I. Executive Summary
I. Executive Summary
I. Executive Summary
EXECUTIVE SUMMARY
Uncle BOB’s Company will serve a good tasting Quesadillas. It will offer a
product that will create and nurture healthy and creative environment among
customers that will establish a market support to increase the value of the
organization. The value of the organization includes achieving double digit margins,
able to reach a healthy monthly sales and to attract and acquire new customers
from innovative at the best price. In addition, one of the company’s purpose is to
reach the most important goal that is to increase its revenue and profit every year.
Maximizing all resources and ingredient needed to produce the best product to be
offer in the market that will satisfy the demand of our customers.
Based on the menu of the business, Uncle BOB’s will follow many strategies
that will provide unique and interesting products to customers to find their choices.
Most of the flavors for options is cheese, however there are other flavors available
for customers who are looking for more added flavors of quesadillas. Such as,
chicken and beef. The customers may choose among those three flavors base on
their preference. The key to success of the Uncle BOB’s Quesadillas will be repeat
business, an excellent location, price and product to the market. The company
considered potential customers providing them a product that is available for all ages,
genders, races, and income.
The business will initially operate as home based and will use different kind of
methods to promote or to advertise our product like for example Facebook.
Facebook serves as universal database of people where its members select various
things they enjoy and like, so we grab this opportunities to introduce our product in
the market. Another is free taste, printed brochures and flyers, website and the
word of mouth. For the sales strategy, the company will offer free gifts, free samples,
discounted prices, vouchers and coupons, social media contest and giveaways and
buy one get one that is available in holiday season.
Uncle BOB’s will be a partnership owned and managed by the General and
Limited partners that will be providing 150,000.00 each capital investment and
there will be an additional 75,000.00 raised for short term loans.
II. MANAGEMENT AND ORGANIZATION
Company Name:
Uncle BOB’s Company
Logo:
Company’s Logo
Product Logo
Address:
Governor Pack Road Baguio City, Philippines 2600
Vision Statement
Uncle BOB’s company envision itself to inspire its employees to be the best
they can be, engage in sustainable practices and anticipate the need of our
customers, and to maximize return to the stakeholders while still maintaining the
quality in our product.
Mission Statement:
Our mission is to provide a unique and tasty quesadillas. We will strive to
achieve this goals by:
Insuring the highest level of quality product at the best and reasonable price,
Providing the most authentic quesadillas,
Providing satisfaction and the best possible value to our customers who
desire great tasting quesadillas
Securing a safe environment for the customer and staff,
And Ensuring trusts and respect to one another.
Key Personnel:
Kitchen Manager
Management Personnel
1. General Manager
Job Summary:
Should be responsible in ensuring that all products are manufactured
accordingly in line with the specifications of general operating procedures,
best practice that guarantee organizational objectives as well as operational
objectives, strategic marketing plan and re-check financial statements that
utilizes the improvement of company’s profitability.
Qualifications:
o Graduate of any related Business Course
o With 2 years’ experience in the related field
o Basic IT skills (data base, MS office)
o Able to communicate with its employees
o Leadership and organizational skills
o Adequate knowledge in managing and operating organizational
effectiveness
2. Cashier
Job Summary:
The job of cashier includes many things and it is job of accuracy. They
have to interact with customer on daily basis for solving queries, handling
money etc. A cashier is responsible for handling all the cash transaction of an
organization; receive payment by cash, cheques, credit card etc.; checking
daily cash accounts; guiding and solving queries of customer; providing
training and assistance to new joined cashier; and maintaining monthly,
weekly and daily report of transactions
Qualifications:
o Graduate of 4 year Business Course
o Can work under pressure
o Must be honest, trustworthy and hardworking
o Must have basic IT skills (spread sheet)
Qualifications:
o Must have certification of commercial cooking/Cookery NC II of
TESDA
o Has a background in culinary arts or any related field
o Must be honest, hardworking, trust worthy and can work under
pressure
o With experience is an advantage
Organizational Chart:
Owner/
General Manager
Employee/ Cashier
Ownership:
Uncle BOB’s Company as the proposed business will be owned, and fall
under a partnership type of business.
