A service Sector Report on

INDIAN INSTITUTE OF MANAGEMENT

Prepared by

Pankhaniya Nikunj M.

Academic year
2015-2016

Steram
B.B.A.-2(B)

Class
F.y.B.B.A. (SEM-2)

En.NO.
010001151450

Guided by
Miss Janki morzariya

Submitted to
Saurashtra University

College
Shri V. J. Modha College of it & management

1
2
 Prepared by

Pankhaniya Nikunj m.

Academic year

2015-2016

Steram

B.B.A.-2(B)

Class

F.y.B.B.A (SEM-2)

En. NO.

010001151450

Guided by

Miss Janki morzariya

Submitted to

Saurashtra University

College

Shri v.j. modha college of it & management

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4
 An Institute visit at

Indian institute management

Address of undergone institute

Contact PGPX

Manager, PGPX
PGPX Office, New Campus, IMDC Block,
Indian Institute of Management
Vastrapur, Ahmedabad,
Gujarat 380 015
INDIA.
Telephone: +91-79-6632 4450/6632 4449
Time to phone Monday to Friday: 9:15 am to 12:45 pm and 2:00 pm to 5:30
pm only. (As per Indian Standard Time GMT + 5:30)
Fax: +91-79-6632 4447
Email: [email protected]

General office
Address:-Mr. K.v. Ramachandran, Incharge, fpm, classroom group floor,
Fpm office, Indian institute of management, Vastrapur,
Ahmedabad, Gujarat 380015
Fax:-+91-79-26306896
Telephone:-+91-7966324639
Email:[email protected]

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 PROJECT AT A GLANCE

NAME OF THE INSTITUTES

Indian Institutes of management, Ahmadabad
Type
Public business school
FROM OF BUSINESSORGANISATION
Non-Profit Organization

TOTAL LAND AREA

104 acres

BUILD UP AREA:
16, 83,412 (in sq. feet)

BANK

Axis Bank

Central Bank

State Bank of India

UCO Bank

DETAIL OF LOCATION OF INSTITUTE

Indian Institute of Management,

Vastrapur, Ahmedabad-380015,

Gujarat

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 Institute Statistic

• 100 acre Campus - Heritage Campus joined to the New Campus by an

underground gallery.

• 800 full time students and 1500 executives enrolled in courses every year

• 84 full time Faculty (all with PhDs)

• 60 partner Business Schools in 23 countries and 2 double degree

programmes

• More than 300 courses, 150 articles and numerous books published by
faculty in the last five years

• 5 long duration programmes

• 150 regular recruiters

• 20,000 Alumni, 14 national alumni Chapters and 6 international Alumni

chapters across the globe

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 Preface
IIMA is one of the leading institute in management study.it’s
provides knowledge about different area of management. It is pharsing that
“practice and experience makes the man perfect” such experience can be
achieved obviously from the practicle work.practicetraininghelps us as a
management studentsto know practicability of theories learnt in lecture
rooms.As a student of first year B.B.A. I got valuable opportunity to undergo
practicle learning at one of the reputed institute. This practicle study covers all
the information of the institute and to prepare complete report on it.

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 Acknowledgement

I NIKUNJ M PANKHANIYA a studentof first year B.B.A. heartly thankful to

all the persons who are directly or indirectly helped in to prepare my project
report.without their help I don’t think it would become such fabulous.

Therefore I would first of all thank to SHRI V.J. MODHA COLLEGE OF IT &
MANAGEMENT for providing me an opportunity to flourish my knowledge
apart from theory. I am also thankful to JANKI MORZARIY,who is kind enough
to share her wonderful Ideas enthusiasm,spirit which proved very much
helpful to me in prepare and represent the report in much more better
manner.

THANK YOU

Date:-

Place:-

Signature

9
 DECLARATION

I under signed, NIKUNJ PANKHANIYA Student of 2nd Sem. B.B.A. at

Shri V.J. Modha collage of I.T & Management hereby declare that the
project work presented in this report is my own work and the report
has been prepared under the guidance and supervision of our co-operative
Prof. Janki Morzariya.

This work has not been submitted before this to any other
university with an examination purpose.

Date:-

Place: - PORBANDAR

Signature

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 INDEX
SR.NO PARTICULARS PG. NO.
1 General information 13 TO 15
2 History 17 TO 19

3 Infrastructure 21 TO24

4 Powers & Duties of officers 26 TO 29

5 Admission Procedure 30 TO32

6 Teaching Programs 34 TO 41

7 Faculty Recruitment & 43 TO 46

programme
8 Study method 48,49

9 Student’s events 51 TO 54

10 Convocation 56 TO 62
11 Social responsibilities 64
12 Future plan 66

13 Conclusion 67

14 Bibliography 69

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12
 Forms of organization

IIMA is a non-profit organization. The IIMA of case subjects

agriculture, business policy, communication, computer and information
system, economics, education, entrepreneurship, finance and
accounting, health services, infrastructure, insurance, international
management, legal issues, marketing, organizational behavior, personnel
and industrial relations, production management, public systems,
quantitative methods, retailing, telecom.

Characteristics of non-profit organization:-

 Such organizations are formed for providing service to a specific

group or public at large such as education, health care, and
recreation, sports and so on without any consideration of caste,
creed and color. Its sole aim is to provide service either free of
cost or at nominal cost, and not to earn profit.

 These are organized as charitable trusts and subscribers to such

organization are called members.

 Their affairs are usually managed by a managing committee

elected by its members.

 The main sources of income of such organizations are: (1)

subscriptions from members, (2) donation, (3) legacies, (4) grant
in aid (5) income from investments, etc.

 The funds raised by such organizations through various sources

are credited to capital fund or general fund.

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1. Directors:-

Ashish Nanda is a director of INDIAN INSTITUTE OF MANAGEMENT,

AHMEDABAD.Inaddition to his administratative responsibilities,
professor’s nanda teaches in the Executive Education, PGP, and PGPX,
programs at the institute.

Ashish nanda has advised professional service and human capital

intensive organizations including asset
management,investment,banking,accounting,advertising,engineering,co
nsulting,it consulting,management consulting.law firms,pharmaceutical
corporation,public relaction,and real estate Firms his work with these
organizations has span her strategic planning,compehsation
systems,requirement and promotion practices,leadership development
and coaching senior executives.

