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    History: Jamnagar District

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    Anshu Mehra
    Balaji company started in 1976 in Rajkot, Gujarat by brothers Chandubhai, Bhikhubhai, and Kanubhai Virani after their father gave them money to start a business. They first tried farming equipment but failed, then started a wafer business from a cinema hall in 1974. By 1989 they produced wafers at home and distributed locally. They were inspired to set up a semi-automatic plant for mass production. Balaji Wafers then set up fully automatic plants in Aji Vasad and near Metoda to produce potato chips on a larger scale.

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    History: Jamnagar District

    Uploaded by

    Anshu Mehra
    19 views1 page
    Balaji company started in 1976 in Rajkot, Gujarat by brothers Chandubhai, Bhikhubhai, and Kanubhai Virani after their father gave them money to start a business. They first tried farming equipment but failed, then started a wafer business from a cinema hall in 1974. By 1989 they produced wafers at home and distributed locally. They were inspired to set up a semi-automatic plant for mass production. Balaji Wafers then set up fully automatic plants in Aji Vasad and near Metoda to produce potato chips on a larger scale.

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    Balaji

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    Balaji company started in 1976 in Rajkot, Gujarat by brothers Chandubhai, Bhikhubhai, and Kanubhai Virani after their father gave them money to start a business. They first tried farming equipment but failed, then started a wafer business from a cinema hall in 1974. By 1989 they produced wafers at home and distributed locally. They were inspired to set up a semi-automatic plant for mass production. Balaji Wafers then set up fully automatic plants in Aji Vasad and near Metoda to produce potato chips on a larger scale.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views1 page

    History: Jamnagar District

    Uploaded by

    Anshu Mehra
    Balaji company started in 1976 in Rajkot, Gujarat by brothers Chandubhai, Bhikhubhai, and Kanubhai Virani after their father gave them money to start a business. They first tried farming equipment but failed, then started a wafer business from a cinema hall in 1974. By 1989 they produced wafers at home and distributed locally. They were inspired to set up a semi-automatic plant for mass production. Balaji Wafers then set up fully automatic plants in Aji Vasad and near Metoda to produce potato chips on a larger scale.

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    History[edit]

    Balaji company started in 1976[5] by the members of Virani Group, when Chandubhai and his
    brothers Bhikhubhai and Kanubhai migrated from a small village Dhun Dhoraji, Jamnagar district of
    Gujarat. Their father Popatbhai Virani was a farmer, who sold ancestral agriculture land and
    gave ₹20,000 (US$280) to them to venture into business.[citation needed]
    The Viranis invested in farm equipment, but could not succeed and lost the money. Kakubhai and
    his brothers started a wafer business from a canteen of a cinema hall in Rajkot in 1974. Until 1989,
    the wafers were produced at the Viranis' house and distributed in and around Rajkot city. [6]
    By their retail success they were inspired to set a semi-automatic plant instead of preparing wafers
    by the traditional frying method. The product gradually reached every part of Gujarat, and the Viranis
    wanted to take over the whole western India, so the biggest automatic plant of Gujarat came into the
    picture.
    In the initial stage Balaji Wafers set up their plant at Aji Vasad (Industrial Zone, Rajkot) with a new
    concept of making potato chips. The main benefit they got is the readymade infrastructure
    availability due to which their cost was reduced to large extent. They operated there for around 22
    years.
    Balaji Wafers then set up their new fully automatic plant near Metoda G.I.D.C. which is in the area of
    the village Vajdi, outside the town of Rajkot.[7]
    Balaji Wafers had a growth in the chips sector in the 2007-2016 decade, outwitting the marks of
    major players like Lays', Kurkure, Parle and Bingo. The company aims at a similar market grab in the
    frozen foods and fries sector dominated by McCain Foods, by launching a new line of production
    under the Iscon-Balaji Foods brand.

    Market share[edit]
    Balaji's share of the local potato and vegetable chips market grew to 13.7% in 2012, from 9.5% in
    2008, according to Euromonitor. Balaji also dominates in the western market with a share of 71%. In
    its home state Gujarat, it has a share of 90%. [3] The Economic Times recognized Balaji Wafers as
    'Sultan of Wafers'.[8]
    Balaji Wafers is also a member of the Snacks Food Association.

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