PANGASINAN STATE UNIVERSITY

URDANETA CITY CAMPUS, URDANETA CITY, PANGASINAN

COLLEGE OF ENGINEERING AND ARCHITECTURE

ARCHITECTURE DEPARTMENT

RESEARCH WORK NO. RSW FN - 01

DATE ISSUED: JANUARY 05 2023

TITLE: “ARCHITECTURAL OFFICE

PRACTICE AND MANAGEMENT

COURSE AND TITLE: STUDENT NAME: DATE DUE: FINAL

January 12 RATING:
P 412 PROFESSION
PROFESSIONAL
AL Gumallaoi judelle v.
2023
PRACTICE 02

INSTRUCTOR: COURSE/YEAR/SECTION: DATE

SUBMITTED:
AR. ALVEN T. BACTAD uap BS-ARCHITECTURE
BS-ARCHITECTURE 4-a
January 11
FACULTY INSTRUCTOR 2023
 TOP 10 ARCHITECTURAL FIRMS / OFFICE IN THE PHILIPPINES (as of year 2022)

1. AIDEA Philippines Inc.

An architectural
by 2003, AIDEAfirm that
is one oforiginated in England
the Philippines‘ in design
largest 1995 but ultimately
practices and evolved
has beeninto an all-Filipino
included firm
in BCI Media
Group‘s Top 10 Architectural Firms for three consecutive years, and ranked 62 among the WA (World
Architecture) 100 for 2015.

Recent projects by AIDEA include the Ascott Residences, Kidzania Philippines, High Street South
Corporate Plaza Tower 2, and Woodside Greentown Twin Towers. The project it has recently gotten
the most acclaim for has been the Globe Tower in Bonifacio Global City, as it is now one of the most
praised and desired office buildings in Metro Manila.

Globe Tower. Photo via AIDEA Philippines TolentinoWins Asia Pacific Entrepreneur Awards

Recognized as one of the pillars of the progressive practice of architecture and design in the country,
Architect Abelardo M. Tolentino, Jr. is Aidea‘s Founder, CEO and President. His 28 years of
experience in the industry has earned him global recognition and catapulted Aidea as a premier

architectural firm
thus far at 62nd inplacing
2015. consistently in the World Architecture Top 100 for six years, ranking its best
 ‗Aidea‘ comes from the Latin phrase, ―a idea ad
esse‖, which means, ―from ideas to reality‖
Your objectives and strategies are our impetus
for providing integrated design and technology
solutions, the enrichment of life and the
industry, our inspiration.

Aidea believes in being the best adviser and

solutions provider a client can have. As an
integrated design and technology firm, we
leverage our expertise, unique processes, and
continuous technological innovation to create
solutions that bring the best value to our
stakeholders.

Our Story

1995 - Aidea begins as an international architecture firm‘s ten -man branch in Manila.

2003 - The 30-man operation becomes fully Filipino-owned and steadily develops into the 270-strong
company it is today.

2004 - Aidea signs framework agreements with P&G and Regus for European and Middle East
projects.

2005 - Aidea becomes the country's foremost user of new platforms in technology, switching from 2D
to 3D Building Information Modeling (BIM) and becoming one
on e of the prime users of BIM in the world.

2007 – 2008 - Aidea locates the majority of its projects overseas duri
during
ng the Asian financial crisis
crisis.. The
Aidea Design Foundation is established.

2010 - Subsidiary Aidea Integrated Technologies, Inc. (now Aidea Technologies) is formed to meet the
growing international demand for Virtual Design and Construction (VDC) services. This vision is
supported by the establishment of Aidea‘s software integration team, developing automation programs.
2015 - Joint venture partners Aidea and BIM Equity establish Epiito, a valuable means for virtual
prototyping, content creation, and co-creation.

2016 - Aidea opens its office in Abu Dhabi.

2017 - Led by Aidea, a global alliance of 14 design firms covering pre-design to post-operation
services forms the A+ Design Group.

2019 - Aidea opens its office in Clark, Pampanga to specialize in Virtual Reality (VR), customization,
and content creation.

Awards and Milestones

ABOUT AIDEA
Aidea is a global integrated design and technology firm with a
multidisciplinary practice. With over 800 projects in 90 cities in 60 countries
across 5 continents, Aidea ranks 39th in the World Architecture 100‘s annual
survey of the world‘s biggest architecture practices. We have been in
practice for 25 years, integrating architecture, planning, interior design,

environmental graphicWe
as our core expertise. design, and Virtual
are recognized Designasand
globally Construction
a forerunner and(VDC)
expert
on Virtual Design and Construction (VDC), the first Asian practice to
embrace the leading- edge technology in 2005. Aidea embraces change. We
thrive on it. We know it‘s where innovation can
c an flourish.

Aidea Inc.

Address : 30th Floor, BPI-PhilAM Life Makati Building, 6811 Ayala

A yala Ave, Salcedo Village, Makati

Website : www.aidea.com.ph

Recent Projects :
1) UST Gensan
2) Mandani Bay
3) The Finance Center
2. ASYA Design Partner

Asya Design Partner has constantly been in BCI‘s Top 10 architectural firms s ince the recognition
started being awarded in 2005. Headed by Architect Albert Yu, the firm is widely recognized for its
holistic services that help owners develop properties from the ground up. ASYA is also the only local
firm with its very own 12-story Platinum-certified green office building.

Working with as many as 65 developers so far, ASYA has completed design for a bevy of structures
both locally and abroad.
ab road. The most recognizable include the Mactan-Cebu International Airport, the Fo
Guang Shan Temple in Malate, and the City of Dreams Manila.

City of Dreams. Photo via Shutterstock

Since 1993, Architect Albert Yu has led the firm in its remarkable
competence in the field of architectural design, providing clients with
personalized service and the best architectural design system at the most
economical construction cost.

Asya includes projects of all scales, from the architectural design and value
engineering of individual buildings to the master planning of communities.
The firm has conceived, designed and built projects that include shopping
mall developments; luxury residences; high-rise residential buildings;
corporate offices; commercial and mixed use buildings; banking and
finance institutions; public and private institutions; religious buildings; recreational and sports
facilities; casinos; academic buildings; residential community developments; and site planning.

