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    Contact Person Rose Ann Engreso Contact Details Budget

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    Joebie delos reyes
    Blue Sky Outdoor Living Stores is launching an advertising campaign to promote its bicycle gears and equipment. The campaign aims to increase brand awareness and promote a lifestyle of comfort, functionality and style. The campaign will include brochures, billboards, product displays, and a launch event. The event will feature presentations of cycling equipment, photo opportunities, and refreshments. It targets cycling enthusiasts aged 20-45 who value comfort, quality, and environmentally friendly products.

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    Contact Person Rose Ann Engreso Contact Details Budget

    Uploaded by

    Joebie delos reyes
    70 views5 pages
    Blue Sky Outdoor Living Stores is launching an advertising campaign to promote its bicycle gears and equipment. The campaign aims to increase brand awareness and promote a lifestyle of comfort, functionality and style. The campaign will include brochures, billboards, product displays, and a launch event. The event will feature presentations of cycling equipment, photo opportunities, and refreshments. It targets cycling enthusiasts aged 20-45 who value comfort, quality, and environmentally friendly products.

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    Events ad campaign

    Original Title

    BRAND-STATEMENT

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    Blue Sky Outdoor Living Stores is launching an advertising campaign to promote its bicycle gears and equipment. The campaign aims to increase brand awareness and promote a lifestyle of comfort, functionality and style. The campaign will include brochures, billboards, product displays, and a launch event. The event will feature presentations of cycling equipment, photo opportunities, and refreshments. It targets cycling enthusiasts aged 20-45 who value comfort, quality, and environmentally friendly products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    70 views5 pages

    Contact Person Rose Ann Engreso Contact Details Budget

    Uploaded by

    Joebie delos reyes
    Blue Sky Outdoor Living Stores is launching an advertising campaign to promote its bicycle gears and equipment. The campaign aims to increase brand awareness and promote a lifestyle of comfort, functionality and style. The campaign will include brochures, billboards, product displays, and a launch event. The event will feature presentations of cycling equipment, photo opportunities, and refreshments. It targets cycling enthusiasts aged 20-45 who value comfort, quality, and environmentally friendly products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    CONTACT PERSON Rose Ann Engreso

    CONTACT DETAILS

    BUDGET

    OVERVIEW

    Blue Sky Outdoor Living Stores is entrenched in modernization from producing bicycle gears and
    equipment to developing technologies that make gears and equipment more comfortable, lightweight
    and worry free. The brand strives to constantly advance Blue Sky Outdoor Living Stores world renowned
    comfort, bringing customers the most advanced technologies available in bicycle gears and equipment
    today. The project consists in developing an advertising marketing campaign of the Blue Sky Outdoor
    Living Store that provides comfort and relaxation just by wearing them, because these characteristics
    are invaluable and enables them to find one more reason to relax.

    ADVERTISING OBJECTIVE

    ● Plan an ad campaign thru product launch


    ● Develop a new campaign to increase brand awareness and demand of Blue Sky Outdoor Living
    Stores.
    ● Get people to consider Blue Sky Outdoor Living stores when looking for bicycle gears and
    equipment.

    ADVERTISING AND BRANDING GUIDELINES

    The company program provides an invaluable avenue to reach the target audience by:

    ● Sharing stories, not statistics


    ● Promote the bike culture that we want
    ● Market a lifestyle, not a product
    ● Make it look safe, and simple yet stylish
    ● Be the diversity that you want to see

    DELIVERABLES REQUIRED/ADVERTISING MEDIUM

    ● In-store and Outdoor Advertising (Brochure)


    ● Tarpaulin
    ● Billboard+Bicycle Outdoor Advertising
    ● Product Launch

    TARGET AUDIENCE

    Cycling enthusiast, male and female from ages 20 to 45 where the audience should belong to Class A,
    Class B and portion of Class C whose rate of life requires: comfort, functionality and style. Customers
    wearing these bicycle gears should need to feel natural, relaxed, authentic, with a young spirit, free,
    simple and healthy.
    BENEFIT SUPPORT

    ● Whether it is water, stain, scuff resistant Blue Sky Outdoor Living Stores strives to provide the
    benefit that enables one to yyth find one more reason to be comfortable.
    ● Fine-tune gears that suit their strength, level of fitness, and expected use.
    ● Environmental aware products.

