BSM3114: Management of Strategy TRI 2 2019/2020

A. LIST OF TEACHING STAFF CONTACT DETAILS:

Name Room Email Address Tel. No. Signature Date

Number
Ms. Nurshamimah Samsuddin MAMR5005 [email protected] 06-2523027
Mr. Rudaini Sham Bin MAMR1037 [email protected] 06-2523877
Abdullah Jumain
Dr. Yeow Jian Ai MAMR5014 [email protected] 06-2523740
Dr. Wendy Teoh Ming Yen MAMR5008 [email protected] 06-2523026
Mr. Mohd Amirul Hafidz Bin MAMR1020 [email protected] 06-2524223
Ahmat

B. COURSE LEARNING OUTCOMES

LO COURSE LEARNING OUTCOMES Domain Level

LO 1 Analyze of the general and competitive organizational environment so as to take right Cognitive 4
decisions
LO 2 Outline the strategies to achieve better performance and a competitive advantage for Cognitive 3
organizations
LO 3 Evaluate competitors in the industry and sets goals and strategies to counter Affective 5
existing and potential competitors
LO 4 Evaluate appropriate strategies that would be useful to an organization Affective 4

C. ASSESSMENT METHODS

Assessment Percentage
Written report, presentation 40%
Small Case Study 10%
Written examination 50%

D. MAPPING OF ASSESSMENT TO LO
No. Assessment Components LO1 LO2 LO3 LO4
1. Written report, presentation  
2. Small Case Study 
3. Written examination  

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 E. Details of Assessment Components

Assessment Total
Details of topic coverage Format Weight
component marks

 Assignment Report 30
Assignment  Chapter 2, 3, 4, 5, 6 ,7, 8, 9 40%
 Presentation 10

 Youtube Case
Case Study  Chapter 2-12 10 10%
 Textbook Case

Examination  All chapters  Case Studies 100 50%

F. READING MATERIALS
Textbook Hitt, M. A., Hoskisson, R. E., & Ireland, R. D. (2012) Management of Strategy: Concept
and Cases. USA: South-Western College Publishing

Reference Book David, F. (2009). Strategic Management: Concepts and Cases, 12th edition, USA:
Prentice Hall

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 G. LESSON PLAN
WEEK DATE TOPICS Activities (Hours) REMARKS
E- Lecture Tutorial (Class
Learning Replacement/
Public Holiday)
1. 18 1 2 hours
NOV Subject and No
Assignment Briefing Tutorial
- 24
0
NOV

2. 25 2 hours Assignment
Chapter 1
NOV- Discussion
1 (1 hr)
DEC
3. 2 Online 2 hours Case 01
DEC- Chapter 2 Exercise Under
8 (1 hour) Armour
DEC (1 hr)
4. 9 2 hours Case 01
DEC- Under
Chapter 3
15 Armour
DEC (1 hr)

5. 16 Online 2 hours Case 02

DEC- Chapter 4 Exercise Uber
22 (1 hour) (1 hr)
DEC
6. 23 2 hours Case 02 *Christmas
DEC- Chapter 5 Uber (25/12- Wed)
29 (1 hr)
DEC
7. 30 2 hours Case 03 *New Year
DEC- Chapter 6 Starbuck (01/01- Wed)
5 JAN (1 hr)

8. 6 2 hours Case 03
JAN- Chapter 7 Starbuck
12 (1 hr)
JAN
9. 13 2 hours Assignment
JAN- Chapter 8
Progress
19 (1 hr)
JAN
10. 20 Online 2 hours *CNY
Case 04
JAN- Chapter 9 Exercise Huawei (24/01- Fri)
26 (1 hour) (1 hr)
JAN

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 11. 27 Online 2 hours *CNY
JAN- Exercise Case 04 (27/01- Mon)
Chapter 10
(1 hour) Huawei
2
(1 hr)
FEB
12. 3 2 hours Case 04 *Assignme
FEB- Huawei nt
9 Chapter 11 (1 hr) submissio
FEB n
(07/02-
Fri)
13. 10 2 hours Assignment
FEB- Presentation
Chapter 12 (1 hr)
16
FEB
14. 17 Assignment
FEB- Assignment Presentation
23 Presentation (1 hr)
FEB
15. 24
FEB-
STUDY WEEK
1
MAR

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