» Corporate Presentation April 2009

www.futurlink.com
» Index
› Market Information & Trends › The Opportunity
• The Digital Revolution • Join our Global Network
• Market Size & Trends • Market Segments
• Technology Evolution • Sales Channel Model
• Why Proximity Marketing? • FuturLink Branch
› Why FuturLink? • How it works?

• About us • Business Overview

• Mission, Vision, and Values • ROI Analysis

• Requirements & Rights
• International Presence
• Value Added Reseller
• References
• How it works?
• Business Model
• Business Overview
• Strategy
• ROI Analysis
› The value proposition • Requirements & Rights
• Value to Advertisers and Consumers • Business Target 2009 & 2010
• What is our offer?
› Business Cases
• Creating Solutions
• Where can it be applied?
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 » Análisis y Revisión 2009

Market Information & Trends

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 › Market Information & Trends

» The Digital Revolution 1 2

The living room

50’s-90’s 2000 Nowadays
Pre-1950’s

> Advertisement extended from broadcast media such as TV to the PC “second screen”
> Transition into the mobile phone “third screen” also represents the convergence with
other media.

www.futurlink.com
 › Market Information & Trends

» The Digital Revolution 1 2

> Advertisers´ ROI in traditional media has been dramatically reduced

> Traditional media channels are challenged by new and improved content
delivery technologies
> Consumers select when to be impacted by publicity and through which
media channel.

www.futurlink.com
 › Market Information & Trends

» Market Size & Trends

“According to the Industry Stats & Data by eMarketer from March of 2008, the Mobile Marketing
will reach $7.375 in 2009”

2010 2011 2012 2013

Mobile Worth more than $8 Worth more than Will reach $19 billion Expected to grow to
Marketing billion. (Gartner) $12 billion. (E-marketer). $24 billion (ABI
(Gartner) Research )

Investment will Over 70% of all Over 72% of all Over 79% of all
Proximity
reach 3 billion € handsets will be handsets will be handsets will be
Marketing
(MMA Global) Bluetooth enabled Bluetooth enabled Bluetooth enabled
(IMS Research) (IDC ) (IMS Research)

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 › Market Information & Trends

» Technology Evolution 1 2

Wireless Technologies Worldwide 2008:

> Mobile Subscribers: 4 Billion

Mobile Phones (International Mobile Handsets (Billions)
Telecommunication Union)
3
> Bluetooth: 2 Billion (Bluetooth
Org/ABI Research) 2,5

2
> Wi-Fi : 0.8 Billion (Wi-Fi Org/In-Stat)
1,5
> Near Field Communications (NFC):
1
450 million units in 2011. 20% of
0,5 Mobile Handsets
the world’s phones will contain (Billions)
0
NFC chips by 2012. (ABI Research) Worldwide
Subscribers

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 › Market Information & Trends

» Technology Evolution 1 2

Bluetooth:

> Consumer Awareness: According to Millward

Brown, 85% of mobile phone users are
familiar with the Bluetooth Trademark
> Trends: Bluetooth high speed and low energy
specifications will allow a range of new
applications.
> Advantages: Bluetooth achieves faster
transfer speeds than GPRS and 3G, it is fast
and free to mobile phone users.

Source: Bluetooth SIG

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 › Market Information & Trends

» Why Proximity Marketing?

It is a cost-effective
way to bridge the
gap between the
"medium" and "the
message“

Advertiser

Consumer

•FREE for consumers

•Interactive
•Content customizable per location and consumer type

www.futurlink.com
 › Market Information & Trends

» Why Proximity Marketing?