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2. Why iima??
The best reason to give to IIMAis not simply because you are an
aliuminas and feel anobligation to the institute.it is because you believe
in what the institute stands for and you want to help change the word’s
through the powerful vehicle of global business.

Successing in the global market place is but one component of a

business school education in the 21st century.but we must find better
ways to help the students understand what they can do in the business
world to make a positive contribution to society, giving them the tools,
skills, and perspectives they need to become managers who will add
value to society even as they do well for themselves.

IIMAmust attract and retain the best faculty and students.gifts from
alumni and others who believe in the IIMA mission figure largely in the
institute’s continued success.generous support of faculty, students, and
facilities is critical to teaching our objectives in the future.

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16
IIMA has evolved from being India’s premied management institute to a hot
able international school of management in, just four decades. It all started
with Dr.VIKRAM SARABHAI and few sprited industrialists realizing that
agriculture, education, health, transportation, population control, energy and
public administration were vital elements in a growing society, and that it was
necessary to efficiently manage these industries.

The result was the creation of IIMA in 1961 as an autonomous body with the
active collaboration of the government of Gujarat and industrial sectors.

About IIMA
The decade following independence in 1947 was witness to a surge of
innovative ideas to build a fledgling independent nation into a model
democratic state committed to growth with equity in the development of its
people. The establishment of Indian institute of management Ahmedabad
(IIMA) was the outcome of one such innovative initiative.

Led by Dr. Vikram Sarabhai, Shri kasturbhai Lalbhai and proactively supported
by the then chief minister of Gujarat, Dr. Jivraj Mehta, a group of enlightended
individuals set up IIMA. This group ably wove together a coalition of five actors
- the governments at the centre and the state, the local industries, the Ford
foundation and the Harvard Business School, in a true spirit of public private
partnership to establish the institute.

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 The constitution for governance of IIMA was different from that for
traditional universities. It was set up as an institution that would be managed
by a society, the IIMA the iima Society, created under the societies Act, for the
purpose. The institute was to be run by the Board of Governors, constituted by
the IIMA society; the Board Would has Wide representation from all the
relevant constituencies to reflect the multifarious needs of a developing
nation. IIMA was therefore conceived as an institute that would be a board
managed institution, free from exclusive control of any one constituency. Thus,
operational freedom is an integral part of the DNA of IIMA.

IIMA has consistently been ranked as the number one

management school in the country year after year in the last serval years. In its
latest ranking, The Economist has ranked IIMA at 56 among the top 100
international B-schools in the world that offer full time MBA. The Financial
Time(FT)has ranked the two-year post graduate programme in
management(PGP) of IIMA in the top ten programmes in the category of
Master programmes in management that do not require for admission. FT
reported that this was the first time that any Indian B-School was not only
included in the survey but also achieved such high ranking.

In 2008, IIMA also became the first business school in the

country to be awarded EQUIS (European quality improvement system)
accreditation. This accreditation awarded by the EFMD (European Foundation
for management development) Certifies that the quality of IIMA’s academic
processes and programmes are on par with the best business schools globally
that have similar accreditation.

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IIMA History

IIMA has evolved from being India's premier management institute to a

notable international school of management in just four decades.

It all started with Dr Vikram Sarabhai and a few spirited industrialists realizing
that agriculture, education, health, transportation, population control, energy
and public administration were vital elements in a growing society, and that it
was necessary to efficiently manage these industries.

The result was the creation of the Indian Institute of

Management, Ahmedabad in 1961 as an autonomous
body with the Active collaboration of the Government of
India, Government of Gujarat and the industrial sectors.

It was evident that to have a vision was not enough.

Effective governance and quality education were seen as critical aspects.

From the very start the founders introduced the concept of faculty
governance: all members of the faculty play an important role in
administering the diverse academic and non-academic activities of the
Institute. The empowerment of the faculty has been the propelling force
behind the high quality of learning experience at IIMA.

The Institute had initial collaboration with Harvard Business School. This
collaboration greatly influenced the Institute's approach to education.
Gradually, it emerged as a confluence of the best of Eastern and Western
values.

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20
 IIMA has world class infrastructure in terms of classrooms, dormitories,
computer center, library and sports facilities.

1. Classrooms:-
There are six classrooms and five seminar rooms in
teaching wing.This is in addition to the seminar and conference rooms in the
faculty wings.to facilitate case discussions, each classrooms is an
amphiteater.there are sixtyfive revolving seat heaving the name tag of the
student.all classrooms have network connectivity to facilitate
presentations.the new campus will added 5 more classrooms, 12 seminar
rooms and auditorium.

2. Dormitories:-

As an alumni pointed out,the dorm is like the gaulish

village in astreix books which opens with a free for all but always ends with
merry making.you always come back to the dorm where a part of you
belonged and a part of which belonged you.there are 25 student dormitories
with a total capacity to hold about 740 occupants.Apart from the dormitories
there are separate housing facilities available for married candidates.the
dorms have ten(10) single rooms on each floor arranged around a stairway and
a tearoom.

3. Computer center:-
Every day student and faculty member has a high
network personal computer and laptop at his or her disposal, the institute’s
network is linked to the internet via a set of dedicated leased lines enabling
round the clock internet connectivity on the campus.All the internet service
provides (ISPS) from whom the institute has procured internet band with have
installed fiber optics link from the campus to their hub.This ensures very high
quality of band with to the internet.

Every classroom is equipped with a projector, a pc, and DVDplayer;

many of the classrooms are also equipped for ISDN based video conferencing
capability.a special room is also available in the computer centre where on line
computerbased training can be impacted.

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 4. Sports facilities:-
Facilities for indoor/out door games and dedication
activities are available.games such as soccer, cricket, badminton, lawn tennis,
table tennis, basketball, volleyball andhockey are very popular among the
student community.fitness conscious students can work out in the gymnasium
or go foraround the scehic campus.

