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    PMD2K PDF

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    Anonymous WtjVcZCg
    This document outlines the structure and questions for a marketing exam. It is divided into three parts: Part A consists of 10 short answer questions about marketing topics. Part B includes 5 essay questions about concepts like the evolution of marketing, marketing systems, and types of buying behavior. Part C has 4 longer essay questions worth 10 marks each, one being compulsory, on topics such as the role of marketing in economic development and the impact of changes in the economic environment on marketing mix.

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    PMD2K PDF

    Uploaded by

    Anonymous WtjVcZCg
    69 views3 pages
    This document outlines the structure and questions for a marketing exam. It is divided into three parts: Part A consists of 10 short answer questions about marketing topics. Part B includes 5 essay questions about concepts like the evolution of marketing, marketing systems, and types of buying behavior. Part C has 4 longer essay questions worth 10 marks each, one being compulsory, on topics such as the role of marketing in economic development and the impact of changes in the economic environment on marketing mix.

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    This document outlines the structure and questions for a marketing exam. It is divided into three parts: Part A consists of 10 short answer questions about marketing topics. Part B includes 5 essay questions about concepts like the evolution of marketing, marketing systems, and types of buying behavior. Part C has 4 longer essay questions worth 10 marks each, one being compulsory, on topics such as the role of marketing in economic development and the impact of changes in the economic environment on marketing mix.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    69 views3 pages

    PMD2K PDF

    Uploaded by

    Anonymous WtjVcZCg
    This document outlines the structure and questions for a marketing exam. It is divided into three parts: Part A consists of 10 short answer questions about marketing topics. Part B includes 5 essay questions about concepts like the evolution of marketing, marketing systems, and types of buying behavior. Part C has 4 longer essay questions worth 10 marks each, one being compulsory, on topics such as the role of marketing in economic development and the impact of changes in the economic environment on marketing mix.

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    Download as pdf or txt
    of 3

    Ws 20

    NOVEMBER 2014 77360/PMD2K

    Time : Three hours Maximum : 75 marks

    PART A — (10  1 = 10 marks)

    Answer any TEN questions.


    Write short notes on the following

    1. Business Markets.

    2. National Market.

    3. Distribution.

    4. Digitalization.

    5. Consumer-to-Consumer (C2C) Marketing.

    6. Corporate Responsibility Research.

    7. Perception.

    8. Consumer Goods.

    9. Speciality Goods.

    10. Product Planning.

    11. Couponing.

    12. Sales force Contests.


    Ws 20

    PART B — (5  5 = 25 marks)

    Answer any FIVE questions.

    13. Describe the evolution of marketing concept.

    14. What is marketing system? Explain the


    interaction between marketing system and
    marketing environment.

    15. What do you mean by marketing process? Describe


    them briefly.

    16. Explain various types of buying behaviour.

    17. Explain the objectives of packaging.

    18. Describe the various merits and demerits of


    labelling.

    19. Enumerate the causes for the increase in sales


    promotional activities.
    PART C — (4 × 10 = 40 marks)
    Answer Q.No.20 Compulsory and answer any THREE
    questions from Q.No. 21 to 24.

    20. Explain the role of marketing as an instrument of


    economic development in a developing country like
    India.

    21. Discuss the impact of changes in economic and


    technological environment on the marketing mix.
    2 77360/PMD2K
    Ws 20

    22. Discuss the significance of market segmentation.


    What are the requirements of effective
    segmentation?

    23. Discuss the scope of product planning and


    development.

    24. Explain the different methods of controlling


    salesman.

    ——————

    3 77360/PMD2K

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