JAHANGIRNAGAR UNIVERSITY

Savar,Dhaka-1342.

WMBA-IBA.

Assignment on: Cultural analysis on a chosen country(India).

Submitted To:

Mr. Shahriar Kabir

Associate Professor

MKT-508: International Marketing

WMBA-IBA, Jahangirnagar University,Savar,Dhaka-1342.

Submitted By:

Kazi Awlad Hossain

ID# 201602019
India Cultural Map
Culture
Culture consists of the beliefs, behaviors, objects, and other characteristics common to
the members of a particular group or society. Through culture, people and groups define
themselves, conform to society's shared values, and contribute to society. Thus, culture
includes many societal aspects: language, customs, values, norms, mores, rules, tools,
technologies, products, organizations, and institutions.

What Is Indian Culture?

The culture of India is one of the oldest and unique. In India, there is amazing cultural
diversity throughout the country. The South, North, and Northeast have their own distinct
cultures and almost every state has carved out its own cultural niche. There is hardly any
culture in the world that is as varied and unique as India. India is a vast country, having
variety of geographical features and climatic conditions. India is home to some of the most
ancient civilizations, including four major world religions, Hinduism, Buddhism, Jainism
and Sikhism. "Unity in diversity" - these are not just words, but something that are highly
applicable to a country like India that is incredibly rich in culture and heritage. A few
quotations or statements cannot describe the pedestal that India holds on to the world
map because of its colorful and unique culture. From the times of Mauryas , Cholas and
Mughals to the period of British Empire, India has always been famous for its traditions
and hospitality. The warmth in the relations and euphoria in celebrations make the country
stand out distinctively in the global fraternity. Everything, from the culture and values to
customs, rituals and traditions, is 'special' in this 'Land of Gods'.

Indian Values-Subtle, Apt and Eternal

"The Indian way of life provides the vision of the natural, real way of life. We veil
ourselves with unnatural masks. On the face of India are the tender expressions which
carry the mark of the Creator's hand". .....George Bernard Shaw

The canvas of India's culture is vast and has hues and vibrancy of all sorts. The country
itself has been a living example of tolerance, cooperation and non-violence over so
many centuries and continues to do so even today. Some of its various hues can be
found in its different ideologies:

Tolerance and Non-Violence: India is one country in the world that has the distinction
of being tolerant and not resorting to arms and ammunition in the first place. Mahatma
Gandhi's Satyagraha movement is a testimony to this. Swami Vivekananda also aptly
enunciated this fact in his speech delivered at Chicago on September 11, 1893, "the
most ancient order of monks in the world, the Vedic order of sannyasins, a religion
which has taught the world both tolerance and universal acceptance..."

Secularism: India has also been at the forefront of being a secular country. Freedom of
worship and practice of religion is the manifestation of harmonious existence of diverse
cultures in India. No religion is looked down upon or uplifted either. In fact, all religions,
despite their cultural differences, come together in the times of calamity to show their
'unity in diversity'.

Cultural and Social Bond: India's history is replete with instances of cooperation and
brotherhood. In spite of having suffered oppression from different foreign conquerors at
different periods of history, its culture and oneness has not taken a beating and
continued to remain intact.
Indian Culture - Traditional yet Contemporary
Culture plays a pivotal role in the development of any country. A culture of a nation
represents its values, goals, practices and shared beliefs. The Indian culture has never
been rigid and that's why it is surviving with pride in the modern era. It timely imbibes
the qualities of various other cultures and comes out as a contemporary and acceptable
tradition. That is what is unique about the Indian culture, it moves on with the time.
There are certain things about India that are famous worldwide, like:

Ways of Greeting
India is a land with varied greeting customs. Different religions here have different ways
to express their greetings to others. For instance, in major Hindu families "Namaste" is
the most common way of greeting the outsiders and elders. Both palms placed together
and raised below the face not only show the respect for others but also makes the
greeter feel the affection in return. Similarly, Muslims greet by saying "Adab", which
involves raising of right hand towards the face in such a manner that the palm is
inwards and is in front of the eyes with the finger tips almost touching the forehead. It is
for sure that no 'hello' or 'hi' can create that magic.