5. Libeary:-

Total Books:-1.90.777
Sub to journals :-( Online:-14453 & Print:-222)
Bound volumes:-44784
News paper:-30+
Working paper:-2422
Thesis:-315+
Student’s project reports:-1968
CD’S:-2437
Videos:-132

About Libeary (VSL):-

The Vikram Sarabhai Libeary (VSL) is named after
Dr. Vikram Sarabhai, world renowned physicist and founding Director of IIM. It
was set up in 1962 and is one of the best management Libeary in Asia. The four
storied building, spread over20120 square feet. Is divided into two wings by a
central staircase. One wing is stack area and a not her wing has a reading hall.
Reference books are placed in the reading hall. Open caress are provided in the
stack area for individual study. Circulation counter is situated at the entrance.
Main reading Hall is situated on second floor.

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 We after access to current, global and relevant information
in various format (print &non print) to serve the information needs of the
academic fraternity. The strength of the Libeary is its digital collection of 71
databases, accessible from any networked computer within the campus which
provides scholarly, company and industry information.

The Libeary provides specialized tools like (EBSCO)

Discovery, journal title search (A to Z), remote login (restricted to internal
users) and institutional responsibility searching.

6. Funding Physical Infrastructure

Funds to be used to maintain the existing infrastructure of the Institute

as well as create new Infrastructure. These may be of various kinds:

o Renovation of classrooms and seminar rooms

o Renovation of hostels, mess and other students related facilities
o Building of sports facilities
o Renovation of faculty and staff housing and support facilities
o New buildings, classrooms, student facilities
o Landscaping projects
o IT Hardware and network hardware

These have to be done without having to depend on funding that come

with strings attached. The funds needed for infrastructure are estimated
at Rs.15-25 Crores per year in real terms.

7. Naming Existing Infrastructure

The existing physical infrastructure like classrooms, seminar rooms,
IMDC / KLMDC auditoriums, dorms, hostels, CIIE, lawns and students
mess etc. can be adopted for compensating its maintenance / up
gradation expenses on regular basis. The name of the batch or
corporate, as the case may be, which has donated the amount for the
maintenance / up gradation of such infrastructure, would be perpetually
attached to that particular infrastructure.

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 Given below are naming options of existing infrastructure:

Value, Rs.Lakhs
Name of the Existing Capacity /
Sr Nos.
Facilities Area
Per Unit Total

1 Old Classrooms 75 5 200 1000

2 New Classrooms 90 10 300 3000

3 All Seminar rooms 60 18 100 1800

4 All Syndicate Rooms 12 38 20 760

5 KLMDC Auditoriums 200 2 400 800

6 IMDC Auditorium 120 1 300 300

7 Old Dormitories 28 18 300 5400

8 New Dormitories 38 9 400 3600

9 MSH blocks 6 units each 20 50 1000

10 Students' Mess 800 1 2000 2000

11 Fitness Centre (CR-324) 3,000 ft² 1 200 200

12 Faculty Club 1,800 ft² 1 50 50

13 IMDC with 160 single rooms 58,000 ft² 1 7500 7500

14 Cricket Playground 45,000 ft² 1 200 200

15 Tower Lawn 15,000 ft² 1 100 100

16 New Campus (IMDC) Lawn 45,000 ft² 1 200 200

17 Faculty Block Wings 10 cabins 16 50 800

18 CIIE Building 20,000 ft² 1 5000 5000

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25
1. Powers and Duties of Officers

1. Professor Arvin Sashay, Dean (Alumni & External Relations) &

Chief Vigilance Officer

2. Cdr. Manoj Bhatt (Retd.), Chief Administrative Officer / First

Appellate
Authority

 Statutory/Administration

1. To assist the Director in the day-to-day functioning of the Institute and to

Attend to visitors, foreigners visiting the Institute, public relations etc.
2. as stipulated in the Memorandum of Association.
3. Overall in charge of administrative functions, responsible to Director/ Board

 Financial
1. To examine the budget proposals of the Institutes.
2. Budgetary control of expenditure, income etc.
3. Generally to exercise the administrative powers as delegated by the Board
And Director from time to time and to make correspondence with
Department of Ministry /State Government etc.
4. to issue financial sanctions within the approved budget for purchase of
Various items and for maintenance and repair of items.
Academic/Programmes

 Academic /programmes

1. Responsible for making arrangements for annual convocation and

Conferences.
2. Coordination of Institute Convocation.
3. Member of certain academic committees.

 Ms. Revthi Srinivasan, Manager-MDP

1. Provide accommodation and messing facilities for participants attending

Various Management Development Programmes
2. Liaison with participants/faculty and various departments in the Institute.
3. Marketing of Management Development Programme.

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 Mr. Neeraj Jain, Manager-CIIE
1. Administration of CIIE
2. Project Management for Incubates
3. Documentation and Research

 Memorandum of Association of IIMA

1.
(a) “Institute” shall mean the Indian Institute of Management,
Ahmadabad.
(b) The registered office of the Society shall be situated at
Ahmadabad.

2. In this memorandum and the Rules made there under unless the context
otherwise requires

(a) “Institute” shall mean the Indian Institute of Management,

Ahmadabad.
(b) “Society” shall mean the Indian Institute of Management,
Ahmadabad Society
(c) “Central Government” shall mean the Government of India
(d) “State Government” shall mean the Government of Gujarat

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3. The objects for which the Society is established are

(i) To establish and to carry on the administration and

management of the Indian Institute of Management,
Ahmadabad. The functions of the Society shall be:
(ii) to make Rules and Bye-laws for the conduct of the affairs of
the Society and to add, to amend, vary or rescind them from
time to time, with the approval of the Central and the State
Governments
(iii) to acquire and hold property, provided that the prior approval
of the Central and the State Governments is obtained for the
acquisition of immovable property
(iv) to deal with any property belonging to or vested in the Society
in such manner as the Society may deem fit for advancing its
objects, provided that prior approval of the Central and State
Governments is obtained for transfer of any immovable
property
(v) To deposit all moneys credited to the Fund in such Banks or to
invest them in such manner as the Society may, with the
approval of the Central and the State Governments and also
subject to the investment guidelines prescribed by the
Department of Scientific and Industrial Research, Government
of India, decide
(vi) To meet the expenses of the Society including expenses
incurred in the exercise of its powers and discharge of its
functions out of the Fund.
(vii) to prepare and maintain accounts and other relevant records
and to prepare an annual statement of accounts including the
balance sheet of the Society in such forms as may be
prescribed by the Central Government in consultation with the
Accountant General, Gujarat;

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29
Post-graduate Programme (PGP)

The two-year Post-graduate Programme in Management (PGP) is a full-time

residential course for graduates from all disciplines wishing to choose a career
in management. This Programme was ranked at No.16th in the world by the
Financial Times Masters in Management category.

