Rangefinder March2015

MARCH 2015
RAN G E F I N D E R
Zach Gray’s
Lighting Lessons
8 Posing Tips
from Roberto
Valenzuela
WPPI SHOWSTOPPERS
Camera Bags
with Style
MARCH 2015/VOLUME 64 • NO. 3
WPPI
SHOW
STOPPERS
PHOTO © JACKLYN GREENBERG
The Official Magazine of
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CONTENTS
March 2015 Vol. 64 No. 3
W P P I S H O W S TO P P E R S
52
The Educators
Ten photographers open up on their
personalities and teaching styles.
RF STA FF
72
Personal Journey
Jen Rozenbaum’s road to
Shameless Femininity.
B Y JACQU E L I N E TO B I N
74
International Pulse
Trends from different
corners of the globe.
80
Judge’s Spotlight
One Print Comp judge’s
take on critiquing entries.
M O N T H LY F E AT U R E S
38
Fully Lit
Zach Gray breaks down
feathering, painterly lighting
and a half-lit portrait.
B Y J E S S I CA GO R D O N
42
Tips and Tricks
Eight posing tips for every shoot.
B Y ROB E RTO VAL ENZ UEL A
44
Photographer You Should Know
The candy-colored world of Lauren Randolph.
B Y L I N DS AY CO M STO C K
82
Winners’ Gallery: Storytellers Contest
PHOTO © BEN SASSO
89
Product Roundup 52
Fashionably functional camera bags.
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CONTENTS
FOCUS
18
News, Products and Exhibits
A Warhol show, lessons on safety
and one shooter’s brave recovery.
B Y L I B B Y P E T ER S O N
28
What’s in Your Bag?
A sports lensman’s go-to gear.
B Y K E V I N JA I R AJ
30
Light Reading
Capturing the moment
and experimenting with art.
B Y J I M CORN F I EL D
32
Hands-on Review
The blazing fast Samsung NX1.
B Y GRE G S CO B L ETE
44
34
Rf Wedding of the Month
PHOTO © LAUREN RANDOLPH
Landhaus love in Germany.
B Y J E S S I CA GO R D O N
“My friends and I are always planning weekend trips or overnighters to
camp in the desert, get a cabin in the mountains, find a vacation house
COLUMNS with a pool. This is how I stay inspired, where I shoot new work.”
08
—Lauren Randolph
From the Editor
B Y JACQU E L I N E TO B I N 14 98 111
Editor’s Pick: Russ and Reyn Digital Guru Ad Index/Coming
10 B Y L I B B Y P ET ERSO N 3D printers, DSLRs and other hot Next Month
From the WPPI Director products launching now. A preview of April’s
B Y JA S ON GR O UPP 36 BY J O H N RET T IE Lighting issue.
From the Cubicle
12 Harnessing the energy of WPPI. 104 112
Rf Conversations B Y JAS O N G RO UP P First Exposure On My Radar
COM P I L E D B Y R F STAF F Reviewing DxO Labs’ updated Food lover’s table.
products. BY A MY WOLFF
BY STAN SH O LIK
108
DSLR Video
Gear to watch for in 2015.
BY IBARIO NEX P ERELLO
34 89
PHOTO © KATCH SILVA
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FROM THE EDITOR
It’s three months into our redesign and while we’re

still going through some growing pains, tweaks and
PHOTO © SUE BRYCE
final checks, we couldn’t be more pleased with the ®