Flower Garlands
Indian people are also famous for welcoming with flower garlands. In Indian marriages,
the exchange of garlands between the bride and the groom is a ritual in itself. People
also offer flower garlands to Gods and Goddesses during their prayers.

Indian Marriages
Time has changed but the lavishness has always been an integral and indispensable
part of Indian marriages. In India, marriage is still taken as an institution where not two
people but two families get united. So, it always calls for boisterous celebrations full of
music and dance. Within India, every caste and community has its own way of
performing the rituals of marriage. In Hindu marriages, while Punjabis perform the
'Roka' ceremony in weddings, Sindhis perform the 'Berana'. But most common of all is
the ritual of Hast Milap ceremony popularly called Paanigrahan Sanskaar.

Muslims also have their own special way of celebrating the marriage ceremony,
popularly called Nikaah. During the auspicious occasion, the groom's family gives
mehar (nuptial gift) to the bride. Parsis plant a young mango tree in a pot during the
marriage ceremony. This ceremony is famous as 'Madhavsaro' ceremony. Every state
has its own special way of celebrating the marriage ceremony.
Heritage of India
Heritage of India is equally rich. It is home to nearly 37 UNESCO World Heritage Sites
which range from historical and architectural masterpieces to some breathtakingly
beautiful landscapes. Here is a list of UNESCO World Heritage Sites in India:

1. Agra Fort
2. Ajanta Caves
3. Ellora Caves
4. Taj Mahal
5. Group of Monuments at Mahabalipuram
6. Sun Temple, Konark
7. Kaziranga National Park
8. Keoladeo National Park
9. Manas Wildlife Sanctuary
10. Churches and Convents of Goa
11. Fatehpur Sikri
12. Group of Monuments at Hampi
13. Khajuraho Group of Monuments
14. Elephanta Caves
15. Great Living Chola Temples
16. Group of Monuments at Pattadakal
17. Sunderbans National Park
18. Nanda Devi and Valley of Flowers National Park
19. Buddhist Monuments at Sanchi
20. Humayun's Tomb, Delhi
21. Qutub Minar and its Monuments, Delhi
22. Mountain Railways of India
23. Mahabodhi Temple Complex at Bodh Gaya
24. Rock Shelters of Bhimbetka
25. Champaner - Pavagadh Archeological Park
26. Chhatrapati Shivaji Terminus
27. Red Fort Complex
28. The Jantar Mantar, Jaipur
29. Western Ghats
30. Hill Forts of Rajasthan
31. Great Himalayan National Park Conservation Area
32. Rani-ki-Vav, Patan, Gujarat
33. Archeological Site of Nalanda Mahavihara at Nalanda, Bihar
34. Khangchendonga National Park
35. The Architectural Work of Le Corbusier, an Outstanding Contribution to the Modern
Movement
36. Historic City of Ahmedabad
37. Victorian Gothic and Art Deco Ensembles of Mumbai
38. Jaipur City, Rajasthan
Indian Attire
Just like culture, even clothing varies from the ethnicity and region in India. Very
traditional and ethnic yet contemporary Indian saris are famous worldwide. It is worn
with a blouse (which is originally brought by the British in India) that covers the upper
part of the body. In rural parts, an outfit called ghagara-choli is very much popular. Choli
is like a short blouse that covers the upper part of the body and ghagara is like a long
skirt. In order to have a graceful and complete look, women folk carry a duppatta that is
a soft and delicate fabric of reasonable length thrown over the shoulder.

Though with slight variations, salwar kameez is a dress that is famous in every part of
India. This attire contains two pieces - kameez, which is like a long top covering upper
part of the body, and salwar is like trousers. Like ghagara choli, salwar kameez is also
complemented by a dupatta.

For men, there is no dearth of variety. From dhoti kurta to shirt pants, an Indian man
prefers everything that fits well and looks good. But, traditionally you can see north
Indians wearing kurta pajama, dhoti kurta or sherwani on formal celebrations whereas
south Indian men prefer lungi with shirt.

