INDUSTRIAL TRAINING REPORT

ON
RAMCO CEMENTS LIMITED

Submitted in partial fulfilment of the requirement for the award of

Bachelor of Commerce
By
B. VIGNESH
Register No.3574164

Guide: Dr UMA RANI

SCHOOL OF MANAGEMENT STUDIES

DEPARTMENT OF BUSINESS ADMINISTRATION
SATHYABAMA INSTITUTE OF SCIENCE AND TECHONOLOGY
JEPPIAAR NAGAR, RAJIV GANDHI SALAI,
CHENNAI- 600 119. TAMIL NADU.
INDUSTRY PROFILE

Cement industry was started in the year 1914. At that time, the only plant of
cement production was set in Porbandar, Gujarat. Its capacity was only 1000
tonnes per annum. It was the starting of cement process or learning of cement
process in India.

Now India is the second largest producer of cement in whole world. India is
having more than 85 cement companies with more than 210 plants so far. In
cement industry there are grinding units which only meant for grinding process.

Cement plant started with its capacity from 1000 tonnes per annum. The first
cement produced was by Portland cement in Calcutta. In 1889, directory of
George watts wrote “Economic products of India” stated Portland cement but
it was an unorganised procedure for manufacturing cement. In 1914,
Porbandar plant showed direction to others and got succeeded in organised
cement process and produced cement.

After two years many companies tried, few companies got failed and some
others come up with a new way of cement production. Two plants came
into existence, one was in Lakheri in Rajasthan and other was from Katni
from Madhya Pradesh. In 1918, cement production capacity was raised to
85000 tonnes per annum. Between 1919 and 1924, six new plants came
into existence and the earlier plants capacity got raised which results in
increased capacity of cement production of India.
COMPANY PROFILE

Ramco cements is a global arena of operations of Ramco group. In a fiercely,

competitive global market space, they are creating new markets and innovative
products challenging the status quo. Ramco believes in pioneering technology
for prosperity .Their vision is to enable people to get what they dream for
always with an focus on quality.

Ramco group was founded by Shri.P.A.C.Ramasamy Raja in 1938 with the

establishment of Rajapalayam Mills Ltd, which has an uninterrupted dividend
paying record.

Today, the Ramco Group has grown in to a massive organization and

achieving international recognition for its quality products and services.

TEXTILE BUSINESS:

Textile business was the first business venture of Ramco group with setting up
of Rajapalayam Mills Ltd in 1938. The textile business venture of Ramco
group comprises of eight business units. They are as follows:

 Rajapalayam Mills Ltd.

 Sudarshan Spinning Mills.

 Sri Vishnu Shankar Mills Ltd.

 RajapalayamSpintext.

 Sri Ramco Spinners.

 Rajapalayam Textiles.
MADRAS CEMENTS LTD:

It is the flag ship company of Ramco group. The main product of the
company is Portland cements manufactured through the five advanced
production facilities spread over South India. The cement production capacity
is 16.5 MTPA .This company is the fifth largest cement production in the
country and second largest in South India.

RAMCO INDUSTRIES LTD:

It is one of the best performing, highly efficient producer of fibre cement sheets
in India and is the market leader. RIL has pioneered and introduced the
innovative calcium silicate board is a versatile building Interior product in
India. RIL is operating the most modern fibre cement roofing sheets and
pipe plants in India today- In Madhya Pradesh, Tamil Nadu, Karnataka and
Silvasa, the current aggregate capacity for fibre cements for fibre cement
sheets is 0.49MTPA and fibre cement pressure pipe is 0.03MTPA. The entire
working cycle from the feeding of raw materials to the formation of sheets is
automated to ensure production free environment in all the factories.

FACTORY LOCATIONS:

 Arakonam (Tamil nadu)

 Karur ( Karnataka)
 Silvasa (Gujarat)
 Bhuj (Gujarat)
 Maksi (Madhya Pradesh)
 Kharagpur (West Bengal)
 Vijayawada (Andhra Pradesh)
PRODUCT PROFILE

Ramco Sulphate Resisting Cement

Sleeper Grade Cement (53 S):

Ramco is a PPC grade cement manufactured as per IS 1489 (Part 1) 1991.

Ramco Sulphate Resisting Cement (SRC):

Ramco SRC is manufactured as per IS 12330. This cement is used in marine

conditions where soil or water contains excess sulphates. However SRC is
weak in resisting chloride attack. Hence, wherever chlorides are present in
combination with sulphates, it is advisable to consider The C3A phase of SRC
is maintained at lower values <5%.

Sleeper Grade Cement (53 S):

This cement finds its application in the manufacture of precast products and
railway sleepers 53 S Cement is manufactured as per IS 12269 where apart
from all requirements of 53 Grade, specific requirements in terms of C3A
and C3S need to be adhered to. C3A is limited to 10% and C3S is limited to
45%.

