India Startups
India Startups
India Startups
1. Introduction …………………………………………………………………. 1
5. Conclusion .………………………………………………………………….. 13
Executive Summary
1. The Reserve Bank conducted a pilot survey on Indian startup sector during
November 2018 to April 2019. A total of 1,246 startups (public/private limited
companies, partnership firms, limited liabilities partnerships and others)
participated in the survey. Around three-fourths of respondents were from the
states of Karnataka, Maharashtra, Telangana, Delhi and Tamil Nadu.
2. Startups in six sectors, viz., agriculture, data & analytics, education, health, IT
consulting/solution and manufacturing accounted for nearly 50 per cent of the
survey respondents.
4. Almost half of the respondents informed that they were in an early stage of
revenue generation while 31 per cent were in a growing stage. Of the remaining
startups which were yet to generate any revenue, as high as 86 per cent were
aged below three years.
6. Only 14 per cent of startups had more than 10 employees in the first six months
of their operation but as the sector matured, the share increased to 40 per cent
at the time of conducting the survey.
7. Around 36 per cent of the startups availed institutional loans (including from
banks) to finance their activities.
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Pilot Survey on Indian Startup Sector - Major Findings
1. Introduction
1.1 In view of the emerging importance of the startup sector in the Indian economy,
the Reserve Bank of India (RBI) conducted a pilot survey on Indian startup sector
during November 2018 to April 2019. Responses were received from 1,246 startups.
This report presents the major findings of the survey.
1.2 The structure of the report is as follows: section 2 presents the objectives of the
survey while the survey coverage and design are briefly described in section 3. Major
findings from the survey are discussed in section 4 and the conclusions are
summarised in section 5.
2.1 Startups are ignited by entrepreneurial and innovative spirit in an economy and
play an important role in its growth. The pilot survey was aimed at collecting
information on select important characteristics of the startup sector, viz., geographical,
institutional and age profile of the sector, academic, professional and gender profile of
the founders, motivational factors, turnover, workforce, target markets, types of
products, technology used, sources of funds and future plans (the survey
questionnaire is provided in the Annex).
3.1 The pilot survey approached the following target groups: (a) startup entities
recognised by the Department for Promotion of Industry and Internal Trade (DPIIT) of
the Ministry of Commerce and Industry, Government of India; and (b) entities under
incubators/accelerators 1 with age not more than seven years 2, which might be outside
1
An accelerator is typically a 3-4 month program for startups at early traction and scaling stage. It is a
process of intense, rapid and immersive education aimed at accelerating the growth of the startup. The
accelerator may take a set amount of seed equity from the startups in their cohorts in exchange for
capital and mentorship. An incubator is a workspace created to offer early-stage startups access to all
resources they need under one roof. They provide office space, mentoring, business services, funding,
and networking opportunities to the incubatees. (Source: Startup India Kit, October 2019, DPIIT, GoI).
2
As per the Gazette notification G.S.R. 364 (E) dated 11th April, 2018, an entity shall be considered as
a startup up to seven years from the date of its incorporation/registration (in the case of startups in the
1
the DPIIT list and could also participate in the survey by downloading the survey
questionnaire from RBI website.
4. Major Findings
Keeping in view the objectives, the pilot survey collected information on certain
important aspects such as profiles of the startups and their founders, nature of
products, sources of funds and future plans. Salient observations on these aspects
are presented below.
4.1.1 Nearly three-fourths of the participants were from the states of Karnataka,
Maharashtra, Telangana, Delhi and Tamil Nadu, indicating large concentration of the
startup sector in India in a few states (Chart 1.1).
4.1.2 Private efforts spearhead the startup sector in India: nearly 86 per cent of the
participating startups were private limited companies (Chart 1.2).
4.1.3 Over 70 per cent of the participating startups were set up in the last three years
(i.e., in the period from 2016-17 to 2018-19) (Chart 1.3).
biotechnology sector, the period is upto ten years from the date of its incorporation/registration) if it is
incorporated as a private limited company (as defined in the Companies Act, 2013) or registered as a
partnership firm (registered under section 59 of the Partnership Act, 1932) or a limited liability
partnership (under the Limited Liability Partnership Act, 2008) in India; turnover of the entity for any of
the financial years since incorporation/registration has not exceeded Rs. 25 crore; entity is working
towards innovation, development or improvement of products or processes or services, or if it is a
scalable business model with a high potential of employment generation or wealth creation; the Gazette
notification however provided that an entity formed by splitting up or reconstruction of an existing
business shall not be considered a ‘startup’. This pilot survey was launched in November 2018 and
followed the above criteria. Subsequently, in the notification G.S.R. 127(E) dated 19th February, 2019,
the seven years’ period was increased up to ten years across all sectors of startups and turnover limit
was increased to not exceeding Rs. 100 crore.
