events designed to reach all residents and generate PR for their community.

RESULT
With the opening of the FlowRider®, the Community Center experienced an all-time high
seasonal rate of attendanve of 14,000 guests. Carmel Clay also launched the first ever
FlowRider adaptive division, a program designed to create awareness for special needs
athletes in their community, as well as across the country. The park also became a stop on
FlowRider’s® national FLOW Tour, which not only brought national attention to their town
with “surfing in Indiana”, but also had local residents showing up to daily practice on the
FlowRider®.

Carmel Clay was a great addition to the FLOW Tour season; they have
a rapidly increasing rider base, a lively crowd and friendly staff!

- Adam Muller, FLOW Tour Coordinator

Smart Solutions for Real Success. Aquatic Development Group


RUDY A. CICOTTI CENTER Albany, NY

CHALLENGE
To compete with the local YMCA’s, the Ciccotti Family Rec & Fitness Center wanted to provide
a creative water environment that would make them stand apart from their competition. In
order to draw and retain family memberships, the aquatic facility had to serve a dual purpose
of providing a multi-functional space for swim lessons, fitness classes and active play while
creating an exciting distinctive unique water environment to entice memberships.

SOLUTION
The Ciccotti Center hired the team at ADG to design and build a family aquatic center
that was truly unique to the area and responsive to the aquatic recreational needs of the
community. Designed to fit within a 15,000 sqft. space, the carefully designed combination
of lap/swim pools and play structures provided multi-use functionality by incorporating a
hydrotherapy pool with a current channel and adjustable floor for special program offerings.
Wave generation capability, an activity pool with children’s play elements and a water slide
enhanced entertainment appeal.

RESULT
The initial membership drive results exceeded expectations and have continued to remain
strong since the center’s opening. The aquatic facility remains a unique draw within the
market and provides a regular revenue stream through rental for birthdays and other private
events.

“I love this center…best of all, in my opinion, is the Pool! I am so glad


I’m able to be a member here!”
-Cicotti Center Member

Smart Solutions for Real Success. Aquatic Development Group


KILLINGTON MOUNTAIN COASTER Killington, VT

CHALLENGE
Killington Resort wanted to install a mountain coaster to positively impact the Mountain’s
brand experience and summer ROI. ADG was chosen to build a world class coaster
attraction to anchor their summer operations expansion and develop a plan to operate
within existing infrastructure.

SOLUTION
With a comprehensive project support approach, partnership mindset and industry leading
coaster technology, the expert planners at ADG and Killington personnel worked in concert
to develop a plan for the coaster that would successfully meld with the existing winter and
summer operations as well as future development plans.
Using its extensive construction and manufacturing experience, ADG developed line-
item costs for each facet of the coaster project. With all welding completed in ADG’s
manufacturing plant, every track section came ready for bolt-up assembly and installation
which was completed on site in just seven and a half weeks.

RESULT
The Killington Mountain Coaster exceeded expectations - over 20,000 rides in the first
6 weeks! The ride was up and running less than halfway into the peak summer season
despite a late May construction start and one of the rainiest Junes in Vermont history.
Customer reviews are strong with summer weekend ridership in the range of 600-700
persons daily.

“Killington won’t just have a different look this summer, it will have a
whole new level of energy!”
-Mike Solimano, GM

Smart Solutions for Real Success. ADG Mountainsides


CAMELBACK MOUNTAIN SLIDE Tannersville, PA

CHALLENGE
Camelback Mountain Adventure Park wanted to bring back an innovative take on an iconic
Mountainside attraction, the alpine slide. Utilizing the mountain vistas and topography, ADG
was able to build the slide to fit within the current infrastructure, minimizing building costs
and maximizing ROI with the ever exciting, and newly improved, Mountain Slide.

SOLUTION
ADG developed the new Mountain Slide with a non-abrasive fiberglass track. Two dueling
chutes run 2,800 feet, each careening up to two riders down the side of Camelback
Mountain through multiple dips, high G turns and tunnels. Giving the riders the sensation
similar to a bobsled ride, a wheeled car navigates the slides, controlled by a hand brake
for complete speed control. ADG also revamped the sleds with rear wheels that better
follow the curvature of the track to eliminate ‘fishtailing’, while a patented speed restricter
increases guest safety without negatively impacting rider enjoyment.

RESULT
The addition of the Mountain Slide to the CBK Adventure Park resulted in immediate gains
in revenue. It has engaged guests from day one as a popular add-on to package bundles
at the adventure park, keeping guests on property longer with the option to partake in a
variety of attractions. Due to its driver-controlled nature, the Mountain Slide has appealed
to guests of all ages.

“We are really excited to bring back a new and improved version of the
iconic alpine slide attraction from ADG. It’s exciting and family friendly
all at the same time!”
-Art Berry III, Co-Owner

Smart Solutions for Real Success. ADG Mountainsides


PO BOX 648
13 Green Mountain Drive
Cohoes, NY 12047
518.783.0038
[email protected]
CONTACT
aquaticgroup.com

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