Trece Martires City Senior High School

Business Plan Management

“Hey kids, keychain is fun.”

Trece Martires City Senior High School

Brgy. Gregorio, Trece Martires City, Cavite

09162516804

January 2020
 1. Introduction

Name and Address of Business

Name: Humanista Design and Treats

Address: Trece Martires City Senior High School, Brgy. Gregorio, Trece

Martires City, Cavite

Name and Address of the Principals

 Johnver Lloyd P. Mercado – 1625 woodpecker st., Brgy. Lapidario,

Trece Martires City, Cavite.

 Patricia Y. Deleon – 1626 The Gentri Height Subdivision, Generel

Trias ,Cavite.

 Mike Adrian V. Topacio – 1867 De Ocampo st., Ciudad Adelina, Brgy.

Conchu , Trece Martires city, Cavite.

 Leah Mae Esparcia – 0909 Jacinto st., Ciudad Adelina, Brgy. Conchu,

T.M.C, Cavite

 Angeline D. Fabello – 5901 Golden Horizon, Brgy. Hugo Perez, Trece

Martires City, Cavite

 Rexian Abuan – 1219 De Ocampo st. Ciudad Adelina, Brgy. Conchu,

T.M.C
Nature of Busines

Humanista Design and Treats is a partnership business established by five (5)

students from Trece Martires City Senior High School, wherein the main

product is personalized keychain with 100% unique handmade design. The

keychains will be sold inside and outside the school premises of Trece Martires

City Senior High School. The product is budget-friendly that can make customer

satisfied and their pockets.

Business Concept

Humanista Design and Treats business concept was originally came from the

idea that people are still choosing to buy souvenir items like personalized

keychain. They use this as a gift in many different occasions like as a birthday gift,

monthsary gift or friendship gift.

The business concept is to make a new and unique design keychains that can

make the customer to love and keep buying the product. The target of our business

is not only the students, we also want to reach out different people in the industry.
Business Model

Humanista Design and Treats is a start- up business that deisgns, manufactures,

and sells personalized keychain. It aims to sell product in very affordable price and

good quality products, to sell more products and get higher profit per product.

Humanista Design and Treats like to make free delivery to customer if they order

our products. We also make our packaging in very creative way to be able to catch

the eyes of our customer, like when they see our packaging, they will think twice if

they going to destroy it, throw it or keep it forever as souvenir in our products.

Humanista Design and Treats follows a business model to reach many customers,

to be able to do that, we put our business in different social media platforms to

make an easy and fast transaction to our customers.

Business Goals

Vision

The Humanista Design and Treats business will be recognized for excellence

in community, leadership, partnership and the provision of business opportunities

for individuals. Humanista Design and Treats will set a goal to be the leading

provider of comprehensive range of cheap, affordable, and good quality

personalized keychains in Trece Martires City, Cavite.

Mission

The mission of Humanista Design and Treats is to provide affordable and good

quality product. To spread and share the art of a Handmade product. And also to

give a good service to every customer and for them to be amazed to our creativity,

uniqueness and to our productivity. We also want to satisfy customer’s pockets.

Objectives

1. To produce and sell many products

2. To get high profit every month

3. To delight our customers with good quality products

4. To serve accommodating services

Performance Target

1. Make 50 items per day

2. Get atleast P 2,000 per month

3. Make 100% unique handmade designs

4. Offers free delivery to our customers

 2. Executive Summary

The proposed business, Humanist Design and Treats is a partnership-based

business established by humanista students wherein the main product it offers are

personalized keychains with 100% unique handmade designs and budget friendly

product. It has the focus of providing personalized keychain that can be use for

personal gift with a great beneficial to customer that it can satisfy their pockets.

Our product is available In different types of age,either it is students,teachers,

employees and professionals as long as they want to buy the products. It is

forecasted that Humanist Design and Treats can sold 50 pieces in one day and

more than 500 pieces in just one month at brgy. Gregorio, Trece Martires

City,Cavite. Thus, achieving the high profit and returns to financial investment to

owners and fully gain 100% of customer's trust.

3. Industry and Competitive Analysis

Industry Outlook and Trends

Selling personalized items in business industry are still trending because

people use to buy this product as a personal gifts for their loved ones,family

members and friends. Also, this product can be use a rush hour gift and can

design on your bags.

