Vasishta Resume

VASISHTA SHARMA GUDI
DECISION SCIENTIST
ABOUT ME
Analytics enthusiast, trying to make an impact with data discoveries and actionable
recommendations, with strong belief in value addition. Working with problems that
rapidly take variety of shapes and challenge our grit inspires me to pursue data science.
Currently leading a team (10+) to deliver promising insights and consumable solutions
with Machine learning, Data reporting and engineering skills
EDUCATION
PROFILE
Engineer by education 94% 80%
Business Analyst by
profession 12th, B. Tech. – Civil,
Narayana Institutes, Hyd. KITS, Warangal
Trainer & Writer by passion
EXPERIENCE
AWARDS
Decision Scientist, Mu Sigma (Healthcare & Retail)
Prof. YVNR Gold Medal for Overall April’ 18 –
Academic Excellence Brand Performance analytics, Sales Force Effectiveness, Patient Data
Present Analytics, Churn Analysis, Big-data design and engineering, Trade
University Gold Medal for best all- analytics and forecasting, Growth Services and Prototyping,
round performance
Technology enablement and training, Client Fulfilment
1 Impact Award
2 Spot Awards - Mu Sigma Business Analyst, Mu Sigma (Healthcare)

Aug’ 16 –
April’ 18 Sales Performance Dashboarding, HCP Segmentation, Visitor profiling
CERTIFICATIONS and Web Analytics, Database development and Automation of
Technology Entrepreneurship & Intelligent reporting
Design Thinking, Indian School
of Business
CONTACT AREAS OF EXPERTISE AND SKILLS
SQL Data Science
ss, Hyderabad
Tableau Data Engineering
+91 - 9666816588
Excel Design Thinking
[email protected] MS Office
INTERESTS
Writing, Cricket, Teaching, Politics and Analytics
https://www.linkedin.com/in
/vasishta-sharma-gudi-
12a54a88/
[email protected]
PROJECTS IN DETAIL
Healthcare (Fortune 100 Drug Manufacturer)

Web Analytics
 Developed a machine learning framework that predicts the intent of a visitor onto a website,
identify his role (Physician, Scientist or Investor) and quantify his engagement with the content
on the website
 Content team of the customer wanted to identify who is visiting their website and understand if
they are satisfied with the information provided which could influence the trust and loyalty of
their brand among both HCPs and Patients
 With client’s website being non-commercial in nature and with the absence of visitor profile
information, this exercise involved hybrid clustering mechanisms (K prototype) to segment the
audience and Entity resolution to establish unique identity of each visitor overcoming the cookie
generated IDs
 Using Adobe Omniture data, visitor’s journey across the website is traversed to gauge the intent
thereby establishing his role with heuristics in place.
 An engagement index, function of depth, time and interaction, for each visitor is quantified to
study the behavioral pattern which indicated the effectiveness of the content provided
 Analysis helped customer strategize the content on their website catering to the trends in traffic
and devise right promotional activities for visitors who are identified as HCPs
 Case Study published in the internal journal of our organization and applied across telecom
verticals
Marketing Analytics
Developed an insightful and robust reporting framework for Essential Health segment of Latin American
and APAC markets to help key stakeholders take real-time decisions by tracking Target reach of
Prescriptions and Promotions, Market Share and Evolution, Market Accessibility and Competition
 Enabled both Sales and Brand Teams assess the performance of Drug and the returns of
promotional events and helped revise their strategies
 Involved massive data engineering on Dataiku to consolidate and automate data flows across
sources and strategic design of visualization to logically accommodate stories told by countless
KPIs, in Tableau
 This project earned Global viz award for the transformational change it brought in the
operations of the customer
Sales Force Alert System
 Supported the Sales team of Rare Disease portfolio by building an alerting framework in Tableau
which simultaneously tracked the performance of established metrics and conveyed key
instructions to on-field personnel, that drove efficient marketing based on automated learnings
from the data
 Involved extensive study of patient behavior (Drug adherence, SMN count, clinical abnormality,
Formulary Status etc.) and HCP influence network mapping apart from regular data build in the
backend
Drug Launch Analytics

 Designed and developed Tableau and Excel reporting structure that facilitated sales and brand
teams of an innovative drug in Pain Market, swiftly evaluate early adoption by HCPs, identify
regions of potential growth and choose accounts requiring extra focus by KAMs and assess the
drug usage at an indication level
 Reports also enabled the sales directors understand the inclination of HCPs towards the content
detailed by tracking slide utilization and quality of the interactions. This led to the proper
management of the information to be presented and optimize according to the attributes of
HCP
 Involved factorization of TRx to report drug performance at an indication level using the claims
data (IMS LAAD & XPONENT) and slide-level analysis to understand the patterns during HCP-Rep
interactions using Veeva CRM data
 Analysis helped the sales team reprioritize their semester wise Target Credit list and revise the
Optimal Detail count
Mobile Intelligence for Rare Disease Sales Force

 Ideated and built a working prototype of mobile application that’s designed to intensify the
collaboration among Field-force, help them act on the real-time updates from Sales and Brand
teams, optimize the content for HCP detailing and collect the data from the field
 Orchestrated the impact this can make by closing marketing & feedback loop and by customized
performance tracking
Retail (Top retailer in UK)

 Currently acting as a product owner for the Data Investigation and Forecasting Engine to design
and deliver a full value chain encompassing 1) Data Investigation 2) Data engineering
3)Forecasting and 4) Consumption Interfacing ,aimed at strengthening synergy between
Commercial and Finance teams to arrive at profitable trade strategies
 Involves alignment of definitions & KPIs, solutionizing and engineering the data flows to make
reliable data available in the right format, standardizing the forecasts and developing a holistic
interface for end-consumption and better decision-making across various channels and business
areas
 Building an idealistic view that generates Margin/Profit value for each transaction by
incorporating value apportionment, volatility based approximation and line level prediction
Mu Sigma University
 Proactively involved in training and evaluation of new inductees on Technological ( R, SQL and
Tableau) and Statistical ( Hypothesis Testing, Linear Regression, Logistic Regression, Clustering
and Classification etc.) concepts for the last 1 year
 Helped create content in learning platform for the organization
Mu Sigma Times
 Have been a continuous contributor to Mu Sigma’s writing club by covering impact
stories of the organization and also the artistic work right since the beginning
Others
 Finished a two year certification program from Indian School of Business, Hyderabad on
Technology Entrepreneurship Program which challenged aspects of Design thinking, Frugal
Innovation and Rapid Prototyping & Refinement etc.
 Held the post General Secretary, Literary Club at university.
 Authored the book “Akruthi” extolling my love for the department and was Chief editor for
various annual magazines
 Captained and represented the university cricket team
 Represented University in State level NSS debate competitions

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VASISHTA SHARMA GUDI

Engineer by education 94% 80%

2 Spot Awards - Mu Sigma Business Analyst, Mu Sigma (Healthcare)

Healthcare (Fortune 100 Drug Manufacturer)

Drug Launch Analytics

Mobile Intelligence for Rare Disease Sales Force

Retail (Top retailer in UK)

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