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    Formato Brief: Luis Albeiro Echavarría Castañeda

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    Luis Albeiro Echavarria
    1) The document discusses creating a publicity strategy for a new dessert company starting in the neighborhood. 2) It notes that there is little competition for just desserts in the area, so the company can take advantage by offering a large variety of products. 3) The strategy proposes advertising locally on social media and working with the local parish priest to advertise and provide free samples at bazaars, while keeping promotions affordable so customers are not lost.

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    Formato Brief: Luis Albeiro Echavarría Castañeda

    Uploaded by

    Luis Albeiro Echavarria
    35 views6 pages
    1) The document discusses creating a publicity strategy for a new dessert company starting in the neighborhood. 2) It notes that there is little competition for just desserts in the area, so the company can take advantage by offering a large variety of products. 3) The strategy proposes advertising locally on social media and working with the local parish priest to advertise and provide free samples at bazaars, while keeping promotions affordable so customers are not lost.

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    Trabajo inglés

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    Brief

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    1) The document discusses creating a publicity strategy for a new dessert company starting in the neighborhood. 2) It notes that there is little competition for just desserts in the area, so the company can take advantage by offering a large variety of products. 3) The strategy proposes advertising locally on social media and working with the local parish priest to advertise and provide free samples at bazaars, while keeping promotions affordable so customers are not lost.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    35 views6 pages

    Formato Brief: Luis Albeiro Echavarría Castañeda

    Uploaded by

    Luis Albeiro Echavarria
    1) The document discusses creating a publicity strategy for a new dessert company starting in the neighborhood. 2) It notes that there is little competition for just desserts in the area, so the company can take advantage by offering a large variety of products. 3) The strategy proposes advertising locally on social media and working with the local parish priest to advertise and provide free samples at bazaars, while keeping promotions affordable so customers are not lost.

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    FORMATO BRIEF

    Luis Albeiro Echavarría Castañeda

    9 DE JUNIO DE 2019
    SENA
    BELLO
    .
    Objective: Create a simple publicity so that the common person can easily be
    introjected. The idea is not to sell to sell, but our client is happy with our product.
    The current situation: as a company we have begun to test the terrain to find out
    about our competitors, the situation of the people around us, their tastes and their
    interests in relation to the desserts topic that is our main product. The best in the
    neighborhood competition is very little since there is no franchise of just desserts,
    just a small amount of desserts within your premises. Here we can take advantage
    of these shortcomings by giving a large number of products to choose and enjoy.
    Antecedents we do not have then we are still in project knowing the land and look
    for each day that we can implement in terms of pastry to please our client, we are in
    construction

    As a strategy: Advertising is very important to achieve goals and future customers,


    using social networks that are domain almost all public, here in my municipality with
    beautiful cable, we must first start locally, later we will expand. Even with the parish
    priest of the neighborhood to advertise us, because in their bazaars we can leave
    our products as free samples. Obviously our promotions that will be good enough so
    that nobody loses them.

    We do not have a large budget because we already have some machines that are
    part of our raw material, and most importantly, we have the knowledge and enjoy
    what we do. To live the dessert is to live the sweet life.

    Regarding requirements at the time of starting with our SME, everything that the
    Colombian law requires for a dairy company, mainly INVIMA trading chamber and
    everything that entails, will be done. Also, if we offer quality we must be certified
    before anything else.

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