Ramco Super Fast:

Ramco Super Fast is a Rapid Hardening Portland Cement manufactured as per

IS 8041:1990. It is a special cement that has been customized for
manufacturing hollow blocks, solid blocks, paving blocks, fly ash bricks and
other precast items. To ensure the productivity and quality of precast blocks,
a separate line meant for manufacturing the specialized cement has been
installed at our plants.
Dry mix Products

Dry Mix Range of Products – For Non Structural Applications:

a. Ramco Super Fine – Polymer fortified wall putty. It is pre-blended with

Portland cement, fillers and chemical admixtures to give world class

finish to walls and ceilings.

b. Ramco Tile Fix - Polymer fortified tile adhesive. It is pre-blended with

Portland cement, fine aggregates and chemical admixtures to fix all type
of tiles viz. ceramic tiles, porcelain tiles, natural stones ( marble, mosaic
, granite), etc. for interior / exterior floor and wall installations.

Ramco Super Plaster - Premixed Dry Mortar with graded sand , binders and
additives for

 Internal & External Application (General Purpose Plaster),

 External Application & bathroom walls (Water Repellant Plaster)
and for
 Ceiling and brick laying Application (Ceiling Plaster)

Ramco Super Plaster- Plastering Compound- Non sanded product pre-

blended with Portland cement , hydrated lime and chemical admixtures for
plastering and mortar applications
Dry Mix Range of Products – for Non Structural
Applications:

Ramco Super plaster:

This Plaster is a cement-lime modified premixed dry mortar with sand and
additives for internal and external applications. It is a hassle-free alternative to
conventional site mixed plaster.

Variants of Ramco super plaster

are: General purpose plaster:
Premixed mortar for all types of plastering applications

Water Repellant Plaster:

Premixed mortar with water repellant property for external applications

Brick/Block Mortar:
Premixed Mortar for brick/block laying.

Ramco Super Fine Cement-based putty:

Ramco super fine: This putty is a perfect match for walls and a better
alternative to gypsum or acrylic putty.

Ramco Super Fine Cement-based putty:

Ramco Tile FIX: This product is a specially-formulated engineered tile
adhesive. It is a polymer modified, cement-based and ready-to-use tile adhesive.
It is the easiest, fastest and most convenient way to fix tiles and it protects the
tiles and ensures a long life for floor surfaces.A wide range is available ranging
from T1 to T6 depending on application and the required bond strength
Ramco Concrete

Ramco Concrete - For Structural Concrete Applications:

High performance Concrete based on customers requirements is made in the

RMC unit. Concrete with various permutations based on concrete grades,
workability and site conditions are available.

Ramco Super Fast

Ramco Super-Fast is a Rapid Hardening Portland Cement manufactured as per

IS 8041:1990. It is a special cement that has been customized for
manufacturing hollow blocks, solid blocks, paving blocks, fly ash bricks and
other precast items. To ensure the productivity and quality of precast blocks,
a separate line meant for manufacturing the specialized cement has been
installed at our plants.
MARKETING DEPARTMENT

DEFINITION

 Marketing has been referred to as performances of business

activities that Direct the flow of goods and services from
producers to customers.

 In the modern times, emphasis is placed on describing marketing

as a social process.

 It is a process whereby people exchange goods and services for

money or For something of value to them.

Marketing is the process by which a product or service originates and is then

priced, promoted, and distributed to consumers. The principal marketing
functions involve market research and product development, design, and testing.
It is the business activity of presenting products or services in such a way as to
make them desirable. One has to consider promotion that is balanced with a
suitable product available at a reasonable price, provided at all places to maximize
the sale of one’s product.
These are the main section of the market departments:

• Sales department is responsible for the sales and distribution of the

products to the different regions.

• Research Department is responsible for market research and testing new

products to make sure that they are suitable to be sold.

• Promotion department decides on the type of promotion method for the

products, arranges advertisements and the advertising media used.
 • Distribution department transports the products to the market and
directly to the customer.

Functions of Marketing Department:

The major functions are explained below:

1. Demand Forecasting
2. Marketing Research
3. Marketing Control

1.Demand Forecasting

Demand forecasting is the main function of marketing in cements products

.It should be done through sales force in the company such as sales
representatives’ sales executives’ etc. collecting information from
customers. On the basis of this information demand forecasting is to be
done.

2. Marketing Research

Marketing research is more comprehensive composing all the functions of a

marketing manager that is it covers product, price, sales, market, promotion,
distribution policies. It is commonly says that marketing research begins where
manufacturing ends. In fact it commences well before the product is fabricated.
It goes in to operation even before erecting the factory. It covers analysis of
competitive advantage, market share analysis and new product development. The
main objectives of market research are:
 o To know buyers.

o To measure the impact of promotional effort.

o To know consumer response.

o To know market costs and profits.

o To master external forces.

o To design and implement marketing control.

3.Marketing Control

Various tools for monitoring the cost of marketing and it is compared with
planned cost standard, so as to identify deviations and take corrective action.
Market share analysis is also used for marketing control. used for marketing
control are cost control and a market share analysis. Cost control is one task.
IMPORTANT FEATURES OF MARKETING

 NEEDS AND WANTS: The process of marketing helps individuals and

groups in obtaining what they need and want.