Currently, ASYA intends to be at the forefront of architecture & design, in Asia first, then in the world
with the provision of a complete service package from architectural design to project management run
by highly proficient professionals committed to design excellence and sustainability.
ASYA is one of the country's premier firms, taking the lead with large-scale projects in
ARCHITECTURE, ENGINEERING, MASTER PLANNING, and INTERIOR DESIGN. DESIGN.

ASYA provides innovative architecture by infusing green

solution and delivering a well curated experience from the
developer up to its end users. A balanced blend of
aesthetics, pedestrian flow expertise, and feasibility
considerations come in to play as it creates unique concepts
of all scale, for all market segments, built to suit every
discriminating taste.

Address : 20th
20th Floor,
Floor, A Place Building, Coral
Coral Way Drive, Coral Way Central Business
Business Park 1,
1, Island
A, Mall of Asia
Asia Complex,
Complex, Pasay City

Website : www.asyadesign.com.ph

Recent Projects :
1) Glas
2) Nustar
3) Reach
3. BUDJI+ROYAL Architecture+Design

BUDJI+ROYAL is an architectural design firm established by Royal Pineda and Budji Layug, born out
of their creative collaboration that began in 2001. The company prides itself on bringing its signature
organic modern style to the world. Their total approach to design integrates the demands of interior
design, architecture, furniture design, landscaping, and home accessories into one complete practice.

Their award-winning portfolio features local and international resorts, hotels, airport projects, and
commercial and residential developments. They have projects across Hong Kong, Singapore, Beijing,
India, Turkey, Malaysia, Indonesia, USA, Australia, United Kingdom, France, and Israel. Meranti
Hotel in Quezon City, Lumot Vacation House in Laguna, and Camara Residence in Makati City are
their most well-known projects in the country.

Seeking the delivery of quality, efficient and professional service to a growing global market, Budji
and Royal entered into a creative collaboration in 2001. The partnership has created a synergy that
brings the distinctive style BUDJI+ROYAL
BUDJI+ROYAL is well-renowned for.

This total design firm has set a performance standard: each work must be a masterpiece. The firm
respects the unique character of each project and works around this to create a custom design solution.
It refrains from repeating itself. The only constants present in all works are innovation and the
harmonious blending of various design elements.

BUDJI+ROYAL is constantly evolving and staying at the forefront of design internationally. The firm
welcomes the challenges each new project presents with vigor and bringing the style — Organic
Modern—to the world.

The firm adheres closely to this design philosophy:

Design, in whatever discipline, reaches excellence when form and function co-exist harmoniously.

Accomplished Total Designer Antonio 'Budji' Layug is a multi-awarded Filipino

talent, whose distinct sensibility and expertise are sought internationally.

As a pioneer in the local furniture industry, he incorporated traditional

techniques and indigenous organic materials such as bamboo, panda and
Philippine hardwoods to create sleek and elegant pieces that represent a modern
yet effortless lifestyle.

Royal Christopher Lopez Pineda's passion is deeply rooted in his philosophy of

authenticity and the `Nature of Things`: `Nature is Peace` is his inspiration and
reasoning. He believes that great design is evident in nature, that nature exudes
solutions and logic waiting to be understood and discovered, and that everything
in it exists to co-exist. His `Man is Nature` and Nature is Man transcends the
concept of Unity by embracing--and living--the idea that two exist as One. His
`Variety of the Wordl` principle promotes universal harmony while celebrating
diversity.
Founded by Budji Layug and Royal Pineda, Budji + Royal Architecture + Design prides itself on
unique organic modern style.

 Key Projects:
o Camara Residence in Makati
o Lumot Vacation House in Laguna
o Meranti Hotel in Quezon City
o New Clark City
 Services/Specializations:
o Hospitality
o Residential
 Areas they serve: Philippines and international
 Contact Details:
o Address: Bonifacio Global City, Taguig
o Email: [email protected]
o Website: https://budjiroyal.com/
4. Casas + Architects, Inc.

Casas + Architects, Inc. is a multi-disciplinary architectural firm supported by an ingenious

contemporary vision. The company is dedicated to upholding the ideals of architecture and master
planning every aspect of their work. Their body of work spans commercial properties, high-rise
residential condominiums, hospitality facilities, and institutional complexes that integrate architectural
integrity with natural environments.

The firm was founded by Jose Pedro C. Recio and

Carmelo T. Casas, who both cut their teeth in one of Hong
Kong‘s leading architectural firms. They began their
creative partnership in 1990, serving as design consultants
for projects like The Pacific Plaza Tower in Makati City,
the ABS-CBN Broadcasting Studio, Richmonde Hotel, and
Salcedo Park, a notable landmark in Salcedo Village,
Makati.

What makes this multi-disciplinary firm unique is its

amazing contemporary vision. They excel best in master
planning and achieving the ideals of architecture in all
their work.

With a wide variety of works in their portfolio that include hospitals, residential condominiums,
commercial properties, and industrial complexes, their track record speaks for itself.

 Key Projects:
o Salcedo Park
o ABS-CBN Broadcasting Studio
o The Pacific Plaza Tower in Makati
 Services/Specializations:
o Offices
o Institutional
o Mixed Use
o
Residential
o Commercial
o Hospitality
 Areas they serve: Manila, Cebu
 Contact Details:
o Address: 6F Paseo Center 8757 Paseo De Roxas Ave. Salcedo Village Makati City
o Address: 7F MSY Tower, Pescadores Road Cebu Business Park, Cebu City
o Email:
 [email protected]
 [email protected]
o Website: http://www.casasarchitects.com/
Casas + Architects, Inc.

Arch. Casas earned his Bachelor's degree in Architecture from the University of
Santo Tomas inArch. Casas earned his Bachelor's degree in Architecture from
the University of Santo Tomas in1976 and passed the National Board
Examination in 1978, with an overall ranking of 7th Place.

Arch. Casas is responsible for the design of major local projects such as the

Bellagio Towers,Pacific Plaza Towers, St. Francis Towers, Grand Hyatt Hotel
and Residences, The Icon, The InfinityResidential Towers, Resorts World
Entertainment and Commercial Complex, Eastwood Mixed usedevelopment,
One Shangri-la Place Towers and Solaire Resort and Casino Hotel to name a
few.