Capitalization:
Php. 1,200,000.00. Each partner will contribute an amount of Php. 150,000
annually and there will be an additional 75,000 raised for short term loan.
Compensation and Incentives:
The following are the Basic Benefits for Employees covered in the Philippine Labor
Code.
Under the Philippine Labor Code are six basic employee benefits, for an
individual who is legally working in the Philippines. These basic employee benefits
cover most occupations, agricultural or non-agricultural, provided that the
associated compensation for every salient Daily Minimum Wages still apply.
Under general circumstances, any legally employed worker who work eight
(8) hours a day on a 48 hours a week schedule is covered under the Philippine Labor
Code. Commencing from the time the employee starts to work and until twenty-four
(24) hours later is considered one work day. The eight-hour work need not be
continuous and may be staggered within the one workday stretch.
The term "employee" denotes any person legally employed in the Philippines,
any person compulsorily covered by the GSIS under the Commonwealth Act 186, or
any person compulsorily covered by the SSS under Republic Act 1161. Such
employee is automatically covered for these government mandated employee
benefits.
All these provisions apply in addition to every new employee benefits furnished that
are in excess of what is stipulated by the Philippine Labor Code. Other regular
Philippine employees benefits furnished by the employer(s) but are outside of the
mandated employee benefit includes, but not limited to:
o Housing and housing plans
o Expense Account
o Company sponsored vehicle
o Paid Holiday and Vacation
o Educational assistance or plans to the employee and/or his direct
dependents.
MATERIALS SOURCE
Pita Public Market in Baguio City
Cheese Grocery in Baguio City
Bell Pepper Public Market in Baguio City
White Onion Public Market in Baguio City
Pepper Grocery in Baguio City
Margarine Grocery in Baguio City
Mayonnaise Grocery in Baguio City
Condensed Milk Grocery in Baguio City
Nestle Cream Grocery in Baguio City
Chicken Public Market in Baguio City
Beef Public Market in Baguio City
Cumin Powder Public Market in Baguio City
Chili Powder Public Market in Baguio City
Salt Public Market in Baguio City
The company will ensure a quality control on the product Quesadillas through
the approval of the Bureau of Food and Drugs. Uncle BOB’s Company assures to
submit the following requirement in order to have the license in producing the
product:
Assessment Slip
Letter of Application from manufacturer/ exporter or distributor addresses to
the NMIS Executive Director (notarized)
Valid Certificate of Accreditation
Product Information:
a. List of ingredients in decreasing order of proportion. For additives with
prescribed limit, the amount must be indicated
b. Certificate from flavor supplier that the flavor components are
recognized as safe and suitable for human consumption either by the
US Flavor Extract Manufacturers Association or US Food and Drug
Administration (USFDA)
Finished product specification (Physico‐Chemical and Microbiological)
One (1) sample of the product in commercial presentation. For initial/new
product application , a proposed artwork of the label may be submitted
Labels and labeling materials used in the product
Certificate of Analysis of the finished product. Indicate the analytical methods
used from DOH –FDA recognized laboratory
Flow diagram of method of manufacture, packaging and quality control. A
packaging certification of suitability for food use must be submitted
Estimated shelf life, parameters used and methods or determining shelf life
Justification of label claims
Previous Certificate of Product Registration (CPR) for renewal only
The report's dairy chart tells us the average U.S. consumer is, at 23 pounds per
year, eating more than the occasional cheese dip. In 1970, the number was about
eight pounds.In July, Dairy Management released a report on its next initiative:
stemming our lack of interest in milk. "From 1975 to 2010, annual per capita fluid
milk consumption dropped from 28.6 to 20.9 gallons. ... It’s been a painful time for
the fluid milk industry." Dairy Management remains partnered with McDonald's,
Pizza Hut, and Domino's "to create new and innovative products using dairy to
delight consumers."
b. Free Taste
Free samples will be given during the first week of operation and
also for special occasion and events
d. Website
Uncle BOB’s Quesadillas would develop a simple website that
will provide basic information about the business, the menu and
services and promos that are being offered that enables the customers
to link their presence in the social media.
e. Word of mouth
The simplest way to promote our business is by passing the
information regarding the business to friends, family and relatives.
