Study For Develper Company in Dhaka PDF

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Law Journal of law
2017-08-05
A comparative Analysis of Real Estate

companies in Bangladesh: A study on
Mir Real Estate Ltd and other Leading Companies
Hosen, Md. Zakir

Daffodil International University
http://hdl.handle.net/20.500.11948/1662
Downloaded from http://dspace.library.daffodilvarsity.edu.bd, Copyright Daffodil International University Library
A comparative Analysis of Real Estate companies in Bangladesh:
A study on Mir Real Estate Ltd and other Leading Companies
Prepared For:
Mr. Md. Arif Hassan
Seiner Lecturer
Department of Business Administration
Faculty of Business & Economics
Prepared By:
Md. Zakir Hosen
ID # 111-11-2003
Major in Marketing
Program: BBA
Date of Submission : May 7, 2015

©Daffodil International University

Prepared For:
Mr. Md. Arif Hassan
Seiner Lecturer
Prepared By:
Md. Zakir Hosen
ID # 111-11-2003
Major in Marketing
Program: BBA
Date of Submission : May 7, 2015

Letter of Transmittal
May 7, 2015
Md. Arif Hassan
Senior Lecturer
Subject: Submission of Internship Report.
Dear Sir,
With immense pleasure, I am submitting my internship report of “A Comparative Analysis of

Real Estate companies in Bangladesh: A study on Mir Real Estate Ltd and other Leading
Companies” which was assigned me as a part of my BBA Program. I have tried my best level to
complete this report with the necessary information and suggested proposal that you were
provide me as your best as well.
I hope that the report will be completed as your expectations.
Your Sincerely
………………………….
Md. Zakir Hosen
ID # 111-11-2003
Major in Marketing
Program: BBA
Page | i
Approval Certificate
This is to certify that, Md. Zakir Hosen is a student of Bachelor of Business Administration
(BBA) in Faculty of Business and Economics ID # 111-11-2003 Batch NO: 28th Daffodil
International University has been completed in the practical Internship Program at the Mir Real
Estate Ltd on “A Market Survey of Real Estate companies project works: A Study on Mir Real
Estate Ltd and Other Leading Companies”. On the basis of his successfully completed internship
program, he has prepared this report under my supervision.
I wish him every success in his life.
--------------------------
Md. Arif Hassan
Seiner Lecturer
Daffodil international Universiy
Page | ii
Acknowledgement
This report is a product of three months queries and involves many peoples’ considerable
attention on it. I would like to take the opportunity to thank those people without whom this task
would have been rather very difficult to complete.
First, I would be thanks to Allah. I also thanks to my advisor, Mr. Md. Arif Hassan, Seiner
Lecturer, Department of Business Administration, Daffodil international University, who has
guided me properly. His wise guidance and clear direction makes me to do this study comes who
helped me a lot during my Internship days with valuable advices, guidance and necessary
information.
I am indebted to the employees of Mir Real Estate Ltd for their willingness to help despite the
workload they have to manage each and every day. I convey my heartiest gratitude to Mr. S.M.
Zahir Ahmad, AGM, HR & Administration Mir Group, Mr. Md Abu Zahid, Manager, Sales
And Marketing Mir Real Eatate Ltd , Rabaya Khatun Aboni, Assistant Manager, HR &
Administration Mir Group and all of the employees who were very co-operative with me during
the study. Finally, I would like to say that working within the cordial environment of Mir Real
Estate a sister concern of Mir Group was a wonderful experience and this report is an outcome
of the joint and cordial efforts referred to above.
Page | iii
Executive summary
The internship program is designed to bride the gulf between the theoretical knowledge and
practical life experience as a part of BBA program. It is designed to have a practical experience
while passing through the theoretical understanding. Classroom discussing alone cannot make a
student perfect in handling the real business situation, therefore, it is an opportunity for the
student to know about the real situation through this program. A report has to be built for the
university and organization requirement. The topic of the report is “A Market Survey of Real
Estate companies project works: A Study on Mir Real Estate Ltd and Other Leading
Companies”. The main purpose of the report becomes very clear from the topic of the report.
My internship was in the marketing department of Mir Real Estate, which is the sister concern
of Mir Group.
In Bangladesh the real estate business started in 1964. Mir Real Estate Limited joined in this
sector in 2006. And Now it’s an one of the leading company in Bangladesh.
In Bangladesh now around 2000 companies, who build a lot of building every year. And they
are provide different selling price which is vary from the area and companies. Last 13 years land
price increase almost 900% in Dhaka metropolitan area.
This report is divided into five parts. Part one is “introductory part” which includes introduction,
Rationale of the study, scopes of the study, Objectives of the study, Methodology of the study &
Limitations of the study. In this part I focus the process of my study.
Part two focuses on the overview of Mir Real Estate ltd. This part includes Mir Real Estate ltd.
background, departments, corporate information, mission & vision.
Page | iv
Part three is the “analysis part”. The objectives of the report to be analyze of this part. In this part
I compare Mir Real Estate ltd. with other leading real estate companies. The considerable
factors for compare are completed projects, ongoing projects, apartments selling price. All those
factors indicate the performance of particular real estate companies which easily compare with
Mir Real Estate ltd.
.
Part four consist of the “findings” which includes problems identified from the analysis. Last
part is “recommendations and conclusion part” which includes recommendations, conclusion,
appendix & references. Suggestions can be taken to overcome the problems of Mir Real Estate
ltd.
In an overall sense, this study finds a very promising and positive tone of growth for the Mir
Real Estate ltd
Page | v
Table of Contents
Serial Content Page Number

