Bubble Tea Fs
Bubble Tea Fs
Bubble Tea Fs
The business will carry the name Bubble Bee Tea House. It is a shop that offers quality
standard products. The word “bubble tea” definitely connotes its natural meaning pertaining to
a fruit or milk tea that contains polyphones, which are naturally occurring compounds that act
as antioxidants.
Bubble Bee Tea House will be strategically located at 932 One Convio Corner 20 th
Avenue, Aurora Blvd., Cubao, Quezon City. This location is expected to be an effective location
because there will be only few competitors that offers the same product which the
establishment shall cater. The location is near Technological Institute of the Philippines where
many students go to school. The location is also near other business establishments.
Vision
Our vision is to help create the best tasting teas that marked as one of the shop’s highly
reputable market that could attract visitors within the region as well as from other places.
Mission
Our mission is to help create a different milk tea drinking experience that would leave
customers satisfied and looking forward to more. Moreover, the business aims to go on extra
mile in giving its clients the ultimate revitalizing stay by offering luscious milk or fruit tea
beverages providing efficient and friendly service a midst, a clean and cozy environment.
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Brief History of the Product
Bubble tea came into existence in Taiwan, when the beverage was created during the
1980’s. Although it is known which exact Taiwanese shop is the creator of Bubble tea, several
shops are speculated to be the origin. One possible origin is Chun Shui Tang tea house in
Taichung, where Ms. Lin Hsui Hui (product development manager) poured sweetened tapioca
balls into the tea during a meeting in 1988. The beverage was well received by the people at
the meeting, leading to its inclusion on the menu, ultimately becoming the franchise’s top-
selling product. An alternative origin is the Hanlin tea house in Tainan, Taiwan, owned by Tu
Tsong-he. He made tea traditional white tapioca, which has the appearance of pearls,
supposedly resulting in so-called “pearl tea”. Shortly after, Hanlin changed the white tapioca
balls to black version that is seen most today. The drink became more popular in most parts of
east and southeast during the 1990’s.
Brief Description of the Firm
Bubble Bee Tea House is a fun alternative hangout for everyone. That specializes in
bubble tea drinks that are famous throughout US, Canada and Southeast Asian countries.
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Chapter I
Market Projections
Bubble Bee Tea House will obtain through required capital. Through the contribution of the owners of
the business. The best type of organization appropriate for the business is partnership. Partnership is a type of
business.
Marketing strategies like local fliers, tarpaulins, banners and pre-opening promos are appropriate for
advertising the business is in the market.
The proposed business will use of a standard food cart. Materials and other supplies will be obtained
from the manufacturers which we have selected.
Market Shares
Bubble Bee Tea House will grab 100% market shares. The shop will be built in 932 One
Convio Corner 20th Avenue, Aurora Blvd., Cubao, Quezon City and only few competitors.
Different marketing strategies and promotions will be considered.
Market Prices
Price is the amount of money charged for a product. Bubble Bee Tea House product
pricing is very affordable. With a low additional percentage price to the product, the business
will surely click to the market. Leaflets will be distributed and hand-out to various business
establishments and houses. Promos and services offered will be displayed on the store window.
The owners will offer promos to attract the consumers like a buy one take one on the products
for the opening of the Bubble Bee Tea House.
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Investment Cost
The initial capital of the business is three million five hundred thousand pesos
(3,500,000) which includes the franchising fee of three hundred fifty pesos (350,000), capital
requirement of three million pesos (3,000,000) and other expenses for constructing and
starting the business of one hundred fifty pesos (150,000). The initial capital will be enough to
support the business and meet the requirement of the franchisee.
Methods of Financing
Bubble Bee Tea House will obtain through required capital through the contribution of
the owners of the business. The best type of organization appropriate for the business is
partnership. Partnership is a type of business wherein two to five members will invest and
contribute in starting the business.
Market Feasibility
Marketing strategies like local fliers, tarpaulins, banners and pre-opening promos are
appropriate for advertising the business in the market.
Technical Feasibility
The proposed business will require a store with an area of 15 square meters.
Materials and other supplies will be obtained from the manufacturers which we have selected.
Financial Feasibility
The Initial capital requirements, source of funds, project cost, salaries and
wages, balance sheet, cash flow and income statement.