> FREE for consumers, no SMS cost, no roaming fees

Low Cost > Same overhead whether reaching 100 or 100,000 people

> Unparalleled out-of-home advertising tracking

Robust Tracking > Ability to track number of users who accept the ad
> Proprietary analysis of shopper behavior

> Best geo-targetting available and ability to change timing of ad transmissions

Flexibility & Targetting > Ability to transmit any type of media
> Customize the content delivery per location or even consumer type

Viral Marketing > Ad can be spread exponentially around the world via Bluetooth, email SMS, MMS

> Mobile phones are constantly with consumers…day and night, accessible via
Ubiquity Bluetooth or Wi-Fi
> Media remains in device until proactively removed by user

> Consumer has to provide permission to receive any kind of mobile content
No-intrusive
> Consumer does not provide the telephone number

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 » Análisis y Revisión 2009

Why FuturLink?

www.futurlink.com
 ›Why FuturLink?

» About us
Expertise R&D

> Founded in 2003 > Tradition in Innovation of

> Headquarters in platforms based on short
Barcelona, Spain range technologies.
> Technology leader in > 4 Patents
Proximity Marketing > Innovation Awards

Global Financials
> Technology present in > Investors
more than 65 countries
> International staff
profile (10 nationalities)

www.futurlink.com
 ›Why FuturLink?

» Mission, Vision, Values…

Mission Vision

To be the leading manufacturer in To become the industry

the mobile proximity marketing benchmark with a multinational
industry, providing the best presence through a network of
technology to our customers and offices &VARs with a medium-
being distinguished by the quality term business growth, increasing
of our excellent service the value of its assets.

Values Core Business

We are customer oriented, act

To manufacture innovative
with integrity, communicate
Mobile Marketing & Content
openly, respect our partners and
Distribution platforms based
our channel, work in teams and
on short range technologies
are committed to results.
for the interaction with
mobile phones.

www.futurlink.com
 ›Why FuturLink?

» International Presence
> Spain > Czech Republic
> Saudi Arabia > South Africa
> USA > Martinique
> Mexico > U.A.E
> U.K > Argentina
> Netherlands > Ecuador
> Brazil > Israel
> Portugal > Nigeria
> Switzerland > Cyprus
> Austria > Australia
> Greece > Norway
> Venezuela > Finland
> Germany > Malaysia
> Guatemala > Macedonia
> Ukraine > Bahamas
> Turkey > Latvia
> France > Serbia and Montenegro
> Romania > Slovenia
> Belgium > Tunisia
> Canada > Kuwait
> Chile > Kenya
> Poland > Peru
> Ireland > India
> Colombia > Pakistan
> Egypt > Indonesia
> Croatia > Lebanon
> Morocco > Côte d'Ivoire
> Italy > …
> Russia

www.futurlink.com
 ›Why FuturLink?

» References

www.futurlink.com
 ›Why FuturLink?

» Business Model
Revenue Stream Cost Drivers

> Hardware - One time payment

> Hardware
> Software:
> Software Development Services
• License Use (Unlimited)
> Marketing & Sales
•SaaS (Service as a Service)
> Services:
• Ad-Hoc Developments

Success Factors Investment

> High brand perception
> I + D:
> Leadership in R & D > New Wireless Technologies
> Most advanced technology in the (NFC, Bluetooth 3.0, Wi-Fi etc)
market > Hardware improvements
> Knowledge of the value chain > Multiplatform Applications
> International Staff > Quality Assurance
> Cross Platform Solutions

www.futurlink.com
 ›Why FuturLink?

» Strategy
Distribution Communication
> Global Presence through: > Global Website translated to
> Branches (International local languages
office to represent FuturLink > Extranet as the main
in a country) communication tool between
> Value Added Resellers headquarter, branches and VARs
> FuturLink headquarter would > Authorized use of FuturLink
never sell to the end-customer trademark

Other Services Pricing

> Discount margins fixed based on
> Mobile Content Creation & Local
the recommended Retail Price
Support Services will be transfered
to Branches & VARs or > Free price policy to Branches and
subcontracted VARs.

www.futurlink.com
 » Análisis y Revisión 2009

The Value Proposition

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 › Value Proposition

» Value to Advertisers & Consumers

> Cross Platform solutions improve the quality of the interactions between the
Advertisers and the customers in different media channels:

WEB LOCATION
TO MOBILE TO MOBILE

Digital In Shop

Internet

Out of Home

www.futurlink.com
 › Value Proposition

» What is our Offer? (*) Available in June 2009

(*)

FuturLink AP400 Wilico B200 FuturLink Touch

Wilico B200A

(*)

FuturLink AP300 FuturLink Kiosk

WIMOB
FuturLink AP300X Software

www.futurlink.com
 › Value Proposition

» What is our Offer? - FuturLink AP400 (*) Available in June 2009

> Elegant design & Ultra slim hardware

> Cutting edge Technology
> Excellent external connections
> 3 Bluetooth 2.0 chipsets which enable 21 simultaneous Bluetooth
connections.
> Advanced Wi-Fi module which allows interaction with Wi-Fi mobile
enabled mobile phones.
> FuturLink AP 300x can be added expanding simultaneous Bluetooth
connections.
> Advanced software to create, manage and evaluate proximity
marketing campaigns in minutes.

Recommended for: UP to
25m

Opt in Invitation Push Invitation

www.futurlink.com
 › Value Proposition

» What is our Offer? – Wilico B200 / B200A

> Elegant design & Ultra slim hardware
> B200A offers an LCD screen that can be used as a call to action and
allows the display of content that the customer will download.
> 3 Bluetooth 2.0 chipsets which enable 21 simultaneous Bluetooth
connections.
> Optionally Wi-Fi module to allow interaction with Wi-Fi mobile
enabled mobile phones.
> Advanced software to create, manage and evaluate proximity
marketing campaigns in minutes.

Recommended for: UP to
25m

Opt in Invitation Push Invitation

www.futurlink.com
 › Value Proposition

» What is our Offer? - FuturLink AP300 (*) Available in June 2009

> Easy to connect with any compatible hardware device that works
with a Linux embedded operating system.

> Light weight, portable and easily transported

> 3 Bluetooth 2.0 chipsets which enable 21 simultaneous Bluetooth
connections.
> Advanced Wi-Fi module which allows interaction with Wi-Fi mobile
enabled mobile phones.
> Advanced software to create, manage and evaluate proximity
marketing campaigns in minutes

UP to Up to
Recommended for: 25m 4m

(**) When connected into a kiosk

Opt in Invitation Push Invitation Pull Invitation (**)

www.futurlink.com
 › Value Proposition

» What is our Offer? - FuturLink Touch (*) Available in June 2009

> Interactive touch screen and access point through which the end
user can download multimedia content via Bluetooth or Wi-Fi.
> Different screen size available.
> High-end Integrated speakers.
> Attractive and eye-catching when implemented in any point of
sale.

Up to
Recommended for: 4m

Pull Invitation

www.futurlink.com
 › Value Proposition

» What is our Offer? - FuturLink Kiosk Software (*) Available in May 2009

> Software to convert a simple touch screen into an

interactive Bluetooth Access point.
> The software runs on a Windows XP or Tablet PC
operating system.
> The content can be easily integrated into the hardware for
users to choose and download to their mobile via
Bluetooth.
> The system allows to manage content offline and
therefore an internet connection is not required at all
times.
> It offers detailed statistics about the number of
downloads, types of mobile phones that downloaded
content etc

www.futurlink.com
 › Value Proposition

» What is our Offer? - Wimob

> It is a content distribution software that allows

multimedia content to be download from any website to
mobile phones via Bluetooth, Infrared or USB.
> Makes website´s content easily available to download
for mobile users
> For different types of website depending on the nature
of the website and the content to be published.
> Automatically optimizes content for more than 1000
mobile phone models.
> Mobile Users can download content by just installing a
FREE Desktop application.