Number
Letter of Transmittal i
Approval Certificate ii
Acknowledgement iii
Executive Summary iv
Chapter -1: Introduction
1.1 Introduction 1
1.2 Rational of the study 2
1.3 Scopes of the study 3
1.4 Objectives of the study 4
1.5 Methodology of the study 4
1.6 Limitations of the study 6
Chapter-02: Organizational Part
2.1 Background 9
2.2 Departments at: Mir Real Estate Ltd 9
2.3 Mir Real Estate Ltd. Mission and Vision 10
2.4 Corporate Information 11
Chapter-03: Analysis Part & Findings
3.1 Project of Leading Real Estate companies 13
3.1.1 Mir Real Estate Ltd. 14
3.1.2 Navana Real Estate Ltd (NREL): 15
3.1.3 Amin Mohammad Foundation Limited 16
3.1.4 Rangs Properties Ltd 17
3.1.5 Building technology & ideas ltd 18
3.1.6 DOM-INNO Builders Ltd 19
3.1.7 Rupayan Housing Estate Limited 20
3.2 Comparative Analysis of Mir Real Estate and Leading Real Estate 21
Companies in Bangladesh
3.2.1 Selling Price Variety of Different Location in Dhaka city MIR vs. 21
Other Real Estate Companies
3.2.2 Last 3 years sales volume of selected Real Estate Companies 22
3.2.3 Real estate companies land used for new construction in 2013 23

3.3 Findings 24
Chapter-04: Recommendations & Conclusion
4.1 Recommendations 27
4.2 Conclusion 28
References 29
Appendix 30

