MBA NMIMS - 20 - Dec

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MBA (Executive)

Specialisation in Business Analytics


Become a data-driven manager, with a new age
MBA from NMIMS Global Access
15 months
Analytics is rapidly changing business models of the modern economy by
providing data-verified actionable insights. Advances in the field have led
to a competency-gap in today’s professionals. The 'Master of Business
Administration (Executive) with specialisation in Business Analytics', crafted
by NMIMS Global Access and powered by upGrad, addresses this gap
while also bringing the rigour of a campus MBA to the online space. With
real-life industry case-studies, the program covers the latest analytics tools
and techniques along with their business applications, thus enabling
learners to succeed in business roles using analytics.

NMIMS has consistently ranked among the top ten B-Schools in India and
has over 15000 students on-campus, 45000 in continuing education and
750 full-time faculty members. We are confident that with NMIMS’s superior
academic curriculum and upGrad’s advanced ed-tech platform, industry
tie-ups and career services put together will create a pool of top-notch
professionals ready to take up the industry’s challenges head-on.

Mr. Rajiv Shah


Director and CEO
NMIMS Global Access
upGrad is an online education platform to help individuals develop their
professional potential in the most engaging learning environment. Online
education is a fundamental and much needed disruption that will have a
far-reaching impact. At upGrad, we are working towards transforming this
online education wave into a tsunami! We are taking a full-stack approach
of leveraging content, technology, marketing and services to offer quality
education at scale in partnership with corporates & academics to offer a
rigorous & industry relevant program.

Based on our market research and conversation with the industry, we


have identified that quality professional MBA education has critical supply
demand imbalance. Especially when we talk about Specialisations in
emerging technologies such as Business Analytics. Our vision is to design
and deliver the best in class MBA (Executive) with specialisation in
Business Analytics to empower next generation of leaders to lead teams
working on Business Analytics and make data driven decisions
themselves. With upGrad, we promise to equip you with the perfect mix of
business acumen and technical capabilities to help you achieve your
career goals.

Ronnie Screwvala
Co-founder & Chairman
upGrad
WHY MBA (EXECUTIVE)
with Specialisation in
Business Analytics

MBA (EXECUTIVE) NEW AGE MBA


Get a recognised MBA (Executive) A unique management program
from a University accredited Grade that helps you integrate concepts
A+ by NAAC and awarded across functional domains with
Autonomy Category 1 by UGC. Analytics

ONLINE POWER FOR THE INDUSTRY,


LEARNING BY THE INDUSTRY
Learn from the best NMIMS faculty Reverse engineered curriculum
and industry experts via interactive based on the needs of the industry.
recorded lectures and 200+ hours Execute 250+ hours of industry
of live sessions. projects.

STUDENT CAREER
MENTORSHIP SUPPORT
Get unparalleled mentorship Gain access to extensive 360 degree
from industry experts and career coaching services and get
timely doubt resolution via introduced to the right opportunities
Q&A forum. to upgrade yourself.
LEARN FROM
Top Academicians & Experts

Business Analytics

ANIRUDDHA YADAV
B.E. (Computer Science Engineering),
MBA (IIM Kozhikode)

Strategy Consulting

RICHA SINGH
MBA (IE Business School),
B.Tech (IIT-Delhi)

Analytics and Machine Learning

SWATI GUPTA
Big Data Analytics, Machine Learning
(IIM Bangalore)

Business Intelligence

PROF. VIVEK SINGH


M.S. Information Science and
Technology
(University of Missouri-Rolla, USA)

This is an indicative faculty list.


Research and Analytics

PROF. RANJAN KUMAR


FPM (IIM - Lucknow),
MBA (IIM - Lucknow)

Multivariate Data Analysis

DR. NARENDRA KUMAR SHARMA


Ph. D. (Delhi University),
M.Sc. (Delhi University)

Managerial Economics

DR. DIMPLE PANDEY


MBA, (ICFAI, Hyderabad)

Business Communication

PROF. HARNEET JAYAKAR


PGDM (IMT-Ghaziabad),
B.E. (Mumbai University)

Data Visualisation

S. ANAND
CEO, Gramener

This is an indicative faculty list.


BASECAMP:
Offline Meet-ups & Learning

Along with online learning, offline basecamp


meetups act as a physical platform for extensive
peer-to-peer learning, networking and idea
exchanges. Basecamp brings together, a hybrid
offline and online learning experience for all the
students and alumni. Held across major cities in
India, these fun, yet informative career building
events add on to the already great learning
experience of the program.

WHAT'S IN IT FOR OUR LEARNERS?

Networking with Career Engaging


Faculty and Building Group Projects
Student Mentors Sessions

Fun and Peer Interaction


Exciting and Career
Activities Networking
PROGRAM
CURRICULUM

STRUCTURE:
15 months 1000+ Hours of learning
5 terms of 3 months each 200+ hours of live faculty Interaction
3 months long capstone in 5th term 20 hands-on projects

TERM 1
BUSINESS COMMUNICATION
- Identify and demonstrate best practices of verbal, non-verbal and written communication in
the professional environment
- Formulate, implement and assess a personal brand strategy

MANAGERIAL ECONOMICS
- Understand the key concepts of micro and macro economics
- Analyse the impact of various economic factors on elements of the business strategy
- Understand game theory and identify optimum strategies in various business situations

MARKETING MANAGEMENT
- Develop a marketing strategy for a product/service
- Identify the most appropriate channel mix for a marketing plan
- Evaluate a marketing campaign on summary metrics