results, as well as all the great feedback you’ve sent
our way. Please keep your comments coming—we EDITOR-IN-CHIEFJacqueline Tobin
SENIOR EDITOR Jessica Gordon
want to hear from you no matter what you have to ASSOCIATE EDITOR Libby Peterson
say (every opinion counts, even the not-so-positive ones)! That’s what’s SENIOR TECHNOLOGY EDITOR Greg Scoblete
CONTRIBUTING EDITOR John Rettie
so great about traveling to Vegas every year for WPPI—getting the
Adana Jiménez
CREATIVE DIRECTOR
chance to meet our readers, as well as the photographers we write CONTRIBUTING DESIGNERSKelly O’Leary, Lucy Reading-Ikkanda
GROUP PRODUCTION DIRECTOR Daniel Ryan
about, in person. And whether you are reading this right now at the PRODUCTION MANAGER Gennie Kiuchi
show, missed it completely or are already making plans to attend CONTRIBUTING WRITERS
Lindsay Comstock, Jim Cornfield, Jason Groupp, Kevin
WPPI 2016, we’ve rounded up some of the brightest stars of this year’s Jairaj, Theano Nikitas, Ibarionex Perello, John Rettie, Stan
show to help get you in the spirit. We also have a stunning winners’ Sholik, Roberto Valenzuela, Amy Wolff
gallery from our brand new lifestyle contest, Storytellers; a roundup of EXECUTIVE VICE PRESIDENT, GIFT & HOME, PHOTO AND JEWELRY
Christopher McCabe
fashionably functional camera bags; and a look at all the new cameras, SENIOR VICE PRESIDENT, PHOTO AND JEWELRY GROUPS
John McGeary (646) 668-3736
printers and video gear launching now. Enjoy! VICE PRESIDENT/PUBLISHER, PHOTO+
Lauren Wendle (646) 668-3762
Mark Brown (646) 668-3702
ASSOCIATE PUBLISHER
SENIOR ACCOUNT EXECUTIVE
Lori Reale (858) 204-8956
ACCOUNT EXECUTIVES
Jon McLoughlin (646) 668-3746
Noah Christensen (646) 668-3708
DIRECTOR OF SALES, PHOTO+ SHOWS
Mike Gangel (646) 668-3717
[email protected]
For subscription information and customer service, call:

—jacqueline tobin, editor-in-chief (866) 249-6122 or locally, (847) 763-9546
[email protected] | rangefinderonline.com Rangefinder, P.O. Box 2198, Skokie, IL 60076

[email protected]
For list rental information contact:

Mike Gangel (646) 668-3717
OPERATIONS MANAGER Neeta Lakhani

MARKETING DIRECTOR Michael Zorich
ON THE COVER
Rangefinder Magazine
“While shooting a vintage style wedding, this little boy 85 Broad Street, 11th Floor, New York, NY 10004
picked up a 1950s Krystar miniature spy camera off the (646) 668-3700
table and tried to take a picture of me,” Jacklyn Greenberg A P U B L I CAT I O N O F
explains. “The size of the camera against the little boy’s face
made him look grown up, and it became a moment that I
just had to capture.”

CHIEF EXECUTIVE OFFICER AND PRESIDENT David Loechner
CHIEF FINANCIAL OFFICER AND TREASURER Phil Evans
CHIEF INFORMATION OFFICER Bill Charles
See more images by Greenberg, one of our 10 to Watch VICE PRESIDENT, GENERAL COUNSEL AND SECRETARY David Gosling
photographers, in our Educators section, starting on EXECUTIVE VICE PRESIDENT, BUSINESS DEVELOPMENT Darrell Denny
page 52. SENIOR VICE PRESIDENT, OPERATIONS LoriJenks
SENIOR VICE PRESIDENT, DIGITAL TeresaReilly
VICE PRESIDENT, MARKETING SERVICES Joanne Wheatley
VICE PRESIDENT, HUMAN RESOURCES Eileen Deady
VICE PRESIDENT, CORPORATE OPERATIONS Denise Basham
PHOTOGRAPHER: Jacklyn Greenberg CAMERA: Canon 5D Mark II
Rangefinder is a trademark owned exclusively by Emerald
LENS: 5Omm f/1.2 L FOCAL LENGTH: 50mm EXPOSURE: 1/200th of a second
Expositions, LLC Copyright © 2015 Emerald Expositions, LLC.
at f/3.2 ISO: 250 LOCATION: Private residence, Stafford Springs, Connecticut All rights reserved.
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FROM THE WPPI DIREC TOR
Whether you’re reading this from the WPPI show floor, the plane ride back
from the show or the comfort of your home, we can likely all agree that
2015 is shaping up to be an amazing year! We hope you’re enjoying the
new look of Rangefinder—I know we’ve been getting tons of compliments
on it. We’re really proud of the progress and updates we’ve made not only
to the magazine, but with everything we do in the PHOTO+ group. Thanks
for your feedback and advice that helped get us here—you should all take
a bow! Of course, with WPPI 2015 wrapping up, it’s onward to more great things we have planned this
year and next. Don’t forget our First Half competition opens this month, so start gathering your entries
now! As always, we thank you for your support and look forward to hearing from you!
JASON GROUPP
WPPI Director of Education and Membership
[email protected]
(646) 668-3722
B+W EXPOSURE
MICHAEL SEMAAN ON SCHNEIDER B+W FILTERS

