The Effects of Employee Empowerment On Employee Job Satisfaction
The Effects of Employee Empowerment On Employee Job Satisfaction
The Effects of Employee Empowerment On Employee Job Satisfaction
www.emeraldinsight.com/0959-6119.htm
IJCHM
23,6 The effects of employee
empowerment on employee job
satisfaction
784
A study on hotels in Turkey
Received 22 April 2010
Revised 31 July 2010
Elbeyi Pelit
8 October 2010 School of Tourism and Hotel Management, Afyon Kocatepe University,
28 December 2010 Afyonkarahisar, Turkey
18 February 2011
Accepted 26 February 2011 Yüksel Öztürk
Faculty of Tourism, Gazi University, Gölbaşı-Ankara, Turkey, and
Yalçın Arslantürk
Faculty of Commerce and Tourism Education, Gazi University, Gölbaşı-Ankara,
Turkey
Abstract
Purpose – The main objective of this study is to determine the impact of employee empowerment on
job satisfaction. To serve this purpose, empowerment is taken into consideration as two dimensions –
i.e. behavioral and psychological – and the effect of employee empowerment on the level of job
satisfaction was examined by taking these two dimensions into consideration as a whole and
separately.
Design/methodology/approach – A questionnaire was employed in order to collect data on job
satisfaction as well as behavioral and psychological empowerment. The data collected were analyzed
through correlation and regression analyses. The study covered 1,854 participants employed at
five-star hotels in Turkey.
Findings – The findings suggest that the most positive aspects related to job satisfaction are
relations with the colleagues and physical conditions, while the most negative aspect is the wage issue,
i.e. unfair payment. Furthermore, correlation and regression analyses indicate that psychological and
behavioral empowerment has a significant effect on job satisfaction, and the effect is much greater
when psychological and behavioral empowerment are taken as a whole.
Research limitations/implications – The major limitation of this study is that it covers the
employees of five-star hotels only. Another important limitation of the study is the exclusion of
variables mentioned in the literature. This apart, it is thought that the study will provide some insights
for managers in terms of enhancing job satisfaction and the effect of empowerment on job satisfaction
as well as making a contribution to the literature.
Originality/value – Studies into the relation between employee empowerment and job satisfaction
on the whole focus on only one aspect of empowerment, i.e. either behavioral empowerment or
psychological empowerment. This study incorporates behavioral and psychological empowerment
International Journal of together as the components of empowerment, unlike previous studies in the literature, in determining
Contemporary Hospitality
Management their effect on job satisfaction.
Vol. 23 No. 6, 2011
pp. 784-802
Keywords Employee empowerment, Behavioral empowerment, Psychological empowerment,
q Emerald Group Publishing Limited Job satisfaction, Employees attitudes, Hotels, Turkey
0959-6119
DOI 10.1108/09596111111153475 Paper type Research paper
Introduction Employee job
Definitions of the nature of empowerment have fallen within a common frame in some satisfaction
aspects. On the other hand, despite a common frame being formed, there is no fully
agreed definition of empowerment (Peccei and Rosenthal, 2001; Wilkinson, 1998). The
fact that employee empowerment is closely related to management techniques and
instruments, such as motivation, job enrichment, communication, trust, participative
management, delegation, training and feedback, makes it necessary to examine the 785
concept and its managerial dimension from different perspectives. Authors
approaching the construct from the behavior and relationship side, such as Hales
and Klidas (1998), define empowerment as sharing knowledge, information and power
with subordinates; Cunningham et al. (1996) relegate the power to make a decision in a
manner that will cover employees without the power to make decisions. Conger and
Kanungo (1988) regard empowerment as a motivational concept related to self-efficacy
and define empowerment as improving the feeling of self-efficacy of employees. Conger
and Kanungo (1988) hold that administrative implementations for empowerment make
up only a small portion of empowerment itself, and these implementations will not be
enough alone. Thomas and Velthouse (1990) highlight that empowerment cannot be
accounted for in only one dimension, and that administrative implementations and the
perception of employees should also be taken into consideration. Drawing on the study
by Thomas and Velthouse (1990) defining empowerment as “internal motivation that
can be explained by four perceptive dimensions, which are sense, competence, choice
and impact”, Spreitzer (1995) incorporates these four dimensions in his definition.