Eligibility

The candidate must hold a bachelor’s degree, with at least 50% marks or
equivalent CGPA [in case of the candidates belonging to Scheduled Caste
(SC)/Scheduled Tribe (ST) and Differently Abled (DA) category, this is relaxed to
45%], of any of the Universities incorporated by an act of the central or state
legislature in India or other educational institutions established by an act of
Parliament or declared to be deemed as a University under section 3 of UGC
Act, 1956, or possess an equivalent qualification recognized by the Ministry of
HRD, Government of India.

The bachelor’s degree or equivalent qualification obtained by the candidate

must entail a minimum of three years of education after completing higher
secondary schooling (10+2) or equivalent. The percentage obtained by the
candidate in the bachelor’s degree would be based on the practice followed by
the university/institution from where the candidate has obtained the degree.
In case of the candidates being awarded grades/CGPA instead of marks, the
equivalence would be based on the equivalence certified by the
university/institution from where they have obtained bachelor's degree. In
case the university/institution does not have any scheme for converting CGPA
into equivalent marks, the equivalence would be established by IIM
Ahmedabad by dividing obtained CGPA with the maximum possible CGPA and
multiplying the resultant with 100.

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Admission/Selection Process

The selection of candidates for admission to the 2016-18 batch of the

PGP at IIM Ahmedabad is a two-step process.
In the first step, candidates are short-listed for Academic Writing Test (AWT)
and Personal Interview (PI) from among the candidates who have a valid CAT
2015 score, who have applied to the programme and who satisfy the eligibility
criteria for the programme.

1. Preliminary Screening

In CAT 2015 there will be three sections viz., ‘Quantitative Aptitude’ (QA),
‘Data Interpretation & Logical Reasoning’ (DILR) and ‘Verbal and Reading
Comprehension’ (VRC). Candidates fulfilling the following minimum cut offs in
the sectional percentile ranks and overall percentile rank and obtaining a
positive (greater than zero) raw score in all sections of the CAT-2015 will only
be considered for all subsequent stages.

Table1:-Minimum Cut offs of CAT-2015 Percentile Ranks category

Verbal and Data Quantitative Overall
Reading Interpretation Aptitude percentile
Category Comprehensi & Logical percentile rank
on percentile Reasoning rank (PT)
rank percentile (PQA)
(PVRC) rank
(PDILR)
General 80 80 80 90
NC-OBC-cum- 75 75 75 85
transgender
SC 70 70 70 80
ST 60 60 60 70
DA 70 70 70 80

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2. Short Listing for Academic Writing Test (AWT) & Personal Interview (PI)

Short listing will be carried out in two stages.

Stage 1: (From the Applicants’ pool: Selection of exceptional performers

across different disciplines)

To recognize exceptional performers in terms of previous academic records as

well as in CAT across diverse academic backgrounds, from each of the seven
academic disciplines, top 100 candidates or top 1% of the number of applicants
to IIM Ahmedabad -- whichever is less -- will be shortlisted for AWT & PI on the
basis of the composite score ‘CS’ (see below) subject to their fulfilling criteria
C1-C3.

3. Final Selection

Selection at this stage will strictly be based on the ranks of the candidates
computed separately for each category (General/SC/ST/NC-OBC/DA) on the
basis of their ‘Final Composite Scores’ (FCS). The numbers selected in different
categories will be in proportions mandated by law.

The normalized PI and AWT scores of a candidate are equal to his/her PI and
AWT scores divided by the average of the top 1% scores in PI and AWT
respectively.

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33
 Teaching Programms:
 FPM:-
 PGP:-
 PGP:-PGP-FABM:-
 PGPX:-
 FDP:-
 AFP:-

Teaching Programms Full forms:-

 FPM: - Fellow programme in management. (FPM)

 PGP: - Post graduate programme in management. (PGP)
 PGP-FABM:- Post graduate programme in food and Agri business
management.(PGP-FABM)
 PGPX:-Post Graduate Programme in Management For
Executives.(PGPX)
 FDP:-Faculty Development Programme.(FDP)
 AFP:-Armed Forces Programme.(AFP)

34
 Teaching Programms

IIMA runs four long programmes, all residential post-graduate programme

in management (PGP-ABM) Post graduate for executives (PGPX), and fellow
programme in management (FPM).The First Three are equivalent to MBA the
last one is equivalent to Ph.D. These are all diploma rather than degree
Programms because the institute has stayed out of the university system in
order to preserve autonomy and maintain flexibility in curricular decisions.

Each of these Programms is so prestigious that the best students in the

country compete for the limited seats each programme is so demanding
academically that admission does not guarantee graduation.

Post-graduate programme in management

Launched in April 1964, PGP now has more than 2, 00,000 graduates
competing annually for about 400 seats. Applicants have to take the nationally
administered CAT (COMMON ADMISSION TEST), a management aptitude test
similar to but considered tougher than GMAT. Those applying from abroad
take GMAT. Candidates must obtain a very high score to enter the zone of
consideration for admission. They should also have consistently good academic
record to be invited to the selection interview conducted by the institute’s
faculty. Admission is open to graduates of all disciplines. About half the
students come with some work experience the others are fresh graduates. The
average age is 23 years.

35
Post-graduate programme in agri-business management
Launched in 2000, PGP-ABM is a two-year post-graduate programme
with the entire second year devoted to agri-business management. Students
are introduced to the management of agricultural production, processing,
storing, and marketing within the Indian context and against the backdrop of
global movement of commodities. The first year covers the core management
subjects and is identical to the PGP. The students are selected on the basis of
CAT (common admission test) and personal interviews held in different parts of
the country.

Graduates from different disciplines, especially agriculture, dairy technology,

and food technology join PGP-ABM. Rural immersion, with gives students an
intimate understanding of rural society, its institutions, its potential, and
limitations is an integral part of the programme because India’s agriculture is
Driven largely by its villages.