DIRECTORS

CAROL DE GUZMAN BARBIE DEL CASTILLO ERWIN ALMERIA JIM ABALOYAN

JOONEE PALMA ANNALYN DUMAUAL ELMO GAVIN GAYLORD BONGALON

5. Edward Co Tan & Architects

With a passion for sustainability, Edward Co Tan & Architects (ECTA) has established itself among
the top architectural firms in the Philippines by embracing advancements and methodologies that
complement the systems developed by environmental institutions like the Philippine Green Building
Council (PhilGBC), the U.S. Green Building Council (USGBC), and the Leadership in Energy and
Environmental Design (LEED).

A five-time entrant in the BCI Top 10, ECTA continues to embark on several high-profile projects in
the country, bringing as much of their commitment to sustainability as possible to each one. Some of
the most recognizable projects of the firm include the cylindrical Del Rosario Building in BGC, The
Sanctuarium in Quezon City, and the upcoming World Hotel and Residences in Quezon City.

The Sancturium.
Photo via ECT Architects

Architect Edward Co Tan has been a licensed architect since 1984, the same year he earned his degree
in architecture from the University of Santo Tomas. Apart from that, he is also a licensed Real Estate
Broker and a licensed Real Estate Appraiser.

A registered APEC Architect and ASEAN Architect that currently holds a membership with the United
Architects of the Philippines (UAP), whose earnest interest in the development of other Asian countries
led to his associate membership with the Singapore Institute of Architects (SIA).

Throughout his 34 years of experience, he has covered and spearheaded projects of different typologies
varying from residential, commercial, institutional, and leisure buildings. With his keen attention to
value space planning and value engineering, he led his firm to become one of the top architecture firms
in the country. His involvement in different high-rise projects brought up his practice of Structure as
Architecture, a philosophy centered around efficiency.
He has a great interest in geometry and principles of modernism, which brought up his expertise in
designing projects focused on the utilization of space, cost, and operational efficiencies. Realizing how
architecture dictates, manipulates, control, and influence human behavior, he poses a strong conviction
on natural essence being the most important factor in revealing the best out of a material, thus making a
building— a structure, an architecture.

Edward Co Tan + Architects

Address : 16 Monte de Piedad St, Brgy Kaunlaran, Cubao, Quezon City

Website : www.ect-architects.com

Recent Projects :
1) Anantara Square
2) The Hive

 Key Projects:
o

o
The Sanctuarium
Del Rosario in Quezon
Building in BGCCity
 Services/Specializations:
o Education
o Healthcare
o Residential
Anantara Square o Government
 Areas they serve: Philippines
 Contact Details:
o Address: 6 Monte de Piedad Street, Brgy.
Kaunlaran, Cubao Quezon City 1109
o Contact number:
 +632 727 4694


+632 727 3239

o Email: [email protected]
The Hive o Website: https://www.edcalma.com/
6. Jonathan O. Gan + Associates

Known in the industry for institutional architecture projects like the Xavier School Sports Complex in
Manila and the Southville Foreign College in Las Piñas, Jonathan O. Gan + Associates has been a BCI
Asia Top 10 awardee on numerous occasions. The firm‘s other projects like the A. Venue Mall and
Jonathan O. Gan + Associates have gone as far as to be featured in the award-giving body‘s magazine.

The architecture firm‘s more recent projects include the Chimes Condominiums in Greenhills,
Robinsons Tagum in Tagum City, and the Midori Clark & Casino in Mabalacat, Pampanga. The project
in Pampanga is one of great anticipation, as it is set to stand in a city classified as the new business
frontier.

Address : 10 Saint Paul St, Horseshoe Village, Quezon City

Website : www.jogassociates.com

Recent Projects :
1) Proposed Heritage Building Renovation
2) Proposed 12 Storey Dormitory Building
3) URC Warehouse Master Development Plan

Jonathan O. Gan + Associates is one of the fastest-growing firms in the country, and they are famous
for their environmental creations and methods that incorporate technology, culture, and designs
beneficial to modern society.

A consistent awardee of BCI Asia top 10 firms in the country, the edge of Jonathan O. Gan +
Associates is their institutional architecture projects. Since 1995, they have developed more than 3,885
hectares and 280 projects.

 Key Projects:
o Chimes Condominium in Greenhills
o Southville Foreign College
o


Xavier School Sports Complex.
Services/Specializations:
o Residential
o Commercial
o Malls
o High-Rise
o Offices
o Hospitality
o Restaurant
o Institutional
 Areas they serve: Philippines
 Contact Details:
o Address: 10 Saint Paul Street, Horseshoe Village, Quezon City, Metro Manila
o Contact number: (632) 721-9154
o Email: [email protected]
o Website: https://www.jogassociates.com/
Jonathan O. Gan + Associates is an Architectural, Interior and Engineering
En gineering Design firm with more than
a decade of experience in providing architectural, interior and engineering design for commercial, retail
and food, residential, office, institutional, industrial, tourism and mixed-use development projects. One
of the fastest growing architectural practice in the country, JOG + Associates is known
k nown for delivering
excellent "environmental" creations and methods by b y integrating the environment, culture, technology
and designs of modern society.

The firm was awarded by BCI Asia as one of the Top Ten 2005, 2009, 2010, 2011, 2013 and 2015
Market Leaders in Architecture - the market's stamp of approval for architectural firms providing
services in Asia, who have consistently and broadly met or exceeded their client's expectations with
their artistic, aesthetic and economic manifestations in their architectural design services.
7. Jose Siao Ling & Associates

Established in 1983 with only three office staff in San Juan City, Jose Siao Ling & Associates
exemplifies building something from the ground up. Fast forward to more than three decades, and the
architectural firm stands as one of the most decorated in the country. The firm has been in the BCI Asia
Top 10 eight times, with members of the firm recognized as top ASEAN or APEC Architects.

Undoubtedly, the most recognizable project designed by the firm is the Mall of Asia Arena, the leading
venue for large-scale events in the Philippines. Notable residential projects embarked on by the firm
include Luxe Residences in Taguig, and H Hotel by Harolds in both Cebu and in Quezon City.

Our diverse team of more than 150 architects and

designers enables us to deliver projects ranging
from mixed-use transit-oriented developments,
multi-tower residential condominiums, commercial
complexes, premium office developments, luxury
hotels, industrial and institutional buildings.