Entrepreneurs, managers and researchers in the field of management regard the
employee as the major resource bringing competitive advantage to establishments, and
they are of the opinion that the involvement and empowerment of employees is key to
the success of establishments (Etzioni, 1961; Siegall and Gardner, 2000). When the
nature of empowerment is examined, it is observed that empowerment does yield
beneficial outcomes. When the constituents of employee empowerment are examined,
it is stressed that the construct will yield beneficial results for both employees and
employers (Baruch, 1998). Studies conducted on employee empowerment reveal that it
gives rise to organizational commitment (Han et al., 2009; Kim, 2002; Sigler and
Pearson, 2000; Spreitzer and Mishra, 2002), motivation (Caudron, 1995; Janssen et al.,
1997), performance (Çöl, 2008; Locke, 1991; Sigler and Pearson, 2000) and customer
satisfaction (Bowen and Lawler, 1992; Chebat and Kollias, 2000). The studies
conducted so far have overwhelmingly placed importance on the relationship of
psychological and behavioral empowerment with job satisfaction as separate
constructs. However, when psychological and behavioral empowerment are treated
as a whole, their relationship with job satisfaction will be handled in a more efficient
and effective fashion, in that it is thought to be more comprehensive.
Employee empowerment is a wide-ranging activity, and the way that empowerment
activities are practiced in accordance with its content brings up a relation between the
task performed and the job satisfaction the employees will get. There has been strong
emphasis on the relation between psychological empowerment and job satisfaction in
previous studies (Aryee and Chen, 2006; Corsun and Enz, 1999; Hechanova et al., 2006;
Kuo et al., 2007; Laschinger et al., 2004; Riggs and Knight, 1994; Spreitzer et al., 1997).
Regarding behavioral empowerment, another dimension of empowerment, convenient
communications, an atmosphere of trust, and motivational tools being provided by
IJCHM employers lead to a positive impact in creating job satisfaction (Babin and Boles, 1996;
23,6 Yoon et al. 2001).
The studies conducted so far have overwhelmingly placed importance on the
relation of psychological and behavioral empowerment with job satisfaction as
separate constructs. However, when psychological and behavioral empowerment are
treated as a whole, the relationship with job satisfaction will be handled in a more
786 efficient and effective fashion, in that it is thought to be more comprehensive. Taking
empowerment as two separate constructs, i.e. behavioral and psychological, will
illuminate the relationship between “empowerment” and “job satisfaction” in a more
wide-ranging manner. In terms of the managerial aspects, the main objective is the
conditions required for empowerment. On the other hand, the perception of the
conditions by employees and how employees perceive themselves make up the
psychological dimension of the empowerment. Hence, the two dimensions together will
elaborate the relationship between empowerment and job satisfaction.
Methodology
The population of this study consists of the employees of five-star hotels in Turkey.
Due to the facts that hotels in Turkey are spread over a vast geographical area and that
the number of employees in these establishments is very high, a sample group was
chosen. It is likely that access to all the potential participants would have caused
problems, and time and cost constraints would have proved prohibitive. Stratified and
cluster sampling methods were used together; first, the population was stratified as
city and resort hotels, and then the cities where the hotels are located were taken as
clusters. In the process of clustering the cities, we paid special attention to choosing
hotels from cities with a relatively greater number of five-star hotels in both strata (i.e.
city and resort). Hotels from four cities were chosen: the hotels in Antalya and Muğla
were chosen both because they are among the most active resort towns in terms of
tourism activities and because they are among the cities with the largest number of
five-star hotels. The other two cities, Ankara and Istanbul, were chosen because they
are among the most important cities in Turkey in terms of city hotel establishments.