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Chapter II
GENERAL DESCRIPTION
Type of Business
Benefits of Partnership
•Partnership is relatively easy to establish; however times should be invested in developing the
partnership agreement, in our case there’s no problem about it because we are mostly friends
and we are devoted to make our business progress
•With more than one owner, the ability to raise funds- Debt vs. Equity maybe increased.
•Higher quality employees. Partnerships tend to attract better employees because of the
possibility of becoming a principal in the firm.
•The business usually benefit from partners who have complementary skills.
•Better decision- making capability. Two heads are better than one.
•Managerial flexibility. Generally, important decisions can be quickly, although not as fast in a
sole proprietorship.
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Capitalization
The initial capital of the business is three million five hundred thousand pesos (₱ 3,500,000) which will
be shared by five (5) partners. The owners decided to share an initial capital of seven hundred thousand (₱
700,000) each.
Organizational Chart
This organization chart or structure is based on direct flow of authority from the owner
which is also the manager.
Manager
Cashier Barista
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Job Specification
7
Must perform without supervision
Training Program
Many business firms require their employee to attend training programs and seminars
to equip them with additional skills for their works and business trends. The Bubble Bee Tea
House will conduct a one week training program to train and develop and enhance the skills of
the employee.
Fringe Benefits
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
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Planning
Fixing of Legal
Requirement
s
Construction
of the Store
Purchase of
Equipments
and
Machinery
Purchase of
Materials
Hiring of
Employees
Seminars and
Trainings of
Employees
Promotion
Period
Soft Opening
of the
Business
Grand
Opening of
the Business
Organizational Cost
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Chapter III
MARKET STUDY
Our market study shows our business is suitable in the area as it was an urban place
with complete vicinity and many people are passing by and reachable for students, workers and
residential places, potential customers are increasing in every year, the location and our
competitors share a large market portion in the community, As years go by our target market
will increase and we can still give them the satisfactory wants and needs they needed, our
competitors will increase too but it depends on the market segment we share and our
marketing strategy
Marketing Program
In marketing program, promoting a business will have a different strategies and techniques
to attract probable customers and offer a promo to customers like:
1. Special add-ons
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5. Free Wi-Fi
6. Milkfie
We create a marketing strategies like reward points for regular customer. In milkfie our
employees will take a selfie of you with our product and put it in our customers for the month
board as souvenir along with thank you message. We will put the promo offers outside in a
tarpaulin standee with colorful designs to attract possible customers along with our employee
giving fliers for our menu and special offers.
Economic Aspects
Milk tea contains a tea base mixed/shaken with fruits or jellies that are often added, it
was invented in 1980s but as of now it just became wildly known in late 2000s here in
Philippines and around Asia, milk tea shops are everywhere whether big or small milk tea
business or even a milk tea in a cart. These past few years milk tea industry is expected to
increase and gain large market share in the economy from students to workers and children
everybody drink milk tea and with their much lesser and affordable prices than the leasing
coffee shop industry it is likely accurate to say that milk tea is part of our daily life and better
alternative for other beverages.
Probable customers
Our plan site is near residential areas and schools. Our customers are likely to be:
1. Students
4. Office workers
Demand Analysis
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YEAR DEMAND ANALYSIS
2015 898,111
2016 908,410
2017 940,308
2018 1,020,730
2019 1,057,121
Table –Demand Analysis
Supply Analysis
Assumptions Made
Growth Population from 2014-2016 with 3.54% increasing rate
2017- 33,180
2018- 36,018
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Chapter IV
Marketing Aspects
This chapter will help to know the marketing aspect of the business. The marketing
aspects will cover the following: Marketing Analysis, Product logo and Packaging, Price Strategy,
Promotions, Place and environment, Terms of sales, and Channel of distribution.
For the business to proper, it should be given time and effort. The proponent of this
business must have the desired creatively so as to be able to provide quality service to its
customers. The fulfillment of the needs and wants of its customer or target market must be the
key objective of the recommended business.
MARKETING ANALYSIS
Young professionals may consider bubblebee tea a novelty and luxury alternative to the
commuter, lunchtime, or after-work coffee. Although it contains sugar, Bubblebee tea is much
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healthier alternative to carbonated fizzy drinks and may therefore appeal to health conscious
consumers.