“
Atop a rock outcropping with my tripod dangling off the edge, I felt the spray of the
waves as I calculated the exposure in my head. I knew I wanted a deep depth of field,
and to slow the action for a pillowy, cotton candy, cascade effect. I always carry a 3,
6 & 10-stop B+W ND. Between those values I can get the exposure I want. I added on the
B+W Circular Polarizer, for a shot like this it makes the colors pop, and cuts through
”
the waters surface glare.
www.schneideroptics.com

10 R ANGE F IN D ER M AR C H 2 015
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How I Got tips &
tricks
That Shot
Joe McNally Gets Complex with a Six-Light Setup for Profoto.
turning challenges
into an opportunity to
make beautiful images.
1 Remember: the light-shapers

you choose are changeable.
I often start with a softbox, then modify
it with blockers, cutters, tape, flags or
additional diffusion.
2 Distance is a key factor in

the hardness and softness
of light.
The wider your scene, the bigger your light
source may need to be to retain a good
quality of light.
3 On location, available light

is your most important light.
No matter how many lights you bring,
available light drives your solutions,
whether you blend in flash or completely
subdue it with strobes.
Photo © Joe McNally
4 Mix up your light sources on

set.
Try hard and soft sources, gelled and
ungelled lights. Any experimentation is
never a failure, but good information for
your next shoot.
I’ve always been two V Flats around the lights to control excess light,
LIGHTING
fascinated by and set off the flashes using the B1 TTL air remote.
SETUP
Pr of oto b1
the performing arts, and About 15 feet above the tire, I mounted a Profoto with 1x6 RFI
Strip (Above)
I have great reverence RFi 1x6 Strip Softbox on a tall stand, modified by an
for the talents and work egg crate. Lastly, I placed an RFi 1x3 Strip Softbox 4x8
V Flat
4x8
V Flat
ethic of dancers, singers, low to the ground, also modified by an egg crate, 6
musicians and acrobats. feet in front of the subject for fill. 2, 2,
b 1 Air on b1 Air on
While in Las Vegas for a The challenge was to thread the needle to get rich, sta nd SUBJECT stand
photography conference diffused light onto the musculature of the subject,

last September, I took but also make sure it had enough snap and contrast. 3x6
dif f user
3x6
dif f user
the opportunity to I used bigger sources of light, but somewhat at a
b1, 1x3 RFI
photograph Las Vegas distance, so they could clear the frame and also give Strip
performer Manu in a shoot that would show off the the quality of light a sense of drama.
new advantages of Profoto’s B1 lights. The complex As an assignment photographer, versatility
lighting setup brings out rich black-and-white tones has always been key for me in lighting (I’ve used Lens: 70-200MM f/2.8
Exposure: f/8; 1/200
and textures in Manu’s body as he holds up the one light, and I’ve used lots of lights), and I’ve
camera
weight of an enormous tire. always resisted laying claim to a style. Sometimes
On either side of Manu, I set up two B1 flash my approach is minimalist; other times, it’s big
Brought to you by
heads (four total), placed high and low, four feet production work. I adapt to the shoot, and become
away, each firing through a 3x6 diffuser. I placed what the task at hand requires me to become.
www.profoto.com
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0315_Profoto_V4.indd 2 2/9/15 11:53 AM