All these factors were considered and the study was conducted primarily on employees
working in five-star hotels in these cities and also on the employees working in hotels
run in other cities as much as possible. One thousand, one hundred and seventeen out
of 1175 questionnaires were received back from resort hotels, whereas 764 out of 825
questionnaires were received back from city hotels. From all the questionnaires
distributed, only 1,854 questionnaires – 1,098 from resort hotels and 756 from city
hotels – were included in the analysis. The remaining questionnaires were excluded
for reasons such as incomplete data and coding and so on.
In order to find out the managerial empowerment activities (behavioral
empowerment) the empowerment scale developed by Niehoff et al. (2001) was used.
In addition, a questionnaire with 27 statements was formed, referring to the
empowerment scales used in the studies in the literature (Cacioppe, 1998; Dobbs, 1993;
Kanter, 1993; King and Ehrhard, 1996; Laschinger et al., 2004; Spreitzer, 1995, 1996)
and also referring to the information provided in the related literature. The
questionnaire included statements about the distribution of information and resources, Employee job
authority and responsibility, participation, reliability and employee support, job satisfaction
enrichment, motivation, communication, teamwork, training, learning, rewarding and
feedback. The construct validity of the questionnaire has been tested because the
questionnaire is made up of the statements used in other studies in the literature. For
that reason, to identify the employees’ perceptions of psychological empowerment,
Spreitzer’s (1995, 1996), “psychological empowerment perception” inventory was used. 789
The inventory for psychological empowerment has 12 statements, consisting of three
statements for each dimension and covering titles such as value, sufficiency, choice-
free will and influence. The questionnaires were designed in accordance with five-point
Likert scales.
The scale used to measure the job satisfaction levels of the employees is the
employee job satisfaction scale developed by Weiss et al. (1967), with 20 dimensions
measuring job satisfaction. The scale, known as the Minnesota Satisfaction
Questionnaire (MSQ), includes more comprehensive dimensions in comparison with
other job satisfaction scales (Blake et al., 2004; Hancer and George, 2003; Herrera and
Lim, 2003; Irving et al., 1997; Nysted et al., 1999). The scale was designed in a way to
identify the extent to which the employees are satisfied with the present conditions of
the hotel on a five-point Likert scale.
The correlation between the variables in the study was examined through Bartlett’s
test and the Kaiser-Meyer-Olkin (KMO) adequacy test. Within this frame, the p value of
Bartlett’s test is 0.002 (p , 0:05). Moreover, the KMO value, an indicator of the sample
adequacy, is calculated to be 0.83. These values show that the scales employed in the
study are appropriate for the factor analysis. The factor analysis of the job satisfaction
scale explains 73.18 percent of the total variance. The two factors (dimensions) related
to empowerment, in which 39 statements are included, explain the 79.32 percent of the
total variance. The variance of the dimension of behavioral empowerment has the
highest explanatory percentage with 47.65 percent, while it is 31.67 percent for
psychological empowerment. The factor loadings of the statements for behavioral
empowerment used in other studies in the literature are above the critical level of 0.40
(Harman, 1967; Ural and Kılıç, 2006) and range from 0.585 to 0.714. The Cronbach’ a
coefficients are 0.95, 0.86, and 0.91 the for behavioral empowerment scale,
psychological empowerment scale and job satisfaction scale, respectively.
Results
Of 1,854 employees, 59.2 percent were male and 40.8% were female. Looking at their
educational background, 10.8 percent graduated from secondary school, 43.7 percent
graduated from high school, 24.9 percent have an associate degree, 18.8 percent have
an undergraduate degree and 1.8 percent have a graduate degree. Regarding the
duration of their employment in the tourism sector, 20.2 percent of the employees had
been employed in the tourism sector for two or fewer years, 37.4 percent for 3-5 years,
26.2 percent for 6-8 years, 12.1 percent for 9-11 years, and 4.4 percent for 12 years
and/or more.
