PVT LTD
PVT LTD
PVT LTD
On
Travel.Com.Pvt.Ltd
Submitted by:
Meera Sharma
Pritisma Satyal
Nikita Gurung
Saileshori Swar
Submitted to:
Pankaj Pradhananga
Course Instructor
July, 2019
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Table of Contents
1. Introduction ............................................................................................................................. 1
1.1 Introduction to medical-tourism ............................................................................................ 2
1.2 Current scenario of medical-tourism worldwide .............................................................. 3
2. Medical Tourism in Nepal ....................................................................................................... 4
2.1 About Company .................................................................................................................... 5
2.2 Coverage and Benefits .......................................................................................................... 8
3. Prospects and Opportunities of Medical-tourism in Nepal ..................................................... 9
4. Market Segmentation ............................................................................................................. 10
By Treatment Type ................................................................................................................ 10
By Region .............................................................................................................................. 11
5. Marketing Plan ...................................................................................................................... 11
5.1 Product/Service ................................................................................................................... 11
5.2 Place .................................................................................................................................... 13
5.3 Promotion ............................................................................................................................ 13
5.4 People ............................................................................................................................. 16
5.5 Process ............................................................................................................................ 17
6. Marketing Plan ...................................................................................................................... 17
6.1 Our Packages ....................................................................................................................... 18
7. Conclusion ............................................................................................................................. 20
8. Reference ............................................................................................................................... 22
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1. Introduction
In the current world where the standard of living of the people has increased and the people have
time to travel, the concept of tourism has increased tremendously. According to the United Nations
World Tourism Organization (UNWTO), tourism entails the movement of people to countries or
places outside their usual environment for personal or business/professional purposes. Tourism
represents the greatest mass migration in human history, and it is one of the most significant social,
economic, and cultural phenomena of our times, the key reasons being the socio-economic
progress within our society and the inter-connectedness of the world we live in. Tourism is one of
the world's fastest growing industries as well as the major source of foreign exchange earnings and
employment for many developing countries. Several countries have transformed their economies
by developing their tourism potential. Promotion of tourism would bring many direct and indirect
benefits to the people. Tourism has great capacity to generate large-scale employment and
additional income sources to the skilled and unskilled. Today the concept of traditional tourism
has been changed. Some new areas of the tourism have been emerged like Medical tourism,
Nepal is a country that has a rich diversity of cultural, historical and natural legacies. We are
recognized throughout the world for our majestic Himalayas and as the birthplace of Lord Buddha.
It is for these reasons that it ranked as one of the best tourism destinations in South Asia. In
response to the high demand for professional services in Nepal from the travelers, Travel.com Pvt.
Ltd. has promoted its services to tourists all over the world; epically focusing on South Asia,
Middle-East, South-East Asia, the UK and the USA. There is a high potential for the Medical
Tourism industry to be a foundation for the national economic growth. Our primary
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objective is to make the customers feel comfortable and satisfied. We are committed to supply the
best quality services and to meet all of our customer’s requirements. We run on a strong
coordination of itineraries for individuals and groups. This includes hotel reservations,
transportation for trekking, tours, car rentals, local flights and various other logistical support with
Medical tourism can be defined as the process of traveling outside the country of residence for the
purpose of receiving medical care. Growth in the popularity of medical tourism has captured the
attention of policy-makers, researchers and the media. Originally, the term referred to the travel of
patients from less-developed countries to developed nations in pursuit of the treatments not
Today we are experiencing both qualitative and quantitative shifts in patient mobility, as people
travel from richer to less-developed countries in order to access health services. Such shift is
mostly driven by the relative low-cost of treatments in less developed nations, the availability of
inexpensive flights and increased marketing and online consumer information about the
What really puts the word "tourism" in medical tourism concept is that people often stay in the
foreign country after the medical procedure. Travelers can thus take advantage of their visit by
sightseeing, taking day trips or participating in any other traditional tourism activities.