Mall of Asia Arena. Photo via Jose Siao Ling & Associat
Associates
es

Established in 1983, JSLA Architects has dramatically grown from a small family practice, to one of
the biggest firms in the country.

Their almost 40 years of experience is not the only achievement they have under their belt. In fact,
JSLA Architects has been consistently awarded as one of BCI Asia‘s Top 10 Architectural firms in the
country since 2006.

Part of the firm‘s most notable works is they were responsible for 37 of 70 SM Malls, and over 40
buildings in Bonifacio Global City.

The firm has more than 130 staff, as well as in-house state-of-the-art equipment to help them actualize
their promise for quality management and excellence.

 Key Projects:
o SM Mall of Asia
 Services/Specializations:
o Hospitality
o Education
o Residential
o Commercial
o
Industrial
o Government
 Areas they serve: Philippines
  Contact Details:
o Address: LHK Square, L4 & U4 Floors, 288 N. Domingo St., Brgy. Pasadena, San Juan City
o Contact number: (+632) 8726-6312
o Website: https://www.jslaarchitects.com/

Recent Projects :
1) IKEA
2) LHK Square South
3) Panorama Technocenter 2
8. Visionary Architecture, Inc.

Established in 2001, Visionary Architecture is one of the younger architectural firms in the Philippines,
but in a short span of time, the firm has established itself as one of the best in the industry, being
recognized with several awards and being the key design team in a number of high-profile projects.

Its projects include the Circuit Events Pavilion in Circuit Makati, Xavier School in Bonifacio Global
City, and Avida Towers Serin East in Tagaytay. Perhaps the biggest projects of the firm to date are
several projects/sections of Arca South in Taguig, a sprawling mixed-use estate currently being
developed by Ayala Land.

Concept for Arca South by Visionary Architecture,

Architecture, Inc.

Also known as Visionarch, this architectural firm was established in 2001. Although it‘s not as old as
other firms on this list, they have already cemented their name in the country‘s architecture scene.

The firm has been recognized by multiple award-giving bodies, and they have also worked on some of
the most high-profile projects in the Philippines.

Visionarch is driven by its life-centric philosophy. They believe that their projects should capture
beauty and utility, while making the lives of people better. They consider design as something that
involves people‘s full spectrum of life. When this philosophy is translated to reality, they can draw
individuals to spaces that help enrich their lives.
 Key Projects:
o One Ayala
o Arca South in Taguig
o Avida Towers Serin East in Tagaytay
o Xavier School in BGC
 Services/Specializations:
o Education
o Transportation
o
Commercial
o Residential
o Hospitality
 Areas they serve: ASEAN Region
 Contact Details:
o Address: 2305 Philippine Stock Exchange (PSE) Centre, Tektite Building, West Tower, Exchange
Road, Ortigas Center, Pasig City
o Contact number: (632) 863 70234
o Email: [email protected]
o Website: https://www.visionarch-architects.com/
9. WTA Architecture + Design Studio

Cited for the first time in 2015 by BCI Asia for its Top 10 in the Philippines, WTA Architecture +
Design Studio markets itself as a “multidisciplinary group of young and idealistic architects and
interior designers, and urban planners and engineers.” Established in 2007, the architecture firm has
made large strides in a short time, resulting in their receipt of the Archstoyanie Nikola‘s Belvedere
First Prize.

While sporting a comparatively smaller project portfolio, WTA is already behind a handful of notable
structures in the Philippines. This includes Portal Mall along Ongpin Street in Binondo, Manila, The
One Mall in Valenzuela City, and the upcoming Inoza Tower in Bonifacio Global City.

This firm considers itself as a multidisciplinary group of idealistic young architects, interior designers,
engineers, and urban planners.

WTA Architecture and Design Studio has come a long way since it was established in 2007. Aside
from being cited by BCI Asia as one of the top firms in the cou
country,
ntry, they were also the recipient of the
coveted Archstoyanie Nikola‘s Belvedere First Prize, where they beat
be at more than 227 entries from 35
countries all over the globe.

Although their portfolio is comparably small to other firms on this list, it includes notable structures in
the country.

 Key Projects:
o Portal Mall in Binondo
o One Mall in Valenzuela City
 Services/Specializations:
o Institutional
o Office
o Hospitality
o Mixed-Use
o Transportation
o Residential
oRetail
 Areas they serve: Philippines
 Contact Details:
 o Address: 302 Metrosquare Building, 224 Ortigas Avenue, Greenhills,
Gr eenhills, San Juan
o Contact number: (+632) 8570 4148
o Email: [email protected]
o Website: https://www.wtadesignstudio.com/

Recent Projects :
1) Manila Horizon Township
2) 15 Wilson Gardens
3) Catbalogan City Hall

AFFILIATES
10. LPPA Design Group, Inc.

LPPA Design Group is a progressive design firm, providing architecture, interior design and planning
services, located in Manila. The architecture firm was established in 1993 and was founded by Leo
Pariñas, has a broad range of experience, delivering design excellence and innovation that is responsive
to client goals and users concern.

Over the years, LPPA has collaborated with clients to create environments that enhance human
experience. Since its inception, LPPA has designed and successfully built a great number of projects on
schedule and within budget. The firm has comprehensive knowledge in global standards and processes
and has worked with California-based firm, RTKL International Associates for Aseana Mixed-Used
Development, Commonwealth Mixed-Used Development and Punta Fuego project. Likewise with
Pomeroy Studio for Azure North, Beaumont Partnership for Century Batulao, Broadway Malyan for
Trump Tower and Century Commonwealth, Arquitectonica for retail mall projects in Urdaneta and
Lucena as well as with MHS Architects of Tokyo for Japan Embassy Chancery.

LPPA has always looked for new ways to develop innovative solutions and ideas to clients. The firm‘s
involvement in several completed residential developments and towers, office and civic buildings,
healthcare, hospitality and mixed-used developments has resulted in a proven track record of
performance. This diverse expertise and enduring commitment to sustainability and high-performance
design would ensure delivery of quality and properly executed product and solutions.