In the study, the percentage-frequency and arithmetic mean of the perceptions of the
employees were estimated and interpreted for each statement in the questionnaire
regarding their behavioral and psychological empowerment perceptions and job
satisfaction levels, which paved the way for a detailed analysis for each statement in
IJCHM the scales under consideration. “To be able to communicate with the managers anytime
23,6 they want”, “To be assured that special attention is paid to providing the necessary
physical resources”, “To be encouraged in teamwork and to be supported by the
manager in problem solving processes” are among the points the employees reported
as having the lowest level. It was found that the topics that the respondents rated as
negative generally centered on being assigned responsibility and autonomy. When
790 statements regarding the behavioral dimension of empowerment are considered, it can
be said that these practices generally have their roots in management policy on the part
of the manager.
On the other hand, the point with the lowest score regarding employees’ perceptions
of the psychological empowerment was that their decisions on the task they undertake
were not taken seriously; this is likely to stem from managerial and administrative
policies and decisions. When we consider that empowerment is not all about providing
employees with opportunities but also about supporting employees to internalize and
consider empowerment in all dimensions, we can clearly conclude that managers
should undertake activities to improve and increase the perception levels of the
employees. In this respect, it can be suggested that managers should attach more
importance and priority to in-service training and feedback, particularly. Also, 78.4
percent of respondents stated that they were not content with their salary.
It was also found that employees are not content with some other issues, such as the
freedom to take initiative for the tasks they undertake, the chance to work individually
(on their own), to assign tasks to co-workers, the firm’s policy and its implementation,
promotion opportunities and the opportunity to be able to undertake different tasks.
These results reveal that employees are not satisfied with the policies of the
establishment due to the fact that they do not have enough say in decision making
processes and they are not allowed to work individually. Employees stated that they
are deprived of the opportunity to undertake different tasks, and this might lead to the
possibility that the job becomes monotonous and causes boredom and dissatisfaction
for employees. All of this highlights that managers should enforce implementations
such as job enrichment and/or rotation, which are also a significant part of
empowerment.
The correlation between the job satisfaction levels of the employees and their
perceptions of behavioral empowerment, psychological empowerment and overall
perceptions of empowerment was found through simple correlation analysis, and then
the Pearson correlation coefficient between each variable was estimated. In addition to
the simple correlation analysis between job satisfaction and empowerment and its sub
dimensions, the determination coefficient (R 2) was found in order to estimate the
change in dependent variable ( job satisfaction) by independent variables
(psychological and behavioral empowerment). Moreover, simple regression was
applied in order to analyze the relation between empowerment and job satisfaction, and
between psychological empowerment and job satisfaction. On the other hand, in order
to analyze the relation between general empowerment (behavioral and psychological)
and job satisfaction, multiple linear regression was applied. Here, behavioral
empowerment and psychological empowerment were taken as independent variables
and the effect of these variables on the dependent variable was investigated. Whether
the linear regression models in the study were significant or not was tested through a
variance analysis. The significance of regression models, whether it as a whole or
based on coefficients, indicates that the correlation between the variables can be Employee job
explained by “linear regression models”. The comparisons in the analyses of satisfaction
correlation and regression were not performed in terms of each statement, but were
performed through the averages of all the statements (20 for job satisfaction, 27 for
behavioral empowerment, and 12 for psychological empowerment in the scale used.
Table I reports the results of the correlation analysis between employee
empowerment and employee job satisfaction. In this analysis, job satisfaction was 791
taken as the dependent variable and empowerment and its sub-dimensions
(behavioral-psychological) as independent variables.
According to the findings in Table I, a significant correlation at 0.001 significance
level was found between empowerment and its sub dimensions and job satisfaction
levels. In other words, the Pearson correlation coefficient (r) between job satisfaction
and empowerment and its sub dimensions is statistically significant (p , 0:001). Also,
it can be observed from Table I that there is a positive, moderate level (r ¼ 0:44) of
correlation between employee job satisfaction and psychological empowerment,
whereas there is a positive high level of correlation (0:60 , r , 0:80) between
employee job satisfaction and empowerment in general (r ¼ 0.76) and behavioral
empowerment (r ¼ 0.72). When the determination coefficients (R 2) in Table I are
analyzed, it can be seen that 19 percent of the total variance in job satisfaction results
from psychological empowerment and 52 percent results from behavioral
empowerment. The determination coefficient estimated for empowerment in general
was found to be 0.570. It can be said, in other words, 57% of the total variance in job
satisfaction stems from empowerment in general.