Chapter-01: Introductory Part
Page | 0
1.1 Introduction:
It is important at the outset that we define the term real estate, as well as some closely related
terms that are used throughout this book. When people think of real estate, they often think of the
homes in their community or the business of buying and selling houses. This is probably because
the personal investment that most households make in their home represents their primary
involvement in the real estate market. Of course, real estate includes not only our homes, but also
our place of work, commerce, worship, government, education, recreation, and entertainment our
physical environment, natural and build. In addition, it includes a wide range of business and
institutional activities associated with the development, purchase, use and sale of land and
building.
Present world is changing rapidly to face the challenge of competitive free market economy. To
keep pace with the trend the every organization need executive with modern knowledge. To
provide fresh graduate with modern theoretical and professional knowledge about marketing and
all other different management. Daffodil International University has assigned the internship
program for the student to help them out to have practical knowledge to work in a real
environment. Under this course the student are send to gather practical knowledge about working
environment and activity.
As a Student of BBA program are required to undertake a major individual’s price of research
work the internship. It is an important part of the program that tests my ability to understand and
apply the theory, the theory, the concepts and the tools of analysis to a specific problem
situation. During my 3 month internship I worked with Mir Real Estate Ltd marketing
department to realize their marketing strategy and as well as to understand the present situation
of real estate sector in Bangladesh.
Student must therefore ensure that they maintain regular contact with their supervisor and also
that they provide the supervisor with drafts of their work at regular intervals. Finally to keep
myself up to date and under control as regards my project it is imperative that I meet with my
supervisor regularly.
Page | 1
1.2 Rational of the study:
Bangladesh is a Southeast Asian country. Its dimension only 1, 47,570 square kilometer but it
has a large population and that’s over 160 million people. New most of the people are centralized
and live in the city area like there approximately 20 million people lived in Dhaka city. New a
large number of people are suffering by accommodation/ housing problem. To solve this
problem there are number of Real Estate Company are grown up in Bangladesh. Now there are
more than 1500 real estate companies continue their operation in Bangladesh and the total
number of company.
All of the real estate companies are now plays an important role in Bangladesh economy and it
also create huge number of employment. In Bangladesh the real estate companies are divided by
3 types and the types are:
(1) Large Company
(2) Medium Company and
(3) Small Company
Large Companies are Build big multistoried building and shopping malls. These types of
companies also create small/sub city in different area in Bangladesh like Bashundhara residential
area. The large companies are Assets development Ltd, Shel-tech development Ltd, Mir Real
Estate Ltd. Mir Real Estate ltds Ltd, Domino housing limited, Navana builders Ltd, Amin
Mohammad group, Rangs properties Ltd, Building technologies & Ideas Ltd, Eastern Housing
Limited etc.
The medium companies are build only the residential building and small shopping malls. Some
of the medium sizes of real estate companies are BDDL, Sagufta development Ltd, Shanta
properties Ltd, Biswas Bulders Ltd, Anz Properties Ltd, ENA properties ltd, genetic holdings Ltd
etc.
Page | 2
The Small companies are building only housing apartments/Flats because their capital is not big.
Some small companies are, Kotbari holdings ltd, Nagar homes limited, Ocean city limited,
purbachal city, Doric development, Trust alliance ltd etc.
Most of the real estate companies run their business to target the people of Dhaka city because it
is the most densely populated area in Bangladesh. Large trade & business, most of the renowned
educational institutions and other facilities are more than the rest of the part of Bangladesh thus
the population of Dhaka city is increasing day by day. Now almost 20 million people lived in
Dhaka city but accommodation is not available for such huge population. Now real estate sector
is one of the fastest growing and thrusting sectors in Bangladesh. Infrastructural development is
highly important for a country to rise as a developed nation and to ensure housing facilities for
the citizens of the country.
1.2 Scopes of the study:
This report concentrated on a Comparative Analysis of Real Estate companies in Dhaka city
based on secondary data collected in addition the report contains a collected literature survey on
real estate principles from the persons mentioned in the acknowledgement . it is not containing
enough in-depth study from any other source.
Page | 3
1.4 Objectives of the study:
The study has been carried out with the following objectives:
1. To make a competitive analysis of Mir Real Estate ltds ltd and leading real estate companies in
Bangladesh. The comparative factors are:
(i) To identify the leading real estate companies completed projects during 203-14;
(ii) To find out the real estate companies selling price variety in different area of Dhaka;
(iii) To define last 3 years sales volume of leading real estate companies;
(iv) To measure the real estate companies land used for new construction in 2013-14;
2. To identify some problems which are the related to the performance of Mir Real Estate ltd?
3. To make some recommendations to solve the problems
1.5 Methodology of the study:
This is an expletory type of research. Information collected to furnish this report is both from
primary and secondary source. The overall process of methodology has given below:
Primary sources of data:
Executives
Customers
Page | 4
Secondary sources of data:
Websites
Sales sheet of real estate companies
Brochure real estate companies
Journals and previous research papers
Annual report of real estate companies
Method of the data collection:
Direct Observation
Personal Interviews
Survey
Telephone inquiries
Target population:
Marketing executives.
Engineers & supervisors.
Real estate companies’
Customers
Page | 5
Sample size:
9 Marketing executives
15 Engineers & supervisors:
12 Real estate companies:
5 Customers
Sample technique:
Convenience sampling method has been use to select sample in this study.
1.6 Limitations of the study:
Preparing the term paper I have faced some obstructions and therefore it may lack some crucial
data which are as follows:
The main constrain of the study was insufficiency of information, which was required for
the study. When I collected the information, I face some obstacles & those are as follows:
a) There are various information the different real estate companies employee can’t provide
due to security and other corporate obligations. Mainly the companies feel insecure to provide
their sales related information.
b) Lack of Available information in the websites of different real estate companies.
c) Lack of required information in the annual report of real estate companies.
d) Insufficient Journal published or other research would be held on real estate sector.
Page | 6
Due to time limitation many of the aspects could not be discussed in the present report.
Learning all the functions within just 90 days is really tough.
Data and information used in this study are mostly from secondary sources.
Large scale research was not possible due to constraints and restrictions posed by the
organization.
Inexperience is one of the main constrains of the study.
Page | 7
Chapter-02: Organizational Part
Page | 8
2.1 Background:
Mir Real Estate Limited is all about removing the hassles from the wonderful work of making
homes. From its inception in April, 2006, the company has successfully satisfied hundreds of
clients and landowners by working closely with renowned architects, civil, electrical and
mechanical engineers. Unlike traditional realty concerns, Mir Real Estate's core focus is on the
customers' convenience. A highly coordinated sales team with a strong management focus of
'convenience at every step', works adamantly to make the transition to your dream home, office
or commercial space seamless.
Mir Real Estate may be a company with lots of new ideas to contribute to the real estate industry,
but the true essence of the company stems from almost half a century's worth of tradition. Being
a sister concern of the Mir Akhter Hossain, Mir Real Estate rises from a custom of premium
construction with an unwavering attention to quality and durability. Since its birth in 1968, Mir
Akhter Hossain Ltd. has undertaken the creation of national icons such as the Radisson Water
Garden Hotel, The Dhaka Sheraton Hotel Annex, Rajshahi Nagar Bhaban, Ruposhi Bangla, the
British High Commission's Residence, and numerous infrastructure projects including
Ahsanullah Master Flyover at Tongi, The Third Buriganga Bridge, and a number of roads and
highways throughout the nation.
2.2 Departments at: Mir Real Estate Ltd.
Reputation as a reliable real estate company that gives high priority to customer's desire and
needs has been created through the hard work and dedication of its work force. Instead of just
stressing on good academic qualification which is compulsory for the executive level employees,
MIR has selected its staff based on their intelligence, creativity and innovation!
Page | 9
I) Administration and Logistic – Mir Real Estate has security guards working round the clock
to ensure the security of the residents of each apartment building. Logistical services include
repair maintenance facilities such as plumbing and prompt troubleshooting. Permanent
maintenance personnel ensure that the apartments are in good condition.
ii) Accounts and Finance - MIR has an experienced team in this department headed by senior
most cost and management accounting professionals of Bangladesh.
iii) Engineering & Design - MIR has developed in house design team for architectural,
structural, planning & electrical design. MIR has one hundred engineers in construction and
development team in addition to its Quality Control, Monitoring & Evaluation and Construction
management personnel with many senior level professionals, engineers, architects, planners
trained at home and abroad and eminent personalities of the country.
iv) Marketing and Customer Service - One of MIR's strongest points is its efficient Customer
Service Department. This department gives personal attention to each client and is known for its
prompt, effective action. A warm, friendly atmosphere is created for the client who can make
purchase decisions at his/her pace without feeling pressurized.
2.3 Mir Real Estate Ltd. Mission and Vision:
Mission: They are mission is to realize dream of a perfect home or commercial space.
Vision: They are vision is to set standards in the science of infrastructural excellence while
building a greener Bangladesh of tomorrow.
Page | 10
2. 4 Corporate Information:
Company’s Name : Mir Real Estate Limited
Established : 2006
Industry : Real Estate
Type : Private
First Capital : Tk. 20 million
Present Capital : Tk. 120 million
Number of Employee: 250
Number of Branch : 01
Product of Mir : Apartments, Cement, Concrete Product, Power Company, Telecom
Managing Director: Mir Nasir Hossain
Corporate Head Office: House # 8, Road # 14 (New), Dhanmondi R/A, Dhaka-1209
Page | 11
Chapter-03: Analysis & Findings
Page | 12
3.1 Project of Leading Real Estate companies:
Yearly completed projects indicate the sales volume of the companies in the particular year.
Completed project didn’t mention only the apartments or spaces handover to the customer but in
the sense of real estate marketing, completed means sales of the projects apartment or space are
closed. Last couple of years most real estate companies sale their apartments before totally
finished the projects thus most of the cases companies failed to handover them in due time. In
this part give an overview of leading real estate companies Completed projects during 2013-14.
The selected leading real estate companies are:
Mir Real Estate Ltd.
Navana Real Estate Ltd (NREL):
Amin Mohammad Foundation Limited
Rangs Properties Ltd
Building technology & ideas ltd
DOM-INNO Builders Ltd
Rupayan Housing Estate Limited
Page | 13
3.1.1 Mir Real Estate Ltd.
Mir Real Estate Ltd. is one of the leading real estate companies in Bangladesh. It’s may be a
company with lots of new ideas to contribute to the real estate industry, but the true essence of
the company stems from almost half a century's worth of tradition. Being a sister concern of the
Mir Akhter Hossain, Mir Real Estate rises from a custom of premium construction with an
unwavering attention to quality and durability. Since its birth in 1968, Mir Akhter Hossain Ltd.
From its inception in April, 2006, the company has successfully satisfied hundreds of clients and
landowners by working closely with renowned architects, civil, electrical and mechanical
engineers. They had completed 12 projects during 2013-14. Now present some information about
their 4 completed residential projects:
Project Name: Mir M.R Memento Project Name : Mir Arob