Indian Jewellery
Wearing jewellery has a long tradition in India. No doubt it reflects in the fact that
jewellery is purchased in India not only for personal use but also for gifting purposes on
many auspicious occasions. Besides that, it is also passed from generation to
generation in the Indian society, thus exemplifying the importance and uniqueness of
Indian jewellery in Indian culture.

The unique designs, artistic looks and creativeness of Indian jewellery make it represent
the culture and tradition of India. In rural India, a resinous incrustation called lac is used
for the personal ornamentation. Specialty of Gujarat and Rajasthan, the lac bangles and
bracelets are worn and liked by the women of all states.

Jewellery is an important accessory for every Indian women. From earrings, nose-rings,
armlets, necklaces to anklets and bracelets, Indian jewellery give a woman everything
that she needs to enhance her beauty. Some form of jewellery such as mangalsutra,
nose and toe rings is also associated typically with married women in India, who also
get jewellery as 'stridhan' on their marriage.

Mehndi
In Indian marriages, especially in the north, a special night is celebrated before the day
of marriage in which mehndi or henna-a kind of paste-is designed on the palms of
bridegroom and is followed by some colourful dance and music. It is also designed on
the palms of women on some special occasions like their engagement and marriage.
The paste is applied for a few hours or overnight and washed when it gets dried
completely. This gives reddish-brown colour to the palms. In certain parts of India, mehndi is
a special kind of ancient folk art as well.

India-Religiously Yours!
Hindu, Muslim, Sikh, Christian, Buddhist, Jain or Zoroastrian; one can find people of all
religions here in India. India is a secular state and every citizen enjoys an equal right of
choosing and following a particular religion. More than three fourth of Indian population
belongs to Hindu religion and you can find Hindu pilgrimages in every part of the
country.

In Northern part of India, you can visit various sacred religious places like Vaishno Devi,
Amarnath, Badrinath, Kedarnath, Haridwar and Varanasi and in the Southern part of the
country you can take the blessings of God at the Sabrimala, Sringeri, Dakshineshwar-
belur math, and Rameshwaram. If you are in the Northeast, you can go to the Kamrup
temple that is located on the outskirts of Guwahati on the Nilachal hills. If you are
roaming somewhere around Gujarat and interested in knowing about Lord Krishna, then
you must visit Dwarkanath temple that is built at the site where Meera Bai gave up the
world. You can also visit Somnath temple that comprises one of the twelve jyotirlingas
of Lord Shiva.

The Muslims have their pilgrimages like Dargah Sharif of Ajmer at Rajasthan and
Dargah of Ajan Pir in Assam. In Northeast, there is Poa Mecca. It is believed that here a
faithful Muslim can gain one fourth of the spiritual enlightenment that could be gained at
Mecca.

In Punjab, there are a number of pilgrimages for Sikhs like Harmandir Sahib in Amritsar,
Tarn Taran in west of Amritsar, Takht Sri Keshgarh Sahib in Anandpur, Talwandi Sabo
in Bathinda and Dera Baba Nanak in west of Gurdaspur. Hemkund Sahib, which is
situated at an altitude of 4329 meters, is the highest Gurudwara in the world. The tenth
guru, Guru Gobind Singh, mediated here for years in the mountains and ultimately left
his body here to get united with the Almighty.

Another pilgrimage of Sikhs is Manikaran Gurudwara that is situated in Himachal

Pradesh and is famous for its hot springs. It is believed that these springs carry uranium
and other radioactive materials. Takhat Sachkhand Sri Hazur Abchalnagar Sahib in
Maharashtra is another sacred religious place of Sikhs. In India, you can also find a
number of churches in every state. If you are in south, you can visit Medak Church and
Gundala Church in Andhra Pradesh, Santa Cruz Basilica in Kochi, Kerala. Northern
India also has famous churches like St. Joseph's Church in Uttar Pradesh and Church
of the Sacred Heart in New Delhi. If you are enjoying the valleys of Himachal Pradesh,
then you can get Jesus' blessings in Christ Church and St. Michael's Cathedral at
Shimla.
In spite of presence of so much diversity in practice of religion, people still stay united
here. It is just the Indian values that bind people together.
Worshipping Nature
Normally, a day in India starts with Surya Namaskar. In this people offer water to the
sun and chant mantras and prayers. Indians worship nature and this is unique about its
culture. In Hindu religion, trees and animals are worshipped like Gods. People believe in
God and keep fast ('vrata') on many festivals. They offer morning's first fresh meal to
cow and night's last meal to dog. Nowhere in the world can one come across such
generosity.