    ADVERTISING TONE

    Comfortable, Durable, Modern and Innovative. They’re trustworthy companies with authentic products.

    MESSAGES

    “Hardwearing products at its Finest!”

    COMPETITION

    Setting aside the discount department stores, University Cycle Works has the following direct
    competitors.
    ● 1 local multi-sport store at the local mall
    ● 1 statewide chain of bicycle shops which started out as Schwinn-only shops, but has had to
    take on other brands and products.
    ● 1 used bike store that has made a fine business reputation for itself, dealing strictly in used
    bikes.
    ● 3 local, including the oldest shop in town.
    ● 1 local multi-location chain, that has specialized in opening shops in small local malls in
    areas of new housing development.
    ● Several garage mechanics offering service only.

    SUPPORT INFORMATION

    For further information, suggestions and comments : kindly email us at [email protected]

    SELECTION IMAGE
    MANDATORY ELEMENTS

    Blue Sky Outdoor Living Stores Logo, Real Product Image, Attention drawing text or Taglines, Price and
    Technology(s), Value and Benefits, Availability (retailers, online and physical stores), Company Website.

    SCHEDULE (Project Timeline and Implementation)

    Date Activities
    Meeting with the organizer

    Managing and creating of committee and subcommittee

    Location visit and reservation

    Committee orientation

    Finalization of event with the event committee and organizer

    Finalization of suppliers and contract signing

    Food tasting for the catering

    Final presentation of the committee and organizer for the event

    Photoshoot of the products to be launched

    Preparation of flyer lay-out, souvenirs and tarpaulin

    Program preparation

    Final meeting with the organizers

    Preparation of the legal permits

    Finalization of stage design


    Technical and stage rehearsal

    Scheduled event

    Evaluation

    PROGRAMME (Ad Campaign Launch)

    Time Program flow


    5:00-6:00 Registration / attendance

    6:00-6:15 Assembly

    6:15-6:20 Invocation Prayer

    6:20-6:25 Opening Remarks

    6:25-7:10 Launching of Ad (Bicycle Gears and Equipment)

    7:10-7:20 Little chit chat / comments with the audiences

    7:20-7:30 Guest Performance

    7:30-8:15 Presenting the different Cycling Equipments

    8:15-8:25 Little chit chat / comments with the audiences

    8:25-8:55 Photo opp / Brochure distribution

    8:55-9:10 Freebies/Souvenir distribution and closing speech

    9:10 onwards Late Dinner for the company employees and Staffs

    COSTING

    Item Total Amount


    Venue – $1500
    Light sounds and LED 4pcs AX12C columns x 2000 $1000
    2pcs SW2100A 21” Subs x
    2000
    3 units Aero beam380 x
    1000
    P3 Led Wall and 2set stage

    Photo and video With Photo Wall and Photo $1000


    coverage Shoot of the products to be
    launched
    Tarpaulin 8ft x 5ft x 10pcs $210
    Flyers 1000pcs standard size x $2 $55
    each

    Souvenirs 200pcs of printed tumblers x $600


    $3 each

    Catering Services 80pax x $10 per head $800


    Stage Design $500
    Cocktails $450
    Emcee 2pax x $100 $200
    Professional fee Staff $1200
    (organizer) Floor Director
    Stage Director
    GRAND TOTAL $7515

    Crisis Management

    To provide a preparation plan for possible disruption scenarios, each team will be given with a leader
    who is capable of handling incidents that may occur. Possible Interruption / disruption scenario:

    ● Electrical Sabotage
    ● Natural calamity such as earthquake
    ● Event intruders

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