36
Post-graduate programme in management for executives
The youngest of IIMAs long duration programmes, PGPX is targeted at
executives with substantial experience admission is based on candidates GMAT
score, leadership profile, and performance at personal interviews. This one-
year programme has quickly established itself as a benchmark in the country
attracting students comparable to those joining one-year MBA programmes in
the best global business schools. The participant’s average age is 32 years;
work experience: 9.6 years (including international experience of four years);
GMAT score: 711. They come from a diverse range of fields including IT/ITES,
consulting, banking, shipping, FMCG, manufacturing, telecom, media, and
government.

As a large number of participants are married, they bring their families

when they join this full-time residential programme. The presence of the
families, especially small children, lends the campus an unmistakable vibrancy.

37
Fellow programme in management:-
FPM is IIMA’s doctoral programme. The institute started it in 1971 to
attract students with intellectual curiosity and scholastic orientation into the
world of advanced research and to create a talented group of management
educators. It has so far produced over 260 fellows specializing in such varied
areas as agriculture, business policy, economics, finance and accounting,
computers and information systems, personnel and industrial relations,
marketing, organizational behavior, public systems, production and
quantitative methods.

It takes the FPM scholars four to five years of rigorous research to get
the coveted title of fellow of IIMA. They devote their first year to the core
programme of PGP and are introduced to the world of management. The
second year is for advanced doctoral level courses in the area in which they
plan to specialize. The rest of the time they spend in research leading to a
thesis, which must contain an original contribution to knowledge for it to be
accepted. Except for the first year, the scholars engage in close gurukul-type
interation with the faculty.

38
 ALL COURSES ELIGIBILITY CRIETERIA

FPM First Courses (2014-15)

Name of the Term-1 Term-2 Term-3
Area
FPM Mathematics (1 Statistics-(Module -2) Socio-Political
Compulsory credit) (1 credit) Contexts for
Courses (Arnab K Laha) (Karthik Research in
Sriram,Manjari Singh) Management (1
Statistics- credit)
(Module 1) Microeconomics (1.5 (Ernesto
(1 credit) credit) Noronha,V.S
(Karthik (V Pingali,Satish Chand)
Sriram,Manjari Deodhar)
Singh) Research
Methods (1
Psychology (1 credit)
credit) (Pavan Mamidi-
(Neharika Vohra) Tentative)
Area FPM Strategic Agro Value Chain Advanced Micro-
Courses (one Management Management and economics (ECO)
credit each) 1(BP) Development (AGRI)
(Amit K Karna) (Sukhpal Singh)
Asset Pricing
Basics of Micro Introduction to (F&A)
OB (OB) Mathematical (J R Varma)
(Parvinder Programming(P&QM)
Gupta,Premilla (Goutam Dutta) Education:
D’Cruz) Theory, Policy,
Data Structure & Practice (IME)
Foundation Programming (IS) (V.S Chand)
Courses in HRM (Kavitha Ranganatha,
(P&IR) Srikumar Public Policy 1
(Biju Krishnamoorthy) (PSG)
Varkkey,Manjari (Sharon
Singh) Marketing Strategy Barhardt, Ram
(MKTG) Mohan Turaga)
(Dheeraj Sharma)

39
PGP Core Courses from Which FPM Student can Choose

Term wise distribution of PGP that can be taken for FPM first year
credit
Term-1 Term-2 Term-3
Financial Reporting & Business Taxation (0.5) Corp Fin (1.25)
Analysis(1.5)
FM (0.5) MCCS (1) DM-2 (0.5)
Marketing-1 (0.5) LAB (1) EEP (0.75)
Macroeconomics (1) ISB (1)
Marketing-1 (0.5; Marketing-2 (1)
continued Term-1)
OM-1 (1) OM-2 (1.25)
OD (0.75) PCCBS (1)
DM-1 (0.5) SM (1.25)
FM (0.5; continued
Term-1)

40
 FEE STRUCTURE AND SCHEDULE OF PAYMENT
NO. Phases Details Married Single
Student Hostel Accommodation

A First Towards INR 5,00,000 INR 5,00,000

Commitment Programme
Fee (non- Fee [Non-
refundable Refundable]
B Second Towards INR 3,00,000 INR 3,00,000
Commitment Programme
Fee (non- Fee [Non-
refundable) Refundable]
C Balance on Towards INR 13,50,000 INR 13,50,000
Joining the Programme
Programme Fee

Caution INR 50,000 INR 50,000

Money
[Refundable
after
completion]
Mode 2: Installments

NO. Phases Details Married Single

Student Hostel Accommodation
A First Towards INR 5,00,000 INR 5,00,000
Commitment Programme
Fee (non- Fee [Non-
refundable Refundable]
B Second Towards INR 3,00,000 INR 3,00,000
Commitment Programme
Fee (non- Fee [Non-
refundable) Refundable]
C Balance in four Caution INR 50,000 INR 25,000
installments Money
[Refundable
after
completion]

41
42
FACULTY RECRUITMENTS

IIMA, a premier management school from India, invites applications for faculty
positions in the area of Marketing. It welcomes interests as fulltime or
sabbatical engagements in positions of Professors, Associate Professors,
Assistant Professors and Visiting Faculty.

Candidate must possess doctoral degree from reputable institution. Candidate

must have a track record of outstanding academic research and teaching with
publications in leading journals. In case of recent doctorates, demonstrable
potential to publish in high-ranking international journals is desirable. The
candidates must have a comprehensive and outstanding knowledge of
marketing research.

The Marketing Area of IIMA comprises of faculty who have experience of

teaching across

Started in 1961 in collaboration with Harvard Business School, IIMA has been
ranked internationally 18th in Financial Times Masters in Management
Rankings, 26th in Financial Times Globa MBA Rankings, 39th in The Economist
full time MBA Ranking and ranked 1st inEd universal Best Master's in
Agribusiness/ Food Industry Management. In national level, IIMA has been
ranked 1st in Business World, Business Today, and Outlook. It is the toughest
school in the world for its admissions to its programmes. IIMA runs one of the
best Fellow Programme in Management (Ph. D. Equivalent).

43
Search for Prospective Candidates
The search for prospective candidates is made in several ways. Advertisements
Are placed in leading newspapers inviting applications. Letters specifying
Requirements are written to leading institutions seeking applications from
Prospective candidates. The list of candidates for consideration for recruitment
May also include those who write to the Institute making enquiries for suitable
Opportunities. For some positions, particularly for the appointment of Chair
Professor, we may invite distinguished individuals to send their bio-data for
Consideration of the selection committee. The candidates have to satisfy the
Normal eligibility criteria to facilitate further consideration of their
candidature.

