Hershey'S QSPM Matrix: Strategies 1 Key Internal Factors Weight AS Strengths
Hershey'S QSPM Matrix: Strategies 1 Key Internal Factors Weight AS Strengths
Hershey'S QSPM Matrix: Strategies 1 Key Internal Factors Weight AS Strengths
Strateg
1
Key Internal Factors Weight AS
STRENGTHS
3. The Hershey Co's Long-Term Debt & Capital Lease Obligation for the
quarter that ended in Dec. 2019 was $3,715 Mil compare with the last year
that was $3,254 Mil 0,01 -
4. Hershey’s does not use fair trade practices for purchase of Cacao as
expected from such a top company.
0,1 -
5. Hershey’s is easy to duplicate and this is the problem being faced in
developing nations where counterfeit Hershey’s is found.
0,09 -
6. Hershey's layoffs in order to cut costs. The company reducing its
workforce by 15%, which comes to more than 2,000 jobs.
0,03 1
2. Chocolate sales in the U. S. have increased about 3 percent annually. 0,04 -
3. The U.S. meat snacks industry is estimated that is growing at a double-
digit rate. 0,04 4
1. Rival Nestle, has removed all artificial flavoring and FDA-certified
coloring from chocolate candy, which affects more than 250 products and
10 brands. 0,1 2
2. Mars dominates the non-chocolate candy industry. Annual revenue for
Mars increased 50%. 0,05 -
3. Former NBA player, Yao Ming is campaigning for healthier living within
China. 0,02 4
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3 1
2 4
2 4
- -
4 3
3 2
2 3
- -
2 3
4 3
3 2
- -
- -
- -
3 2
- -
3 2
- -
2 3
0 0 0
2 3
- -
3 2
- -
3 2
3 2
1 2
2 3
- -
- -
4 3
- -
1 3
- -
- -
- -
- -
- -
2 3
1 2
0 0 0
0 0 0
Strategies
1. Exploring the market for healthy products with Pure foods, Hershey's could
start selling cereal bars, natural proteins, granola, healthy chocolate
milkshakes, etc.
2. Hershsey's should use integration with technology companies not only for
the supply chain, but also for research and data collection that allows them to
design a new chocolate formula that does not have high levels of fats, sugars,
dye; and that contains natural products. However, this formula should provide
the same attractiveness in taste that Hershey's consumers like so much.