9 Challenges - of - Cost - Management - in - Complex - Projects PDF
9 Challenges - of - Cost - Management - in - Complex - Projects PDF
9 Challenges - of - Cost - Management - in - Complex - Projects PDF
net/publication/287400855
CITATIONS READS
13 7,583
3 authors, including:
Some of the authors of this publication are also working on these related projects:
All content following this page was uploaded by Jaakko Kujala on 25 December 2015.
Received: August 14, 2014 Accepted: September 1, 2014 Online Published: October 22, 2014
doi:10.5539/ijbm.v9n11p48 URL: http://dx.doi.org/10.5539/ijbm.v9n11p48
Abstract
Contingency approaches for understanding complexity in projects are intended to help academics and
practitioners make distinctions between different types of projects to better understand the relationship between
practices and outcomes when applying different project management processes. In this paper, we build on
existing research on complex products and systems (CoPS) to address the challenges of managing costs in
projects of varying complexity. Based on a qualitative case study, we identify several challenges in performing
various cost management functions related to cost estimation, cost control and monitoring, revenue recognition,
profitability analysis and margin calculation. The cost management functions are impacted by the large size,
complexity, uncertainty and uniqueness of those projects.
Keywords: complex projects, complex product systems, cost management, contingency theory
1. Introduction
Numerous tools, techniques, guidelines and methodologies have been developed over the years to help manage
projects and programs. However, major projects and programs across a range of sectors such as IT, defense,
financial services and construction continue to be dogged by poor performance and failure to deliver the
promised benefits (Economist, 2005; House of Commons, 2004a, 2004b; Ministry of Defence [MOD], 2004).
The literature has drawn attention to how increasing complexity may be a significant factor in the success and
failure of projects (Flyvbjerg, Bruzelius, & Rothengatter, 2003; Meier, 2008; Miller & Lessard, 2001; Morris &
Hough, 1987; Williams, 2005; Brady & Davies, 2014). A better understanding of project complexity could to
help both academics and practitioners make distinctions between different types of projects to better understand
the relationship between practices and outcomes in project-based processes (Williams 1999; Geraldi, Maylor, &
Williams, 2011). However, there is little empirical research on how these complexity characteristics affect
specific management processes. It is this gap that this paper seeks to address by examining the challenges of
managing costs in projects of varying complexity. We try to answer the research question: How is cost
management in projects affected by the project’s level of complexity?
Theoretically we draw from contingency theory, which suggests that there is no optimal strategy for managing
projects and organizations and that managerial approaches have to be tailored to account for the specific context
(Lawrence & Lorch, 1967; Shenhar, 2001). We analyze cost management functions of project with varying
degree complexity to identify which type of challenges increasing project complexity creates for project cost
estimation, budgeting and cost control.
1.1 Characteristics of Complex Projects
In the literature, large projects with a wide scope and complex deliveries are also called integrated projects
(Hobday, Davies, & Prencipe, 2005), complex projects (Barlow, 2000), Complex Product Systems (Hobday, 1998),
turnkey projects (Davies, Brady, & Hobday, 2006) and simply large projects (Miller & Lessard, 2001). These
projects involve integrating a wide scope of products and services into a total solution to meet the customer’s
complex and unique needs. To understand how complex projects differ from more standardized projects, Hobday
et al. (2005) suggest that they should be classified according to the project’s breadth of the scope and technological
uncertainty. Recent studies based on comprehensive systematic literature reviews (Bosch-Rekveldt, Jongkind,
Mooi, Bakker, & Verbraeck, 2011; Geraldi et al., 2011) have extended our understanding of complex project. The
characteristics of complex projects are related to size of a project, interconnectedness of various elements of a
48
www.ccsenet.org/ijbm International Journal of Business and Management Vol. 9, No. 11; 2014
49
www.ccsenet.org/ijbm International Journal of Business and Management Vol. 9, No. 11; 2014
Managing a project’s costs starts early during the marketing and sales phase of the project when tentative cost
estimates are created. During this phase, estimates are iteratively specified to provide accurate and reliable
information to be used in tendering and pricing the delivery project. During the project specification phase, a
tentative project budget is set, a specification-to-cost approach is exploited to ensure cost-effective specifications
and, typically, the letters of intent with the main suppliers are signed. Before the implementation phase, the project
budget is created based on the latest cost estimates. In the project planning phase, the resources for the work tasks
are allocated, cash flows are planned and typically cost contingencies are set. During the planning and
implementation phases, the actual costs of the project are monitored. In addition, cost estimates and forecasts are
constantly updated and then compared with the project budget. In the implementation phase, the project revenues
are monitored, invoicing is performed and cost contingencies are released. In some projects, funding is also
ensured during the implementation phase. After system delivery, the operating costs of the delivered system are
monitored in co-operation with the customer, warranty costs are monitored and a learning loop back to the earlier
phases should be created.