Services

 Architecture
 Master Planning
 Consulting
 Interior Design
 Sustainable Design
 Feasibility Study
 Design / Construction Guidelines
 Project / Space Programming


Site Evaluation / Investigation

 Site Development
 Space Planning

 Conceptual Design
 Design Development
 Contract Documentation
 Bid Evaluation
 Contract Administration
 Value Engineering
 Engineering Design
 Environmental Graphic Design
 Building Information Modelling (BIM)


Clash Detection
 Code Compliance Analysis
 LEO P. PARIÑAS, Int‘l Assoc. AIA, GreenAP, UAP
Founding Principal, CEO & Director of Design

Leo, in his 33 years of diversified experience, integrating innovation and cutting-

edge architecture, has spearheaded several high – rise residential condominiums
and large – scale mixed – use projects.

LEO C. CASISON, UAP

Principal & Partner

Leo was exposed to Art at his early age. His grandfather was a painter, an
intimate friend of Fernando Amorsolo. His father was in the construction
business. His career jumpstarted early when he won the design competition during
his 4th year architecture studies at the University of Santo Tomas in 1981.

LPPA Design Group, Inc.

Address : 3rd Floor, Cinderella Building, 825 Epifanio De Los Santos Ave (EDSA),
Brgy South Triangle, Quezon City

Website : www.lppadesign.com.ph

Recent Projects :
1) CMT Palawan
2) Lima Office Building
3) The Fairmount
 ARCHITECTURAL OFFICE MANAGEMENT

TYPES OF ARCHITECTURAL OFFICES

Types of Architecture Firms and Their Business Models

Introduction

What types of architecture firm exist to suit the best business model that works with you? As you are
developing the business plan for your new architecture firm, it is important to consider what your
business model will be.

This includes planning for your f irm‘s operations to respond to the following questions:
How will you acquire new clients?
What types of projects do you want to design?
Why should clients choose your firm over other options?
o ptions?
How will you deliver projects while being profitable?
How will your staffing be organized to deliver your services?

These questions and others all relate back to your business model. Understanding your options and
potential challenges when first forming your firm is important so you can be intentional about how you
set up your design process and how you market your company. For architecture firms there are three
common business models that differentiate firms and how they are run: Efficiency based, Experience
based, and Expertise based offices. Depending
Dependin g on which you target for your company it will help you
direct how you should manage the company for marketing, staffing, and ultimately profitability.

Take your time to think through why you are starting your firm, what your goals are, what your
previous experience is, how you like to practice, and then select the model that best fits your future
goals.

Be honest and intentional about your choice early on, as it can be difficult and costly to transition to a
different model once you have some projects under your belt and a reputation for your company. It is
also important to make hiring, management, and staffing choices that support the mode of your
architecture office.

Types of Architecture Firms/Offices

Efficiency Based

This model is for architecture offices that can deliver projects faster or for less money than the firms
you are competing with for work. Typically this means that you have developed a design and
production process that is efficient and streamlined and are constantly looking for ways to improve
upon it to make it more efficient. You have also selected projects that are simple to execute and allow
for repetitive processes.
To take advantage of your design process efficiencies, efficiency based firms often do less complex
projects, or take on similar projects to those the
they
y have already completed. Further, these firms tend to
offer a limited range of services, or standard scope of work, that is familiar and repeatable.
The advantage to limiting the type and complexity of the work you take on is that you can reuse details,
notes, and other documentation to keep the work hours to a minimum while still delivering quality
documents.

The goal is to be efficient in every aspect of your practice. For example, if you are working on multi-
family housing projects you may reuse unit layouts, or make all the bathrooms the exact same design,
saving a tremendous amount of time and work.

If you do custom residential projects there may be wall assemblies and foundations types that you can
reuse on all of your pr ojects, or standard window details that don‘t need additional
ad ditional attention.
Find the places where you don‘t have to reinvent everything from scratch to keep your work hours to a
minimum.

For this business model your ideal client is one that is looking for simple design solutions, may have a
tight timeline, and is budget conscious. This could be residential developers, retail chains, or even
small projects like Accessory Dwelling Units.
The goal is to stick to standards and deliver projects quickly and efficiently in a very predictable
process.

Another approach for this business model is taking advantage of new technology or tools to improve
upon standard project delivery. There is potential to leverage new technology to give your firm an
advantage over established architecture companies. For instance, digital scanning, BIM, virtual reality
renderings or AI may be places to focus on that could make the design and documentation process
faster and more efficient.

This dedication to technology might make convincing clients to go with a particular design faster.
Practices should constantly look for ways or new tools that can help reduce the time it takes to deliver
work and thus increase the profits
profits for your firm. Due to the repeatable design process, the relatively
simple project types, and/or the standardization of your deliverables, this model lends itself to having a
large production staff working under a smaller group of experienced architects and partners.
This can include giving recent graduates or junior architects jobs to help with production, thus keeping
your labor costs down and providing them with much-needed work experience to help advance their
careers.

This approach also allows companies to consider remote working or even outsourcing some of the
production work to further save on costs and expand the number of projects you can take on. The goal
with this staffing structure is to have the partners focused on acquiring new projects and have the more
affordable staff leading the design and production of those projects.

You are really looking for a large quantity of projects that you can deliver seamlessly.
This isn‘t the model that most architects dream about when starting their firm. However, if you find an
inefficiency in the market, this business model could lead to tremendous profits.

One of the most profitable firms I know fits into this business model. What do they do?
They work on chain restaurants across the country and adapt a standard kit of parts to fit whatever new
space the restaurants are moving into.
The work deploys standard materials and details on every project that are simple and repetitive. By
keeping their process super efficient, improving upon it and maintaining a large production staff of
junior architects, they‘ve
the y‘ve deve loped an incredibly profitable business while providing a great work/life
balance for the owners and actually are able to pay their staff slightly above
ab ove the market rate for their
experience level.

This is also a business model that is easier for new firms to market for, as they may not have the
portfolio or reputation to go after complex projects, but can compete on price or market their
experience with new technology or a streamlined design-process - places that younger architects may
be more adept than older practitioners.

Experienced Based

This is probably the most common model that architects pursue when setting out to start their own
firms. Experience-based practices aim to provide design services to clients and solve unique and
challenging problems. By relying on their past experience and expertise, these firms can take on more
complex project types and market themselves as knowing what they are doing to address the needs of
their clients.