Project Address: H#102, R#9/A, Dhanmondi Project Address:H#18,R#33,S#7, Uttara
Project Type: Residential Project Type : Residential
Land Size: 9 Khata Land Size :5.2 Khata
Storied building: B+G+8 Storied building: G+9
Size Per Floor (SF): 1866-3606 Size Per Floor (SF) :880-1805
Seles Value (PSF) :10500 Seles Value (PSF) : 7200
Project Name : Mir A.R- Rahman Project Name : Mir Sonhas

Project Address:H#29, R#30,S#1,Gulshan Project Address:H#8,R#12,S#7, Mirpur
Project Type : Residential Project Type : Residential
Land Size : 10.58Khata Land Size : 10 Khata

Size Per Floor (SF) : 3745 Size Per Floor (SF) :1293-1386
Seles Value (PSF) : 20000 Seles Value (PSF) : 4200
Page | 14
3.1.2 Navana Real Estate Ltd (NREL):
Navana Real Estate Ltd a concern of Navana Group started its operation in 1996. As a private
limited company & converted as a Public Limited on 8th September, 2010. Since its inception,
NREL has completed and handed over a good number of projects in diversified areas in Dhaka
where it is capturing the market for high and middle-income people. Of late, NREL has also
started its operation in different areas of Chittagong. Navana was completed almost 18 projects
during 2013-14. Here show some information about their 4 residential projects:
Project Name : Navana Daisy Flopenza Project Name : Navana Loriat
Project Address:H#33,R#24/30, Gulshan-1 Project Address:H#70,R#8,B#C, Niketon
Land Size : 10 Khata Land Size :5.5 Khata
Size Per Floor (SF) : 4,500 Size Per Floor (SF) : 1912
Seles Value (PSF) : 25,000 Seles Value (PSF) : 12,000
Project Name : Navana Siddique Sorrento Project Name : Navana armen Skylana
Project Address:H#289, R#8/A, Dhanmondi Project Address:H#3,R#2,S#3, Uttara
Land Size : 5 Khata Land Size : 10 Khata
Storied building: B+G+8 Storied building: B+G+10
Size Per Floor (SF) : 1985 Size Per Floor (SF) : 3418