2. The Empirical Research
A case study method was chosen to gain in-depth understanding of the challenges related to cost management in
projects. The case company is a global power solution provider for the marine and energy markets with more
than €4.5 billion in annual revenue. For the purpose of this paper we shall call it Power Co. Power Co has more
than 15,000 employees in more than 70 countries around the world and is divided into three business units.
Cases were selected based on theoretical sampling (Curtis, Gesler, Smith, & Washburn, 2000). In this analysis,
the focus is the marine power solutions business unit. The projects studied included two standard delivery
projects with low complexity and two projects with high complexity. The selection of the projects enabled us to
identify management challenges that are specifically related to complexity of the project as they were
implemented in the similar context.
The empirical data was collected by reviewing the cost management performance reports for the four projects and
gathering further information through eight interviews with key persons involved in the projects. The cost
management performance reports were reviewed three times during different phases of the project. Interviewees
included a general manager of project management, three project managers, two project engineers, one project
controller and the director of business control and administration. All had worked on the case projects, and the
project managers and engineers had a deep understanding of the specific case project in which they were involved.
In contrast, the general manager, project controller and business control and administration director had wide
knowledge of all the case projects and provided valuable information when we compared the characteristics of
different projects.
3. Description of the Empirical Case Projects
Two of the case projects were equipment deliveries with limited scope. Power Co was very familiar with this
50
www.ccsenet.org/ijbm International Journal of Business and Management Vol. 9, No. 11; 2014
type of delivery, and their management accounting systems were tailored to meet the requirements of this type of
project. To analyze the special challenges related to complex projects, two projects with a large scope, new
combinations of products, high complexity and high uncertainty were chosen. The analysis process can be
considered inductive in nature and case comparison was done only to increase our understanding about which
challenges related to cost management were cause by complexity of the project. The empirical data was
gathered by reviewing the cost management performance reports of the case projects three times during the
project and through eight interviews with key employees at the case company. In table 1 characteristics of case
projects are described.
Economic value and Medium €, 20 months Very high €, 24 Small €, 6 months Medium €, 16 months
length of the project months
Scope of the project Restricted scope with Full scope with main Restricted scope with Full scope with main
only main equipment equipment, only main equipment equipment,
and auxiliary propulsion and and auxiliary propulsion and
equipment electrical automation equipment electrical automation
(Also some additional
sub-scopes)
Uniqueness or novelty standard product Totally novel solution standard product Unique solution
of the solutions type for the company
Project classification Challenging with Very challenging with Simple project with Very challenging with
according to the case medium uncertainty high uncertainty low uncertainty high uncertainty
company system
Case Project 1
Case Project 1 included generating sets and auxiliary equipment for a ship. The scope of the project also
included the project management and site start-up services, but propulsion or electrical automation equipment
are not included, thus the scope could be considered restricted. The value of the contract was considered
medium-sized and the scheduled length from the order intake to the handover was about twenty months. About
eighty percent of the project’s total costs were caused by the main purchases which are done mostly with fixed
prices from other legal entities and from the case company suppliers. That is why cost control during the project
has only a restricted ability to affect to the total costs of the project. About 150 similar projects have been
delivered by the case company using their current cost management system, meaning that only a limited amount
of modifications and manual work were needed for cost control of the project. The main challenges of case
project 1 were related to customer interface management, because the customer was very interested in the quality
of the product and required assurances that the contracted quality level was achieved. The documentation for the
project was very challenging, because the customer binds detailed documents which are formulated according to
their policies.
Case Project 2
The value of the project contract was exceptionally large. The length of the project from order intake to handing
over was about twenty four months, so the duration was longer than the other case business segment projects.