All the religions here start the day with morning hymns, and these rich values are
inculcated into the kids since childhood. Morning prayers and moral education is also a
very important part of the education system in India. Here people are not judged by
caste, colour or creed but by their values and this is what makes India a unique place to
live.

Everything is Artistic here!

The great variety in performing and visual arts could not be found anywhere else in the
world except for India. From a roadside show to a highly sophisticated drama in the
theatre, you can find anything and everything here.

Indian art can be categorised into two main forms- performing arts and visual arts.

Performing Arts
Dance, drama, theatre or music, every art is unique in itself. In India, religions,
mythology and classical literature form the basis of most of the performing arts:

Dance

Indian classical dances like Bharatnatyam, Kathakali, Kathak, Manipuri, Odissi and
Kuchipudi mainly follow the codes of natya shastra, mythology and classical literature
and epics like Ramayana and Mahabharta.

Theatre

Another kind of performing art is theatre. Though the folk theatre prevails in each and
every language and region, the professional theatre is popular only in big urban areas
or metropolitan cities. Puppet shows were a unique form of Indian theatre. For
centuries, puppet shows have been popular in creating awareness about social issues
in masses and inculcating the moral values of truth and honesty in the kids.

Music

For Indians, music is to soul what food is to body. Since Vedic period, it has been
capturing the heart and mind of every Indian. In the classical Indian music, there are
basically two types of schools- the Hindustani Music (North) and the Carnatic Music
(South). 'Raga' arrangement of musical notes is the key in the classical music. The
Indian villages also have their special kind of music that carries colours of folk tradition.
Music of Indian movies is also liked by the masses.

Films

Films are another kind of performing arts for which India is quite popular in the world.
The country produces more than 1000 movies every year, which not only are popular in
the domestic market but also have a wide viewership especially in the Asian and
European countries. Hindi, Punjabi, Gujarati, Kannada, Telugu, Bengali or Marathi,
India produces movies in every language. Worldwide, Indian film stars are loved and
liked in similar ways as Hollywood actors.

Visual Arts

Beauty lies in the eyes of beholder. But, if you look at the sculptures and paintings in
India, you cannot live without saying that the beauty lies in the hands of Indian artists.

Paintings

India's history in the paintings is prominently visible in the caves of Ajanta and Ellora,
Buddhists palm leaf manuscripts and Jain texts. Either it is free form of Ajanta paintings,
leaf paintings or glass paintings; India has always been famous for this kind of visual
art. The creativity and use of colours has always been graceful and unique in the Indian
paintings. Keeping their culture and tradition in mind, Indian artists also imbibe the
qualities of other European artists and this gives a contemporary look to the Indian
paintings with a traditional touch. Well-known Indian painting schools are Rajput,
Deccan, Kangra and Moghul.

Sculptures

From the Cholas dynasty to the present era, India has been ranked on top in the
sculpture, another form of visual art. The Deccan temple in Kanchipuram, Madurai &
Rameswaram, the Sun temple of Odisha and the Khajurao temple in the Madhya
Pradesh, all of these sacred places are the resultants of sophisticated craftsmanship of
Indian artisans. The sculptures at Sanchi Stupa throw a light on the life of Buddha and
various folk deities. Sculptures of Amaravati and Nagarjunakonda with architectural
touch show the social life of Buddha and counterparts. Temples of Ellora and Elephanta
caves are the important evident of mastery of Indian sculptures. Flora and Fauna,
Deities and various mythological characters; all these form the basis of designs in this
beautiful form of visual art.

