Chapter # 1: 1.1. Overview

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Chapter # 1

1. Introduction
1.1. Overview:
Kleider Mills Limited was established in 2013. Kleider Mills Limited has
100,640 spindles, 800 air jet looms. The company also owns state-of-the-art
weaving machines and most modern yarn dyeing units, three stitching units for
garments, and two stitching units for home textiles. Due to strong balance sheet
the management expects the growth trend in the years to come, but to grow on
actual basis the strategic management is not in their focus, in this case the
company seems not to survive or sustain more. The Company's production
facilities include spinning, weaving, processing and power generation facilities
with a capacity of 100 megawatts. More than 500 employees are working in this
organization and the head office is located in Islamabad. Kleider has its strong
presence in the retail business. Starting from Islamabad, Kleider has chain of
more than 20 retail stores in Pakistan and soon planning to open a retail store in
Dubai, offering a diverse range of products from home textile to fashion
clothing.

1.2. Purpose:
Kleider is focused to deliver and produce best quality products and value to the
customer and as a reward they aspire to achieve leading position and sales and to
provide wealth maximization to the shareholders and prosperity for the
employees. The company strives to compete in the industry locally as well as
internationally using innovative technology by understanding the needs of
customers around the globe.

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1.3. Objectives:
 To give emphasis on continuous development endeavors and value addition to
become a Global Knit Apparel producer and to achieve leading position in the
world.
 To regular expansion of the project with advanced technology.
 To protect shareholders’ interest as well as maximize the wealth of the
organization by practicing good governance in every sphere of activities covering
full disclosures and reporting to shareholders.
 To satisfy and meet customer's expectation by developing and providing products
and service on time, which offer value in terms of Quality, Price, Safety &
Environmental impact.
 To assure complete compliance with the international quality standards.
 To provide the employees internationally acceptable working condition
/standards.
 To promote the development and best use of human talent & equal opportunity
employment.

1.4. Vision:
To be recognized as the premier organization globally, providing the best quality
products to our valued customers by introducing new trends in textile Industry.

1.5. Mission:
To enhance customer’s value and trust by producing and delivering best
quality products along with vested value to stakeholders by maximizing
profitability with use of innovative technology and competent team as
well as fulfilling our social and environmental responsibilities.

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1.5.1. Checklist:
Sr. Items Status
1 Customers Y
2 Products or services Y
3 Markets N
4 Technology Y
5 Concern for survival Y
6 Philosophy Y
7 Self-Concept N
8 Concern for Public image Y
9 Concern for Employees Y

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