These coefficients also affected the correlation coefficients between the dependent
variable (i.e. job satisfaction) and the independent variables (i.e. empowerment and its
sub-dimensions). In Table I, the highest level of correlation between employee job
satisfaction and empowerment, along with its sub dimensions were found to be
between job satisfaction and empowerment in general (r ¼ 0:75 and
p ¼ 0:000 , 0:001) and it is followed by the correlation between job satisfaction and
behavioral empowerment (r ¼ 0:72). The correlation between job satisfaction and
psychological empowerment (r ¼ 0:44), on the other hand, is lower when compared to
the above-mentioned variables (empowerment in general and behavioral
empowerment), as can also be seen in Table I.
According to the results, we can conclude that the most significant factor in
employee empowerment and job satisfaction is empowerment in general, consisting of
Table III.
The simple linear
regression analysis
Independent variables bj S(bj) t p R2 Significance
regarding the correlation
between job satisfaction Constant 1.818 0.085 21.059 0.000 * * * 0.192 F ¼ 439:724
and psychological Psychological empowerment 0.450 0.021 20.970 0.000 * * * p ¼ 0:000
empowerment
(n ¼ 1; 854) Notes: Job satisfaction ¼ 1:818 þ 0:450 (psychological empowerment); * * *p , 0:001
Table IV.
The multiple linear
Independent variables bj S(bj) t p R2 Significance
regression analysis
regarding the correlation Constant 0.778 0.071 10.977 0.000 * * * 0.526 F ¼ 1; 026:439
between job satisfaction Behavioral empowerment 0.642 0.018 36.108 0.000 * * * p ¼ 0:000
and behavioral and Psychological empowerment 0.102 0.019 5.350 0.000 * * *
psychological
empowerment Notes: Job satisfaction ¼ 0:778 þ 0:642 (behavioral empowermentÞ þ 0:102 (psychological
(n ¼ 1; 854) empowerment); * * *p , 0:001
that there is a correlation between the variables. Therefore, these results indicate that Employee job
there is a correlation between the dependent variable (i.e. employee job satisfaction) satisfaction
and the independent variables (i.e. behavioral and psychological empowerment). When
the multiple determination coefficient (R 2 ¼ 0:526), reported in Table IV, is considered,
it can be concluded that 52.6 percent of the total variance in job satisfaction stems from
the independent variables (behavioral empowerment and psychological
empowerment). In other words, the effect of the independent variables (i.e. 793
behavioral empowerment and psychological empowerment) on the dependent
variable (i.e. job satisfaction) is 52.6 percent.
Also, it can be seen from Figure 1 that empowerment as a whole (psychological and
behavioral) has a greater effect on employee job satisfaction. As a matter of fact, this
can be suggested as the verification of what we have been emphasizing throughout the
study, in contrast to previous studies. Taking empowerment as a whole (psychological
and behavioral) and enforcing activities and implementations within this framework is
thought to have a greater effect on job satisfaction.
Figure 1.
Findings regarding the
research hypotheses
IJCHM related studies (Caudron, 1995; Janssen et al., 1997; Kim, 2002; Sigler and Pearson, 2000;
23,6 Spreitzer and Mishra, 2002), it was concluded that an empowered employee would have
a higher level of motivation and organizational commitment as well as job satisfaction.
This study concludes that behavioral and psychological empowerment has a
positive effect on the job satisfaction levels of employees. As a result of the correlation
analyses conducted to identify the level of this effect, a high positive correlation
794 (r ¼ 0:720) was found between behavioral empowerment and job satisfaction. On the
other hand, the correlation level between psychological empowerment and job
satisfaction (0.438) was found to be average. The correlation level between job
satisfaction and empowerment as a whole was found to have a high (r ¼ 0:755)
positive correlation, similar to the result of the analysis of behavioral empowerment.
