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    Group Assignment: (Weightage: 30%)

    Uploaded by

    Zuhaib Qazi
    The document outlines a group assignment to develop a brand plan and template for a Malaysian global food chain called Foodicted that is expanding into Pakistan. As a group of three students taking on roles as the CEO, CFO, and CMO, they must analyze the food industry and develop a brand positioning, target customers, brand attributes, SWOT analysis, and Porter's Five Forces for Foodicted in the Pakistani market. Their presentation and written submission are due by mid-December.

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    © All Rights Reserved
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    Group Assignment: (Weightage: 30%)

    Uploaded by

    Zuhaib Qazi
    41 views3 pages
    The document outlines a group assignment to develop a brand plan and template for a Malaysian global food chain called Foodicted that is expanding into Pakistan. As a group of three students taking on roles as the CEO, CFO, and CMO, they must analyze the food industry and develop a brand positioning, target customers, brand attributes, SWOT analysis, and Porter's Five Forces for Foodicted in the Pakistani market. Their presentation and written submission are due by mid-December.

    Original Description:

    This is brief of Foodicted-Malaysian food chain

    Original Title

    Food Icted

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    The document outlines a group assignment to develop a brand plan and template for a Malaysian global food chain called Foodicted that is expanding into Pakistan. As a group of three students taking on roles as the CEO, CFO, and CMO, they must analyze the food industry and develop a brand positioning, target customers, brand attributes, SWOT analysis, and Porter's Five Forces for Foodicted in the Pakistani market. Their presentation and written submission are due by mid-December.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views3 pages

    Group Assignment: (Weightage: 30%)

    Uploaded by

    Zuhaib Qazi
    The document outlines a group assignment to develop a brand plan and template for a Malaysian global food chain called Foodicted that is expanding into Pakistan. As a group of three students taking on roles as the CEO, CFO, and CMO, they must analyze the food industry and develop a brand positioning, target customers, brand attributes, SWOT analysis, and Porter's Five Forces for Foodicted in the Pakistani market. Their presentation and written submission are due by mid-December.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Group Assignment (weightage: 30%)

    • You will be given a real life business case study

    • As group of three people, you will have the following company roles to help achieve the objectives:
    • CEO
    • CFO
    • CMO

    • Develop the following for each respective case


    • BRAND PLAN
    • Industry Overview
    • Brand positioning
    • Segmentation and target customer
    • Functional and emotional muscles
    • Brand architecture
    • Brand vision
    • Analyze the brand based on CBBE
    • SWOT Analyses
    • Porter’s Five forces

    • BRAND TEMPLATE
    Group Assignment (Terms of engagement)
    • Groups of THREE individuals will work as a team on each case

    • The groups will be formed & communicated to the instructor not later than Nov 29, 2017 (12 midnight)

    • Failure to submit your group member details by this time will result in random group formation by the instructor

    • All groups will be notified about their case study at or before 12 noon on Nov 30, 2017

    • Deadline for submission of assignments will be 12 noon on Dec 13, 2017

    • [ZERO TOLERANCE] Any group failing to submit by this time will have zero marks assigned to their individual assignment weightage (30% in
    this case)

    • Group presentations will be held during the class on WEDNESDAY, Dec 13, 2017

    • Students need to submit their presentations (in PPT format) to the instructor at his email address: [email protected] while keeping
    KSBL SS in copy
    CASE STUDY # 4

    • Foodicted (a Malaysian global food chain) is aiming to expand into the South Asian region with its eyes on growing
    economies like Pakistan, India & Bangladesh (five outlets have already been opened in India while two are going to
    open in Bangladesh shortly)
    • As a global food retailer, Foodicted specializes in ethnic fast food restaurant which offer specialized, on-the-go food
    for people catering to different nationalities. They have expertise in developing recipes matching local taste palattes
    • Company is planning to target Karachi, Lahore & Faisalabad as their first set of launches with focus on middle and
    higher middle income classes
    • According to an online survey, Pakistanis spent more than PKR 100 Billion in 2013 in eating out (this includes
    ordering and take away). With a growing young population, a higher disposable income and a huge increase in
    convenience seeking lifestyle, eating out has picked up majorly in the last five years in Pakistan
    • Observing these very healthy signs, Foodicted also plans to capitalize on these trends to the maximum
    • The market is flooded with a number of foreign/local fast food, fine dining & local cuisine restaurants which offer an
    array of delicacies to the local population while expanding their footprint across several localities
    • Target customer, demographics, psychographics, product differentiation and other brand insights will play a key role
    • As the C-level management of the company, your group is required to develop a brand plan and template for the
    business to grow in the medium to long term period
    • The strategy you develop will cover all elements discussed and covered in your course

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