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    History: Ayurvedic Fast-Moving Consumer Goods

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    Anshu Mehra
    Dabur is an Indian consumer goods company founded in 1884 by S.K. Burman that manufactures Ayurvedic medicine and natural consumer products. It is one of the largest fast-moving consumer goods companies in India. The company was started by Dr. S.K. Burman as an Ayurvedic medicine manufacturer in Kolkata in 1884. It is now led by the fifth generation of the Burman family and has expanded to produce various consumer products based on Ayurveda and natural ingredients.

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    History: Ayurvedic Fast-Moving Consumer Goods

    Uploaded by

    Anshu Mehra
    27 views1 page
    Dabur is an Indian consumer goods company founded in 1884 by S.K. Burman that manufactures Ayurvedic medicine and natural consumer products. It is one of the largest fast-moving consumer goods companies in India. The company was started by Dr. S.K. Burman as an Ayurvedic medicine manufacturer in Kolkata in 1884. It is now led by the fifth generation of the Burman family and has expanded to produce various consumer products based on Ayurveda and natural ingredients.

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    Dabur is an Indian consumer goods company founded in 1884 by S.K. Burman that manufactures Ayurvedic medicine and natural consumer products. It is one of the largest fast-moving consumer goods companies in India. The company was started by Dr. S.K. Burman as an Ayurvedic medicine manufacturer in Kolkata in 1884. It is now led by the fifth generation of the Burman family and has expanded to produce various consumer products based on Ayurveda and natural ingredients.

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    © All Rights Reserved
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    27 views1 page

    History: Ayurvedic Fast-Moving Consumer Goods

    Uploaded by

    Anshu Mehra
    Dabur is an Indian consumer goods company founded in 1884 by S.K. Burman that manufactures Ayurvedic medicine and natural consumer products. It is one of the largest fast-moving consumer goods companies in India. The company was started by Dr. S.K. Burman as an Ayurvedic medicine manufacturer in Kolkata in 1884. It is now led by the fifth generation of the Burman family and has expanded to produce various consumer products based on Ayurveda and natural ingredients.

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    © All Rights Reserved
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    of 1

    Dabur (derived from Daktar Burman)[4][5] is an Indian consumer goods company founded in 1884 by

    S. K. Burman. It manufactures Ayurvedic medicine and natural consumer products.[6] It is one of the


    largest fast-moving consumer goods companies in India.[7]

    Contents

     1History
     2Sustainable Development Society
     3Pharma and healthcare
     4Controversy
     5Sponsorship
     6See also
     7References
     8External links

    History[edit]
    In the mid-1880s, Dr. S.K. Burman, an Ayurvedic practitioner in Kolkata, formulated Ayurvedic
    medicines for diseases like cholera, constipation and malaria. He went on to set up Dabur India Ltd
    in 1884 to mass-produce his Ayurvedic formulations. His son, C.L. Burman, set up Dabur's first R&D
    unit. The current chairman, Dr. Anand Burman, and vice-chairman Amit Burman, are part of the fifth
    generation of the Burman family. The Burmans were among the first business families in India to
    separate ownership from management when they handed over the management of the company to
    professionals in 1998.[8]

    Sustainable Development Society[edit]


    The Sustainable Development Society (Sundesh), a non-profit organisation started by Burman, aims
    to carry out welfare activities in the spheres of health care, education and other socio-
    economic activities. Dabur drives its corporate social responsibility (CSR) initiatives through
    Sundesh.[9][10][11]
    In the Brand Trust Report 2012, Dabur was ranked 45th among India's most trusted brands and
    subsequently, according to the Brand Trust Report 2013, Dabur was ranked 65th among India's
    most trusted brands. In 2014 however, Dabur was ranked 109th among India's most trusted brands
    according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand
    analytics company.[5] But the Brand Trust Report 2015 puts Dabur at 19th place, a notable gainers by
    90 positions.[12]

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