www.futurlink.com
 › Value Proposition

» What is our Offer? – APs Arquitecture Overview

1 Windows based PC

2 Distribution

3 Remote
Connection

> GPRS
> UMTS
> Wi-Fi
> Ethernet

Interaction Creation

Access Point
> Installation can be done in any place with
Data Trasmission power supply
> Text, audio, images, videos > 14-21 simultaneous connections Control
> Interactive and Dynamic Applications > Up to 100 meters of range
>Content management system
>Campaign management
>Real time statistics
>Real time control

www.futurlink.com
 › Value Proposition

» Creating Solutions
M-ADVERTISING

USER GENERATED CONTENT

www.futurlink.com
 › Value Proposition

» Creating Solutions
WEB CONTENT DISTRIBUTION

M-COUPONING

Web Consumer Point of Sale

www.futurlink.com
 › Value Proposition

» Where can it be applied?

Digital in Store Digital in Retail

Digital Out of Home Digital at Home

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 » Análisis y Revisión 2009

The Opportunity

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 ›The Opportunity

» Join our Global Network

› FuturLink Global strategy

Global presence: Technology present in

more than 65 countries

Technology Leadership: Most sophisticated

range of advanced hardware and software
products to mobile proximity marketing.
(*) Million Euros

4
Sales Growth: Annual growth of the sales
3
revenue since the commercial launch of our
2
products. 1

0
2005 2006 2007 2008

www.futurlink.com
 ›The Opportunity

» Market Segments

> Main Segments > Potential Segments

Consumer Goods Brands Retail Leisure/Entertainment Horeca

Publ./Priv. Institutions Tourism Media Portal Sites

Events Financial institutions Real Estate Transportation

www.futurlink.com
 ›The Opportunity

» Sales Channel Model

HEADQUARTER

Marketing Network Owner/ Software Integrators Consulting

Agencies Digital Signage (Retail, Systems) Firms

Branches and VARs are the

Advertising success key of FuturLink´s
Agencies sales channel strategy

Customer

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 ›The Opportunity

» FuturLink Branch – How it works?

The Branch acts as a local exclusive office of HEADQUARTER

FuturLink in a country, offering products

and services to VARs and/or end-customers FuturLink Branch VARs
in its region

Key Drivers End Customers

› Transfer of know-how
› Re-direction of all leads in the local
market, including possible VARs
› Free Pricing Policy
› Average margin of 60% to the client and 40% to
VAR
› Authorized use of Futurlink trademark and logo
› Marketing & Technical Support from FuturLink HQ.

www.futurlink.com
 ›The Opportunity

» FuturLink Branch – Business Overview

› Why develop your own VAR › Sales Life Cycle: The average time to
network? acquire a VAR is about 2 months since
the first contact and it will provide
End -
% Revenues 2008
Customer
higher revenues than an end
13% customer.
Sales Life Cycle

Stage Average (Weeks)

VARS Lead Prospection 2
87%
Prospect Qualification 2
First Purchase – End
4
Customer
Turn into a VAR 8

(*) FuturLink internal data, 2008.

www.futurlink.com
 ›The Opportunity

» FuturLink Branch – ROI Analysis

Description Value (Averages)

Investment 500.000 €
Product Units/Year 620
Cost of the Product 800 € (*) Other business expenses and revenues should be
Retail Price 1.000 € considered for a complete analysis of your business.

Acquiring just 2 VARs/month that should purchase around 3 equipments/month, you will
acquire an ROI of 18,3% . With 4 VARs/month the ROI would increase to 134%. For subsequent
years any additional VAR will just increase the earnings.

