SDM Project Details: Objective
SDM Project Details: Objective
SDM Project Details: Objective
Objective:
● We Aim to understand the electric appliances industry - primarily ceiling fans industry,
the movement of the product from manufacturing to the end customer.
● Understanding the types of distribution methods followed into the organization and the
reasons behind the same.
● understanding the distributor-wholesaler-retailer relationship and the way of their
working.
● Identify the bottlenecks in the complete chain and seek solutions to them.
● Understanding the selling process, acquiring of the distributors, retailers, salesmen, The
planning of schedule of a salesman.
Company Spokes-Person:
1. What is the competitive scenario of the industry? What are the various barriers one has
to face while planning to enter the industry?
2. How has the industry evolved over the years, what new trends have you seen over the
course of your career?
3. How does the company plan to strategise and increase its presence in the indian
market?
4. How is the target setting done in the company. Can you suggest some pros-cons as to
why the selected method is best for the company?
5. What is the branding and communications strategy of the company? What goes into
their successful execution?
6. How is the NPD process at the company, how frequent does it occur, what channels are
seeked for developing and launching a new product or in redefining an existing product?
Company Salesman:
Company Distributors:
Company Retailers:
Retail channels
1. c&f - distri - retailer
2. c &f to mt
3. Institutional channel - corpo, edu, hospitality, hotels