The project included power modules for marine energy production use. The production and start-up of those
modules was totally the case company’s responsibility, so the main equipment, electrical automation and
multiple additional sub-scopes needed to be designed as an integrated solution to generate electricity properly.
51
www.ccsenet.org/ijbm International Journal of Business and Management Vol. 9, No. 11; 2014
Six months of maintenance service and the option for two-years of additional maintenance service were included
in the contract. The main equipment was delivered by PowerCo’s joint venture and represented about 40% of the
project’s total costs. Steel modules to house the equipment were delivered from the local supplier in Asia and the
value of the supply contract was about one sixth of the total costs. There were also multiple other scopes to the
project that are produced by different legal entities than the contracting one. Due to the extended duration and
high value of the project, accrued revenue recognition was enforced in the revenue calculation of the project.
Because case project 2 includes multiple special sub-scopes, a high level of modifications and manual work were
needed when creating the project structure for the cost management system.
Case Project 3
The third case project was the delivery of main and auxiliary equipment of the vessel located in customer
segment B. The project also includedthe start up support and management of the project, but no propulsion or
electrical automation were included and the amount of engineering needed was restricted. The value of the
contract could be considered small and the length of the project from the order intake to the handing over was
about six months. All in all, case project 3 was a quite conventional delivery project, which Power Co has long
and solid experiencewith.From a technical point of view, the multi fuel solution, equipment using two different
fuel types was one of the project’s major challenges. The use of external suppliers can cause some challenges for
the project management but from a cost managerial approach, the costs related to external suppliers were quite
small so also the risks were limited.
Case Project 4
Case project four was a full scope power solution for a vessel. The project included the main equipment and
auxiliary systems, a wide scope of propulsion equipment, electrical automation, project management and start up
support to offer a total power source solution to the customer. The value of the project contract can be considered
medium-sized and the estimated length from the order intake to the handover was about sixteen months. The
different scopes of the project were delivered from entities in Europe and Asia so the project can be considered a
truly global project and that caused multiple challenges. Purchasing from legal entities other than the contracting
entity required the use of intra group purchase and sales orders which caused special challenges for project
coordination. The wide scope of the project, meant that commissioning and site start up support required a
significant amount of person-days and a site manager was also needed, which resulted in significant risks for the
handover of the project. The project contract also included three optional ship sets, which made the project a
valuable reference for the future business.
4. Findings
The following cost management functions or sub-functions were identified as the most interesting: updating the
project cost estimates, monitoring the costs of the project, controlling the project costs, updating contingency
plans, releasing specific contingencies, calculating margins and analyzing profitability.
4.1 Cost Estimation
Cost estimation starts during the sales phase of the project when estimates provide significant information for
tendering and contract calculation. In complex projects, the wide project scope sets challenges for the sales
engineers who are responsible for compiling the contract calculations. This is demonstrated by the project manager
of case project 2, who stated, “When we are delivering products and services which have not been delivered ever
before, cost estimation gets harder.”Complex projects are unique and complicated, so historical information for
estimating costs is not available and the amount of technical expertise required to understand the project is huge.
Thus, in complex projects, estimating the designing, engineering, project management and commissioning costs is
much more challenging than in a project with more restricted scope. “The larger the project is, the larger is the
amount of engineering work related to it and also the effect of the engineering costs to the total costs of the project
is more significant” (project controller). A Project manager typically has specific technical expertise and a deep
understanding of that particular technical sector, whereas his technical competence related to other technical
sectors is more restricted. In the execution phase, the uncertainty of complex projects causes problems in procuring
resources from suppliers without long-term contracts that outline prices. The uncertainty and uniqueness of the
purchase prevent the responsible person from estimating the cost of the purchased product. Thus, he or she does
not enter an estimate of the costs into the ERP system. As a result, the cost estimate for the entire project is no
longer reliable, and cost overruns occur when the costs of the purchase are actualized. These situations are far more
likely to occur in complex projects than in standard projects where typically only standard products and
well-known suppliers are used. Because of the wide scope of the project, it is very challenging for the project
controller to recognize such situations.