Sales Strategy
Our sales plan is to establish and maintain position with our local customers.
This strategy is to build more customers in order to increase the revenue. Will focus
in making all our customers happy with our food, service and entertainment
process. It is a strategic business plan that will help our product to gain competitive
advantages among our competitors. This will emphasize and provide an additional
sales force focus on target market customers and communicate with them in
relevant, meaningful ways. Uncle BOB’s Company would be sold to the customers
using the promotional strategies to increase its sales by the following methods:
a. Free Gifts
Free gifts are available for our valued customers for their loyalty
in our product. Free gifts are available during holiday specials like
Christmas season, and company's anniversaries. To avail these free
gifts, our valued customers shall present their customer's card to the
nearest quesadilla store in their place and they can avail the gifts that
was prepared for them.
b. Free Samples
To attract more customers, having a new product is the best
since it would be new to the taste of people but it is difficult to earn the
trust of the consumers having that the product is new to their taste.
Giving free taste is the best to earn the trust of the consumers because
before buying a product, they wanted to make sure that the product
that they will buy will be worth every penny they spend. Having the
confidence in our product, giving some free taste to customers will
surely promote the product well. For these free tastes, they will be
offered to the different quesadilla stores foe their soft opening.
c. Discounted Prices
Discounts will be given to customers that has purchased a
certain amount of the product. A customer could get a higher discount
once he or she buys a greater amount of the product. Exclusive
discounts will also be given to customers that has a customer's card
incorporated with the business.
Flavor Price
Plain (Cheese) 45
Chicken 55
Beef 65
Sales Projection
Sales Projection for the five years is as follows:
NOTE: There is consistent ten percent increase each year compared to the
previous year.
The demand for quesadillas in Baguio City has shown steady growth over the last
five years. Based from observations, the biggest market for the product was favored
by the students due to its affordable price and its different taste among other
products established around Baguio City. To increase market penetration, Uncle
BOB’s Company will offer different flavor options aside from having the main flavor
of the product and having the product with an affordable price. There would also be
promotions set by the company to increase the market of the product specifically
through the use of social media and giving of fliers. Uncle BOB’s company offers
price differential based on the flavor of the quesadillas that ranges from Php. 45-
65.00.
V. FINANCIAL PLAN
Start-up Summary for Year 1
YEAR 1
COST/P MONTH YEAR
C
Pita 4 12000 144000
Cheese 35 6562.5 78750
Bell pepper 20 1500 18000
Onion 15 1125 13500
Pepper 0.5 300 3600
Nestle cream 48 2250 27000
Condensed milk 27 1265.63 15187.56
Mayonnaise 20 937.5 11250
Margarine 20 937.5 11250
Salt 7.5 1.88 22.5
Chili powder 20 40 480
Cumin powder 20 40 480
Ground beef 250 937.5 11250
Chicken 120 2625 31500
Equipment 45000
MATERIALS 30522.51 411270.
06
Packaging 1 1500 18000
Utilities Expense 1400 16800
DIRECT 2900 34800
EXPENSE
Advertising 900
OTHER 900
EXPENSE
Labor cost 915/day 22875 274500
Permit and license 7000
TOTAL 728470.
06
900
Others
842,107.95
Total Cash Outflows
1,541,563.011
Cash Ending Balance
Others 900
933,007.634
Total Cash Outflows
1,781,210.377
Cash Ending Balance
900
Others
1,071,421.172
Total Cash Outflows
2,116,975.205
Cash Ending Balance
900
Others
1,279,041.472
Total Cash Outflows
2,596,916.233
Cash Ending Balance