 CUSTOMER VALUE: The process of marketing facilities exchange of

products and services between the buyers and the sellers.

 EXCHANGE MECHANISM: Exchange refers to the process through

which two or more parties come together to obtain the desired product or
service from someone, offering the same by giving something in return.

 CREATING A MARKET OFFERING: Market offering refers to a

complete offer for a product or service, having given features quantity,
quality, etc.

MARKETING SEGMENTATION:

As per the consumers, market is segmented into three:

1. Government Works

2. Household Consumers

3. Builders

Presently highly concentrated on the builders, as the construction industry is

booming, appointed two sales executives exclusively for this sector and have a
considerable market share in the other two segments.
Promotion:
In promotion is done in the case of sale of products, in the case of dealers, and in
the case of sale force.

1. In the case of sale of products

Sales promotion includes short term incentives like’s discounts, free gifts and
contests to stimulate sale of products. Sales promotion builds a bridge between
the products and consumers. In the case of industries, sales and brand promotion
is done by providing information about the products through advertisement,
demonstrations, organizational shows etc.

2. In the case of dealers

Company provides incentives to their dealers and also provides dealers with
discount at the time of purchasing the product from the company. The company
also provides after sale service
to dealers. It is based on the nature of product the company offers their dealers
with replacement facility after checking the product.

3. In the case of sales force:

Company provides incentives to sales force. This includes the activities

which induce and motivate sales person. The aim of sales forces promotion is to
make the sales men’s effort most effective. The various schemes of sales
promotion are:

• Bonus to sales force.

• Sales force contest.
• Sales meetings, convention and conferences.
ADVERTISING POLICY:

Advertising covers any communication that is paid for, from cinema

commercials, radio and Internet advertisements through print media and
billboards. Public relations is where the communication is not directly paid for
and includes press releases, sponsorship deals, exhibitions, conferences, seminars
or trade fairs and events. Word-of-mouth is any apparently informal
communication about the product by ordinary individuals, satisfied customers or
people specifically engaged to create word of mouth momentum. Sales staff often
plays an important role in word of mouth and public relations

MODE OF AVERTISEMENT:

Earlier as wall paintings, banners etc. now changed to huge

flex hoardings. Reason for change is:

• Attractiveness.
• New technology acceptance with
change in market.
• Real and clear image of product.

Quality advertisement gives better company image

• Newspapers: heading Malayalam newspaper, The Hindu, Indian Express.

• Sponsoring cultural and institutional programs, management and dealers

meet, plastic manufactures association and export promotion counsels
meetings.
FINANCE DEPARTMENT

INVESTMENT (CAPITAL)

The total amount of money that was endowed into a company by the
shareholders, bond holders and all other interested parties. Invested capital
is often determined by adding the total debt and lease obligations to the
amount of equity in the firm and then subtracting the non-operating cash and
investments. Invested capital must be calculated, and there are multiple
ways to calculate this figure. It will not be listed on the company's financial
statement. The authorised & paid up capital is (10,000,000).

FINANCE FORECASTING

 A financial forecast is an estimate of future financial outcomes for a

company.

 A prediction concerning future business conditions that are likely to

company, organization.

INVESTMENT DECISION

 Investment decisions are made by investors and investment managers.

commonly perform investment analysis by making use of fundamental,
technical analysis. Investment decisions are often supported by decision
tools.

 A determination made by directors and management as to how, when,

Where and how much capital will be spent on investment opportunities.
  The decision often follows research to determine costs and returns
for each option.

BUDGETING

Budgeting for a business is a process. It is the process of preparing a detailed

statement of financial results that are expected for a given time period in the
future. There are two keywords in that statement. The first keyword is
"expected." Expected means something that is likely to happen. The second
keyword is "future" which is a period in the time to come. So, budgeting is
the process of preparing a detailed statement of financial results that are likely
to happen in a period in a time to come.

CUSTOMER SATISFACTIONS

We are known for our ethical business practices and customer

oriented approach in the markets. customers are spread across Tamil Nadu,
Kerala, Bangalore and other districts of the nation and place repetitive
orders.

Further by integrating ethical work practices and transparency in our transactions

weare able to gain the trust of our honored clients and customers. With the help
of wide networking in the industry, we are able to facilitate our customers to
acquire the best and the most suitable range at market leading prices.
CONCLUSION

The study conducted at Ramco Cements Limited which is the pioneer and
market leader in the cement product in South India, helped in getting a wider
outlook about the business environment and managing an organization.

It was a general study regarding all functions and aspects of industry. The
company has seven functional departments through which it was operating. It is
found that company has a good working environment and cordial relationship is
maintained between all departments for the smooth functioning and achievement
of the organization goal of maintain the company’s brand image among the
customers.In order to later the complete needs the company is planning to
increase the production level to maximum extent possible. The company is
planning to increase the present product level. This has helped them to gain
valuable insight that prompt the group to search alternative ways for
manufacturing better products in a cost effective manner