52
www.ccsenet.org/ijbm International Journal of Business and Management Vol. 9, No. 11; 2014
53
www.ccsenet.org/ijbm International Journal of Business and Management Vol. 9, No. 11; 2014
54
www.ccsenet.org/ijbm International Journal of Business and Management Vol. 9, No. 11; 2014
the most challenging project phase in the Power Co’s complex projects. According to most interviewees, the
technically large scope also sets challenges for estimating and controlling the design and engineering costs. The
difficulties of estimating costs in projects with a technically large scope are also recognized by Haidar and Ellis
(2010).
In large projects the coordination of large number of different internal and external stakeholder is a major
challenge for cost management. Increasing the number of suppliers creates challenges for managing and
estimating supplier costs (Iyer & Jha, 2005).In the complex case projects, in which wide and varying scopes are
delivered, multiple specialized equipment and technical experts are needed. Since producing the equipment and
managing specialized competence in house is not cost-efficient, the case company uses multiple suppliers and
consultants in complex projects. The suppliers vary significantly across different projects, which increases the
uniqueness of the project. From the cost management point of view, this uniqueness causes cost overruns related to
the suppliers and external engineering. This is emphasized especially in novel and unique projects, in which there
are challenges to estimate and control level of performance and quality that will be achieved with the new suppliers
(Atkinson et al., 2006). Internal suppliers may also create special challenges as they have their own objectives and
employ their own margin calculation and profitability follow-up processes.
Because the different legal entities are specialized to deliver their own sub-scopes and equipment, the
organizational structure of complex projects varies according to the scope of the project. A complex and
distributed project organization increases the complexity of the cost structure, which causes challenges in
detecting potential or actual cost overruns (Kovács & Paganelli, 2003). Intra-organizational transactions also
required more delicate margin calculation and a wider cost control. In large organizations each legal entity may
have its own procedures and country context that set some specific rules for cost management and transfer pricing.
Thus in a large and complex project it may be very difficult to understand and monitor the overall profitability of
the project. If the relative size of the project is significant, the consequences of large cost overruns can also
significantly affect the company’s profits or even endanger its financial position.
As integrated projects are typically long-term and large in value, companies are liable to recognise the revenues of
those projects with decree of completion such as POC or some other accrued revenue recognition method. The
objective of the percentage of completion method is to enhance the comparability of separate accounting periods’
financial statements (Wűstemann & Kierzek, 2005). The method requires that (1) cost calculation and the financial
statements provide the proper information for the reliable calculation of the project’s cost, and (2) the percentage
of completion of the project can be reliably quantified in the financial statement. Both these requirements are quite
challenging to meet in complex projects involving multiple organizational units. High uncertainty and related
contingencies complicate the issue as recognizing accrued revenue requires that cost contingencies are released
during the project.
7. Conclusion
Project companies are moving in the value chain to provide integrated solutions that combine multiple
customized products and services to their customers. These large and complex delivery projects require their
own specific management emphasis and methods. In this research, we adopted a contingency research
perspective and aimed to identify characteristics that are relevant to take account when designing efficient
organizational structures and management approaches for cost management. Based on a qualitative case study,
we identified several challenges to the accuracy and performance of various cost management functions related
to the large size, complexity, uncertainty and uniqueness of the projects. However, as a qualitative case study
within one firm and four projects, these results have mainly developed theory. We propose further research,
based on a larger sample size of multiple firms and projects and quantitative analyses, is needed to validate our
results.
Increasing complexity and underestimating complexity are major reasons for cost overruns and time delays in
projects. Thus, understanding and dealing with complexity are important knowledge areas in project management.
Regardless, managing extremely complex projects is very challenging, and special management methods are
needed to execute complex projects successfully, which requires the project manager to have specialized
competencies. This research increases our understanding how cost management should be applied in the context of
complex projects.
Acknowledgement
We acknowledge funding from FIMECC Innovations and Networks program for this research.
55
www.ccsenet.org/ijbm International Journal of Business and Management Vol. 9, No. 11; 2014
References
Artto, K., Martinsuo, M., & Kujala, J. (2011). Project business. Helsinki, Finland: Project Management
Association Finland. http://dx.doi.org/10.1093/oxfordhb/9780199563142.003.0006
Atkinson, R., Crawford, L., & Ward, S. (2006). Fundamental uncertainties in projects and the scope of project
management. International Journal of Project Management, 24(8), 687–698.
http://dx.doi.org/10.1016/j.ijproman.2006.09.011
Baccarini, D. (1996). The concept of project complexity–a review. International Journal of Project Management,
14(4), 201–204. http://dx.doi.org/10.1016/0263-7863(95)00093-3
Barlow, J. (2000). Innovation and learning in complex offshore construction projects. Research Policy, 29,
973–989. http://dx.doi.org/10.1016/S0048-7333(00)00115-3
Belassi, W., & Tukel, O. I. (1996). A new framework for determining critical success/failure factors in projects.