Preliminary Assessment and short listing

All the applications in an area/group/centre are circulated among the

members of the area, group or centre and also among the corresponding FRC
members. The Purpose of this is to decide on those applications which should
be considered for further processing. Usually, primary concerns at this stage
are the educational Background, previous experience and research activities
done by the candidate. The FRC takes into consideration the views of the area
members in deciding on a List of candidates who are to be invited to the
Institute for a seminar and meeting With FRC and area members.

44
Assessment and Recommendation to Director

The FRC collects referees’ reports. It collects the feedback from the area
Members and other faculty members who meet the candidates and who
attend the Candidate’s seminar. The feedback is sought in terms of the
candidate’s suitability for the area, his ability to handle classes and his
potential to undertake Independent research. The FRC puts together all the
assessments and makes a Judgment on the suitability of the candidate for
recruitment as a faculty member at The Institute. The FRC sends its
recommendations to the Director. FRC may recommend the position
(Professor, Associate Professor, and Assistant Professor) at which the
candidate should be recruited. It may also suggest whether the Appointment
should be a regular appointment or a visiting appointment. The Committee
does not fix the salary.

Recruitment

The FRC recommends the recruitment of a candidate and the Director decides
Whether or not he should be finally recruited at the Institute. The Director, if
need be, may seek additional information and clarification from the FRC before
taking The final decision. The Director decides on the salary of the candidate in
Consideration to other comparable cases at IIMA. These decisions are based on
the norms being followed at the Institute

45
Assistant Professor:-

Ph.D. with first class or equivalent at the preceding degree in the

appropriate branch with a very good academic record throughout and at least
three years Industrial/research/teaching experience. The Assistant Professors,
on completion of 3 years of service in the particular grade pay shall move to
pay band of Rs.37400-67000 (PB-4) with an Academic Grade Pay [AGP] of
Rs.9000 and will, however, continue to be designated as Assistant Professor.

Associate Professor:-

Ph.D. with first class or equivalent at the preceding degree in the

appropriate branch with a very good academic record throughout and a
minimum of 8 years of teaching/research/industrial experience of which at
least 3 years should be at the level of Assistant Professor.

Professor:-
Ph.D. with first class or equivalent at the preceding degree in the
appropriate branch With a very good academic record throughout and a
minimum of 10 years experience Of which at least 4 years should be at the
level of Associate Professor in IIMs, IITs, IISc, NITIE or IISERs.

An outstanding engineer/technologist working in industry and with established

Reputation and who has made significant contribution to knowledge but does
not have a Ph.D. degree could also be considered for appointment to the post
of Associate Professor/Professor on contract basis. Such appointment should
be made only sparingly and in extreme deserving cases.

46
47
(A) Method of Review

This is basically a conceptual study that attempts to understand existing

research in the area and draw inferences from the same and hence the study
relies solely on existing research in related subjects. The literature was
reviewed to understand the present status of conceptualization followed by
inferences and conclusions drawn in light of these theoretical perspectives. It
should be noted that for the purpose of this study the terms ‘downsizing’ and
‘layoffs’ have been used interchangeably.

For the literature search a computerized bibliographic search was conducted in

the databases of EBSCO, Proquest, Kluwer, OPAC and Science Direct. Other
than that some classics on research methodology and books on downsizing
were read from the institute’s library. There was an attempt to apply the
previous knowledge of the research methodology courses also.

(B) Laboratory Experiment

The laboratory experiment method brings participants into an artificial

setting for research purposes. In their study, Brockner et al. (1986) did a lab
experiment over undergraduate students, where they tested the effects of
layoffs on the survivors. The study assessed the subjects’ work performance as
a function of whether a co-worker had been laid off and the circumstances of
that layoff. According to McGrath (1982) this method maximizes precision in
measurement of behavior. But the trade-offs are low generalizability and low
realism of context. This method is not replicable in all studies and contexts. In
fact, Brockner et al. (1986) also suggested in the last part of their study that
this type of research should be done in a more naturalistic setting where the
individuals have more at stake. This will help in increasing the external validity
of the study.

48
Case Study
Case study research takes into account the real life context. It considers
the wholeness of the situation and is a way of organizing data so as to preserve
the unitary character of the social object being studied (Sahdev, 2004). Unlike
the survey method, which generates the data in numeric that are generally
statistically significant but often fall short in relating the findings to the actual
context, case study method has the benefit of applying the findings in real life
(Sahdev, 2004). This method allows for in-depth analysis of various issues.
Study done by Sahdev (2004) took the help of this method to study the
‘survivor syndrome’ post-downsizing. For this, the researcher did two case
studies and based on that derived the conclusions. Data were collected with
the help of primary sources (one-to-one interviews), secondary sources
(analysis of company documents) and focus groups.

(D) IIMA Case Method

The case method of learning is a fascinating pedagogy that
involves the participants of an educational/training programme actively in the
learning process. They get to play the roles of decision makers, analysts,
consultants and competitors of several corporations without leaving the
confines of their class room. By repeated involvement in these roles they
develop useful knowledge, skills, attitudes and habits (KASH). The method was
developed by Harvard Law and business Schools in the early part of twentieth
century. The instrument that facilitates this involvement is the description of a
real life managerial decision making situation, called case, developed by the
faculty of business schools and their associates. The involvement of the
participant is in three phases – pre class, in class and post class. The
participants work in teams and as individual participants. IIMA has adopted
this method since its inception. Recently the faculty of IIMA reflected on case
teaching at IIMA and thought through the directions for future. Click here for a
copy of the report. IIMA’s journal Vikalpa carried a round table on the case
method and published useful articles relating to the method. Click here for
accessing the report.

49
50
CHAOS: Intra-Institute Cultural Fest

In a short span of just 6 years, Chaos has become the country’s biggest
and best cultural festival. The USP of the event is 80 hours of non-stop ‘entire-
tainment,’ It gives students a chance to engage in a wild and wacky weekend of
revelries.