Pottery

A very ancient and aesthetic kind of visual art in India is pottery. In this form of art,
lumps of clay are hand-molded to form toys and deities of worship. Terracotta and blue
gaze are the two main varieties of pottery that are famous in India. Pottery also has a
great religious significance. On Durga Puja and Ganesh Chathurthi the beautiful idols of
Maa Durga and Lord Ganesha show the confluence of pottery, sculpture and painting.

It Calls for Celebrations!

The 'Land of Gods' never needs a particular reason to celebrate. Celebration is a
fundamental part of every Indian's life.

Fairs and Festivals

From January to December, every month comes with a particular fair or festival. Makar
Sakranti, Basanti Panchami, Holi, Ram Navami, Janamashtami, Diwali, Eid, Mahavir
Jayanti, Buddha Purnima, Guru Purab and Christmas; the festival of every religion has
a significance and it is celebrated in a boisterous way.

Here people don't need a floor to dance. Celebrations on streets during Durga Puja,
Ganesh Chathurthi, Janamashtmi and Holi show the real dancing talents of Indians.

Not only this, the country is famous everywhere for the handicrafts melas and fairs that
it organises during particular intervals. Surajkund Craft Mela that is held every year in
February in Haryana attracts a large chunk of masses and foreign tourists. In such fairs
and festivals, you can find the real India. Such theme melas and festivals unite the
whole nation. People come to know about each others' cultures and traditions and their
active participation shows how much they love to know about each other.

It Doesn't Have Just One-Cuisine!

A number of religions, a number of states and hence, number of cuisines. If North India
has chole bhature, tandoori chicken, rajma chawal, kadhi chawal, dhokla, daal baati
churma and biryani to relish, South India is not behind in the race. From masala dosa,
rava uttpam, rasam, sambar-lemon rice to toran, appam, meen; the South Indian
cuisine has a great variety to offer.

The concept of Thali is very famous in India. A thali is served in a very traditional form
and in this you can enjoy the complete variety available in a particular cuisine. In small
restaurants, thali is the cheapest way of getting your mouth full. If you have stepped into
a hotel, then you can enjoy the variety in the form of combo meals.

The variety in Indian spices like black pepper, coriander seeds, cardamom, saffron and
cumin seeds not only enhance the flavour of the food but also add nutritive value to it.
The Indian food is incomplete if you don't get something sweet in the end. Having a
bowl full of kheer or a little mitha paan, etc. can add sweetness and freshness to your
mouth.
Despite so many diversities, people in India are united and feel proud of their culture
and tradition. On the world stage, either through international film festivals or through
beauty pageants, India regularly displays its talent and culture. Many rulers came but
none could cause any harm to its culture, rather Indians preserved the good values of
their cultures. The flexibility and movement with time make Indian culture fashionable
and acceptable too.

Globalization And Its Impact on Indian Culture.

Globalization has a wide role to play worldwide. It has left back its footprints at every
sphere of life. Not only in India, but the interchange of world views and ideas has
resulted in a major transformation of the lifestyle and living standard of people globally.
Indian culture is no bar to this transformation process. Our deep rooted traditions and
customs have loosened up their hold with the emergence of globalization. India has a
rich cultural background and pride of its culture is famous throughout the world.
Globalization has not only inculcated the westernization in India, but conversely the
Indian culture has also spread its impact globally. Culture and traditions of any
geographic region hold a special significance with respect to its uniqueness and that is
the differentiating factor for a population within a geographic boundary from the other.
This uniqueness has been disturbed to the varying degrees in lieu of globalization. Such
an impact is very much pronounced when they hit a developing country like India. The
culture of any country does not only portray the region and language of the region, but it
starts with the mindset and mentality of the residing citizens. Indian culture is quite rich
with respect to its heritage and resources, and more importantly due to the welcoming
approach of its citizens. India is bouquet of flowers varying religion, dialect, edibles,
tradition, custom, music, art and architecture etc, bundled into a single unit of patriotism
and unity. The common factor within all these diversities is the Indian mindset of
welcoming, greeting, celebrating in a united way with immense affection and
togetherness. This is the rich essence of the Indian culture that has attracted many
foreigners to stay back in India and mingle into its eternal fragrance. When one analyze
this rich culture with the globalization point of view, it can find many punch holes of
westernization and mixing of other traits and cultures into our beautifully woven blanket.

