Lesson Plan in Marketing Mix

A Semi-Detailed Lesson Plan in
Technology and Livelihood Education

Grade 10 Entrepreneurship
I. OBJECTIVES
At the end of the lesson the student should be able to:
a. explain and discuss the 7P’s of marketing mix;
b. recognize the value of marketing mix as an entrepreneur and customer; and
c. create and construct a product using the marketing mix.
II. SUBJECT MATTER

Topic: The Marketing Mix: The 7P’s of Marketing
References:
 Batisan R.S. (2016). Entrepreneurship. Diwa Learning Systems Inc., Makati City
Philippines
 7P’s of Marketing
Retrieved from: https://www.slideshare.net/elisantos11/marketing-mix-the-7-ps-of-marketing
Author: Estelle Hanson
Values Infused: unity, cooperation, understanding

Materials: Assistive Technology
o Laptop
o LED TV
Concrete Material: Cartolina, marker, printed photos, flag let
III. LESSON PROPER
A. Introductory Activities
B. Motivation
The class will be divided into two groups. The game has three rounds. First, the easy
round, teacher will present different logos of famous and successful companies each
group will guess which company does the logo belongs. Second, average round, teacher
will flash the different taglines of different successful companies. Third, teacher will flash
pictures of a successful business, the students need to guess who is the founder of the
company. Each group will be given a flag let. They will choose a representative to raise
the flag. The group who raise their flag first will be given the chance to answer. The
group who got the greatest number of correct will be declared as the winner.
C. Presentation
Marketing Mix
- is a widely accepted strategic marketing tool that combines the original 4P’s with the additional
3P’s in formulating market tactics for product or service.
- Marketing mix is choosing and implementing the best possible course of action to attain
organization’s long- term objectives and gain competitive edge.
The 7p’s of Marketing

Product (creating value)
- Is any physical good, service, or idea that is created by entrepreneur or an innovator in
serving the needs of the customers and addressing their existing problem.
Types of Products
1. Tangible products- products that can be perceived by our 5 senses.
2. Intangible products (services)- products that can be enjoyed that are performed by people
or machines.
3 Level concept of products or services
Level 1: Core benefits
Level 2: Physical Characteristics
Level 3: Augmented benefits of a product or service
Place (delivering value)
- Refers to a location or medium of transaction.
- The place whether on-site or online, should also be presentable, appealing and catchy.
Price (capturing value)
- Is the peso value that entrepreneur assigns to a certain product or service after considering
its costs, competition, objectives, positioning, and target market.
- It is the only P that generates revenue for the business.
Common Pricing Strategies
1. Bundling- two or more products or services in one reduced price. Ex. 3-in-1 coffee for
P8.00, Manicure and pedicure for P150.00)
2. Premium pricing- refers to setting a very high price to reflect elitism. Ex. Prices of
branded clothes, bags, perfume etc.
3. Competitive pricing- refers to the benchmarking prices with the competitor.
4. Psychological Pricing- considers the psychology and positioning of price in the market.
Ex. Price of haircut service is at P199.00 because customers tend to think that odd prices
are considerably lower than what they are; in this example, they tend to round off the
price to P100.00 instead od P 200.00
5. Optional pricing- refers to adding an extra product or service on top of the original to
generate more revenue. Ex. Meals on top of air fare
Promotion (communication value)
- Involves presenting the products or services to the public and how these can address the
public’s needs, wants, problems, or desires.
- The main goal of promotion is to gain attention and to deliver message
Promotional tools
1. Advertising- type of communication that influences the behavior of the customer to
choose the product or service of the entrepreneur over the competitors.
- The objective of advertising is to (1) inform, educate and familiarize the public with the
product and service offering (2) build a trustworthy image; (3) increase sales
2. Selling- act of trading a product or service for a price or fee.
3. Sales Promotions- short-term promotional gimmicks wherein practical incentives and
appealing activities are incorporated to entice customers to buy the product or service.
Ex. Sales discount, discount coupons, raffles, promo items, reward cards
4. Public relations- these are image building initiatives of the entrepreneur to make the name
of the business reputable to stakeholders (government, target customers, media and
public).
Extended 7p’s
People
- All companies are reliant on the people who run the business.
- With the influx of various competing products and services, one of the major
differentiators is how people or employees make a difference in the lives of the customer.
It is not about the quality of the products anymore, but how employees serve customers.
Packaging
- How the product or service is presented to customers.
- It is the overall identification look and feel of a product and service. This is the first
element that the customers will see. It will determine the uniqueness of the product from
the competitors
- Many businesses begin to make eco-friendly packages to protect and preserve the
environment.
Processes
- Is defined as step-by-step procedure or activity workflow that the entrepreneur or
employees follow to effectively and efficiently serve customers.
Components of Process
Internal process- includes the back-office operations wherein employees or machines process
customers’ request without being seen.
External process- includes actual servicing where customers are part of the process.
D. Generalization
The students will watch a short video clip about the given topic. Then, the teacher will ask
related questions about the lesson.
E. Application
The teacher will present a video commercial. The students will do a Marketing Mix case
study review.
“Tide with freshness of downy”
 Identify the elements of marketing mix that Tide with freshness of downy focused
on their marketing campaign.
 Enumerate the strength and weakness of this marketing campaign.
 Examine the elements of marketing mix that could have been highlighted and
promoted as part of the promotional video to achieve growth in sales.
IV. Evaluation
The class will be divided into three groups. Each group will brainstorm and think of an
original product, indicate the price, place or location of business, promotional tool to be
used, and their target market. Then, they will make a sketch of their product in a Carolina.
Each group will be given ten minutes to do the activity. Afterwards, they will be given
three minutes present their work one by one.
Criteria:
 Uniqueness------------------------------------------ 25%
 Creativity ------------------------------------------- 25%
 Content ---------------------------------------------- 40%
 Impact ----------------------------------------------- 10%
100%
V. Assignment
Create a promotional video of the product that you made as a group. The video must
be 2-3minutes. This assignment will be submitted on July 19, 2019 (Friday)
Prepared by:
Rizmar S. Rivera

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What are the components of the marketing mix?

What are the 7 P's of marketing?

A Semi-Detailed Lesson Plan in

Technology and Livelihood Education

II. SUBJECT MATTER

Values Infused: unity, cooperation, understanding

III. LESSON PROPER

The 7p’s of Marketing

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