Modern Trends in Tourism and Hospitality Sector

Abstract:
The present research paper intends to focus on “Modern Trends in Tourism and
Hospitality Sector”. It has huge significance in the present time. It is compiled from the thoughts
as well as ideas of some of the leading professionals from college circles as well as business. It
also studies linked to the tourism as well as hospitality business in the modern globe, where
globalization, digitalization, synthetic aptitude, etc. have changed the industry extremely in the
last two decades especially during and after the covid-19 epidemic. The research scholar is
specialist in the ground and has wide-ranging experience working with tourism and hospitality
businesses and academe around the earth. Their understanding of tourism and hospitality ensures
that the end result is a book that clearly explains the theoretical and practical concepts which
impact the day-to-day activities of the businesses. Simultaneously show the array of implications
that may be beneficial for all the stakeholders of the industry viz. society, government,
entrepreneurs, etc. this research work has a worldwide move toward, which is essentially
important in this epoch of globalization.
The tourism as well as hospitality businesses have become internationalized, where
familial companies are penetrating into global markets and vice versa, and the international chain
hotels, and travel companies are making a presence in the home market as well. As a result, it is
fundamental for academia to add information of the latest dimensions in the field of travel and
hospitality business.
Keywords: Hospitality, Tourism, trade and industry growth.

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Introduction:
In the present time, certainly, the Hospitality and Tourism Industry, has been an alarming
pillar as an unfailing and dependable source of profits and capital for many nations. Many
countries have been elevated from poor to appreciable economic statuses as a result of the
invaluable contributions their tourism sectors have succeeded in adding to their overall economic
growth. Tourism is a major contributor to the Indian economy. The tourism industry in India has
a share of 0.52% of world tourism and the receipts as 0.89% of the world receipts. There have
been significant improvements in the spheres of increasing air seat capacity, trains and railway
connectivity to important tourist destinations, as well as connecting roads. Accommodation
facilities have been redefined for the convenience of the visitors. With the industry in
perspective, there is quite a vast array of key players such as businesses, modern technology and
hotel marketing trends etc., that are set to take root and impact the industry as a whole in 2017
and the years to come.
It aims as well as seeks to recognize and scrutinize the paradigm shifts in the tourism
industry over the seeming years and how the trends have behaved in India. It seeks to observe the
current trends in the hospitality and tourism business, bring to light the challenges faced by the
hospitality and tourism industry and finally seriously analyze the future prospects of the
hospitality and tourism industry in India.
It also employed secondary data from the Indian Tourism Corporation to ascertain its
findings and conclusions. On the other hand, it is revealed that internationally hospitality as well
as tourism activities are increasing by leaps and bounds hence a proportionate increase in
expenditure both for tourists and service providers.
Aims and objectives:
The present research work deals with following aims and objectives:
 To observe the present trends in the hospitality as well as tourism industry.
 To carry to light the challenges faced by the hospitality as well as tourism business.
 To importantly examine the future prospects of the hospitality and tourism business.
Research Methodology:
The present research work deals with following research methodology:
For the present research work, Data is collected for this research using secondary sources.
Methodical studies are conducted on existing literature by reviewing textbooks, related literature,

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articles, journals and online resources and the seaming trends were identified to predict the future
prospects of the industry.
Modern Trends in Tourism and Hospitality Sector
1. Foreign Tourist Arrivals: The Ministry of Tourism supports the initiative regarding the
implementation of Tourist Visa on Arrival enabled with Electronic Travel Authorization
(ETA) (renamed as e-Tourist Visa) powerfully and committed all support to Ministry of
Home Affairs and Ministry of External Affairs and Ministry of Civil Aviation for
implementing the programme. The year 2015 witnessed a growth of 4.5 % in Foreign Tourist
Arrivals (FTAs) in India; this growth is equivalent to the medium growth rate of 4.5 %
witnessed in International Tourist Arrivals, globally. FTAs during 2015 were 80.27 Lakh as
compared to the FTAs of 76.79 Lakh during 2014. The Foreign Exchange Earnings (FEEs)
from tourism in rupee terms during 2015 were Rs.1, 35,193 crore with a growth of 9.6 %.
The Government of India launched the e-Tourist Visa on 27.11.2014. During January-
December, 2015 a total of 4, 45,300 tourists arrived on e-Tourist Visa.
The revision of Visa fee has been done on the principle of reciprocity. Bank charges have
also been reduced from US$ 2 to 2.5 % of the e-TV fee. There is no bank charge for zero visa
fees.
2. Developing State-of-the-Art Technology: it is considered the fuelling power that offers
good prospects for efficiency, effectiveness and consolidation for better guests’ services.
Technology has become a tourism activity in development of strategic resources and is
considered as a tool to increase competitiveness. Kapiki, tourism professor at ATEL,
expresses that effective use of Information Technology can make significant operational
improvements. Advanced software and communication tools allow enlarging operational
efficiency, for example orders may be made better, faster and cheaper. Moreover, making
decisions have been quicker as well as easier through state-of the-art technology by the use
of decision support tools. Thanks to expert systems, sophisticated expertise can be met by
any manager. Innovative technology has succeeded in changing the tourism business
landscape by making information readily available for accessibility wherever and at any
time, more tailor-made services are now been provided with marketing opportunities
increasing by leaps and bounds.