The event draws participants not only from within Ahmedabad but also
colleges from all over India. The event features a gamut of cultural and fine
arts events, ranging from choreographed dance displays and fashion parades
to numerous exciting management games to tickle the wits of the best and the
brightest who visit the campus. Plays, pop and rock shows, fusion and fashion
shows, debates, quizzes, and Mr. and Ms Chaos ensure that the atmosphere is
always electric and there’s never a dull moment.

51
TALENT NITE (T-NITE)

The Talent Nite is arguably the most eagerly awaited event of the
first semester. It is one of the most abiding and cherished memories of the
academic year at IIM Ahmedabad - both for the newcomers who participate in
it and the seniors who make up the audience. It comprises a week- long festival
of inter-section cultural competitions. It is also the time when section bonding
develops and students make friends who last a lifetime.

T-Nite festivities are kicked off with a publicity run during which the sections
scamper frantically to capture vantage locations on the campus and fill them
with colorful posters and newsletters. The entire institute is converted into a
colorful collage with each wall hosting testimonies to the creativity and wit of
the students.

A host of musical and cultural events take place at the mess every night. Louis
Kahn Plaza (LKP) and the ramp becomes a beehive of activity as first year
students display their abundant skills through skits, musicals, dances, and
songs. The final night at T-Nite is an eight-hour marathon where each section is
allotted two hours to present an entertainment spectacle. This consists of a
number of events, including the class representative act, the fashion parade
and the Class Act in which all the students of the section have to perform
together.

52
COMBOS: Institute, Sports, Literary and Cultural Fest

A combo is a month-long celebration of the competitive spirit of IIMA

and the students’ desire to excel at the annual intra-institute sports, literature
and cultural competitions.

The 18 dorms are split into three groups and are pitted against each
other in a race to gain maximum points. The winner gets crowned as the
champions of the institute. The event starts with the Captains’ speech and the
high adrenaline Matka Phod competition. Over 400 students throw down the
proverbial gauntlet and pit their wits in games like treasure hunt, quiz
competition, chess, cricket, football, throw ball, badminton and Frisbee. For
the literary aficionados, there is the English and Hindi debating competition,
JAM, and extempore. The event signs off with a mega Final Nite during which a
skit competition, tug-of-war and antakshari are organized.

53
CONFLUENCE: The International B-school Fest

Confluence, the largest B-school meet in Asia Pacific, is an amalgamation of

five fairs - Finance, Marketing, Strategy, Entrepreneurship and IT and
Operations. It is the only B-school meet in India to draw participants from all
over the world. It provides a platform for budding managers of tomorrow to
apply their skills in various games and case contests designed to challenge the
brightest minds in the world.

54
55
Placements

In the rapidly changing business environment today, it has become critical for
organizations to continuously change and evolve for success. The rich learning
environment and the rigorous and comprehensive educational programme at
IIMA empower the students to become leaders that can facilitate this change.
It is for this reason that corporates–domestic and international–compete with
each other to visit the campus for placement.

Placements at the Institute are handled by the Student Placement Committee

under the supervision of the faculty, through a process that optimizes the
interests of both the students and the companies. The student cell gets
involved in the process right from corporate interactions throughout the year,
to pre-placement talks, to coordinating activities during Placement Days. There
are three main placement activities on campus – Summer Placement for the
first year students, and Lateral and Final Placement for the second year
students.

Placement process:-
The placement process was conducted in two stages.The first was the laterals
process where firms interviewed students with prior work experience and
offered them mid-level managerial positions.the second stages was the final
placement process where grouped into chorts based on the profile offered,
and groups of cohorts were invited to campus occupy top managerial positions
in industry.within and outside the country.

56
About 50%of the batch was eligible for lateral placements. This provided
students an opportunity to optimally leverage their work experience. The
lateral process included firms from diverse sectors such as analytics, banking
and financial services, management consulting, consumerservices, internet
&Ecommerce, pharmaceuticals and technology. Firms which participated in the
laterals process include adatiya birla group, Alvarez and marshal, Amazon, Flip
kart, Google, Microsoft and star TVindia amongst others.

Top recruiters:-
In the terms of the numberof offers Accenture strategy was the top
recruiter all clusters having selected21students from campus. In these strategy
consulting domain,apart from Accenture strategy.MCkinsey&company and the
boston consulting Group extended10 each,Bain & company made 9
offers.Among banking and financial services firms,yesbank made 10
offers.Among global investment banks,goldman sachs made 5 offer for various
roles.in theconsumergoods and services sector,Hindustan uniliver and star
TVindia were the leading recruiters having extended 6 offer each.in the general
management sector,Bhatri Airtel made 9 offers,Adatiya birla group and future
group made 8 offers each.in the internet & Ecommerce and technolology
sector,Amazon made 13 offers and Samsung external 10 Offers.

57
 Placement:-
PGP graduates have been employed in a wide range of companies from
public sector, private sector and multinational corporations. In recent years,
recruiters have included

 Amazon
 Accenture service PVT.LTD.
 Aditya birla group
 Arthur D Little
 AT Kearny
 Asian paints
 Axis bank
 Citi global markets
 Credit Suisse
 Bain&company
 Bank of American merrial lynch
 Bharti Airtel LTD
 Feedback ventures
 Google India
 Hindustan uniliver LTD.
 Hindustan group
 HSBC
 IBM India
 Microsoft India
 Monitor group
 Nestle India LTD.
 Reliance India LTD.
 Reserve Bank of India
 TATA Administrative service
 TATA steel
 Wipro
 EXLservice PVT. LTD.

About 9181 PGPalumni today occupy top managerial positions in

industry.within and outside the country.