Cultures Affected By Globalization Families:

The joint families have become a strange surprise to the Indians especially to those
residing in the metropolitan cities in the small flat culture with the nuclear families
blooming up like mushrooms in the rain .People have lost the patience to get adjusted
into the joint family, International Journal of Research in Engineering and Social
Sciences ISSN 2249-9482, Impact Factor: 5.343, Volume 5 Issue 5, May2015 Website:
www.indusedu.org E-mail id:- [email protected] Page 60 imbibing the values of
the elders and getting the young ones brought up under the shadow of their
grandparents. Children have started treating grandparents like guests or visitors, and
such an upbringing is one of the main reasons of increasing old age homes, as those
children consider their own parents as burden in their state of adulthood.

Marriage Values
Similarly, marriages have also lost their values. It is very much evident from the
increasing number of divorce cases and the extra-marital affairs reported every now and
then. Marriage used to be considered as bonding of the souls which will be linked even
after the death; but today marriage is like a professional bond or a so-called
commitment to share life without compromising their self-interests. The ego factor into
the Indian youth is again a product of globalization.

Adultery
Both the genders were kept at a distance, with lot many restrictions and limitations to
the approach for ages in our culture. With the emergence of globalization and western
culture, youth have start mixing up well with each other. The friendly approach and the
socializing feature is worth appreciable. But the total breakouts of restrictions have
adulterated the Indian mindset, playing up with the physical relationship. This has given
birth to new relationships in India like live-in relationships. Also the increased cases of
rape and sexual abuse cases are a result of the perverted mind which again the
imported values very much alien to our mother culture.

Social Values
Elders have the incorporated values of treating the guests as God, warm-hearted
welcoming, greeting elders with due respect and a celebrating every small festival with
great color of enjoyment and togetherness. Such a wide gathering with full hue and light
can hardly be seen today. People have highly restricted themselves in social interaction.
The interaction in present generation is highly diplomatic considering the financial status
and wealth. People have lost social values and cheerful blessing of togetherness. The
present generations are happier celebrating Valentine‟s Day rather than Holi and Diwali.

Food, Clothing And Dialect

International Journal of Research in Engineering and Social Sciences ISSN 2249-9482,
Impact Factor: 5.343, Volume 5 Issue 5, May2015 Website: www.indusedu.org E-mail
id:- [email protected] Page 61 Indian food, clothing and languages are varied with
respect to different states. The food varies in its taste, but every food has its own
nutrient value and every region is specified and rich in its medicinal preparations with
the home remedies. Even the clothing varies in different states which is very much
particular in maintaining the dignity of woman. The varies cuisines from all over the
world though have different flavors to add, still the food ingredients that have inflicted
with much popularity are the junk food items which has increased the health disorders in
the country. Again the dressing like the suiting‟s for the males are an inappropriate
match for the Indian type of climate. The female dresses are again a way of distraction
to the perverted minds. Even the Indians are not very much in favor of promoting their
mother tongue or our national language. Instead the youth today consider it to be a
shameful condition to speak in their national language Hindi. The way the foreign
languages are getting prevalent in India like the French, German and Spanish, right
from the school level, is the example of how much Indian provide importance to Indian
languages in comparison to the foreign ones.

Employment And The Agricultural Sector

India was predominantly an agricultural based country. With the advanced globalization
and cropping up of MNCs, the farming has lost its prime value in India. Agricultural
science has the least focus amongst the youngsters who consider farming as a
shameful profession and look down upon the same. Employments through MNCs have
lucrative deals attracting the bulk of manpower who are working for the other countries
as their customer care representatives. Indians are losing their health and their status
and slowly getting to the age of economic slavery due to these MNCs. This is what the
globalization has provided Indians through their emergence.