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Distribution of the Participating Startups: State/UT, Type and Age
(per cent share in total no. of participating startups)
Uttarakhand
Bihar
Chhattisgarh
Maharashtra
Telangana
Andhra Pradesh
Kerala
Assam
Jharkhand
Karnataka
Gujarat
Haryana
Others
Delhi
Tamil Nadu
Rajasthan
Uttar Pradesh
Madhya Pradesh
West Bengal
Odisha
Chandigarh
Goa
Punjab
State/UT
Private
Ltd.
Company
85.9
1-3 years
51.6
Founders of the startup sector are business initiators and the entrepreneurs, and a
gist of their profile is given below.
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4.2.1 Nearly 88 per cent of the founders had academic qualification of at least a
bachelor’s degree (Chart 2.1). Over 10 per cent of the founders were below 25 years
of age and another 55 per cent were in the age group 25 to 40 years (Chart 2.2).
4.2.2 One third of the founders had academic background in engineering (Chart 2.3).
A majority of the founders had professional experience and 7.3 per cent of the
founders were still students (Chart 2.4).
30-40 36.1
MBA/CA
18.8
25-30 19.0
Others 6.0
Law 1.7
Others 11.6
IT 10.2 Science 12.9
Medicine
3.3 Business
Owner
Engineering 33.3 Comerce/ 29.0
Finance 16.7
Professional 52.1
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4.2.3 Most of the startups had at least two co-founders (Chart 2.5). Nearly 45 per
cent of the participating startups had at least one female founder (Chart 2.6). In all, 5.9
per cent of the participating startups were founded by only females in comparison to
55.5 per cent by only male founders. The remaining 38.6 per cent of the participating
startups had both male and female as co-founders (Chart 2.7).
18.2
55.5
37.0
57.5
1 2 3 4 5 >5 0 1 2 >2
Only Female
founders
5.9
5
4.3.1 Around half of the participating startups dealt in innovative products and over 20
per cent had filed patents for their products whereas another 27 per cent were planning
to file patents (Charts 3.1 and 3.2).
4.3.2 Only 14 per cent of startups had more than 10 employees in the first six months
of their operation but, as the sector matured, this share increased to nearly 40 per cent
at the time of conducting the survey (Chart 3.3).
4.3.3 Startups worked in diverse areas of activities, where emerging sectors had a
fair share (Chart 3.4). Data analytics was the leading sector followed by health,
education and agriculture.
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51.4
15
27.4
20.3
Innovative Product
Existing Product
Improved version of an
0.9
existing product
Patent Filed
Planning to File
Not Filed
Not Reported
0.4
10 - 20
0.4
20-50
50-100
Not Reported
Number of employees
6
Chart 3.4: Activity Sectors
14.1
10.7
8.7
8.0
7.7
5.9
5.5
5.0
4.8
4.7
4.2
3.5
3.1
3.0
2.0
1.9
1.8
1.5
1.4
1.0
0.6
0.5
0.2
0.2
Data and Analytics
Education
Manufacturing
IT Consulting/ Solution
Social Commerce
Financial Services
Health
Machine learning
Consumer Goods
Product Development
Social Enterprise
Hardware Development
Energy/Renewable Energy
Water supply
Others
Media & Entertainment
Food
Transport & Logistics
Software Development
Biotechnology
4.4 Motivation and Professional Support
The pilot survey shed light on the motivation behind the startup founders’
entrepreneurial spirit.
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Motivational and Enabling Factors
(per cent share in total no. of participating startups)
Chart 4.1: Motivation behind the Chart 4.2: Enabling Factors that
startups helped to set up the startups
73.0
84.9
55.5
36.5
31.4
30.0
25.4
34.8
Availability of talent
Favorable economic
Experience of team
conditions
Social service
Opportunity
4.4.2 Entities were accessing professional support mainly from mentors & advisers.
They also enlisted support of chartered accountants/company secretaries.