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3. Niche Tourism: The Ministry of Tourism has taken the initiative to identify and promote
niche products in the country. This is done in order to attract tourists with specific interest,
and to ensure repeat visits for the unique products in which India has a comparative
advantage. The Ministry of Tourism has constituted Committees for the promotion of Golf
Tourism and Medical and Wellness Tourism. The following Niche Products have been
identified by the ministry of tourism development and promotion: Cruise, Adventure,
Medical, Wellness, Golf, Polo, Meetings Incentives Conferences and Exhibitions (MICE),
Eco-tourism, Film Tourism, and Sustainable Tourism. During the year 2015-16 (up to 31st
December 2015) the Ministry of Tourism released an amount of Rs. 64.59 lakh to IIS and M
for activities related to Adventure Tourism. Also, during the year 2015-16 (till December
2015), the Ministry of Tourism under MDA scheme provided a financial assistance of Rs.
84.84 lakh/- to the Medical Tourism Service Providers.
4. Globalization: Nowadays, people more than ever travel freely around the world. The
international tourist arrivals from 674 million in 2000, reached the 797 in 2005 (increased by
18.25%) and the 940 million in 2010 (increase 39.46% in relation to 2000 and increase 17.94
in relation to 2005). Respectively, the international tourism receipts (global tourism
expenditure) from 475 billion US dollars in 2000, reached the 679 billion in 2005 (increased
by 42.94%) and the 918 billion in 2010 (increased by 93.26% in relation to 2000).
5. Safety as well as Security: The industry’s concern with security has increased greatly
due to several terrorist attacks worldwide, as well as because of tourists’ kidnappings,
robberies and assaults. Security of all types of hospitality and tourism operations is critical
and disaster plans should be made for each kind of threat. Individual safety of guests must be
the first priority. Increased security measures exist in all the international airports and most
airline companies have upgraded their security measures by investing millions of dollars.
Moreover, they make plans in order to exceed the requirements of the airline industry
through technology advancements.
6. Diversity: The tourism as well as hospitality business is among the most diverse of all
industries in terms of employee population and groups of guests. Hospitality and tourism
present a unique opportunity to understand innovative cultural experiences for both
employees and the tourists. It is important for the personnel to understand and appreciate
different cultures in order to enhance the nature of their interactions with tourists of different

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 cultures, religions, races, colours, ages, genders and sexual orientations. It is for this reason
that businesses plying their trade in this industry must Endeavour to train their personnel to
appreciate and accommodate people from diverse backgrounds around the world. As such,
diversity not only facilitates easy understanding of different cultural, social and economic
perspectives but enhances the delivery of satisfactory services as well, through
communication and observation.
7. Service: As global competition and market consumption change the expanding service
sector, quality plays an increasingly essential role in both attracting and retaining service
customers. Service quality and the degree of satisfaction derived from service quality are
becoming the most important differentiating factors in almost every hospitality environment.
Major characteristics of Tourism and Hospitality Sector:
The characteristics of the hospitality industry are:
1. It is a truly exclusive as well as fun workplace and diverse in the scope of responsibilities
that one can attain.
2. It is an industry with many career options and a source for a respectful income. Its
outstanding dimension is the orientation towards guest satisfaction at ultimate level.
3. It offers intangible and perishable products (if for example 25 rooms are not sold on a
specific night, their revenues will be lost forever).
4. The hospitality businesses make continuous efforts for maintaining a positive image
along with great guest service. It appears that quality service is the basis to industry success.
Concluding Remark:
As a result, there is a worldwide amplify in tourism as well as hospitality both in tourist
arrivals and tourism expenditure. The trends that are typically affecting the industry are: the
increased concern with guests’ safety and security; the enhanced diversity in the workforce
composition; the importance of outstanding services leading to additional opportunities for
increased revenue; the new technologies which contribute to improved guest services and
enhance competitiveness; the population ageing that impacts directly on tourist demand and the
tourism labour market; and the correlation between price and value which is very important for
the perceptive guests of today.
In the field of tourism lodgings’ development, the trend is an increasing number of hotels
worldwide applying policies gracious to the environment. The green lodgings not only do save

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money for the owners but they save natural resources as well, attracting more and more guests
who are environmentally sensitized.

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