Page | 15
3.1.3 Amin Mohammad Foundation Limited:
Over the past quarter century Amin Mohammad Foundation Ltd made luxury apartment and
commercial buildings in Dhanmondi, Gulshan, Banani, Uttara, Mirpur, Midtown, Chittagong &
Cox’s Bazar. Professional team of design experts with mod outlook and engineers with state of
the arte equipment are backed by an R & D team constantly probing human habitat horizons as
well as building technology. Amin Mohammad business motive is turning customer’s dreams
into reality. In 2013-14 Amin Mohammad completed almost 8 projects & given some
information about 4 of them:
Project Name : Green Avenue Park Project Name : Green Be very Park
Project Address: H#1,R#3,Sector# 6, Mirpur ProjectAddress:H#10/A,R#69,S#2, Gulshan-2
Project Type : Combined Project Type : Residential
Land Size : 7.5 Khata Land Size :12 Khata
Size Per Floor (SF) : 2,970 Size Per Floor (SF) : 4,100
Project Name : Green Rest Project Name : Green Chariot
Storied building: 2B+G+11 Storied building: G+6
Page | 16
3.1.4 Rangs Properties Ltd:
Rangs Properties Limited is a leading property developer of modern buildings that are the
representations of architecture at its best. They started their journey in 1996 and since then, they
have relentlessly pursued “Creating Lifestyles” without compromise. Rangs has built luxurious
apartments and commercial complexes in many prime locations of the country. Rangs trust to
create idealistic surroundings for self contained independent and distinguished houses in a
secured and exclusive community. Their commitment to the society and country is to shape up a
community that knows and acknowledges a lifestyle that is not limited to only living; but a
lifestyle that solely concentrates on superior standard of living.Last couples of year Rangs
develop in prime location of Dhaka city. Now given some information about their last year
completed projects:
Project Name : Futuristic Business Center Project Name : RD Center
Project Address: H#32,R#2, Dhanmondi Project Address: H# 3 Gulshan Avenue
Project Type : Commercial Project Type : Commercial
Land Size : 15.5 Khata Land Size :20 Khata
Storied building: 3B+G+13 Storied building: 3B+G+11
Project Name : Green Rest Project Name : Green Chariot
Page | 17
3.1.5 Building technology & ideas ltd (Bti):
Building technology and ideas ltd (bti) was established in 1984 is a pioneer real estate developer
in Bangladesh. Bti was one of the founder members of REHAB and it gains number 1
membership of REHAB. They believe at first to ensure the satisfaction of the customer is the
way of business success. To achieve the success Bti have strong and highly skilled designers,
engineers, architects, planners & marketing team.
Bti almost completed 11 projects during 2013-14. Here given 4 projects information:
Project Name : Bravo Project Name : Lavista
Project Address: H#15,R#18,S#7, Uttarta Project Address: H#13,R#7/C,S#3, Uttara
Land Size : 4.5 Khata Land Size : 5.02 Khata
Storied building: G+7 Storied building: G+8
Seles Value (PSF) : 9,000 Seles Value (PSF) : 10500
Project Name : Haque Place Project Name : Jahangir Villa
Project Address:H#31,R#8, Dhanmondi Project Address:H#9/B,R#7,Gulshan-2
Land Size : 11 Khata Land Size : 11Khata
Storied building: B+G+11 Storied building:2B+G+10
Size Per Floor (SF) : 5392 Size Per Floor (SF) : 4998
Page | 18
3.1.6 DOM-INNO Builders Ltd:
DOM-INNO Builders Ltd is one of the leading real estate companies in Bangladesh. It
specializes in developing exclusive apartment complexes in prime locations of the Dhaka city.
DOM-INNO Builders Ltd. has become a trusted name in the real estate sector in Bangladesh.
From its very inception, the company has won the confidence and goodwill of its clients
achieving a yearly turnover of taka 500 million. DOM-INNO has grown into a renowned and
dependable organization, building elegant, aesthetically pleasing structures that grace Dhaka
as finest neighbourhoods.Dom-inno completed 12 projrcts during 2013-14. Some
information about 4 of that projects are given below:
Project Name : Avenont Project Name : Protitkho
Project Address: H#31,R#18,S#3, Uttarta Project Address: H#17,R#2, Pallabi, Mirpur
Project Name : Ventus Project Name : Prodigo
Project Address: H#6,R#101,Gulshan ProjectAddress:H#285/2,R#8A,Dhanmondi
Storied building: 2B+G+11 Storied building:B+G+11
Size Per Floor (SF) : 2510-3840 Size Per Floor (SF) : 2,240
Page | 19
3.1.7 Rupayan Housing Estate Limited:
Rupayan housing estate ltd was established in 1998 which is a sister concern of Rupayan Group.
Over 14 years it has completed and hand over 25 projects at Dhaka, out of which the most
significant township projects at Narayanganj. Rupayan has blended multiple skills configurations
along with the finesse of civil engineering and construction. Last couples of year Rupayan built
big commercial complex in prime location of Dhaka city. Now given some information of their
last year completed projects:
Project Name : Rupayan Khan Plaza Project Name : Rupayan Place
Project Address:H# 500/A,R # 7 Dhanmondi Project Address: H#386, Senpara, Mirpur
Project Type : Commercial Project Type : Residential
Project Name : Rupayan Jusna Villa Project Name : Rupayan Sinnature
Project Address: H#18,R#11,S#10,Uttara Project Address:H#16/B,R#84, Gulshan
Storied building: G+5 Storied building: 2B+G +11
Size Per Floor (SF) : 1,335 Size Per Floor (SF) : 3200
Seles Value (PSF) 6,800 Seles Value (PSF) : 19,000
Page | 20
3.2 Comparative Analysis of Mir Real Estate and Leading Real Estate
Companies in Bangladesh
3.2.1 Selling Price Variety of Different Location in Dhaka city MIR vs. Other Real
Estate Companies:
Selling price is a vital element of real estate business. There is no common strategy for pricing
in the market. Pricing strategy depends upon the cost of land developments, market condition,
location etc. Developers and builders charge price based on their individual choice (example:
Asset development set their price higher than other companies and the reason behind that they
sale full completed apartments & after customer service). But there has been a standard of
pricing practice in the market depending on the size & location of the residential or commercial
projects. For an apartment the average price per square feet is Tk. 2,300 with varying price
range from Tk. 2,500 to 12,000 in Dhaka city, area varying with importance of location
(REHAB, 2008). The price is rising rapidly in response to the shortage of land and increase in
building material price. Real estate prices in Dhaka continue to remain high and the house price
to income ratio is estimated at over 16 times. Now present the current selling price (per square
feet) of different prime location in Dhaka city:
Location: Mir (PSF): Others Companies (PSF):
Dhanmondi : 9.500-15,000 9,500-32,000
Mirpur: 5,000-80000 6,000-9,000
Gulshan: 15,000-25,000 12,000-39,00
Uttara: 7,000-15,000 6,000-12,000
Page | 21
3.2.2 Last 3 years sales volume of selected Real Estate Companies
Yearly sales volume is an indicator to measure the performance of the real estate companies.
Mainly two methods are used to identify the yearly sales volume. The methods are:
(1)Total flat number of sales
(2)Total sales of square feet
In this report apply the “total flat number of sales” method to measure the leading real estate
companies’ performance. Now consider those companies last 3 years sales quantity. Table
shows the real estate companies sales quantity of 2011 to 2013.
Company 2011( No. of Flat) 2012 ( No. of Flat) 2013 ( No. of Flat)
Mir Real Estate Ltd. 120 140 155