Competitors Analysis

Our great competitors would be the owner of some souvenir shops and other

artist selling keychains. But we are not giving up because we believe that we have

a chance to win every customer's heart. Base on our analysis other sellers of

keychains are not budget friendly and very simple designs, that's why other

customers don't buy this items. Our team came up to idea that we should sell our

products in very affordable price plus 100% handmade designs. Our group still

doing this routine to stay popular to our customers.

Our Strenght(s) Competitors Strenght(s)

 Offers free Delivery  Very High Quality.

 100% unique handmade design  They have complete tools and

 Budget- Friendly machineries to produce many

products.

Our Weaknesses Competitors Weaknesses

 Production(tools,machinery)  Servive charge in delivery

 Time management  Sell their product in high price

SWOT Analysis

Strengths Weaknesses

 Free-delivery  Production(cutting papers,

 Unique handmade designs letterings, and assembling)

 Budget-friendly  Time- management

Opputunities Threats

 Be the leading provider of a  Other artist selling personalized

comprehensive range of cheap, keychains

affordable and good quality  Inflation of the ingredients in

keychains our products

 Artistry and creativity of our

products
 4. Business Description

Humanista Design and Treats is a start up business established by five (5)

students - entrepreneurs. Humanista Design and Treats offers personalized

keychains. Our personalized keychain design is 100% handmade and has unique

designs. Also, our product is very affordable that can satisfy the pockets of many

customers. Humanista Design and Treats is located at Trece Martires City Senior

High School, Brgy. Gregorio, Trece Martires City, Cavite. Humanista Design and

Treats have a mission to collect and get high profit every month, so we put our

business in different social media platforms to advertise our products and catch

many customers. We also offers free services to make customer satisfied all the

time.

Product

Humanista Design and Treats is only eligible for selling personalized keychains,

nevertheless, we can make variety designs for our products and also the customer

can request their own designs for their keychains.

Location

Humanista Design and Treats is located at the vicinity of Trece Martires City

Senior High School to be able to reach the students because most of students

nowadays are very attractive to memorabilia like keychains, we also set up our

business in different social media platforms( facebook and Instagram).

Equipments

Humanista Design and Treats are only using watercolor, vellum boards(specialty

papers, acrylic keychains and paint brushes.

5. Production Plan

Raw Materials

Items Quantity Amount

Acrylic Keychains 50 pieces P270.00

Vellum Boards 20 pieces P50.00

Watercolor 42 pieces P650.00

Totals P970.00
Production Process

1. Prepare the Blank Keychains

2. Paint the designs for the keychains

 3. Lastly, assemble the designs inside the keychains

Tools and Equipments

Tools and Equipments Quantity Amount

Scissors 1 piece P15.00

Paint Brush 3 pieces P10.00

Ruler 1 pieces P10.00

Pencils 1 pieces P7.00

P32.00
TOTAL
Raw Materials and Suppliers

ITEMS QUANTITY SUPPLIER

watercolor 42 pieces National Bookstore

Acrylic Keychains 50 pieces Shopee

Vellum boards 20 pieces National Bookstore

Time and Motion Study

Time Schedule

8:00 – 8:30 – prepairing the workplace and materials

8:30 – 10:00 – painting and lettering the designs for keychains

10:00 – 10:30 – assembling the designs in the keychains

10:30 – 11:00 – Packaging

11:00 – 12:00 – delivering the products to customer(s)

Plant Capacity

Actual making of personalized keychain takes 5 hours. Each design takes 15

minutes to make 50 pieces of keychain.

Production capacity (in 5 hours) = ( 300 minutes / 15 minutes) x 50 pieces

=1,000 pieces

= 1,000 pieces x 5

= 5,000 pcs.

Production Capacity Analysis

Particulars Produced Units
Per hour production 50
Daily production (50 x 5hours) 250
Monthly Production (250 x 20 days) 5,000
Bi- Anually production (5,000 x 6months) 30,000
Annually Production (30,000 x 12 months) 360,000

Annually Production 360,000

Plant Layout

Packaging area Assembling

area
Designing Area

Cutting
Area

Labor Requirements

DESIGNATED AREA NUMBER OF WORKERS

Designing Area 1

Cutting Area 2

Assembling Area 2

Packaging Area 2

TOTAL NO. OF WORKERS 7

Overall Cost
 ITEMS QUANTITY PRICES
Acrylic Keychains 50 pcs. P270.00
Vellum Boards 20 pcs. P50.00
Watercolor 42 pcs. P650.00
Paintbrush 3pcs. P10.00
Ruler 1 pc. P10.00
Pencil 1pc. P7.00
Scissors 1pc P10.00
TOTALS P1,007.00

1V. Marketing Plan