1.1 Organization Structure

1.
1 Organization Structure:
Daraz is an online shopping destination where you can shop the widest selection of electronics,
fashion, home appliances, kid’s items and more in Bangladesh and have them shipped directly to
your home or office at your convenience! We offer free returns and various payment options
including cash on delivery. With affordable prices and great products, Daraz lets you enjoy an
awesome shopping experience with your order sent directly to your doorstep. No muss, no fuss,
super convenience guaranteed. We are constantly expanding our product range to include the
latest gadgets, fashion styles and new categories and we don't want you to miss out.
1.2 Mission and Vision:
Our Mission
Confluence's mission is to help our clients achieve and exceed their growth and revenue goals.
We also want to insure customer that they will get high quality product. We seek to accomplish
this through the creation and superior execution of revenue-driving solutions. We are dedicated
to developing fully customized, accountable programs to address each client’s unique situation.
We are further committed to analyzing the analytics data we collect and translating it into kernels
of actionable business intelligence that can directly impact each client's growth and success.
Our Vision
We want to recognize as a leading provider of marketing and branding solutions. We are
committed to earning our clients’ trust through outstanding execution and uncompromising
dedication to their success.
1.3 Products:
The products of Daraz.com.bd are categorized according to the following items:
Electronics: Find great deals for used electronics in Bangladesh including mobile phones, computers,
Laptops, TVs, home theatres and much more. The below electronics items are sold in this site:
 Mobile Phones
 TV & video
 Cameras & Camcorders
 Mobile phones Accessories
 Audio & Mp3
 Video Games & consoles
 Other Electronics
Personal Items: Buy & sell clothing garments, shoes and other personal items including handbags,
perfumes, children’s toys and handmade items in Bangladesh. These are:
 Clothes, Footwear & accessories

 Health & Beauty
 Other Personal Items
 Handcraft
Education: Buy & sell books and magazines, find tuition, classes and other educational resources in
Bangladesh.
 Tuition
 Other Education
 Books
Home appliances: Buy & sell new used home appliances including furniture, Kitchen, garden products
and other household items in Bangladesh.
 Furniture
 White Goods & Kitchenware
 Home & garden
 Other Home appliances
Leisure, sport & Hobby: Buy and sell used musical instruments, sports gear and accessories, art and
collectibles, movie, music and more.
 Music instruments
 Sports Equipment
 Art & collectibles
 Movies, music & literature
 Tickets
 Other leisure, Sports & Hobby
New and used care and vehicles: The car and vehicles items are:
 Motorbikes & scooters

 Cars
 Three wheelers & Cycles
 Parts & Accessories
 Truck, Bus & Heavy-Duty
 Boats & Water Transport
1.4 Services: there are many kind of services in online marketing system given below:
 Cash on delivery
 Home delivery
 Visa & master card payment method.
 Many types of products category
 Quality of product is so high
 All in One

1.5 CLIENTS:
The e-commerce clients can be only buyer in this daraz.com.bd. From the buyer point of view,
people are getting involved with this practice for shopping online as they are easily accessible
over the internet and also provide door to door delivery. Most customers feel the need to
physically view and check the product before buying it. But slowly the online businesses are
winning the trust of the people. Online sellers are able to provide unique products at lower prices
due to lower fixed cost. This added with niche marketing and 26 utmost attention to customer
care (online stores are very attentive to customers) helped gain this trust.
2 Introduction of the Project:
2.1 Project overview
The name of our project is online marketing System of Daraz.com.bd
The project online marketing system includes registration of buyer, storing their details into the
system, and also computerized billing. The online marketing has the facility to give a unique id
for every customers and stores the details of every customer. It includes a search facility to know
the current status of each products. User can search availability of a products and the details of a
products.
The online marketing System can be entered using a username and password. It is accessible
either by an administrator or receptionist. Only they can add data into the database. The data can
be retrieved easily. The interface is very user-friendly. The data are well protected for personal
use and makes the data processing very fast.
Online marketing System is powerful, flexible, and easy to use and is designed and developed to
deliver real conceivable benefits to customers.
Internet usage in Bangladesh is growing at a rapid pace. Recent report says that there are three
crore people in Bangladesh have already access to internet communication while two crore more
will soon enjoy the facility. It leads to significant changes in the way we go about our daily lives.
As a result of it, the e-commerce website is being popular day by day for some convenient
features to buy and sell through internet. E-commerce sites in Bangladesh are trying to do every
possible thing to win trust of customers. Because of low overhead costs many e-commerce
websites offer great deals on products that may not be found in normal market place.
Bikroy.com comes into the market with the aim of providing a credib le platform for
online buyers and sellers to interact. The website provides a simple, safe and fast buying and
selling experience for the users that is completely free.
2.2 Objectives:
2.2.1 Broad Objective
To learn and evaluate the operations of Daraz.com.bd in the Bangladeshi ecommerce market.
The overall effectiveness of Daraz.com.bd business model in the Bangladeshi market will be
examined for which solutions will be developed and tried and tested in the period to measure the
effectiveness of Daraz.com.bd.
2.2.2 Specific Objective
 To learn about the current operations and business model of Daraz.com.bd.
 To give qualified product to customers.
 To provided home delivery service in Bangladesh.
2.2.3 Scope of Project
This report is on the prospect of Daraz.com.bd in the e-commerce market of Bangladesh. In this
report, we have tried to gather information from our own experience, and primary and secondary
sourced information. Since the report is descriptive we gathered data from journals, essays, news
reports and company database. For primary information interviews of the associated will be
considered.
2.3 Reason for Chosen:
In a sentence, we know the world is going to be modernized and from this point of view we
have chosen this project. In other word, we people always want to feel comfort or want to go
on the way which is very easy so when a consumer wants to buy something they will just
Google it and orders it.

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1.

1.2 Mission and Vision:

 Clothes, Footwear & accessories

 Motorbikes & scooters

2.2.1 Broad Objective

 To learn about the current operations and business model of Daraz.com.bd.

 To give qualified product to customers.

 To provided home delivery service in Bangladesh.

2.2.3 Scope of Project

2.3 Reason for Chosen:

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