Unit 10 - Market Leader Advanced

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Some of the key vocabulary terms introduced are related to advertising, the internet, and emotions.

Advertising vocabulary terms introduced include advertising revenue, auction, and backfire.

Internet-related vocabulary terms include digital media, e-commerce, online, search engine, and websites.

Market Leader, Advanced, Unit 10, Vocabulary, Main &

Reading
Study online at quizlet.com/_4kubho

1. advertising 4. auction
revenue

profit generated by selling advertising space on


buildings, vehicles and web sites.
a public sale in which goods or property are sold
2. anaphora to the highest bidder.
5. backfire

the repetition of a word or phrase at the


beginning of successive clauses.
to have an opposite and undesirable effect to
3. attuned to
what was intended.
6. back to to rejuvenate something
health
7. brewing

be or become familiar with the way sb thinks or


behaves so that you can react to them in a
suitable way

a potentially bad or unpleasant situation


8. broadcast to send out a message or programme, especially
by TV, radio or the internet
9. broad major change in the way people think or behave
shift
10. counter- 15. dispersed
offensive

an attack made in response to one from an enemy,


typically on a large scale or for a prolonged
period.
go or cause to go in different directions.
11. customer
review 16. dotcom a company that conducts its business on the
Internet.
17. e- commercial transactions conducted
commerce electronically on the Internet.
18. engage

anectdotal, personal experience with a business


and its product as related by the customer first-
hand.
12. define mark out the boundary or limits of.
13. defuse

become involved with sb or sth in order to


understand them
19. erupt

make a situation less tense or dangerous.


14. digital
media

break out suddenly and dramatically.


20. fire
fighting

digitized content that can be transmitted over the


internet or computer networks.

Dealing with workplace emergencies on a top-


priority basis, so that little scheduled work is
done.
21. flood 27. make
amends

Too much of anything


22. fueled by to sustain or encourage; stimulant
23. grassroots

to compensate for an injury, loss, or insult


28. monetize

the most basic level of an activity or


organization.
convert into or express in the form of currency.
24. homogeneous
29. online on the internet
30. paradox

a seemingly absurd or contradictory statement


of the same kind; alike. which when investigated may prove to be well
25. hopping mad founded or true.
31. pore over
something

very angry
26. hyperbole
to study carefully
32. prioritize determine the order for dealing with (a series of
items or tasks) according to their relative
importance.
exaggerated statements or claims not meant
to be taken literally.
33. put out 37. sites
fires

improve a dangerous or difficult situation


34. score a
a set of related web pages located under a
victory
single domain name; a website.
38. social
networking

the use of dedicated websites to interact with


other users, or to find people with similar
to succeed
interests
35. search
39. trawl
engine

a program that searches for and identifies items


on the World Wide Web. to search through a lot of documents, lists, etc.
in order to find out information
36. show up
40. user- material on a website that is voluntarily
generated contributed by members of the public who use
the site.
41. web

to arrive at a location

the internet

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