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The global medical tourism market was valued at USD 16,761 million in 2018, and it is expected
to reach USD 27,247.6 million by 2024, while registering a CAGR of 8.5% during the forecast
period, 2019-2023. The factors associated with the growth of the market include higher treatment
cost in developed countries, availability of the latest medical technologies, growing compliance
on international quality standards, high quality of service, health insurance portability, and
The cost of undergoing medical treatment in a developed country is very high. It is estimated that
although the treatments are of reliable quality, the procedures tend to be on the expensive side.
Along with this, the major healthcare products are also quite extravagantly priced. This scenario
places a big burden on the healthcare systems, worldwide, accompanied by the additional rising
costs of litigation during recent times. Healthcare practitioners need to be aware of both the direct
and indirect costs and consider how the implementation of prevention protocols may offer cost
savings in the longer term. People in developed countries cannot afford the huge expenditure
associated with medical treatments. Not all medical bills are covered by insurance companies,
which makes the patients turn to countries abroad. Countries in Asia, the Middle East, and South
America provide high-quality medical services at a much lower rate, as compared to the developed
economies. There are companies that cater to all the medical and non-medical needs of the tourist
Nepal one of the possible hubs for medical tourism where people of various countries can come
not only for sightseeing, but also for receiving medical treatments. Such a flow of tourism for
sightseeing and medical treatments will capture the attention of policy-makers, researchers and the
media. This will also reverse the traditional process of patients travelling from less-developed
countries to developed nations in pursuit of the treatments not available in their homelands.
Nepal can experience both qualitative and quantitative shifts in patient mobility with state-of-the-
art medical technology, as people will travel from richer countries to access cheaper health services
and also see unique natural beauties of Nepal. Such shift will increase access to affordable medical
services. Nepal has more than 15 dental colleges and hospitals, these institutions, with their
specializations, can offer exceptionally high quality services at competitive rates. Not only dental
services, but Nepal can offer high quality cardiac services, kidney and lung transplants, ophthalmic
colleges in operations and more than 10 medical institutions on the pipeline can provide high
quality competitive services in different parts of Nepal. If some of these institutions are re-located
to various popular tourist destinations, Nepal truly can provide world class medical tourism
services.
Outside the Kathmandu Valley, there are many pristine places in the high mountain and hill
regions, where Yoga and Naturopathy, Spiritual Pursuits, Bipassana, and Meditation services have
been popular. If high quality medical facilities are established in these tourist destinations, they
will attract many foreigners. These approaches may help lessen Kathmandu population while
ameliorating environmental hazards and providing jobs to people in the rural areas. Such services
Nepal has been a popular tourist destination. Now, it needs to scale-up the healthcare industry to
accommodate the needs for million tourists. Tourism industry in the past decade has met with
setbacks and disappointments due to political instabilities. Amidst such instabilities, promoting
medical tourism could be a serious challenge. However, through integrated approaches, high class
medical tourism can be promoted. Like Dubai that collaborates with Harvard University and the
Mayo Clinic to ensure high class medical services, Nepal can utilize the expertise of various
medical institutions to establish centers for medical excellence in areas such as cardiology and
A hike in countryside or a trek up a mountain. A wildlife safari or a cultural tour. Nepal and
neighboring countries of India, Bhutan and Tibet have so much to offer the discerning traveler that
we, at Travel.com specialize in making you experience it all like a local, not a tourist.We provide
personalized and efficient services, with an experienced team of professionals who have been
serving the industry for decades and are adept at handling last-minute service requests or queries.
reservations, transport, trekking, tours, car rentals, local flights, logistical support activities and
All our bespoke experiences are customized to cater to your interests and comfort, right from
airport arrivals to delightful departures and everything in between, attending to every little detail
With flexible services and creative itineraries, we take pride in our steady and growing base of
clients from the Europe, South Korea, China, Japan, Srilanka, Bhutan, US and India among other
Get ready to be lured by majestic ranges of mountains, discover hills, mountains, valleys, wildlife,
marvel at ancient civilization and soak it all in with the local tips from Travel.com experts who
work round the clock to ensure your holiday is exceptional in every way!