Some
in thisof these firms
category that still focus on
specialized inparticular markets.projects,
higher education For example, I worked
community at a firm
centers, and that I wouldarts
performing put
centers. Within these project types they would design custom solutions based on the specific needs of
the client, responding to site context and budget, and the technical requirements of the building‘s
program.

They developed a strong reputation as being able to successfully deliver significant, complex, and
technically challenging projects. At the same time, they utilized their reputation to expand into new
markets and go after a variety of projects beyond their core focus as the economy shifted. To achieve
this, they leveraged their past relationships and their portfolio to acquire new work, often through the
public RFP/Q process.

When you are starting a new firm and want to be an experience based architectural practice, you will
have to rely on the reputations and past portfolio of you and your business partners. You will need to
clearly demonstrate that the experience you have gained before starting your own business will
translate to being able to deliver similar projects. The challenge lies in convincing clients that although
the firm is new, the partners have a proven track record, the design staff is capable, and the firm
contains all of the design experience needed to solve complex design challenges by managing the team
needed to deliver significant projects on time and on budget.

This can be hard when first starting out, but after a few projects under your belt the firm could grow
quickly. The structure for staffing these firms also differs from the efficiency based firms. Marketing to
clients for projects that are more complex and unique, you have to prove that your team has the skills
and experience to match the project‘s needs. When just starting out this often means the first couple of
hires should be more experienced architects that have worked on projects in your target markets. This
also means that as you grow you often need a larger proportion of project managers or project
architects that can bring this level of experience to your office.
These employees will of course cost more than less-experienced production staff so balancing the right
mix of experience and production is a challenge that must be overcome to maintain profitability. There
is also the obstacle to avoid having the partners or experienced staff getting too involved in the design
process and thus blowing through the fee too quickly, when junior staff could handle the work and gain
valuable experience. Thus project management and staffing is vital for this business model to be
successful and for the firm to remain profitable.

Expertise Based

This business model is for the architects who have a great depth of knowledge about a specific project
type or topic, or for those who have demonstrated exceptional design abilities. These firms are the
―starchitects‖ who have built a reputation based on their award-winning design abilities or consultant
firms of specific technically challenging projects. For instance, these could be firms that won the
Pritzker Prize, or specialize in the design of acoustically challenging performing arts buildings, or
maybe the technically challenging research science laboratories, or even code consultants.

Another example would be firms that are developing and mastering new technology. Frank Gehry‘s
office is an example of a firm that has done a combination of these - he is sought after for his eye-
catching design aesthetics and his firm has developed
de veloped new software to allow his complex curving forms
to be designed and fabricated. He also takes on challenging cultural projects that necessitate a certain

level of expertise to execute.

Other firms might publish research about a particular topic, or be a consultant that knows the latest
innovations in a particular building system or requirement. Either way, these firms have some special
knowledge or talent that makes them sought after and allows them to demand higher fees for their
work. The financial model with these offices is that by becoming an in-demand expert in your field you
can demand higher fees or hourly rates. Although many starchitect offices grow into large companies
with many employees, this business model is also potentially lucrative for sole practitioners or small
partnerships who offer a unique skillset or base of knowledge.

In both of these cases, the staffing needs tend to be very top heavy, where the principal or partners are
in high-demand and thus need to work directly on the billable projects. There would be some support
staff below them to assist with the execution of the work, but the principals are really engaged in the
work itself, rather than being focused on managing
mana ging the firm or finding new clients.

These firms also often look to partner with other architectural offices to execute the full scope of
architectural work. They can either act as the design architects - with an architect of record brought on
to help with production or they may be specialty consultants themselves brought onto a project by
another firm to help navigate particularly challenging technical problems.

Often these firms will look to bring on administrative staff to support the principals earlier in the
growth of the firm than the other business models, although if you are keeping the firm small and
acting as more of a specialty consultant you may be able to avoid management overhead altogether.

This could be an ideal option for sole practitioners who have a valuable base of knowledge. Rather than
rely on personal relationships and traditional business development and marketing strategies, these
firms rely on their reputation and their innovations to drive new businesses. Design awards,
publications, research, and their portfolio is what sells their services and attracts
a ttracts new clients. This also
requires continual education to maintain your expertise and reputation in the field.
Conclusion

Each of the business models can lead to great success for an architecture practice. However, it is
important to be honest with yourself and intentional with your decision on how to set up
u p your practice.
Not everyone can or should start a business with the hope of being a starchitect or get projects solely
based on your design talents.

Finding a better way to deliver projects, or taking advantage of new technology to improve the design
process can lead to a great business that is extremely rewarding and profitable even if it doesn‘t fulfill
your design ego.

Other architects may have a passion for a specific project type and strive to be the expert in that niche.
Regardless of which approach you take, it is important to recognize where your firm fits, then
appropriately manage and market your firm to take advantage of the opportunities, the challenges you
will face as the company grows.

As you are writing your overall business plan, create a section specifically for your business model and
describe how you want to operate, the types of clients you want to work for, take stock of your unique
knowledge and skillset, and develop a model that will take advantage of your strengths.

STARTING AN ARCHITECTURAL OFFICE (ORGANIZATIONAL STRUCTURE,

LOCATION, AND MARKETING STRATEGIES)

Establishing an Architectural Office: Legal Requirements

For anyone wishing to establish an architectural office in the Philippines, here are some notes to
consider:

An architectural office or "Architectural Firm" is defined as a sole proprietorship, a partnership or a

corporation registered with the proper government agencies.

Section 37 of Republic Act (RA) 9266 states that the practice of architecture is a professional service,

admission to which
a firm, company, shall be determined
partnership, upon
corporation the basis ofmay
or association individual personal
be registered or qualifications.
licensed as suchHowever,
for the
practice of architecture under certain conditions.

Further, it states that only Filipino citizens properly registered and licensed as architects may, among
themselves, or together with allied technical professionals, form and obtain registration as a firm,
company, partnership, association or corporation for the practice of architecture. In the case of
association or partnership, the architect shall hold the majority of the shares (75%) of the architectural
firm. For a corporation, the registered and licensed architects (RLAs) shall compose
comp ose at least seventy-
five percent (75) of the owners, shareholders, members, incorporators, directors, executive officers, as
the case may be.