The correlation level between the variables is also supported by the results of the
simple and multiple linear regression analyses for the correlation analyses between
empowerment and job satisfaction.
Previous studies about this subject generally focused on either correlating
behavioral dimension of empowerment and job satisfaction (Babin and Boles, 1996;
Laschinger et al., 1997; Yoon et al., 2001) or correlating psychological dimension of
empowerment with job satisfaction (Dewettinck and Van Ameijde, 2007; Kuo et al.,
2007; Riggs and Knight, 1994; Spreitzer et al., 1997), rather than analyzing the two
dimensions of empowerment (behavioral and psychological) jointly. The results of this
study showed that when both dimensions of empowerment are taken as a whole, the
effect level of empowerment on employee job satisfaction yields a higher rate, which
differentiates this study from the other studies that have been conducted on the
subject. Moreover, there is a need for studies conducted in a way that involves both the
behavioral and psychological dimensions of empowerment, because studies conducted
within this framework will provide a more comprehensive source in terms of putting
the related activities into practice. In addition, when we consider the fact that there are
a limited number of studies comprising both dimensions of empowerment, it is obvious
that studies within this framework will contribute greatly to the related literature and
to enterprises as well, and will enable establishments to be more conscious about
empowerment implementations and to have a stronger and sounder grounding for
empowerment implementations. In this respect, it can also be said that this study will
contribute to the literature.
To meet the demands of customers as well as they want and as fast as their demand,
is one of the criteria of quality service and the provision of this quality service which is
no doubt closely and directly related to certain factors such as the way the service is
provided by the employee providing the service, his/her speed, working environment,
knowledge, competence and skills, authority in terms of problem solving and so on.
Invigorating the conditions in this environment so as to live up to the expectations of
employees as well will affect employee job satisfaction positively and will have
positive outcomes in terms of customer satisfaction due to the quality of the services
provided. Activating implementations intended for employee empowerment will
considerably contribute to the establishments by providing competitive advantages
especially in sectors where employees and employers face a fierce competition.
Quick-mindedness, problem-solving skills and competence in human relations are very
important for employees working in the tourism sector, which requires great physical
and mental exertion. Therefore, ensuring that employees possess these skills and
competences, which have a great importance for empowerment, and to working on any Employee job
possible deficiencies (by encouraging participation in in-service training and satisfaction
professional development programs, etc.) will be among the factors affecting the
quality of the services provided. In addition to these points, managers should discuss
with employees the content and goals of the empowerment activities that are going to
be practiced in the department they are responsible for, and they should support and
help employees become accustomed to these activities. This is necessary because a 795
detailed and thorough analysis of employees’ competences and deficiencies by their
managers would provide significant ease and benefits in terms of obtaining the desired
outcomes from these empowerment activities.
The willingness of both employees and managers is one of the indispensable factors
for managers. When empowered, employees will have the advantage of providing
unsatisfied customers with various alternatives by utilizing their creativity and
personal skills in quick decision making to respond to the customer as fast as possible
(Fisher, 1989). Otherwise, all the opportunities and facilities will not function properly
and this would result in a lack of integration and adaptation on the part of employees.
Koch and Godden (1997), who significantly criticized and reviewed employee
empowerment issues, suggested that in case of the reluctance of the parties involved in
the empowerment process, employee empowerment practices would not work as
planned and all the efforts towards empowerment would be nothing but a waste of
time, money and resources. By considering this, it is essential that managers should
design the opportunities/facilities to be provided in accordance with the needs and
competences of their employees and should ensure that all employees are actively
involved in all these processes. This would provide a lot of benefit in the long run for
establishments to consider the opinions and expectations of employees regarding
implementation. To be satisfied with the opportunities empowerment will offer and to
see that their opinions are considered in the decision making processes will certainly
improve the level of employees’ job satisfaction (Bowen and Lawler, 1992; Carless,
2004; Chow et al., 2005; Erstad, 1997; Janssen et al., 1997; Seibert et al., 2004;) and
organizational commitment (Gunlu et al., 2010; Henkin and Marchiori, 2003; Spreitzer
and Mishra, 2002).