International Journal of Project Management, 14(3), 141–151.
http://dx.doi.org/10.1016/0263-7863(95)00064-X
Belkaoui, A. R. (1993). Accounting theory. London, England: Academic Press.
Bosch-Rekveldt, M., Jongkind, Y., Mooi, H., Bakker, H., & Verbraeck, A. (2011). Grasping project complexity in
large engineering projects: The TOE (Technical, Organizational and Environmental) framework.
International Journal of Project Management, 29(6), 728–739.
http://dx.doi.org/10.1016/j.ijproman.2010.07.008
Brady, T., Davies, A., & Gann, D. M. (2005). Creating value by delivering integrated solutions. International
Journal of Project Management, 23(5), 360–365. http://dx.doi.org/10.1016/j.ijproman.2005.01.001
Brady, T., & Davies, A. (2014). Managing structural and dynamic complexity: A tale of two projects. Project
Management Journal, 45(4), 21–38. http://dx.doi.org/10.1002/pmj.21434
Bubshait, K. A. (1988). Relationships between the applications of project management techniques and project
characteristics. International Journal of Project Management, 6(4), 235–240.
http://dx.doi.org/10.1016/0263-7863(88)90008-7
Bubshait, K. A., & Selen, W. J. (1992). Project characteristics that influence the implementation of project
management techniques: a survey. Project Management Journal, 23(2), 43–47.
Chapman, C., & Ward, S. (1997). Project risk management: Processes, techniques and insights. Chichester,
United Kingdom: Wiley.
Curtis, S., Gesler, W., Smith, G., & Washburn, S. (2000). Approaches to sampling and case selection in
qualitative research: Examples in the geography of health. Social Science and Medicine, 50(2), 1001–1014.
http://dx.doi.org/10.1016/S0277-9536(99)00350-0
Davies, A., Brady, T., & Hobday, M. (2007). Organizing for solutions: Systems seller vs. systems integrator.
Industrial Marketing Management, 36(2), 183–193. http://dx.doi.org/10.1016/j.indmarman.2006.04.009
Doloi, H. K. (2011). Understanding stakeholders' perspective of cost estimation in project management.
International Journal of Project Management, 29(5), 622–636.
http://dx.doi.org/10.1016/j.ijproman.2010.06.001
Economist. (2005). Overdue and over budget, over and over again. Economist, 65–66.
Engwall, M. (2003). No project is an island: Linking projects to history and context. Research Policy, 32(5),
789–808. http://dx.doi.org/10.1016/S0048-7333(02)00088-4
Flyvbjerg, B., Bruzelius, B., & Rotthengatter, W. (2003). Megaprojects and risk: An anatomy of ambition.
Cambridge, England: Cambridge University Press. http://dx.doi.org/10.1017/CBO9781107050891
Geraldi, J. G., & Adlbrecht, G. (2007). On faith, fact, and interaction in projects. Project Management Journal,
38(1), 32–43.
Haidar, A., & Ellis, R. D., Jr. (2010, November). Analysis and improvement of megaprojects. Paper presented at
the EPOC 2010 Conference, South Lake Tahoe, CA.
Hansen, D. R., & Mowen, M. M. (2006). Cost management: Accounting and control (6th ed.). Mason, USA:
South-Western College.
Hobday, M. (1998). Product complexity, innovation and industrial organisation. Research Policy, 26(6), 689–710.
56
www.ccsenet.org/ijbm International Journal of Business and Management Vol. 9, No. 11; 2014
http://dx.doi.org/10.1016/S0048-7333(97)00044-9
Hobday, M., Davies, A., & Prencipe, A. (2005). Systems integration: A core capability of the modern corporation.