58
 5. Partner institute:-
The list of IIMA’S partner’s institution includes some of the top-B
schools of the world such as…

LIST OF EXCHANGE PARTNERS 2011 (Dec. 2011)

Asia
1. China Europe International Business School, Shanghai, China
2. Hong Kong University of Science & Technology, Hong Kong
3. The Chinese University of Hong Kong, Hong Kong
4. International University of Japan, Nigata, Japan
5. KAIST Graduate School of Management, Seoul, Korea
6. Asian Institute of Management, Makati City, Philippines
7. Nanyang Business School, Singapore

Australia
1. Australian Graduate School of Management, Sydney, Australia
2. University of Melbourne, Melbourne, Australia

Europe
1. Vienna University of Economics & Business Admn., Vienna, Austria
2. Solvay Brussels School of Economics and Mgt, Brussels, Belgium
3. Copenhagen Business School, Frederiksberg, Denmark
4. Aalto School of Economics & Bus. Administration, Helsinki, Finland
5. EDHEC, Lille & Nice, France
6. ESCP Europe, Paris, France
7. ESC-Toulouse,Toulouse, France

North America
1. Columbia Business School, New York (new), USA
2. Darden School of Business School, Univ. of Virginia, USA
3. Fisher College of Business, The Ohio State University, Colombus, Ohio,
USA
4. Goizueta Business School, Emory University, Georgia (New), USA
5. North Carolina State University, Raleigh, USA
6. Stern School of Business, NYU, New York, USA
7. The Anderson School at UCLA, Los Angeles, USA.

59
Summer Placements

Summer Internship is an important and integral part of the Post-

Graduate Programme (PGP), where students intern with their chosen
organization for 8-10 weeks after their first year. The internship programme
helps students gain first-hand experience in a particular industry by providing
them with ample opportunities to innovate, and challenge ideas and
techniques imbibed in the first year. It also helps them in being more receptive
to market needs, and in deciding their area of specialization in the second year.

The Institute has enjoyed extensive corporate support for summer interns with
the result that summer projects have been diverse, challenging, and intense
learning experiences. Increasingly, a number of international companies have
seen the value of this exercise and have collaborated with the Institute. Also,
each company gets a chance to evaluate the interns over a long period in a real
business situation and make pre-placement offers based on this evaluation. A
number of companies have used these internships as a key source for full-time
hires.

Final Placements

Final placements happen during the last term of the graduating year. A
formidable array of the best companies in India and the world visit the campus
year after year searching for the best talent. Having reached key positions in
top corporates worldwide, the Institute’s alumni help build a sustainable
competitive advantage for organizations that choose to recruit students from
our campus. Over the years, the market for the Institute’s graduates has
remained bullish, as freshly placed recruits continue to deliver on their
promises. At the same time, the average work experience has been going up
with every batch which was reflected in the choice of diverse profiles that IIMA
students opted for during the Final Placements last year.

60
 Student Package
Sector wise classification of salary Fixed yearly cash component

Sectors Min. Max. Median Mean Data

Analytics 10.41.360 16.00.000 15.00.000 14.67.670 8

Banking, financial 11.00.000 31.00.000 14.00.000 15.22.726 43

services and insurance
(BFSI)

Conglomerates 12.60.480 20.00.000 13.77.832 14.87.383 30

Consulting 1.50.000 50.00.000 18.00.000 18.80.428 97
Consumer Goods 6.00.000 18.20.000 14.34.007 14.44.390 39
(FMCG)
E-commerce 14.50.000 17.00.000 15.50.000. 15.79.167 9
Engineering & 11.84.802 13.65.957 13.65.957 13.49.488 11
Technology
Information 9.50.000 34.32.708 15.30.000 16.58.162 20
technology
Medical/Entertainment 12.00.000 14.40.000 12.80.000 12.91.429 7

Online Services 10.00.000 24.50.000 16.00.000 15.82.487 46

Telecom 12.00.000 17.00.000 17.00.000 15.12.174 15

Others 6.75.000 20.00.000 13.96.164 13.48.522 12

61
Past recruiters

62
63
Social responsiblities:

While IIMA is a school of management, its scope is much wider than that of a
traditional business school. Its research and training activities also extends to
the areas of concern for the society at large. IIMA has been making significant
contribution to management research in a wide range of areas which are
relevant to policy makers. Some of these are listed below:

 The Ravi Matthai Center for Educational Innovation offered specially

designed programmes on Strategic Leadership for Principals of CBSE
schools
 The Center for Innovation, Incubation, and Entrepreneurship launched
the third round of a unique national search-cum-competition of high
tech and mass impact innovations called Anveshan
 The Center for e-Governance developed a unique Motor Vehicle SMS
System and helped in its implementation in the office of the
Superintendent of Police in Ahmedabad
 The Center for Management in Agriculture made significant
contributions to the on-going research in the field of agriculture and
agri-business management
 The Public Systems Group carried out significant research work in the
fields of management of health services, energy and environment,
infrastructure management and telecom policy
 The Center for Management of Health Services was set up to address the
managerial challenges in the delivery of health services and make a
contribution to the formulation and implementation of policies for the
health sector
 The Institute set up for the Center for Retailing to enhance the existing
intellectual capital engaged in retailing to augment interaction between
academia and industry to promote developmental activities in organized
retailing

The Institute played a major role in the creation of an Association of Asia

Pacific Business Schools and entered into collaboration with the National
Kidney Foundation, Singapore to design, develop and launch a
management development programme for non-profit organizations.

64
65
 IIMA is expecting a large number of alumni to turn up for the grand get
together of course; there would be the usual nostalgia, with students sharing
memories of their days at IIMA, but the alumni would also be discussing ideas
on how the institute should evolve in the future.

Prof. Atanu Gosh, IIMA’s dean of alumni and external relationships, told
DNA that, for the first time, the institute would be inviting alumni this year to
come up with suggestions for the institute’s future.

“During the alumni meet, we will make a presentation on IIMA vision for
the next 25 years or so jubilee year, alumni will be invited to suggest ideas for
the institute’s future growth. And if the IIMA board likes them, we will include
then in the “IIMA vision” for the years ahead,” said Ghosh.

He further said the IIMA had around good alumni of full-time courses
such as PGP, PGPX, FPM and ABM, and around 20,000 alumni of shorter
programmes.

66
 CONCLUSION

At the end of my training period it have been concluded that IIMA has big
name in management institute.

During my visit,I got very good experience and co-operation with staff.

I have tried to make my report better and wish to neglect my mistakes if any.

At end this report, I Hardly thankful to Miss. Janki morzariya & Miss.RANIL
MEHTA For their great support in preparing this report, they help directly and
indirectly in my project.

67
68
 BIBILIOGRAPHY

General information by.Miss.janki Morzariya.

IIMA VISIT

WWW.IIMA.edu.

WWW.IIMAhd.ernet.in

WWW.Wikipedia.com

GOOGLE

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