Our Mission: Providing Services Beyond Expectations We are a team who believes in creating
unique travel experiences that are socially responsible and environment-friendly while striving to
exceed expectations and excellent medical services for the enhancement of medical tourism in
Nepal.
Our Vision: Evolve though travel. We care to actively include current technologies to cater to
contemporary traveling cultures around the world. This way, we are accessible to all markets and
Our Team: Comprehending the responsibility on the shoulders of each team member at
Travel.com, we strive to be one of the most competitive companies in the travel & tourism
industry, while paying significant attention towards efficiency in operations and providing reliable
service to customers. Our team is at your service to cater to your needs by providing the highest
Trip cancellation: The medical tourism health insurance plan provides coverage for non-
refundable travel and pre-paid medical expenses in the event the scheduled trip needs to be
Trip Delay /Trip Interruption: In the event the medical treatment is interrupted or there
is delay for medical tour packages, any non-refundable cost including travel
Medical Coverage Provides coverage for acute illness/injury which may arise while away
Travel Companion Coverage: Coverage for travel companions can be included to provide
travel medical benefits to those who may be accompanying the insured while traveling for
a medical procedure.
Liability Coverage Designed especially for employers and facilitators to cover possible
Medical tourism alternately called health tourism, medical travel, health travel or medical value
travel is the process of people travelling to another country for the purpose of obtaining medical
treatment. Nepal is attracting hordes of eye patients from various neighboring states of India for
eye examination and eye surgery. The factors that have led to the increasing popularity of eye care
for Indian patients are affordability, less waiting time for treatment, ease of travel to Nepal and
good standards of treatment. However, medical tourism for eye care was quite different three
decades ago. People from Nepal had to go to Sitapur (India) for eye treatment and cataract surgery.
However, the good network of eye hospitals and eye care centres in Nepal have started to deliver
affordable and quality eye care services in Nepal. Many Indian patients have started to flock to
this country for eye treatment. More than 200,000 Indian patients visit Nepal for eye surgery, and
more than 1.5 million for eye treatment every year. Although medical tourism in Nepal has not
been developed as a national industry and there is no government policy to promote medical
tourism in Nepal, medical tourism in eye care can be cited as a model for other medical fields as
well. The government of Nepal should take advantage of geographic and cultural proximity
between Nepal and India and promote Medical Tourism in Nepal in other medical sectors like
ENT, Heart Surgery, Ayurveda, etc. in the future. Nepal can be developed as a hub for medical
tourists and economical treatment destination especially from neighboring states of India. Long
term policy and good planning is necessary to promote medical tourism in Nepal. Policy makers
in Nepal are faced with a dilemma: whether to invest limited resources in public health care
systems or in medical tourism development. The government of Nepal can promote certain
medical fields for medical tourism and find a good balance between promoting medical tourism
and developing the public health care system. Medical tourism in Nepal can become a new and
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emerging business. Nepal has already shown its comparative advantage in the field of eye care.