Industrial and Corporate Change, 14(6), 1109–1143. http://dx.doi.org/10.1093/icc/dth080
House of Commons. (2004a). Improving IT procurement: The impact of the Office of Government Commerce's
Initiatives on Departments and Suppliers of Major IT-Enabled Projects.
House of Commons. (2004b). Work and Pensions Committee publications: Session 2003-04.
Iyer, K. C., & Jha, K. N. (2005). Factors affecting cost performance: Evidence from Indian construction projects.
International Journal of Project Management, 23(4), 283–295.
http://dx.doi.org/10.1016/j.ijproman.2004.10.003
Jolivet, F., & Navarre, C. (1996). Large-scale projects, self-organizing and meta-rules: Towards new forms of
management. International Journal of Project Management, 14(5), 265–271.
http://dx.doi.org/10.1016/0263-7863(96)84509-1
Kovács, G. L., & Paganelli, P. (2003). A planning and management infrastructure for large, complex, distributed
projects–beyond ERP and SCM. Computers in Industry, 51(2), 165–183.
http://dx.doi.org/10.1016/S0166-3615(03)00034-4
Lawrence, P. R., & Lorsch, J. W. (1967). Organization and environment: Managing differentiation and
integration. Boston: Division of Research, Graduate School of Business Administration.
Meier, S. (2008). Best project management and systems engineering practices in pre-acquisition practices in the
federal intelligence and defense agencies. Project Management Journal, 39(1), 59–71.
Miller, R., & Lessard, D. (2001). The strategic management of large engineering projects: Shaping institutions,
risks, and governance. Cambridge, MA: MIT Press.
Ministry of Defence. (2004). Ministry of Defence: Major projects report, 2004; Report by the Comptroller and
Auditor General, HC1159-1l Session 2003-2004. London, England: The Stationary Office.
Morris, P. W. G., & Hough, G. H. (1987). The anatomy of major projects. Oxford, UK: Wiley.
Orr, R. J., & Scott, W. R. (2008). Institutional exceptions on global projects: A process model. Journal of
International Business Studies, 39(4), 562–588. http://dx.doi.org/10.1057/palgrave.jibs.8400370
Perminova, O., Gustafsson, M., & Wikström, K. (2008). Defining uncertainty in projects – A new perspective.
International Journal of Project Management, 26(1), 73–79.
http://dx.doi.org/10.1016/j.ijproman.2007.08.005
Shenhar, A. J. (2001). One size does not fit all projects: Exploring classical contingency domains. Management
Science, 47(3), 394–414. http://dx.doi.org/10.1287/mnsc.47.3.394.9772
Shenhar, A. J., & Dvir, D. (1996). Toward a typological theory of project management. Research Policy, 25(4),
607–632. http://dx.doi.org/10.1016/0048-7333(95)00877-2
Tatikonda, M. V., & Rosenthal, S. R. (2000). Technology novelty, project complexity, and product development
execution success. IEEE Transactions on Engineering Management, 47(1),
74–87.http://dx.doi.org/10.1109/17.820727
Tukel, O. I., & Rom, W. O. (1998). Analysis of the characteristics of projects in diverse industries. Journal of
Operations Management, 16(1), 43–61. http://dx.doi.org/10.1016/S0272-6963(97)00016-8
Vidal, L. A., & Marle, F. (2008). Understanding project complexity: Implications on project management.
Kybernetes, 37(8), 1094–1110. http://dx.doi.org/10.1108/03684920810884928
Ward, S., & Chapman, C. (2003). Transforming project risk management into project uncertainty management.
International Journal of Project Management, 21(2), 97–105.
http://dx.doi.org/10.1016/S0263-7863(01)00080-1
Williams, T. M. (1999). The need for new paradigms for complex projects. International Journal of Project
Management, 17(5), 269–273. http://dx.doi.org/10.1016/S0263-7863(98)00047-7
Williams, T. M. (2005). Assessing and moving on from the dominant project management discourse in the light
of project overruns. IEEE Transactions on Engineering Management, 52(4), 497–508.
http://dx.doi.org/10.1109/TEM.2005.856572
57
www.ccsenet.org/ijbm International Journal of Business and Management Vol. 9, No. 11; 2014
Copyrights
Copyright for this article is retained by the author(s), with first publication rights granted to the journal.
This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution
license (http://creativecommons.org/licenses/by/3.0/).
58