20.000€ 20.000€ 20.000€ 40.000€ 40.000€ 40.000€ 60.000€ 60.000€ 60.000€ 80.000€…

125.000€ 125.000€ 125.000€ 125.000€

(*) Discount Rate 5%/year

www.futurlink.com
 ›The Opportunity

» FuturLink Branch - Requirements & Rights 1 2

› Requirements
› First year 200 k€ - 1,5 M€ depending on the country
› Commitment to payment of 25% at the beginning of each
Business Volume
quarter
› Contract for 3 years with an annual growth of 75%

› 4 % of the annual business turnover

Royalty
›1% investment in Local Marketing by the Futurlink branch

Structure › 4 Account Managers, 2 Technicians

Technical Support › 8x5 (Local language and local office hours )

Others › Own ASP

www.futurlink.com
 ›The Opportunity

» FuturLink Branch - Requirements & Rights 1 2

› Rights
› Transfer of know-how
Business
› Redirection of all the opportunities in the local market
Development › Free Pricing Policy

›Futurlink only supplies to the Branch in the country

Representation
› Acts as a delegation of Futurlink
Model › Local presential follow-up by Futurlink HQ

Margin › Average margin of 60% to the client and 40% to VAR

Technical Support › 8x5 from the HQ (Barcelona time-table)

› 2 days for 2 Technicians and 3 days for 4 Account Managers

Training in Barcelona including accomodation (transportion not included)

› Authorized use of Futurlink trademark and logo

Marketing › Marketing support material
› Presence in www.futurlink.com as a Futurlink branch

www.futurlink.com
 ›The Opportunity

» Value Added Reseller – How it works?

HQ or
VARs are authorized distributors of FuturLink BRANCH

FuturLink´s technology to the end

customers or advertising agencies VARs
Advertising
Agencies
representing the end-customers.
End Customers
Key Drivers
› Transfer of know-how
› Re-direction of leads in the local market
› Average margin of 30%
› Authorized use of Futurlink trademarks and logo.
› Local support from FuturLink Branch
› Marketing & Technical Support from FuturLink
Branch and in its absence directly from FuturLink
HQ.

www.futurlink.com
 ›The Opportunity

» Value Added Reseller – Business Overview

› A real opportunity to explore the market:

› FuturLink Inbound Contacts:

End-Customers VARs

30%

70%

(*) FuturLink Internal Data from October 2008-

March 2009.

www.futurlink.com
 ›The Opportunity

» Value Added Reseller – ROI Analysis

Description Value
Investment (Average) 40.000 €
Cost of the Product (Average) 1000 € (*) Other business expenses and revenues should be
Product Units/Year 40 considered for a complete analysis of your business.

It is necessary to generate 3.346 Euros/Month by exploiting FuturLink's technology for

return of the annual investment . (*)

3.346 € 3.346€ 3.346 € …

10.000€ 10.000€ 10.000€ 10.000€

(*) Discount Rate 5%/year

www.futurlink.com
 ›The Opportunity

» Value Added Reseller – Requirements & Rights 1 2

› Requirements
› 40 k€/year – Payment of 10 k€ at the beginning of each
Business Volume quarter
› Minimum order of 10 k€

› 1 Account Manager
Structure
› 1 Technician

› 8 x 5 Local language & Local office hours

Technical Support

› Purchase of products from Futurlink Branch or in its

Others absence directly from Futurlink HQ

www.futurlink.com
 ›The Opportunity

» VAR (Value Added Reseller) – Requirements & Rights 1 2

› Rights
Business › Transfer of know-how
Development › Redirection of opportunities in the local market

› Average margin of 30%

Margin

Technical Support › 8x5 from HQ (Barcelona time) or Branch (local time)

› 1 day for 1 Technician and 1 day for 1 Account Manager

Training
› Barcelona including accomodation (transportion not included)

› Authorized use of Futurlink trademark and logo

Marketing
› Marketing support material
› Presence in www.futurlink.com as authorized VAR

www.futurlink.com
 ›The Opportunity

» Business Target

> Number of Partners > Revenues

(*) Thousands of Euros

› Accelerated sales growth due to the new sales channel strategy and
international brand prosition for solid growth and expansion.

www.futurlink.com
 » Análisis y Revisión 2009

Business Cases

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 › Business Cases

» Case 1 – Network Owner- Saudi Arabia

› Business Model: Create and exploit their own Bluetooth Network in the
main shopping malls of their territory selling advertising to brands and
renting the space to the malls or agreeing a revenue share.
› Strategy:

700 APs

56 Shopping Malls 7 Stands x Mall 2 APs x Stand

Cost per Impact: 700APs x 50 impacts/day/AP x 0,50€/impact x 30 days = 525.000€

› Analysis:
525.000 525.000 525.000… Considering this average of net revenue, the
payback is less than 2 months.

