REVIEWER IN MIL HOW DOES MEDIA AND INFO.

LITERACY
AFFECT STUDENTS?
MEDIA
1. aquire and process knowledge and
- can be mass media (e.g., radio, print
information to understand subjects
and TV) or new media or the Internet
2. comprehend and analyze information
- has the four essential characteristics:
allowing you to create productive
(1) distance; (2) technology-driven; (3)
outputs
scale; and (4) commodity
3. 3. conduct well-organized and thorough
MEDIA LITERACY research
4. be globally competitive
- informed and critical understanding and 5. develop 21st century skills making you
usage of media and the techniques they wellrounded and productive global
employ citizens
- ability to read, analyze, evaluate, and 6. communicate ideas well
produce communication in a variety of
media forms (UNESCO) 21st CENTURY SKILLS

INFORMATION LITERACY - Set of skills that we need to survive in

the 21st century.
- ability to recognize when information is
needed and how a person will be able MEDIA AND INFORMATION
to access, locate, evaluate, use, and
- Media and information literacy,
communicate information effectively in
therefore is the ability to access,
its various formats
analyze, evaluate, and create
TECHNOLOGY LITERACY information from media and other
information sources.
- ability to acquire relevant information
and use modern-day tools to get,
manage, apply, evaluate, create, and
communicate information

IMPORTANCE OF MEDIA AND INFORMATION

LITERACY

1. .Individuals come up with informed

decisions. .
2. Consumers can now separate lies from
GOOD MEDIA PRACTITIONER
truth while understanding fully a
message or piece of information by 1. truthful
being aware of its context. 2. fair and objective
3. People build a sense of community 3. responsible and has integrity
through mutual sharing and creation of 4. empathic and sympathetic
useful message 5. hardworking
GROWING UP WITH MEDIA AND THE MEDIA CONVERGENCE
INTERNET
- phenomenon that connects different
- Baby Boomers(1995-1964) forms of media together
- Generation X (1965-1976) - There is a need to address issues
- Millenials(1977- 2000) related to FREEDOM OF EXPRESSION,
- Post Millenials(2001-present) ACCESS TO INFORMATION, SOURCE
RELIABILITY/ CREDIBILITY, DIGITAL
MILLENIALS
ETHICS, INTERNET SAFETY,
- born at the time the computers, MISINFORMATION, and PRIVACY
Internet, and mobile phones surfaced (Grizzle, 2013)
- access information easily, because
oftentimes connected to the Internet
- team-oriented and work well in groups
- sociable and consider friends as families
good “multitaskers
- Technology and web savy
- Learns using gadget at a young age -
21ST CENTURY CONCERNS MAIN ELEMENTS OF MEDIA AND
INFORMATION LITERACY
- Screen Dependency Disorder
- The advisable is screen-time is as 1. understand roles and functions of
follows: * one hour or less - for age of 5 media and other info. providers in
under; and * none - for kids less than democratic societies and conditions
one year old under which those functions can be
- France- banned using cp fulfilled
- Pam A. Mueller- “use of laptops even if 2. recognize and articulate a need for
it’s school related” information and locate and access
relevant information
MEDIA AND THE INTERNET HABIT LIFESTYLES ,
3. critically evaluate information and
AND PREFERENCES
content of media and other information
CHARACTERISTICS OF MEDIA AND providers
INFORMATION LITERACY INDIVIDUAL 4. extract and organize information and
media content and synthesize or
1. Efficient Information managers operate ideas abstracted from content
2. Wise consumer 5. ethically and responsibly communicate
3. Responsible producers one’s understanding of created
4. Active Participants knowledge to an audience or
DISCOVERING MIL readership in an appropriate form and
medium
- MEDIA LITERACY involves media 6. apply ICT skills to process information
practitioners and educators. and produce user-generated content
- NFORMATION LITERACY involves and engage in media and other
librarians, archivists, and curators information providers for
 selfexpression, FOE, intercultural INTERACTIVE COMMUNICATION
dialogue, and democratic participation
- became more promising with the
invention of other computer parts,
tools, and gadgets, including
microprocessor, CPU, and
semiconductor chip by Ted Hoff,
Federico Faggin, and Stanley Mazor of
Intel Corporation (1971)

TRADITIONAL AND NEW MEDIA

4 ERAS OF THE HUMAN COMMUNICATION
TRADITIONAL
1. Printing
- ‣writings on bark of trees and bamboos
2. Writing
- literary forms: sabi (maxim), bugtong
3. Telecommunications
(riddle), darangan (epic poetry),
4. Interactive Communications
kumintang (war song) and hudhud
WRITING ERA (wedding song)
- storytelling as a form of art
- main method of media communication - Umalohokan- town cries
for several years
- ‣started around 4,000-3,5000 B.C. in NEW MEDIA
Sumeria
- availability of movies, radio programs,
- ‣books such as the Bible were copied
and TV shows
by hand by those with neat handwriting
- mass media have fully replaced
PRINTIN ERA indigenous channels
- mass media have been strengthened
- began in China when paper was for faster dissemination of information
invented was also invented from textile and targeting larger crowd
around 1,000 A.D - With the continuous development of
- . ‣movable-type printing was invented new media, one must consider it as an
by Pi Shengin in 1041 A.D. opportunity and a challenge at the
- ‣metal-type printing in 1241 A.D. same time.
- ‣Johannes Gutenberg invented printing
in Germany in 1456 AD HIGHLIGHTS OF PHILIPPINE MASS MEDIA
HISTORY
TELECOMMUNICATIONS
1511- Doctrina Cristiana is one of the two books
- enabled communication over distances first printed.
- ‣telegraph and telephone were
invented by American inventors Samuel 1811- Del Superior Govierno was the
Finley Breese Morse (1844) and newspaper to circulate.
Alexander Graham Bell (1876) 1893- El Ilocano was the first local newspaper
respectively
- ‣birth of movies, radio, and television 1897- On January 1, four films were shown in
Salon de Pertierra, no. 12, Escolta, Manila
1922- a test radio broadcast happened and
attributed to a certain Mrs. Regrave, an
American

1924- KZKZ became the first commercial radio

because of Henry Herman, Sr.

1939- DZRH (formerly known as KZRH) started

operating and is considered as the oldest radio
station.

1950S- Golden age of Philippine Cinema TV was

first brought in the country

1953- UST and FEATI experimented with TV and

it turned to be DZAQ-TV channel 3 of ABS.

- Bob Stewart- put up his radio station

which later became GMA( Global
Media Arts)
- ABS- CBN- Alto Broadcasting System

1994- On March 29, Engr. Benjie Tan connected

the country to the Internet.

IN SEARCH OF A NEW THEORY

MEDIAMORPHOSIS

- described by Erik Bucy as the “process

of media evolution as well as how new
technologies diffuse or spread through
society”
- defined by Roger Fidler as “unified way
of thinking about the technological
evolution of media”

REMEDIATION

- described by Erik Bucy as the

“repurposing or refashioning of old
media with new”
- defined also as “repurposing earlier
media into digital forms” that happens
when one influence the other