It is popular for people to hold meetings such as craft circles and book groups in local cafes and
coffee shops, and a Bubblebee tea café could appeal as an unusual alternative.
Product Innovation
Mass Media
Differential Pricing
Personalization
Selling Organization
Selling organization must have deep knowledge of the buyer’s business model and the
ways in which their offering will impact the buyers the total cost-in-use and the buyer’s sales of
their own products. It must be able to quantify and prove the value relative to alternatives. In
many cases, this will actually require the sales persons to have the business acumen necessary
to tailor the quantification and proof to individual buyers. Marketing will typically need to play
a significant role in establishing proof points and enabling the field with the information.
Bubbletea House has a manager and two employees. The manager will monitor all of
the employees in the store and all of the employees are required for training.
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Personnel must always be able check all records of sale and disbursement before the
opening and closing the store.
Regarding the accomplishment of every personnel performance.
Maintain the cleanliness and orderliness of the store.
Bubblebee Tea House will be located is in the considered to be strategic location for a business
beacause it lies along the way of 20 th ave in cubao. Through our scope is within cubao there’s a
possibility that people in proj4 Quezon City can also be our customers.
Different high schools and universities such as Roosevelt College, NCBA, and WCC etc are
prospect buyers. The location of the business will be accessible enough to meet the need of our target
market.
Moreover, the place is also near Proj4 market,Murphy market or Farmers market where we can
have easy access regarding the raw materials that we will be needed in regular operations and even on
emergency operation.
The products will be transported by truck and stored at the refrigerator to avoid spoilage.
Pricing Strategies
We used cost plus strategy in order to set the price of our products. The computation would be:
Purchase Cost + Operating Cost + Mark Up = Selling Cost
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PRODUCT LOGO AND PACKAGING
Packaging plays in Bubblebee Tea House are an important role as a medium in the marketing
mix, in promotional campaigns, as a pricing criterion, in defining the character of new products , as a
setter of trends and as an instrument to create brand identity and shelf impact in all product groups.
We will be using plastic cups for our tea and on the side part of the cup will have our
inspirational quotes that make their day inspiring. On the top of the cup would be our logo.
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This is our product logo
Promotion
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POSTER
Posters will be placed in our store. The design of the poster canable to catch the
attention of the customers because of the information provided as well as its aesthetic. Chosen
colors are pleasing to the eye and will surely boost the interest of the customers to eat to our
restaurant.
Two posters will be produced which are good for three months.
The computation would be: 2(no. of pcs.)X250(unit price) x3(no. of months) = Php 500.00
WEBSITE
We are now living in the modern world and surfing to the internet is one of the easiest
ways to have quick access. The proponents will be using free website in order to reach wider
range of possible customers. This will be great help for them to know the concept behind
“Bubblebee Tea House”. It will also provide good communication relationship in ways that, we
will be giving information and they will be giving comments and suggestions for product
improvements and other concerns.
Flyers
Flyers can convey wide range of possible buyers for it can be brought to other places.
The store will be produce 200 flyers per day. These will be distributed twice a week or eight
times in a month. Flyers will be given in the first three months of the business until it will get its
loyal customers.
The computation would be: 200(no. of pcs.) X 10 (unit price) X 8 (no. of times per month) = Php
16,000
Gift Certificates
Our store will be giving gift certificates worth Php 100 on the first day of operation of
our business. The recipients of these certificates will be the first 100 customers of our store.
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TERMS OF SALE
Channel of Distribution
Expected marketing problems that may be encountered and how shall they be solved
o Business maybe unpredictable because the brand is newly introduced here in national
capita; region. Promotion and advertising is a must to increase attention to get
customers.
o Employees may become lazy because of customers and may not try to allure their
customers. Benefits will be given if reach a certain quota.
o Advertisement may not reach out to customers; a new design will be made to entice
prospective customers.
o Touch competition, since the Bubblebee tea house will be competing with big time
competitors like infinite,moonleaf, gongcha etc. we need to find edge to be able to
compete with them.