Nepal Trade Integration Strategy (NTIS) 2010 has identified health services as one of the 19
sectors having export potential. A good public private partnership policy, revision of health-related
laws, and easing entry of foreign medical practitioners to Nepal could be some steps for the
4. Market Segmentation
By Treatment Type
Dental Treatment
Cosmetic Treatment
Cardiovascular Treatment
Orthopedic Treatment
Neurological Treatment
Cancer Treatment
Fertility Treatment
Other Treatments
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By Region
Asia-Pacific
India
China
Indonesia
Singapore
Malaysia
Thailand
South Korea
Taiwan
Rest of Asia-Pacific
5. Marketing Plan
5.1 Product/Service
Planning your medical travel to Nepal has many advantages as compared to other. Some of the
reasons why you should choose Travel.com to plan your medical travel to Nepal:
9. Perfect Interpreters
5.2 Place
Several foreign and domestic tourist patients prefer Kathmandu and other cities for taking medical
treatment along with tourism. Nowadays, medical tourism in Nepal is considered to be holding
immense potential. Due to the availability of good infrastructure and relatively cheaper (Compared
to International Treatment) medical treatment, there is a strong growth rate and rapid expansion in
this sector, especially driven by foreign patients. Quality medical expertise and cost-effectiveness
5.3 Promotion
Promotion is the core of any marketing strategy. This is the only way to inform customers about
the products and services and let them know how our products and services meet their needs. Since
most medical tourism businesses have small marketing budgets, this section will focus on the least
1. Word-of-mouth advertising
Word-of-mouth advertising is the least expensive and, perhaps, the most effective form of
promotion. Estimates suggest that a satisfied customer will “advertise” the services by
telling nine to twelve other people about his or her experience. This is a wonderful reward
for providing quality service. On the other hand, word-of-mouth communication can work
against our business if we are not providing quality service. In order to foster positive word-
of-mouth advertising, we should strive to provide good service all of the time. To
encourage this, we will have a grand opening which will comprise of a large event and we
will invite influential people which will create a buzz and hence get us more visibility.
Today social media has become a prominent and most effective platform to promote any
kind of business. Since social media such as Facebook, Instagram, fTrip advisor, etc. have
huge user base, promoting medical tourism business there can be very effective and can
reach wide number of enthusiasts at a same time. Creating a page and posting photos and
videos of activities, farms and people having fun in farm can communicate about our
packages very effectively. By allowing visitors to share their experience during their stay
will also act as a positive publicity for the organization and will also motivate other
travelers to visit the place. This will also help to connect the organization with both
domestic and foreign tourists with ease and convenience from a single medium.
3. Printed materials
Printed materials can provide tangible evidence of the products and services of agro-
tourism business. These printed materials will help to promote the image of our medical
tourism business with some tangible cues. We will provide these at the airport for the
international tourists to be aware of. We will also be providing these to our friends, family
who stay abroad and encourage them to pass them over to their friends and families. These
printed materials will also be provided to the foreign affiliates like embassies, expat groups
etc.
4. Community network
It is possible to work with local schools and other community groups to promote medical
tourism programs and distribute pamphlets and promote medical tourism. For instance, we
will have multiple programs in schools and colleges all over Nepal where we will be
educating them on tea production and we will also be providing them with samples of our
product.
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Since tour operators’ have the record of existing and prospect tourists, making an alliance
with them will help to attract and increase the number of tourist in our organization.
Alliance with tour operators can be made by direct communication with one or several tour
operators with the aim of increasing more tourists. Here the participants can mutually
Ace Travels
One way to promote medical tourism is through placement of billboards and signs near
roadsides and in highway to the final destination. Attractive billboards and sighs in the
highway will draw the attention of the tourists and people and help them know about the
presence of our organization near the place. This kind of tools will be effective as it will
help in increasing brand awareness about our organization and may increase the number of
tourists.
7. Organizing festivals
Another way of promoting medical tourism is by organizing festivals and programs which
showcase the product of medical tourism and will draw attention of people towards the
place. We can organize the tea tasting programs. The festivals can also sell different
homemade organic products such as pickles, vegetables. These types of festivals may also
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attract media and do publicity of the place. Along with organizing, we will also be a part
5.4 People
Customer
Customers for our business are broadly divided into two categories:
Domestic Tourists
Domestic tourism here refers to the tourists from all over Nepal. These include the Nepalese who
want to get away from their local environment and try out new activities and places. People form
metropolitan areas are now very interested to experience different lifestyle and enjoy in peaceful
environment for some time. Domestic tourist includes college’s students who are travelling for
educational purpose or family and individual who travel for recreational and refreshment purpose.