Use of the latest or innovative technology often helps startup business in differentiating
from others and taking advantage vis-a-vis the traditional business, which they need
to supplement with sound strategy for marketing their innovative products. Major
features on these aspects are presented below.
4.5.1 Around a third of the startups used online marketing, big data analytics,
machine learning and internet of things (IoT) for their business (Chart 5.1).
4.5.2 Most of the respondents targetted business to business (B2B) and business to
consumer (B2C) channels for selling their products (Chart 5.2).
4.5.3 Startups targetted both domestic and foreign markets: for business within India,
they targetted both urban and rural markets, with a preference for the former (Chart
5.3).
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Technology, Customers and Markets
(per cent share in total no. of participating startups)
73.8
58.8
36.8
34.6
30.3
46.1
29.2
80.9
19.3
25.9
69.8
12.7
8.3
57.8
57.0
47.4
Business-to-Business
Internet of Things
Online Marketing
Machine Learning
Online Aggregator
Business-to-Consumer
Business-to-Government
Business to Business to Consumer
Metropolitan India
Semi-urban India
Urban India
Rural India
Outside India
Note: Respondents could select multiple options.
Following are the major features of capital support for entrepreneurial activities of the
participating startups.
4.6.1 Families & friends emerged as the largest source of funding (around 43 per
cent), apart from own funds (Chart 6.1).
4.6.2 About 13 per cent of the startups received international funding (Chart 6.2).
4.6.3 Over three-fourths of the startups had up to ₹ one crore of capital investment,
whereas around 41 per cent infused capital up to ₹ 20 lakhs each. On the other hand,
nearly 5 per cent startups infused capital above ₹ 10 crore each (Chart 6.3).
4.6.4 Nearly three-fourths of the startups had working capital requirements of more
than ₹10 lakh for a year (Chart 6.4).
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4.6.5 Around 36 per cent of the participating startups availed loans from institutions
(including banks). Only 1.7 per cent of the startups availed external commercial
borrowings.
Sources of Funds
(per cent share in total no. of participating startups)
17.0
11.3
9.7
7.0
3.5
2.2
1.7
1.7
0.6
0.5
0.3
Family & Friends
Incubator funding
NBFC
AIFs
Others
Angel investor
Private equity/VC
Crowd funding
Accelerator funding
Funded by SIDBI
NABARD
Funding by NRIs
6.8
2.9
1.6
1.9
1.5
Up to 1 Cr.
None
1 Cr.-3 Cr.
3 Cr.-10 Cr.
Above 10 Cr.
Not Reported
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Chart 6.3: Capital Infused Chart 6.4: Working Capital Required
for a Period of One Year
73.1
41.1
22.4
13.1
4.6
9.2
12.6
11.1
7.4
4.7
0.7
1-5 Lakh
5-10 Lakh
50 lakhs -1 Cr.
Up to 20 lakhs
20-50 lakhs
1 Cr.-3 Cr.
3 Cr.-10 Cr.
Above 10 Cr.
Not Reported
The pilot survey also endeavoured to get some ideas about the financial performance
of the participating startups. Following are the noteworthy observations in this regard.
4.7.1 Almost a half (49 per cent) of the respondents informed that they were in early
stage of revenue generation while another 31 per cent were in growing stage (Chart 7.1).
Of the remaining startups, which were yet to generate any revenue, as high as 86 per
cent were aged below three years.
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Revenue Generation and Annual Turnover
(per cent share in total no. of participating startups)
19.9 0.2
48.7
23.4
15.8
15.5
11.0
10.3
10.3
10.0
31.2
3.7
50 lakhs - 1 Cr.
Less than 5 lakhs
1-10 Cr.
5-10 lakhs
10-25 lakhs
25-50 lakhs
Not reported
Early stage revenue Growing revenue
No revenue from inception Not Reported Annual turnover (in ₹)
The participating startups were asked about their future plans and a summary of their
feedback is given below.
4.8.1 Almost 58 per cent of the startups had plans to get listed on the Indian stock
exchanges in the next five years (Chart 8.1). Most of these startups were in health,
software development, IT consulting/solution sectors and were of age less than three
years.
4.8.2 About 24 per cent of the respondents intended to seek acquisition at a later
date (Chart 8.2). Such startups were mostly in product development, software
development and IT consulting/solution sectors and were of age less than three years.