For a single ownership or single proprietorship, the company

compan y will have to be registered with the
Department of Trade and Industry (DTI) as well as the Professional Regulation Commission (PRC) -
Professional Regulatory Board of Architecture (PRBoA). On the other hand, for an association,
partnership, or corporation, the company has to be registered with the Securities and Exchange
Commission (SEC), as well as the PRC-PRBoA. The office shall also secure a business permit from the
municipal or city hall. Furthermore, the business shall also register with the Bureau of
o f Internal Revenue
(BIR) for securing official receipts as well as proper reporting of company income
inco me and expenditures for
tax purposes.

The individual members of such firm, partnership, association or corporation shall be responsible for
their individual and collective acts as an entity and as provided by law. The RLA who signs and seals
documents shall carry the civil liability as provided by the Article 17 of the Civil Code of o f the
Philippines:
The engineer or architect who drew up the plans and specifications for a building is liable for damages
if fifteen (15) years from completion of the structure the same should collapse
co llapse by reason of a defect in
those plans and specifications, or due to the defects in the ground.
The contractor is, likewise, responsible for the damages if the edifice falls, within the same period, on
account of defects in the construction or the use of materials of inferior quality furnished by him, or
due to any violation of the terms of the contract.
If the engineer or architect supervises the construction, he shall be solidarily liable with the contractor.
The action must be brought within ten (10) years following the collapse of the building.
(Note: the engineer is for the engineering documents,
docume nts, that is civil/structural engineer for structural
documents, electrical engineer for electrical documents, mechanical engineer for mechanical
documents and so on, while
wh ile the architect is for the architectural documents)

"Architecture" is the art, science or profession of planning, designing

d esigning and constructing buildings in
their totality taking into account their environment, in accordance with the principles of utility, strength
and beauty. In the Philippines, the practice of architecture is limited to registered and licensed
architects.

For a person to be called an Architect, it means that person is professionally and acad
academically
emically
qualified, registered and licensed with a Certificate of Registration and Professional Identification Card
issued by the Professional Regulatory Board of Architecture and the Professional Regulation
Commission, and who is responsible for advocating the fair and sustainable development, welfare and
cultural expression of society‘s habitat in terms of space, forms and historical context.

The practice of architecture in the Philippines covers the following services which only RLAs can
provide:
"General Practice of Architecture" means the act of planning and architectural designing, structural
conceptualization, specifying, supervising and giving general administration and responsible direction
to the erection, enlargement or alterations of buildings and building environments and
architectural design in engineering structures or any part thereof; the scientific, aesthetic and orderly
coordination of all the processes which enter into the production of a complete building or o r structure
performed through the medium of unbiased preliminary studies of plans, consultations, specifications,
specifications,
conferences, evaluations, investigations, contract documents and oral advice and directions regardless
of whether the persons engaged in such practice are residents of the Philippines or have their principal
office or place of business in this country or another
anoth er territory, and regardless of whether such persons
are performing one or all these duties, or whether
whethe r such duties are performed in perso
person
n or as the
directing head of an office or organization performing them.

The "Scope of the Practice of Architecture" encompasses the provision of professional services in
connection with site, physical and planning and the design, construction, enlargement, conservation,
renovation, remodeling, restoration or alteration of a building or group of
o f buildings. Services may
include, but are not limited to:

(a) planning, architectural designing and structural conceptualization;

(b) consultation, consultancy, giving oral or written advice and directions, conferences, evaluations,
investigations, quality surveys, appraisals and adjustments, architectural and operational planning, site
analysis and other pre-design services;

(c) schematic design, design development, contract

contrac t documents and construction phases including
professional consultancies;

(d) preparation of preliminary, technical, economic and financial feasibility studies of plans, models
and project promotional services;

(e) preparation of architectural plans, specifications, bill of materials, cost estimates, general conditions
and bidding documents;

(f) construction and project management, giving general management,

man agement, administration, supervision,
coordination and responsible direction or the planning, architectural
a rchitectural designing, construction,

reconstruction, erection,orenlargement
alteration, preservation or buildings
restoration of demolition,
or renovation,
structures orrepair, orderly
complex removal,
buildings, remodeling,
including all their
components, sites and environs, intended for private or public use;

(g) the planning, architectural lay-outing and utilization of spaces within and surrounding such
buildings or structures, housing design and community architecture, architectural
architectural interiors and space
planning, architectural detailing, architectural lighting, acoustics, architectural lay-outing of
mechanical, electrical, electronic, sanitary, plumbing, communications and other utility
systems, equipment and fixtures;

(h) building programming, building administration, construction arbitration and architectural

conservation and restoration;

(i) all works which relate to the scientific, aesthetic and orderly coordination of all works and branches
of the work, systems and processes necessary for the production
p roduction of a complete building or structure,
whether for public or private use, in order to enhance and safeguard life, health and property and the
promotion and enrichment of the quality of life, the architectural design of engineering structures
structures or
any part thereof; and

(j) all other works, projects and activities which require the professional competence of an architect,
including teaching of architectural subjects and architectural computer-aided design;
Organization

Small firms with approximately 5 to 10 or less employees will often have no formal organization or
structure and will be solely run and maintained by
b y the owners/principles.

However due to nature and amount of work involved from both an architectural and business point of
view, employees (if they choose to) can gain valuable experience by helping with additional elements
of the firm, that others in larger companies would not get exposed to.

Medium sized firms of 10 to 50 employees, start to develop and be organized via departments and
teams that are overlooked and managed by a senior members of staff.

The teams can be divided by such elements as experience, project type, output and administration, and
sometimes even by state/county or country.

Large firms of 50 and above employees will also often have multiple practices located around the
world. This not only means that they can obtain work worldwide, but also that due to the time
differences of its different locations a firm can be globally working 24/7.

Marketing Strategies for Architecture Firms

You need to take several things into account when selling architectural services. The role of your
salespeople is vital. Without a strong sales strategy, you won‘t be able to maintain communications
with prospective clients.

But how do you open communications in the first place? Cold calling and other sales strategies can
work. However, some people prefer not to establish contact in this fashion. In fact, people who may
have become clients might turn away
awa y from your firm if you cold call them.

As a result, you need some marketing strategies for architecture firms. Your marketing will expose you
to people who become interested in your company based on the information you present. Less direct
than sales, marketing allows you to build your brand and inform potential clients.

