SHINE RAJU SR CREATIONZ

SEMESTER IV
4A13COM/BBA : ENTREPRENEURSHIP DEVELOPMENT & PROJECT
MANAGEMENT

This course is intended to acquaint the students with the basic theories of
Objective Entrepreneurship and Project management and to motivate them to take
up Entrepreneurial Activities.
Pedagogy Lectures, Assignments, Practical exercises, Seminars, etc.

Common XIII 4 Credits 4 Teaching hrs per 3 Hrs. End Sem. Exam Marks 40
week

Module I:
Concept of Entrepreneurship- importance- definition of entrepreneur- characteristics- functions-
Distinction between an entrepreneur and a manager- concept of Women entrepreneurship- problems
of women entrepreneurs- factors affecting entrepreneurial growth- Rural entrepreneurship- role of
entrepreneurs in economic growth- Small scale business- characteristics- objectives- problems-
Institutional finance to entrepreneurs, MS ME- Features and Problems.

Module II:
Project Management: Projects - features- classification- legal requirements for establishing a new
unit- project identification- sources- screening- project formulation- preparation of report.

Module III:
Technical analysis - elements- Financial anal ysis- components- various financing schemes of
financial institutions- projected Profit &Loss account, balance sheet and cash flow statement.

Module IV:
Project Appraisal- techniques- SCBA- L&M- UNIDO approach- Project report preparation -
contents- Project management techniques- PERT, CPM- scheduling- resource allocation- resource
smoothing- time and cost overrun- Project review- phases of project review- abandonment anal ysis.

References:
1. D ynamics of Entrepreneurship Development :Vasant Desai.
2. Entrepreneurship: New Venture Creation :David H. Holt
3. Entrepreneurship Development New Venture Creation: Satish Taneja, S.L.Gupta
4. Project Managemen: K. Nagarajan.
5. Entrepreneurship: Strategies and Resources : Marc J. Dollinger

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SHINE RAJU SR CREATIONZ

SEMESTER IV
4A14COM/BBA-BUSINESS ETHICS AND CSR

To give an overview of the ethical aspects of Business and Corporate

Objective
Social Responsibilit y
Pedagogy Lectures, Assignments, Practical exercises, Seminars, etc.

4 Credits 4Teaching hrs per 3 Hrs. End Sem. Exam Marks

Common XIV
week 40

Module I:
Business Ethics: An Overview - Nature of Ethics – Relationship between Ethics and Business –
The Unitarian view of ethics – The separatist view of Ethics – The Integration view of Ethics –
Need for Business Ethics – Importance of Ethics in Business

Module II:
Ethical Issues: in Business Ethical Issues in Marketing Management- Ethical Issues in Operations
Management – Ethical Issues in Human Resource Management – Ethical Issues in Finance – Ethical
issues in Accounting and Other functions

Module III:
Corporate Social Responsibility: Historical Perspective – Internal and External Stakeholders -
Share holders – Emplo yees – Management – Consumers – Suppliers – Creditors – Competitors -
Communit y

Module IV:
The Role of Business in Society: An Overview – The Economic Role – Tasks of Business in
Society – Managerial and Political Tasks – The Social Change – Standard and values

References:
1. Business Ethics, Crane & Matten
2. Corporate Governance2/e Mallin
3. The Management and ethics omnibus- Chakrabort y
4. Values and Ethics for Organizations, Chakrabort y
5. Perspectives in Business Ethics, Hartman, Chatterjee

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SHINE RAJU SR CREATIONZ

SEMESTER IV
4B07 BBA (Core VII) – MARKETING MANA GEMENT

To acquaint the students with the Marketing principles and practices,

Objective
and, to understand the process of Marketing in a business firm
Lectures, Assignments, Practical exercises, case discussion, seminars
Pedagogy
etc.
3 credits 4 teaching hours. per 3 Hrs. End Sem. Exam Marks
Core course VII
week 40

Module I:
Marketing: nature and scope of Marketing; Marketing concepts- traditional and modern; selling
and Marketing; Marketing mix; Marketing environment; service Marketing- characteristics of
service. Consumer behavior and Market segmentation: nature, scope and significance of consumer
behavior; Market segmentation- concept and importance; bases for Market segmentation.

Module II:
Product: concept of product; consumer and industrial goods; product planning and development;
packaging- role and functions; branding: brand name and trade Marks; product life c ycle; after sales
service. Price: importance of price in Marketing mix; factors affecting price; discounts and rebates;
pricing strategies. Promotion: promotion mix; methods of promotion; advertising; personal selling;
selling as a career; functions of a salesman; characteristics of a good salesman; approach and
presentation to a customer; objection handling; closing sale and follow up; publicit y and public
relations. Distribution: physical distribution; channels of distribution-concept and role; t ypes of
channels; factors affecting choice of a particular channel; ph ysical distribution of goods;
transportation- modes; retail formats- supermarkets, h yper Markets, chain stores, department stores,
discount stores, margin free Markets, electronic retailing.

Module III:
Advertising: functions of advertising; advertising media; different t ypes of media; relative merits
and demerits; characteristics of effective advertisement; measuring media effectiveness; media
planning and scheduling; Legal and ethical aspects of advertising.

Module IV:
Sales Promotion: meaning, nature and functions; limitations of sales promotion; sales promotion
schemes: sample, coupon, price off, premium plan, consumer contests, sweep stakes, POP displa ys,
demonstration, trade fairs and exhibitions; sales promotion techniques and sales force.