MARKET SUMMARY
The market projection of this Bubblebee Tea House is based on the surveys conducted
and other related information gathered within the vicinity of Cubao, Quezon City. Projection of
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demand, supply, and sales for the first five years of operation is based on the different factors
like the population growth, market acceptability, capacity to supply and other factors. This
study is feasible because our target populations are willing and capable of availing our products
and services. We also consider factors like our competitors and prevailing prices of the suppliers
that will affect our prices. Based on our demand supply analysis we found out that we can
supply the available market based on our production capacity.
Chapter V
TECHNICAL ASPECT
Product
Bubble Tea is made up of hot or cold tea, milk, sugar and giant black tapioca balls. Ice is
then added and the drink shaken to create the bubble effect. The term “Bubble” refers to
tapioca balls in the drink. This chewy tapioca balls or “pearls” are consumed along with the
beverage through a wide straw. Bubble tea is a mixture of iced or hot sweetened tea, milk, and
often other flavorings. The distinctive characteristics of bubble tea are the black gummy balls
made of tapioca (or, more commonly in East Asia, yam starch), called "pearls" or "boba" or balls
that sit at the bottom of the cup.
Manufacturing Process
Bubble Tea is made by pouring the prepared tea into a shaker. Milk is added for a creamy bubble tea or
Juice for a fruity tea or leave plain and add a little extra water. Sweeten to taste with the simple syrup from
soaking the tapioca balls. It takes only up to 3.5 minutes to make each cup. Then the mixture will be transferred
to the prepared cup with tapioca balls and will be covered with a vacuum sealed plastic cover.
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Plant Size and Production Schedule
Machinery
Table 5- Equipment
Store Location
Store Layout
Raw Materials
Ingredients Price
Oolong Tea ₱ 505.00/ 600 gms
Jasmine Tea ₱ 400.00/ 600 gms
Non-Dairy Creamer ₱ 4,000.00/ 25 kg
Almond Syrup ₱ 460.00/ 1.3 kg
Honey Syrup ₱ 380.00/ 3 kg
Mango Syrup ₱ 485.00/ 5.5 kg
Strawberry Syrup ₱ 390.00/ 2.5 kg
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Taro Syrup ₱ 490.00/ 2.5 kg
Wintermelon Syrup ₱ 2,200.00/ 20 kg
Supplier
Table 7- Supplier
Supplies
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Straw 200 packs ₱2,000.00
Glass wares 5 sets ₱10,000.00
Tea supplies 600 packs ₱40,000.00
TOTAL ₱62,700
Utilities
Note: The proposed business will be using purified drinking water to minimize the health issue
regarding what water will be use of the business.
Bubble Bee Tea House will be renting a space at 932 One Convio Corner 20th Avenue,
Aurora Blvd., Cubao, Quezon City. The space measures 15 sq.m. The proponents will rent the
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said space with an amount of ₱ 16,500.00 monthly inclusive of tax and two months deposit of ₱
30,000 exclusive of tax. The lessee requires twelve months of postdated checks.
Renovation Cost: ₱ 6418
Legal Requirements
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Chapter VI
Financial Study
This chapter discusses the Financial Aspects of the study, in order for a business plan to
understand it needs money to start. To determine whether the future industry will remain
profitable through the existence of competitors and unfavorable economic condition, the
researches have to project a three year financial statement.
This chapter includes the Initial capital requirements, source of funds, project cost, salaries
and wages, balance sheet, cash flow and income statement.