4.8.3 Over 63 per cent of the respondents reported to have plans to hire at least 20
new employees in the next two to three years (Chart 8.3). These startups were mainly
from software development, IT consulting/solution and health sectors and were of age
less than three years.
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4.8.4 About 10 per cent of the respondents had intentions to exit (Chart 8.4).
Funding requirements and market conditions were reported as major reasons for such
intentions.
Future Plans
(per cent share in total no. of participating startups)
Chart 8.1: Plan to List on the Indian
Stock Exchanges in the Next Five Chart 8.2: Intention to Seek
Years Acquisition
1.0
24.0
41.3 47.7
57.7
28.3
35.6
28.2
23.9
17.8
17.3
11.7
1.1
54.4
Less than 10
20-50
50-100
None/Not Reported
5. Conclusion
This pilot survey shed light on certain important aspects of the startup sector in the
Indian economy. Participants reported market/industry demand and team experience
as the most important factors for setting up the startups. The survey revealed that
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startups were able to augment employment generation as they grew. Data and
analytics, health, education and agriculture were major startup sectors in the country.
Some of the constraints cited by the startups pertained to access to new markets,
finance and lack of skilled labour/technology/talent/distribution channel. Future plans
of the startups included hiring staff for supporting business expansion, getting listed
on the Indian stock exchanges and seeking acquisition, among others.
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ABBREVIATIONS
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Annex
RESERVE BANK OF INDIA
DEPARTMENT OF STATISTICS AND INFORMATION MANAGEMENT
MUMBAI-400051
Survey on Indian Startup Sector-Questionnaire
Year __________
8. Number of founder(s) with qualification given below (write the number inside
the box as applicable)
a. High school b. Bachelor degree c. Masters degree
d. MBA/CA e. Others
9. Academic background of the founder(s) (write the number inside the box as
applicable)
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13. If registered aboard, mention the country in which your Startup has been
registered _____
14. Sector that best describes your Startup (you can tick more than one, in order of
priority ,1 being top)
19. Professional support accessed by your Startup (you can tick more than one, in
order of priority ,1 being top)
a. Mentors & Advisors b. Lawyers/Business Consultants c. Local Government
d. Industry Connect e. CA (Chartered Accountancy) /CS (Company Secretary
f. None of the above
20. Personal motivation for setting Startup
a. Opportunity b. Social service c. Lack of other option
21. Is your Startup under any incubator / accelerator/Investor/GoI a. Yes b.
No
22. Is your Startup under any international incubator / accelerator/Investor
a. Yes b. No
23. Your target market (you can tick more than one, in order of priority ,1 being top)
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a. Rural India b. Semi-urban India c. Urban India d. Metropolitan India
e. Outside India
24. Which types of Customer targeted by your Startup (you can tick more than one,
in order of priority ,1 being top)
a. B2B b. B2C c. B2B2C d. B2G
25. What technology is your Startup making use of (you can tick more than one, in
order of priority ,1 being top)
a. Big data & Analytic b. Machine learning c. IoT (Internet of Things)
d. AR (Augmented reality)/VR (virtual reality) e. Online Aggregator
f. Chatbot and Natural Language Processing (NLP) g. Online Marketing
h. None of the above
C. Finance and Performance of the Startup
26. How your Startup is funded (you can tick more than one, in order of priority ,1
being top)
e. 3 Cr-10 Cr f. Above 10 Cr
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a. Early revenue b. Growing revenue c. No revenue
36. Did your Startup make any profit in the last three year
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if yes, what are the issues or challenges that affect your Startup to exit (you can
tick more than one, in order of priority ,1 being top)
a. Market conditions b. Funding requirement c. General economic situation
d. Government Policies
e. Growing presence of foreign startups
f. Need to continually innovate to keep ahead
g. Other
44. Does your Startup have an intention for seeking an acquisition?
a. Yes b. No c. Undecided at this stage
45. How many new employees are you planning to hire in the next two to three
years?
a. Under 10 b. 10-20 c. 20-50 d. 50-100 e. Over 100 f. None
Disclaimer: Information received through this questionnaire will be used for RBI internal
purpose only. The data furnished in the questionnaire will be kept confidential and only
consolidated aggregate will be published by Reserve Bank of India.
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