INFORMATION SYSTEMS FOR MANAGERS


- Get an overview of the key IT tools (traditional and emerging)
- Get an overview of the key tools in MS Excel
- Perform basic pivoting and formatting to represent data in MS Excel

BUSINESS STATISTICS
- Use basic data visualisation techniques to derive better insights from a dataset
- Use hypothesis testing to add statistical rigor to your business decisions
- Study associations between business variables to determine their relationship

TERM 2
PYTHON FOR BUSINESS ANALYTICS
- Apply basic syntax and operations in Python
- Clean and manipulate the data using Python's powerful data analysis libraries - NumPy and
Pandas
- Create basic visualisations using Python
BUSINESS PROBLEM SOLVING, TABLEAU AND STORYTELLING
- Create visualisations using Tableau and utilise storytelling principles for presenting insights
in impactful ways
- Apply frameworks to understand business problems and formulate hypothesis
- Identify the different steps of a Data Science project utilising the Crisp DM framework

BEHAVIOURAL SCIENCES AND HUMAN RESOURCE MANAGEMENT


- Understand individual behaviour in the context of teams, groups and organisations
- Understand key HR strategies for the 3 phases of an employee - recruitment, development
and assessment
- Formulate an effective resource management strategy to create a high performance team

FINANCIAL ACCOUNTING FOR MANAGERS


- Understand the basics of accounting and financial ratios
- Analyse accounting statements and financial ratios to identify the key action areas for a
business

OPERATIONS AND SUPPLY MANAGEMENT


- Understand the key operations and SCM strategies available to a business
- Optimise decisions w.r.t plant planning, layout, production and operations management
- Formulate an optimum operations, procurement, inventory and logistics strategy

TERM 3
CORPORATE FINANCE
- Understand project financing, project risk and risk management strategies
- Evaluate a project on its financial viability
- Effectively manage working capital to ensure financial health of project

STRATEGIC BUSINESS MANAGEMENT


- Understand the key frameworks for business, competition and industry analysis
- Apply the strategy models to varying business situations
- Formulate a plan for business growth, expansion (market entry/acquisition)

EXPLORATORY DATA ANALYTICS, BIG DATA AND SQL


- Acquire data, identify different features, clean it and perform Exploratory Data Analytics on
Python/ Excel
- At the end of this course students will be able to apply a set of techniques to display data in
such a way that interesting features will become apparent, helping solve business problems
- Perform basic and intermediate operations in SQL to query and manipulate data
- Identify the important components of Big Data ecosystem so that students can understand
its capabilities and collaborate with big data engineers
- Identify the strategic advantage of deploying big data systems, identify the roadmap for
setting up Big Data Systems for the same

MACHINE LEARNING- I
- Identify the different problems where linear and logistic regression can be applied
- Write Python code for the algorithms to apply these and create models
- Evaluate the model

MODEL SELECTION AND MACHINE LEARNING- II


- Apply basic model selection principles
- Understand the basics of decision trees
- Identify the different problems where decision trees, other advanced ensembles and
supervised learning models can be applied

TERM 4
ADVANCED MACHINE LEARNING
- Identify the different problems where time series forecasting, clustering, PCA, NLP and
deep learning can be applied
- Understand the concept of time series
- Create time series models on excel
- Apply K-Means clustering on excel
- Introduction to PCA

MARKETING, WEB AND SOCIAL MEDIA ANALYTICS


- Identify the different applications of data science in marketing

FRAUD AND RISK ANALYTICS


- Identify the different applications of data science in finance

SUPPLY CHAIN AND LOGISTICS ANALYTICS


- Identify the different applications of data science in operations and supply chain

HR ANALYTICS
- Identify the different applications of data science in human resource management

TERM 5
CAPSTONE PROJECT
- Showcase the skills learned in the program through a 3 month long industry project. Get
guidance and feedback on your project from a seasoned industry expert.

Note: This is an indicative curriculum. In order to deliver the most relevant program,
it is dynamic and subject to change based on inputs from academia, industry and learners.
PROGRAM DETAILS

PROGRAM STARTS DURATION


Refer Website 15 months

PROGRAM FLOW
12 months - Master the leadership, management strategy and business analytics
concepts through engaging videos, faculty live session and hands-on projects
3 months - Apply these concepts in a capstone project to showcase what you have
learned

WEEKLY COMMITMENT
20-25 hours per week
6-8 hours of Interactive learning time
5-7 hours assignments & projects
4-6 hours of NMIMS faculty and Industry expert live interaction

APPLICATION FEE PROGRAM FEE


₹1500 ₹4,00,000*
Flexible payment options available
*For detailed breakup of the fee please contact us.

ELIGIBILITY SELECTION PROCESS


Bachelor’s (10+2+3) Degree in any discipline Selection based on applicant profile
from recognised Universities with minimum and performance in the quantitative
55% and 3+ years of Work Experience. aptitude, logical and verbal reasoning
OR, Bachelor’s (10+2+3) Degree in any test. Admissions commitee may
discipline from recognised Universities with conduct online interviews as part of the
minimum 55% and Postgraduation / selection process.
Professional Degree with minimum 55% and
2+ year of work experience.

For further details, email us at


[email protected]

UNIVERSITY INFORMATION COMPANY INFORMATION


2nd Floor, NMIMS New Building, upGrad Education Private Limited
V. L. Mehta Road, Vile Parle (W), Nishuvi, 75, Dr. Annie Besant Road
Mumbai - 400056 Worli, Mumbai - 400018
distance.nmims.edu

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