The effect of empowerment on the behavior and attitudes clearly signifies the
importance of the implementation of this notion in hotel establishments. As a result, it
can be suggested that hotel managers should thoroughly analyze the increase caused
by empowerment, as suggested in previous studies, in the organizational commitment
levels of employees (Henkin and Marchiori, 2003; Kim, 2002; Sigler and Pearson, 2000;
Spreitzer and Mishra, 2002;), in their motivation (Caudron, 1995; Dewettinck and Van
Ameijde, 2007; Janssen et al., 1997), in their performance (Locke, 1991; Sigler and
Pearson, 2000), and in customer satisfaction (Bowen and Lawler, 1992; Chebat and
Kollias, 2000). They should also value that empowerment implementations lead to an
increase in employee job satisfaction, as revealed by the results of this study, and they
should enforce such implementations for the benefit of their establishments. Also, a
high rate of turnover in the hospitality sector is among the topics emphasized in
previous studies (Bonn and Forbringer, 1992; Iverson and Deery, 1997; Moncarz et al.,
2009). In particular, considering the positive effect of job satisfaction on the reduction
of turnover (Ongori, 2007; Porter et al., 1974; Tütüncü, 2003), empowerment activities
are becoming more important. Both related studies (Kuo et al., 2007; Sahin, 2007; Wang
IJCHM and Lee, 2009; Yoon et al., 2001) and the results of this survey shows employee
23,6 empowerment’s positive contribution to improving the job satisfaction of employees.
From this situation, it can be said that employee empowerment can be used indirectly
to reduce employee turnover.
The nature of service delivery necessitates on-the-spot solutions and
responsiveness. Empowered employees will be able to use individual skills and
796 initiative to offer on-the-spot solutions and responsiveness, which are thought to
enhance service quality. Service quality is definitely concerned with the way services
are delivered, job environment, and authority of the employees over specific issues.
Empowering the above-mentioned factors in line with the expectations of the
employees will be reflected in customer satisfaction as well as job satisfaction.
Since hotel establishments are highly service-oriented, there is face-to-face
interaction and hence complaints are made to employees delivering services. This
could lead to stress, unease and conflict from the perspective of employees. At this
point, the attitude that managers take towards employees is of great importance in
terms of motivation and job satisfaction. In particular, customer contact service
employees play a boundary-spanning role in the hospitality industry where they
interact with many individuals from inside (fellow employees and managers) and
outside (guests) their organizations. Since excellent customer service requires
employees to be empowered to make many service decisions independently and on the
spot, reduced employee desire for empowerment does not favor the interests of
hospitality organizations. Therefore, it is important to find strategies that can help to
improve employees’ desire for empowerment (Gill et al., 2010).
Employee empowerment has a greater importance, especially in the service sector,
where the production and provision of the service takes place in the presence of
customers and where customer satisfaction is closely related to the quality and
presentation of the service. In the service sector, customers understandably desire that
their needs and wants are met as quickly as possible. When empowered, the employee
will have the advantage of providing the unsatisfied customer with various
alternatives by utilizing his/her creativity and personal skills in quick decision-making
to respond to customers as fast as possible (Avcı and Karatepe, 2000).
The same thing is valid for tourism establishments, since it may lead to wasted time
and, more importantly, customer dissatisfaction when the employee has to wait for the
manager to solve a problem. When an employee happens to make statements such as
“I’m sorry but it’s not me who set this rule”, “It’s not my fault” or “I have to consult my
manager but I can’t find him”, this is a clear sign regarding the management policies of
the establishment. However, if employees are given the power to feel that it is their own
business, they will act more responsibly and will do their job more willingly, which will
positively affect the job satisfaction level of the employee. The results of this study
fully support the above-mentioned views.
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