700.000
(*) Discount Rate 5%/year

www.futurlink.com
 › Business Cases

» Case 2 – Digital Signage - USA

› Business Model: Integration of FuturLink´s technology into Digital Signage

Systems offering the interaction that goes further than the screen. Coffee
houses were chosen where consumers tend to be more receptive to the
messages
› Strategy:
200 AP300s

200 Coffee Houses 1 HD screens + AP300

Cost per Impact = $ 0,6. Considering 60 downloads/day you get $36/day x 200 units = $7,200/Day

› Analysis:
$ 7,200 $ 7,200 $ 7,200… Considering this monthly revenue the payback is
19,5 days.

$ 139,200
(*) Discount Rate 5%/year

www.futurlink.com
 › Business Cases

» Case 3 – Mobile Marketing Agency - Spain

› Business Model: Use of FuturLink´s technology offering an end-to-end

solution to brands, creating, planning and managing mobile marketing
campaigns.
› Strategy:

Value Added
Services

30 APS Campaign Management Content Creation

Cost per Campaign ie: 3 AP rental x 2 content x 30 days = 2.600 €

› Analysis:
2.556€ 2.556 € 2.556€… Just 2.556€/month is needed to pay the
technology investment in the first year.

30.000€
(*) Discount Rate 5%/year

www.futurlink.com
 › Business Cases

» Case 4 – Software Integration - Spain

› Business Model: Integration of FuturLink´s technology to the CRM of a

financial institution to be deployed in all branches in Spain. The software
integrator manages the software and offers value added services.
› Strategy:

Value Added
Services

300 APS CRM Integration Campaigns Management

Integration Services + Maintenance Services/Month x 300 branches = $$$

› Analysis: Just a net revenue of 25,5K€/month is needed to pay

25.562€ 25.562€ 25.562€… the technology investment in the first year. That
is, 850€ per branch.

300.000€
(*) Discount Rate 5%/year

www.futurlink.com
 › Business Cases

» Case 5 – Software Integrator POS - Spain

› Business Model: Integration of FuturLink´s technology into a POS Software
to enable the distribution of coupons at a retail chain of 40 stores in Spain.
› Strategy:

Value Added
Services
POS Software
40 AP300 + Cash Register
Integration

Integration Services + Maintenance Services/Month x 40 stores = $$$

› Analysis: Just a net revenue of 1.789/ month is needed to pay

1,789€ 1,789€ 1,789€…
the technology investment in the first year. That
is, 44€/month per store.

21,000€
(*) Discount Rate 5%/year

www.futurlink.com
 › Business Cases

» Case 5 – Software Integrator POS - Spain

› Business Model: Distribution of mobile coupon using FuturLink´s technology.

Integration into the POS Software at 30 shops to calculate the discounted
price according to the coupon presented by the consumer on his mobile
phone.
› Strategy:
Value Added
Services
30 POS with
1 Wimob license 5 Touchs at one Mall 2D Code Reader

Integration Services + Wimob + Touch = $$$ Value Added Services/Month

› Analysis: Just a net revenue of 1.789/ month is needed to pay

1,789€ 1,789€ 1,789€…
the technology investment in the first year. That
is, 60€/month per shop.

21,000€
(*) Discount Rate 5%/year

www.futurlink.com
 » Análisis y Revisión 2009

Thank you!

www.futurlink.com

Case Studies:
www.futurlink.com/en/case_study

www.futurlink.com