Changing Trends In Indian Culture Socio-Cultural Effects Of

Globalization
Unprecedented interaction and mobility have dented local cultures. Large scale
immigration and a transnational workforce - the product of globalization - is dispersing
cultures across the world, leading to a unified world culture. India is no exception. There
was a time when Indians used to greet each other with “Namaste” or something similar
in regional dialects. But now it‟s “Hi” and “Hello” among a large section of the
population. However, Dr. Kumar Ashutosh, who has a Ph.D. in History, says that, “It‟s
not a question of International Journal of Research in Engineering and Social Sciences
ISSN 2249-9482, Impact Factor: 5.343, Volume 5 Issue 5, May2015 Website:
www.indusedu.org E-mail id:- [email protected] Page 62 being good or bad. It‟s
an issue of changed preferences”. The joint family system of India, which has been
appreciated worldwide, is breaking up, paving the way for nuclear families everywhere.
Most people now like an independent life, a by-product of globalization. There are old-
age homes and senior communities everywhere, in the major cities at least. And what‟s
a real worry is that, many of these nuclear families are getting further divided because
of strained relations between partners. Traditionally, life partners were searched from
local communities, usually within the same caste. Inter-caste marriages are now
common. Parents are turning to the web to search for prospective brides and grooms,
and often, they prefer NRIs (Non-Resident Indians) for their westernized outlook,
lifestyles, and higher disposable income. A fatter bank account is more important than
the happiness index.

Globalization And India’s Languages

English is already the primary language in India because it connects everybody. Yet
each state in the country has a separate first language, and it can sometimes become
very difficult without English. For instance, Kannada is the first language in Karnataka,
and Malayalam in Kerala. Though these are neighboring states, a person from Kerala
would still not understand Kannada. Hindi and English are thus commonly used by
almost everybody. English is slowly taking over because of the effects of globalization.
But are the local languages dying out? Hardly! The internet is actually preserving them.
Take for instance the efforts to preserve Bengali and the works of Rabindranath Tagore.
The Gitabitan project is an online archive of all the songs, stories, books and poems of
Tagore. The internet is not just preserving this, it‟s actually taking Tagore‟s work to the
world and making it more popular.

A Global Workplace And The Family Life

Globalization is affecting the marital space too. Work is forcing a married couple to lead
separate lives, away from each other over a long time. This is typical for those in
Information Technology who are working overseas, in the UK, US, France, Australia
and elsewhere. The husband or wife is away. Sometimes, both are working in different
locations, because it‟s not always possible to find jobs in the same place, whether it‟s
the same firm or another. And sometimes, in a careerdriven society, the partners are
not willing or able to give up this employment. Either they don‟t International Journal of
Research in Engineering and Social Sciences ISSN 2249-9482, Impact Factor: 5.343,
Volume 5 Issue 5, May2015 Website: www.indusedu.org E-mail id:-
[email protected] Page 63 have kids till late in their married life, or the kids don‟t
enjoy the full family. They just have to stay with the dad or mom, or with the
grandparents because of schooling compulsions. Many Indian schools are following an
international curriculum to meet the demands of increasingly globalized parents.

Globalization And Indian Festivals

Thankfully, Indian festivals haven‟t changed a lot as yet, though some influences can be
found. Many festivals have gone global though, as a lot of Dussehra‟s, Diwali‟s, and
Ganesh Chaturthi‟s are celebrated abroad by the diaspora. Many locals attend these
festivals as well, and get to learn about Indian religious events. But here‟s a change
within the country that‟s quite a surprise. We are celebrating many more international
events now such as Friendship Day, Valentine‟s Day, Christmas, and even Father‟s
Day and Mother‟s Day. These events hardly had any relevance in Indian society even a
couple of decades back. India is changing and integrating with the world. Many Indian
traditions, festivals, performing arts and ways of life are centuries old, and while these
run the risk of taking a backseat in an increasing global space, the internet is also
playing a big part in preserving traditions which may otherwise have been forgotten.

Conclusion
To conclude with, there are different aspects of the Indian culture. Each aspect is
practiced by people but not everyone believes in the different aspects. As one can see it
is a very traditional culture, everyone has their opinion towards it, positive and negative.
Therefore the Indian Culture is a very unique culture and has various practices.
Although the youth do not believe in the traditional aspects, the culture will vary with
time and will not be traditional anymore because of the modern world.