References:
1. Marketing Management: Kotler, Philip
2. Basic Marketing Concepts, Decisions and Strategy : Condiff E.W. and Still, R.R
3. Fundamentals of Marketing : Stanton W.J. Etzel Michael J and Walter Bruce J
4. Advertising and Promotion Management : Rorsiter Johan R, Percy Larr y:

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SHINE RAJU SR CREATIONZ

SEMESTER IV
4B08 BBA (Core VIII) : CORPOR ATE AC COUNTING

Objectives The objective of this course is to help the students to acquire conceptual
knowledge of the fundamentals of the corporate accounting and the
techniques of preparing the financial statements.
Pedagogy Lectures, Assignments, Practical Ex ercises, Case Discussion, Seminars etc.
Core VIII 3 Credits 5 Teaching hrs. Per week 3 Hrs. End Sem. Exam Marks
40

Module I:
Final accounts of companies - preparation of balance sheet and profit and loss account.

Module II:
Acquisition & Profits prior to incorporation – meaning computation of purchase consideration –
acquisition entries in the books of the compan y (closing entries in Vendor’s books not necessar y) –
computation of profits prior to incorporation – treatment of prior profit or loss.

Module III:
Accounting for Amalgamation – Meaning and types of amalgamation - Purchase consideration –
Accounting entries in the books of both transfer and transferee companies (excluding inter –
company holdings).

Module IV:
Reconstruction – t ypes – internal & external reconstructions – Accounting entries.

References:
1. Advanced Accounts VolumeII : Shukla M.C., T.S.Grewal and S.C.Guptha
2. Advanced Accountancy, Volume II : Guptha R.L. and M.Radhaswami
3. Corporate Accounting : Maheshwari. S.N. and S.K.Maheshwari,
4. Corporate Accounting : Ashok Sehgal and Deepak Sehga
5. Corporate Accounting : S.P. Jain and K.L.Narang
6. Fundamentals of Corporate : Monga

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SHINE RAJU SR CREATIONZ

SEMESTER IV
4B09 BBA (Core IX): FINANCIAL MAN AGE M ENT

To familiarize the students with the fundamental principles of financial

Objectives management and to equip them with the tools of effectively managing
the finance of an enterprise.
Lectures, Assignments, Practical Ex ercises, Case Discussion, Seminars
Pedagogy
etc.

4 Teaching hrs. Per 3 Hrs. End Sem. Exam Marks

Core Course IX 3 Credits
week 40

Module I:
Financial Managemen t: Meaning, Scope and objectives – profit maximization – wealth
maximization.

Module II:
Cost of Capital: Meaning & importance computation of cost of Debt – Cost of PReferences Capital
- cost of Equit y - Weighted Average Cost of Capital. Capital Structure – Meaning financial structure
–overcapitalization – under capitalisation - factor affecting Capital structure – EBIT – EPS anal ysis.

Module III:
Management of Working Capital: Definition and concepts of working capital – factors affecting.
Working capital- financial of working capital – Management of cash, receivables and inventor y.

Module IV:
Capital Budgeting: Meaning - importance - investment project evaluation techniques- Pa yback
period – Average rate of return - Net Present Value Methods - Profitabilit y Index - I R.R.

References:
1. Financial Management: M .Y Khan & P.K Jain
2. Financial Management: I. M Pande y
3. Financial Management: R.K. Sharue & Shakhi K. Gupta
4. Financial Management: Prasanna Chandra.
5. Financial Management: Geoffrey Knott

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SHINE RAJU SR CREATIONZ

SEMESTER IV
4CO5BBA : BUSINESS RESEARCH METHODS

To enable students for acquiring basic knowledge in business

Objective research methods and to develop basic skills in them to conduct
surve y researches and case studies.
Pedagogy Lectures, Assignments, P ractical exercises, Seminars, etc.
Complementary V 3 Credits 4 Teaching hrs per 3 Hrs. End Sem. Exam Marks
week 40

Module I:
Business Research: meaning and definition – features of business research –operational definition
– theor y – concept – variable – proposition – h ypothesis – t ypes of business research – basic and
applied, explorator y, descriptive and causal – phases of business research.

Module II:
Exploratory Research : objectives – methods – experience survey – secondar y data anal ysis – case
stud y – pilot stud y b y focus group interview – process of problem definition – understanding the
background of the problem – determination of unit of anal ysis – determine the relevant variables
and state the research questions – h ypothesis and research objectives.

Module III:
Meaning of Research Design : methods of descriptive and causal research – surve y – experiments
– secondar y data studies and observation – sampling design – simple random sampling – restricted
random sampling – stratified, cluster and s ystematic – non random sampling – convenient and
judgment sampling.

Module IV:
Measurement and Scaling : nominal – ordinal – interval and ratio scale – criteria for good
measurement – reliabilit y and validity – designing questionnaire – means of surve y data collection –
personal interview – telephonic, mail and internet.

Module V:
Data Processing : processing stages – editing – coding and data entr y – descriptive anal ysis under
different t ypes of measurements – percentages, frequenc y table – contingenc y table – graphs –
interpretation. Preparation of research report – format – report writing stages – gathering material
and data – make overall format – make detailed outline – write first draft – rewrite – final word
processing and publishing.

References :
1. Business Research Methods :Donald R. Cooper and Pamela S. Schindler
2. Marketing Research : Naresh K. Malhot
3. Business Research Methods : William G. Zikmund
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