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Supply and Operations
Particulars Amount
Working Capitals ₱800,000.00
Operating Expenses ₱30,000.00
Pre-Operating Expenses ₱20,000.00
Research and Development ₱5,000.00
Total Project Cost ₱855,000.00
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Bubble Bee Tea House
PROJECTED BALANCE SHEET
For the Year Ended December 31, 2015 to 2017
Particulars 2015 2016 2017
ASSETS
Current Assets
Cash on Hand and in Bank ₱3,007,411.40 ₱3,797,957.42 ₱4,635,417.47
Change Funds 10,000.00 11,000.00 12,100.00
Total Current Assets ₱3,017,411.40 ₱3,808,957.42 ₱4,647,517.47
Non-Current Assets
Supplies ₱86,202.00 ₱86,202.00 ₱86,202.00
Furniture and Fixtures 17,980.00 17,980.00 17,980.00
Equipment 266,808.25 266,808.25 266,808.25
Less: Accumulated Depreciation 90,591.69 99,650.86 109,615.94
Total Non-Current Assets ₱280,398.56 ₱271,339.39 ₱261,34.31
Pre-Operating Activities 13100
TOTAL ASSETS ₱3,310,909.96 ₱4,080,296.81 ₱4,908,891.78
LIABILITIES AND OWNER’S EQUITY
Current Liabilities
SSS Payable ₱30,801.60 ₱31,109.62 ₱31,420.71
PAGIBIG Payable 18,975.84 19,165.60 19,357.25
Withholding Tax Payable 38,197.80 38,579.78 38,965.58
PHILHEALTH Payable 11,700.00 11,817.00 11,935.17
TOTAL LIABILITIES ₱99,675.24 ₱100,671.99 ₱101,678.71
OWNER’S EQUITY
Bubble Bee, Capital ₱2,500,000.00 ₱3,211,234.72 ₱3,979,624.82
Add: Net Income After Tax 711,234.72 768,390.10 827,588.25
TOTAL OWNER’S EQUITY ₱3,211,234.72 ₱3,979,624.82 ₱4,807,213.07
TOTAL LIABILITIES AND PARTNER’S ₱3,310,909.96 ₱4,080,296.81 ₱4,908,891.78
CAPITAL
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Bubble Bee Tea House
PROJECTED CASH FLOW STATEMENT
For the Year Ended December 31, 2015 to 2017
Particulars 2015 2016 2017
CASH INFLOWS
Cash Balance-Beginning ₱2,500,000.00 ₱3,211,234.72 ₱3,979,624.82
Add:Cash Receipts From Customers 711,234.72 769,390.10 827,588.25
TOTAL CASH INFLOWS ₱3,211,234.72 ₱3,979,624.82 ₱4,807,213.07
LESS: CASH OUTFLOWS
Operating Expenses and Other Cash Outflows
Supplies Expense ₱86,202.00 ₱86,245.10 ₱86,288.22
Promotional and Representation 10,000.00 10,000.00 10,000.00
Taxes and Licenses 12,670.00 12,670.00 12,670.00
SSS Payable 30,801.60 31,109.62 1,420.71
PAGIBIG Payable 18,975.84 19,165.60 19,357.25
Withholding Tax Payable 38,197.80 38,579.78 38,965.58
PHILHEALTH Payable 11,700.00 11,817.00 11,935.17
Salaries and Wages 474,394.08 483,881.96 493,559.60
Utilities Expense 149,357.78 150,851.36 152,359.87
Repair and Maintenance 25,000.00 25,250.00 25,502.50
Rent Expense 378,000.00 378,000.00 378,000.00
Depreciation Expense 90,591.69 90,591.69 90,591.69
TOTAL CASH OUTFLOWS ₱1,325,890.79 ₱1,338,162.10 ₱1,350,650.60
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Bubble Bee Tea House
PROJECTED INCOME STATEMENT
For the Year Ended December 31, 2015 to 2017
Particulars 2015 2016 2017
REVENUE
Gross Sales ₱3,441,000.00 ₱3,548,358.37 ₱3,772,133.31
Less: Cost of Sales 1,069,175.80 1,079,867.56 1,090,666.23
TOTAL REVENUE ₱2,371,824.20 ₱2,468,147.54 ₱2,567,692.14
LESS: CASH OUTFLOWS
Operating Expenses and Other Cash Outflows
Supplies Expense ₱86,202.00 ₱86,245.10 ₱86,288.22
Promotional and Representation 10,000.00 10,000.00 10,000.00
Taxes and Licenses 12,670.00 12,670.00 12,670.00
SSS Payable 30,801.60 31,109.62 1,420.71
PAGIBIG Payable 18,975.84 19,165.60 19,357.25
Withholding Tax Payable 38,197.80 38,579.78 38,965.58
PHILHEALTH Payable 11,700.00 11,817.00 11,935.17
Salaries and Wages 474,394.08 483,881.96 493,559.60
Utilities Expense 149,357.78 150,851.36 152,359.87
Repair and Maintenance 25,000.00 25,250.00 25,502.50
Rent Expense 378,000.00 378,000.00 378,000.00
Depreciation Expense 90,591.69 90,591.69 90,591.69
TOTAL CASH OUTFLOWS ₱1,325,890.79 ₱1,338,162.10 ₱1,350,650.60
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