Amin Mohammad Foundation Limited 197 155 170
Rangs Properties Ltd 148 179 196
Building technology & ideas ltd 174 186 203
DOM-INNO Builders Ltd 365 318 289
Rupayan Housing Estate Limited 95 117 106
Navana Real Estate Ltd (NREL): 179 190 210
Page | 22
3.2.3 Real estate companies land used for new construction in 2013
Land is the essential element of real estate business. In the first decade of 21st century, the
price of per katha land increased unbelievably almost all over the Dhaka city. Compared to
the price increase of the earlier decade, the percentage increase in price almost doubled, and
in some areas it is three times to ten times the earlier price.
The following table shows the price of per katha land in the major areas of Dhaka city from
1975 to 2013.
Area 1972 2000 2013 Between

2000-2013
Dhanmondi 18,000 1,800,000 25,000,000 1388%
Mirpur 7,000 750,000 4,000,000 533%
Gulshan 20,000 2,000,000 30,000,000 1500%
Uttara 13,000 1,300,000 7,500,000 578%
Real estate companies develop the land in two ways: (a) Companies own land (b) Jointly with
land owner. Now in Dhaka city most of the real estate companies jointly develop the land.
Companies invested huge money when they develop jointly. The land owner get a huge amount
of money for his land in earlier starting the project and it’s called “signing money” Signing
money depends on the location and size of the land. Example: Last year companies pay highest
signing money for Gulshan north & lowest at old Dhaka. So size, location and numbers of land
indicate the real estate companies total investment amount for new projects.
Page | 23
Now given an overview about real estate companies total lands used for new construction
during 2014-2015:
Mir Real Estate Ltd. Now Mir going to started 7 new projects in Dhaka. And they are use 2.5
bigha lands for that project.
Navana Real Estate Ltd: Navana has 5 new projects in Dhaka city. They used total 3.3 bigha
for those projects.
Amin Mohammad Foundation Limited: Amin Mohammad used 1bigha land for 3 previous
projects.
Rangs Properties Ltd: Rangs previous year used 4 bigha lands for its 4 new projects.
Building technology & ideas ltd (Bti): Bti started 3 projects in last year and they used 1bigha &
16 katha lands.
DOM-INNO Builders Ltd: Dom-Inno used 33.2 katha lands for its new projects.
Rupayan Housing Estate Limited: Rupayan used 76.4 katha lands for its 3 new projects.
3.3 Findings:
To prepare this report find some problems that is obstacle for Mir real Estate ltds future
growth. The problems are shortly described:
1. Price Charged: Real estate companies selling price varying in same location of Dhaka city.
Mir Real Estate ltds sometimes charge higher price and sometimes low than leading real estate
companies. Mir charge higher prices some areas like Dhanmondi, Gulshan, Baridhara, Bonani.
And average price in Mirpur, Uttara
2. Sales Volume: Last 3 years sales quantity analyze we see that MIR’s and others most of the
leading real estate company’s yearly sales volume increase.
Page | 24
3. Raw Material Costs: Price of the basic raw material for building development steel, rod, and
cement is increasing condition though demand is increasing. With the rapid urbanization and
increase in real estate business, price and demand for basic building construction materials such
as rod, cement and steel are increasing. According to REHAB, there has been average increase
150%-400% in overall prices of building construction materials in 2005 from 2015. The building
development cost increased but the profit can’t maximize with same manner. Mir Real Estate
ltds maintain large employees, big office, advertisement cost and other corporate social
responsibility thus proportion of profit declining last year.
4. Jointly project development: Last 13 years land price increase almost 900% in Dhaka
metropolitan area. As result Mir Real Estate ltds jointly develop the projects with land owners. In
jointly projects, MIR provide a huge amount of signing money to the land owner. It causes the
high price of the apartments and declines the profit margin.
Page | 25
Chapter-04: Recommendations & Conclusion
Page | 26
4.1 Recommendations:
Finally I recommended or suggested some key problems of Mir Real state Ltd.ltd to develop its
potentiality. As well as Mir Real state Ltd. will play a vital role of real estate sector in
Bangladesh.
1. Should fix low selling price with its competitors at same location projects: Sometimes Mir
charge high price at same location projects from the other competitors, so Mir should fix low
selling price with its competitors at same location projects.
2. Should provide better after sales service to retain the customer: A few number of realer
state Companies do not provide after sales service, if some companies give after sales service but
it’s very poor. So Mir should provide better after sales service for increasing reputation.
3. To reduce the jointly land development cost, should use their own land: Mir Real Estate
ltds jointly develop the projects with land owners. In jointly projects, MIR provide a huge
amount of signing money to the land owner. It causes the high price of the apartments and
declines the profit margin. So Mir should use their own land. It’s reducing development cost and
increasing profit.
4. To increase the sales quantity, the promotional activities should be increase: Mir Real
Estate should increasing marketing activities and give advertisement at Newspaper, Signboards
and light boxes, Television, Internet Radio, Magazines, Billboard.
Page | 27
4.2 Conclusion:
Real estate sector is growing and has tendency of future growth. The GDP share and growth of
real estate and construction is growing. This indicates a hopeful future for this sector. Last few
years Mir Real Estate Ltd. yearly sales quantity decline thus I try to find out the possible reasons
and give some probable solutions. Using innovative entrepreneurial approach, Mir will solve its
problems thereby improving the quality of life of the people in Bangladesh and ultimately
became the market leader in real estate business. In an overall sense, this study finds a very
promising and positive tone of growth for the Mir Real Estate Ltd
Page | 28
References:
1. Marketing Research/ 6th edition/ Naresh K. Malhotra, Satyabhushan Dash
2. Marketing Management/ 13th edition/ Philip Kotler, Abraham Koshy
3. A comprehensive study on real estate sector of Bangladesh/ Thesis paper on Mr.