There are tons of architectural marketing ideas out there. Pulling them all together into a cohesive
marketing strategy is the key. This is especially important for startup firms. Without a solid marketing
strategy, you may not make a dent in the market share your competitors enjoy. Of course, established
companies also need to keep marketing themselves if they‘re to enjoy continued success.

So where do you get started? Here are 10 marketing strategies for architecture firms.
 Do not underestimate the importance of
digital marketing for architecture firms. Those
free social media pages can be your gateway
to new clients, if you use them properly.

Adopting social media may offer you an edge

over your competition. After all, many
architecture firms don‘t make full use of their
social media profiles. This leaves a gap in the
market that you can use to build your firm‘s
reputation and brand.

A quick browse of some architectural firms‘

websites will show you how not to put this P
into practice. Many firms try to become
multitasking marvels. They‘ll list every
architectural discipline under the sun in an
effort to attract some clients. However, this
tactic creates the impression that the firm may

not offer
jack of all tradesThink
quality. is a ofmaster
the oldofcliché of ―a
none‖. It
applies very well in this situation.

Strategy #3 – Use Lead Generation Services

It may be one of the older marketing strategies for architecture firms, but lead generation services do
work. In fact, many people point
po int to this as the fastest marketing strategy in the sector.

Lead generation takes several forms. Cold calling is one of the most prominent. A company will obtain
the data of thousands of individuals. Using this data, plus the information you provide about your firm,
they‘ll make calls in the hope of getting people interested in your services. It‘s a form of direct
marketing that does produce results. However, it can also turn people off if they don‘t want the
disruption of a phone call.

Other lead generation companies use digital marketing. They‘ll create websites to advertise your
services. Usually, these sites contain forms that the company uses to capture visitor information. If a
visitor enters their information, it gets sent to you, and you can treat it like a hot lead. After all, this
person has just shown an interest in your company.

Lead generation campaigns put you in front of a lot of people very quickly. However, you‘ll also need
to prepare yourself for a lot of unqualified
unqu alified leads.
Strategy #4 – Invest in Your Website Portfolio

Many architectural firms are behind the curve when it comes to digital marketing. They see their
websites as simple business cards. They‘ll provide some basic details, rather than using the site to build
the firm‘s brand.

You should avoid this mistake because digital marketing for architecture firms is a very powerful tool.
Your website offers you the opportunity to showcase your wares like few other marketing tools. For
example, you can host every part of your portfolio on your website to attract potential clients. You may
find that the quality of the images in your portfolio alone could be enough to bring in new business.
Make those images shareable on social media and you‘re on your way to crea ting a great digital
strategy.

Closely consider every message you send out via your website. Each piece of content needs to serve a
purpose. Clutter leads to bad web design, which will turn visitors off. Remember that your website
offers you the opportunity to tell your story. Grasp it with both hands.

It‘s probably because you aren‘t getting out

there
Whileand building
posting a reputation
content online canfor yourself.
help you to
develop your firm‘s brand, some clients are
going to want to see that you are the real deal.

This is where public speaking engagements

could become a crucial technique for selling
architectural services.

Strategy #6 – Work on Your Elevator Pitch

Have you developed an elevator pitch for your firm ? This isn‘t the bulky sales pitch that you may use
in full conversations with potential clients. Instead, your elevator pitch is a quick description of what
your firm does. It should be short, snappy, and to the point.

Ideally, your elevator pitch should last no more than a minute. That shortness is the point. You should
be able to deliver it anywhere, without taking up too much of the listener‘s time.

Figure out your firm‘s value proposition, which is the thing that separates your firm from the
competition. Work that into the pitch, alongside a snippet of your story. Keep trimming it down until
you have a pitch that delivers the essence of what makes your company so good.

A strong elevator pitch is one of the key marketing strategies for architecture firms. Hone yours until
you know it will break the ice at the start of any conversation. The pitch should leave the potential
client wanting more, so always keep that in mind.
Strategy #7 – Get Yourself Published

Nothing builds your reputation faster than getting published. Happily, there are plenty of options
available to architects. Conducting studies and publishing white papers will earn recognition from those
in the industry. You may open up new opportunities thanks to the quality of your work alone.

However, getting published involves more than educational work. Any space you take up in
newspapers and industry magazines is valuable for your marketing efforts. It all adds to your air of
authority. If people see you as an expert in the industry, they ‘re more likely to listen when you‘re
selling architectural services.

A common strategy is to mention something that you can provide to readers in your articles. For
example, you may have a booklet that offers useful information. If your article is good enough, your
readers will want to read more.

Of course, you need to think about where you‘re getting published. A great article doesn‘t mean much
if the wrong people read it. Research relevant publications and start building connections with editors
to improve your chances of getting published.

This is where creating a newsletter could

help. Usea your

opt into website
weekly to ask visitors
or monthly email. to
A
simple form asking for an email address
is often enough. Many people offer an
added incentive, such as a free booklet,
for signing up.

Once you have the user‘s email address,

you can start sending newsletters. This
will keep you at the top of the person‘s
mind, meaning you‘re one of the first
ports of call when they need
n eed architectural
services.

Strategy #9 – Don’t Discard Old Leads

A lot of firms get rid of their old leads when they don‘t come to fruition. It‘s an understandable
decision. After all, why should you focus on old leads when you can chase new ones?

That‘s a valid point, but it ignores circumstance. A lead may not have converted because the
prospective client wasn‘t in a position to use your services at that time. All this means is that you were
selling architectural services at the wrong time.

Let‘s say that somebody contacted you about your services. After some discussion, the client decided
not to go ahead. There could be any number of reasons for that.

Instead of discarding that client‘s details, think about whether it‘s worth following up later on. Wait for
a couple of weeks and send an email asking if the client is still interested in whatever you discussed.
Yes, some will answer in the negative. However, others may now be in a position to move forward. If
you hadn‘t contacted them, you may never have had the chance to turn that l ead into a client.

The ideas behind how to sell architectural

design change constantly. Five years ago,
it was enough to create interesting models
in a digital design software package.
Today, we have new technologies, such as
virtual reality. There are also new
methodologies, like Building Information
Modelling. A key part of selling
architectural services is staying ahead of
the pack. Clients want to work with
companies that move with the times.
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