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    Chapter 7: Writing Routine and Positive Messages

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    kocogituyetdoi_29115961
    This chapter discusses writing goodwill messages. [1] Goodwill messages are important for maintaining and enhancing relationships with customers, colleagues, and business partners. [2] To be effective, goodwill messages should be sincere, honest, avoid exaggeration, and back up any compliments. [3] The document provides examples of goodwill messages for various occasions like congratulations, appreciation, and condolences.

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    Chapter 7: Writing Routine and Positive Messages

    Uploaded by

    kocogituyetdoi_29115961
    443 views9 pages
    This chapter discusses writing goodwill messages. [1] Goodwill messages are important for maintaining and enhancing relationships with customers, colleagues, and business partners. [2] To be effective, goodwill messages should be sincere, honest, avoid exaggeration, and back up any compliments. [3] The document provides examples of goodwill messages for various occasions like congratulations, appreciation, and condolences.

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    This chapter discusses writing goodwill messages. [1] Goodwill messages are important for maintaining and enhancing relationships with customers, colleagues, and business partners. [2] To be effective, goodwill messages should be sincere, honest, avoid exaggeration, and back up any compliments. [3] The document provides examples of goodwill messages for various occasions like congratulations, appreciation, and condolences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    443 views9 pages

    Chapter 7: Writing Routine and Positive Messages

    Uploaded by

    kocogituyetdoi_29115961
    This chapter discusses writing goodwill messages. [1] Goodwill messages are important for maintaining and enhancing relationships with customers, colleagues, and business partners. [2] To be effective, goodwill messages should be sincere, honest, avoid exaggeration, and back up any compliments. [3] The document provides examples of goodwill messages for various occasions like congratulations, appreciation, and condolences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 9

    Chapter 7:

    Writing routine and positive


    messages

    Learning objective 7
    Goodwill messages

    Luu Thi Hue


    B1
    The importance of goodwill messages

    How to make goodwill messages


    effective
    Types of goodwill messages
     Business message: maintain and enhance
    relationships with customers, colleagues, and
    other businesspeople

     Goodwill: is the positive feeling that


    encourages people to maintain a business
    relationship

    Goodwill message
    How to make goodwill messages
    effective:
     Be sincere
     Be honest

     Avoid exaggerating

     Back up any compliments


    Words cannot express my appreciation for
    the great job you did. Thanks. No one
    could have done it better. You’re terrific!
    You’re made the whole firm sit up and
    take notice, and we are ecstatic to have
    you working here.

    Thanks
    Thanksagain
    againfor
    fortaking
    takingcharge
    chargeofofthe
    themeeting
    meetingin in
    my
    myabsence.
    absence.YouYoudid
    didananexcellent
    excellentjob job. .With
    Withjust
    just
    an
    anhour’s
    hour’snotice,
    notice,you
    youmanaged
    managedtotopull
    pullthe
    the legal
    legal
    and
    and public relations departments together sothat
    public relations departments together so that
    we
    wecould
    couldpresent
    presentaaunited
    unitedfront
    frontininthe
    the
    negotiations.
    negotiations.Your
    Yourdedication
    dedicationand
    andcommunication
    communication
    abilities
    abilitieshave
    havebeen
    beennoted aretruly
    notedare trulyappreciated
    appreciated
    Sending messages of
    Congratulations

    Types

    Sending messages of Offering Condolences


    Appreciations
     Weddings, births, graduations, or other
    success…

    Congratulation, Ms A!
    Our Yamaha Motor Vietnam gives
    you a very special gift. A new
    student, you will get a discount of
    VND 1,000,000 for any types of
    motor you buy at our company!
     Aneffective message of appreciation
    documents a person’s contribution

     Yourpraise makes people feel good


    and encourages further excellence
    Keep reminiscences
    brief

    Write in your Be tactful


    own words

    Write about special


    Write about special
    qualities of the
    qualities of the
    deceased
    bereaved person
    Take special care

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