Iftekharul Amin/ Lecturer IBA, University of Dhaka
4. Real estate market in Bangladesh/ Thesis paper on Mr. Tarikul Islam/ Masters Student of
the Royal institute of technology Stockholm, Sweden
5. The dynamics of residential real estate sector in Bangladesh/ Journal on management

study department, University of Dhaka
6. REHAB (Real Estate and Housing Association of Bangladesh) Annual Report 2013
7. www.google.com
8. Www.dominno-bd.com
9. Sarker M. M. R. and Siddiquee M. M., 2008, Real Estate Financing in Bangladesh:
Problems, Programs, and Prospects, the AIUB Journal of Business and Economics
10. Housing Finance in Bangladesh: Improving Access to Housing Finance by Middle and
Lower Income Groups/ Hoek-Smit M. C., 2009,
Page | 29
Appendix:
Market Survey of Real Estate Companies Project Works
1) Name of Project: ……………………………………………………………………………
2) Location of Project: …………………………………………………………………………
3) Builder’s Name: …………………………………………………………………………….
4) Types of Project: Commercial Residential Combined
5) Project Details:
a) Land Size: ……………………… b) Storied: ………………………………………….
c) Number of Units/Floor: ……………..
d) Size of Unit (SF): …………………, ……………………., …………………., …………….
e) Numbers of Lift: ………… f) Brand of Lift: ………………g) Capacity: ………………..
h) Special Features: Prayer Room, Gymnasium, Swimming Pool, Library, Indoor Play Zone,
Others ………………………………………..
i) Fire Fighting Features: Yes No
j) Materials Used: Local Foreign Both
6) Date of Agreement: …………………………………………………………………………….
7) Date of Commencement of Construction Work: ……………………………………………….
8) Terms & Conditions of Agreement:
a) Amount of Signing Money: …………………………………………………………….
b) Proportion or Ratio: 50/50 60/40 70/30 Others ……………………..
c) Contact Period of Completion: ………………………
d) Status of Construction: ……………… e) Actual Time of Completion: ………………
9) Construction Cost (PSF): ……………………… 10) Sales Value (PSF): …………………….
Name:……………………………………………
Designation :……………………………………
Cell:……………………………………………..
Page | 30
Page | 31

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Daffodil International University Library

Digital Institutional Repository

A comparative Analysis of Real Estate

Hosen, Md. Zakir

Mr. Md. Arif Hassan

Department of Business Administration

Faculty of Business & Economics

Daffodil International University

Md. Zakir Hosen

Faculty of Business & Economics

Daffodil International University

Date of Submission : May 7, 2015

©Daffodil International University

Department of Business Administration

Faculty of Business & Economics

Daffodil International University

Faculty of Business & Economics

Daffodil International University

Date of Submission : May 7, 2015

©Daffodil International University

Md. Arif Hassan

Department of Business Administration

Faculty of Business & Economics

Subject: Submission of Internship Report.

With immense pleasure, I am submitting my internship report of “A Comparative Analysis of

I hope that the report will be completed as your expectations.

Md. Zakir Hosen

Faculty of Business & Economics

©Daffodil International University

I wish him every success in his life.

Md. Arif Hassan

Department of Business Administration

Faculty of Business & Economics

Daffodil international Universiy

©Daffodil International University

©Daffodil International University

©Daffodil International University

©Daffodil International University

Serial Content Page Number

©Daffodil International University

©Daffodil International University

©Daffodil International University

©Daffodil International University

(1) Large Company

(2) Medium Company and

(3) Small Company

©Daffodil International University

1.2 Scopes of the study:

©Daffodil International University

3. To make some recommendations to solve the problems

1.5 Methodology of the study:

Primary sources of data:

©Daffodil International University

Sales sheet of real estate companies

Brochure real estate companies

Journals and previous research papers

Annual report of real estate companies

Method of the data collection:

Engineers & supervisors.