School TAYSAN SENIOR HIGH SCHOOL Grade Level Eleven (12) ABM

DAILY LESSON LOG Teacher Aimee M. Mendoza Learning Area PRINCIPLES OF MARKETING
July 1-5, 2019
Teaching Dates and Time Semester 1st
ABM Patience
ABM Purity

SESSION 1 SESSION 2 SESSION 3 SESSION 4

I. OBJECTIVES Differentiate strategic from tactical Create strategic marketing and Explain marketing planning by answering
marketing. tactical marketing on the given case study.
CHAPTER TEST
product to them.

A. Content Standards The learners demonstrate an The learners demonstrate an The learners demonstrate an
understanding of… understanding of… understanding of…

The importance of information, the

market characteristics affecting
consumer behavior, and the bases of The importance of information, the The importance of information, the
market segmentation market characteristics affecting market characteristics affecting
consumer behavior, and the bases of consumer behavior, and the bases of
market segmentation market segmentation
B. Performance Standards The learners shall be able to… The learners shall be able to… The learners shall be able to…

Conduct marketing research,

interpret market buying behavior on
product or service, and identify the Conduct marketing research, Conduct marketing research, interpret
product or service target market interpret market buying behavior on market buying behavior on product or
product or service, and identify the service, and identify the product or
product or service target market service target market
C. Learning Competencies/ Distinguish between strategic and Distinguish between strategic and Distinguish between strategic and
Objectives (Learning marketing planning in terms of marketing planning in terms of marketing planning in terms of objectives
Codes) objectives and processes objectives and processes and processes

ABM_PM11-Ie-i-9 ABM_PM11-Ie-i-9 ABM_PM11-Ie-i-9

II. CONTENT Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach in the CG, the content can be tackled in a week or two.
Strategic and Tactical Planning Strategic and Tactical Planning Strategic and Tactical Planning

III. LEARNING RESOURCES List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in learning. Ensure that there is a mix of concrete and
manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide pages

2. Learner’s Materials pages

3. Textbook pages Principles of Marketing Principles of Marketing Principles of Marketing

Prof. Angelita Ong Camilar-Serrano
pp. 103-111 Prof. Angelita Ong Camilar-Serrano Prof. Angelita Ong Camilar-Serrano
4. Additional Materials from
Learning Resource (LR)
portal
B. Other Learning Slide decks, activity sheets, LED TV, Led TV, laptop, activity sheets, Led Tv, laptop, slide deck
Resources
https://m.youtube.com/watch?
v=2pPTjHxoKpY

https://m.youtube.com/watch?
v=XvWCU5Cwk0

IV. PROCEDURES These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by demonstration of learning by the students
which you can infer from formative assessment activities. Sustain learning systematically by providing students with multiple ways to learn new things, practice their learning,
question their learning processes, and draw conclusions about what they learned in relation to their life experiences and previous knowledge, indicate the time allotment for each
step.

A. Reviewing/Presenting lesson What is the best customer service What is the best customer service State the difference between strategic
strategy in the Philippines? strategy in the Philippines? and tactical planning.

B. Establishing purpose for the Presentation of the lesson objectives Presentation of the lesson objectives Presentation of the lesson objectives and
lesson and output. and output. output.
C. Presenting Short Game: Vidoe Watch: Case Study
examples/Instances of the new
lesson Doctor Kwak-kwak Crabs Funny Video-Strategy Numi Tea
Planning
D. Discussing new concepts and What have you learned from the What can you say about the crabs on Answer the following Question:
practicing new skills #1 game? the video?
1. How will you describe the target
What makes it difficult for the doctor What did the crabs do? Ants? market of Numi Tea? Explain
to fix the troubled arms?
Collaborative Discussion Collaborative Discussion 2. What is the marketing mix used by
Numi Tea?
Strategic Marketing vs tactical Strategic Marketing vs tactical
marketing marketing 3. How is Numi Tea differentiated from
its industry?
E. Discussing new concepts and
practicing new skills #2
F. Developing mastery (leads to What is the difference between What is the difference between Describe marketing planning and the
formative assessment) strategic and tactical marketing? strategic and tactical marketing? marketing planning process.

Group Activity:

Each group will create strategic

marketing and tactical marketing on
the given product to them.

G. Finding practical applications How can you apply this lesson to How can you apply this lesson to As an ABM student, how can you apply
of concepts and skills in daily your daily life as ABM student? your daily life as ABM student? this lesson into your daily life?
living

H. Making generalizations and The learners will complete the The learners will complete the The learners will complete the statement:
abstractions about the lesson statement: statement:
Marketing planning entails____________.
Strategic marketing is ________________. I can create strategic
planning__________________________. The marketing process consist
Tactical marketing is______________. of__________.
We can apply tactical planning
__________________________________________.
 I. Evaluating Learning Make a Venn Diagram and illustrate Think of two words wherein you can As an evaluation, the learners will pass
the difference between strategic and differentiate strategic marketing the Case study for checking.
tactical marketing. from tactical marketing.(rubrics on
the board)
J. Additional Activities for Make a research about the Make a research about the Make a research about the marketing
application or remediation marketing environment. marketing environment. environment.

V. REMARKS

VI. REFLECTION Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be done to help the students learn? Identify
what help your instructional supervisors can provide for you so when you meet them, you can ask them relevant questions.
A. No. of learners who earned
80% on the formative
assessment
B. No. of learners who require
additional activities for
remediation
C. Did the remedial lessons
work? No. of learners who
have caught up with the
lesson.
D. No. of learners who continue
to require remediation
E. Which of my teaching
strategies worked well? Why
did these work?
F. What difficulties did I
encounter which my principal
or supervisor can help me
solve?
G. What innovation or localized
materials did I use/discover
which I wish to share with
other teachers?

Prepared by: Checked by: Noted by:

AIMEE M. MENDOZA RHODORA G. BAUTISTA EDITA M. CANATUAN, Ed.D.

Subject Teacher Master Teacher II Principal IV