19VB VM MS34
19VB VM MS34
19VB VM MS34
(For candidates admitted during the academic year 2019 – 2020 and thereafter)
SUBJECT CODE: 19VB/VM/MS34
SECTION – A
ANSWER ALL QUESTIONS (10X2=20)
1. Define Marketing.
2. State the 7 ‘P’s of Marketing Mix.
3. Write a short note on Financial Products.
4. What do you mean by Financial Advisory?
5. Who is an Investment Banker?
6. How to decide Customer Loyalty?
7. Give two examples of Personal Selling.
8. Mention the physical and electronic channels for distribution.
9. Write about Mutual Funds.
10. What is meant by Promotion?
SECTION – B
ANSWER ANY FIVE QUESTIONS (5X4=20)
SECTION – C
ANSWER ANY TWO QUESTIONS (2X15=30)
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/2/ 19VB/VM/MS34
22. Nilgris super market is a chain store selling provisions all over Tamil Nadu. It is
planning to sell the products through home delivery during COVID times. It should plan
for sales force in all their shops located in all major cities.
Imagine yourself as the marketing research manager to make a quick study and to provide
suitable information so as to facilitate the company in taking a decision regarding the
home delivery of provisions.
1. Discuss the marketing strategy for NILGIRIS to inform the customers regarding the door
delivery.
2. How the company has to charge the customer for door delivery of provisions as the
company has to manage the additional expenses because of this decision?
3. Explain the advertising campaign decided by the company to inform this plan to the
customers.
4. Discuss in detail regarding any promotional strategy planned by the company keeping in
mind to increase the sales.
5. Points to be kept in mind for managing and keeping customer Loyalty.
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