Larger portion revenue can be earned from domestic tourist as they are familiar with the culture
and will be easy to communicate with them. If the tourists like the place, chances of repeat visit
International Tourists
Tourists from different part of the world are enthusiastic to know and learn about different
lifestyles found in different places. Medical tourism can be a major attraction where foreign
tourists can enjoy the nature in itself. Farm stay, working in the farm, organic farming, nursery
maintenance can provide a different experience to the tourists. International Tourists also
contribute for higher revenue earning for the organization. So, it’s very necessary to attract
5.5 Process
The process to be a part of our medical product can be from different methods. Customers can
directly come to our head office located at Kathmandu and book their stay. They can also contact
with us through phone calls, SMS, Facebook or from our website. Another way would be through
our travel partners who will inform us about the bookings. Once they have made reservation, they
can either use their own transportation or we will arrange vehicle for them to reach here. They can
All payments have to be made in advance. For payment, our organization will accept card, cash as
6. Marketing Plan
Medical Tourism might encounter several hurdles during their period of treatment. Numbers of
people are now looking for a better and cheaper destination for their treatment. The same treatment
which cost the US $ 500 in UK or USA will cost the US $ 100 in Nepal. One can visit the country
and also make themselves fit with the help of treatment. Foreigners can’t afford the heavy debt in
the name of treatment so they are nowadays in search of the best medical tourism destination.
People are now looking towards the underdeveloped country like Nepal, India, Bangladesh and
We help you to book the appointment and schedule a meeting with reputed doctors of Nepal.
Should there be anything meantime, kindly notify us by email or contacting us directly in our cell
number.
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Comfort – $1500
Self-catering accommodation
One bus ticket valid for 2 consecutive days sightseeing in Kathmandu with a drop and
Mobile number for clinic staff to contact you during your stay with results.
Luxury – $3500
One bus ticket valid for 2 consecutive days sightseeing around Kathmandu with a drop and
Mobile number for clinic staff to contact you during your stay with results.
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Premium -$8000
14 nights’ luxury self-catering or B&B accommodation within 20km radius from treatment
venue.
One bus ticket valid for 2 consecutive days sightseeing around Kathmandu with a drop and
Mobile number for clinic staff to contact you during your stay with results.
Personal guide available for duration of your stay. (Any tours can be added to this package
as well as a One Day Recovery benefit in accommodation with a qualified nurse. Please
7. Conclusion
Medical tourism is the idea of going far and wide for better restorative treatment.
The globalization of the healthy mind segment and the massive interest for low-cost excellent
treatment as of late has grabbed the eye of many creating nations that have the adequate resources
The profitability and the lucrative idea of the medicinal tourism business have now put this
exchange. High on the motivation of both the Nepal government and the private human services
suppliers. Today, medical tourism has turned into an ordinary practice countless around the globe
for goods and services in allied sectors. Transport, retail, commercial care, and hospitality
sectors can also benefit from spending by medical tourists and their companions,
generating medical- and non-medical jobs and spurring the growth not just of large but also
It is Less Expensive
This has been historical, the driving factor for people looking for alternatives to costly
treatments at home. The scenarios many of us are familiar with are people who don’t have
insurance at all who are forced to seek life-saving procedures in foreign countries to survive
and not go bankrupt. While these are definitely still occurring, there are more and more
in countries with a reputable medical infrastructure. Nearly half a million people from
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around the world travel to Nepal for medical treatment every year and that number grows
each year. Nepal is very keen at joining forces with movement offices and in gatherings to
healthcare facilities. This may be because they realize there are obstacles to overcome
experience is imperative. In the U.S., for a variety of reasons, the healthcare consumer has
fallen out of focus for many healthcare systems because they aren’t the pay or, the
insurance company is. With self-pay healthcare facilities, there is an understanding that the
patient has options so they need to put in some effort to get their business. When you walk
into Health City, for example, you are greeted almost immediately by reception staff, then
Having the most astounding mountains on the planet Earth, Nepal is a really appealing
hotspot goal for mountain climbers and individuals looking for amazing experiences
Nepali food is really various and rich of flavor, and with the numerous celebration in the
country is easy to experience all the food taste. Mountaineering and different sorts of
8. Reference