RF CON V ERSATIONS
SHARING THE ONLINE BUZZ ...
“Bold Talent,” January 2015

I have had many goals that I have set for
myself when I started this journey in wedding
photography. While some I have achieved, most of
them I have yet to. One of those goals was to get in
Rangefinder Magazine. It was a magazine that I would
read monthly (and every time I would attend WPPI). It
was filled with images and words from people whom I
had looked up to. Who inspired me. Then a few months
ago, I was contacted by the team at Rangefinder to be
featured alongside two incredible artists @cinzia_b13
and @jeffnewsom as one of three photographers
making waves in the industry…ME? ...WHAT? ...REALLY?
Thank you so much Rangefinder for this… It is such
an honor to be in there. #growth #mylife #weddings
#rfredesign
—GABE MCCLINTOCK,
@GABEMCCLINTOCK
“Miguel Quiles’ Big Portraits

I just have to tell you how
in Small Spaces [VIDEO],”
AMAZING your digital
PhotoForward | bit.ly/1Kpn1DQ
issue is!!! I looked at it for
the first time today and the design
is perfect, the layout is perfect, the Erik Valind: What NDs are you using in that
navigation is so easy to follow, the killer lens hood?
search engine actually gives me
Miguel Quiles: I’m using the Lee Filters
completely relative results!!! I am a
high school photography teacher hood with their 3-stop glass ND filter. I just
(& photographer myself) and I have picked it up a few months back and am using
been trying to get all my kids to pass it like crazy!
around your issues for years, and
Erik Valind: Yeah, really dig your shallow
it’s been painful. I have seen this
generation’s addiction to screens and DOF! One of my resolutions this year is to
it is not good—zombification! However, shoot more landscapes during my travels, so
with your new site they can easily see it’s time to invest in a good filter kit…and I’m
at once any articles and explore your digging the dual purpose here for portrait “Mastering the Styled Shoot,”
magazine on their own. THANK YOU, work as well. January 2015
THANK YOU, THANK YOU! We were incredibly honored
Miguel Quiles: Glad you’re digging the
—Melissa Johnides when Rangefinder Magazine reached out
Art & Photography Teacher
style. It definitely comes in handy for portraits
and asked us to be a part of “Mastering the
Glen Cove High School and landscapes. They make a very popular
Styled Shoot.” We’re thrilled to be on these
Glen Cove, New York one for landscapes that I might pick up if I
pages in the company of Brumley & Wells
get off my butt and travel some more. It’s a
and Stina Kase Photography, and would
10-stop ND filter called the “Big Stopper.”
like to say thank you to Jessica Gordon
Erik Valind: Yeah, the Big Stopper is definitely and Brienne Walsh for allowing us to play
on the wish list of landscape gear. I blame Brian a small role in this month’s stellar issue of
PHOTO COURTESY OF MELISSA JOHNIDES
Matiash’s long exposure stuff for my New Year’s Rangefinder Magazine.

resolution. —RUSTIC WHITE PHOTOGRAPHY
“Why You Should Never, EVER Photograph Subjects on Railroad Tracks,”

PhotoForward Thanks @RangefinderMag for ++ response to @olinational’s
#RailSafety concern & commitment to educating photographers.
—PAM SIMPSON MOLESKI, @SIMPSOPL
Rf_CONVERSATIONSFINAL.indd 12 2/5/15 4:09 PM

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Photographer, Ballerina Project
Photo © 2015 Dane Shitagi FUJIFILM X30 Camera, at 1/800 sec at F/3.2, ISO 100
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Rf_EDITORS_PICK.indd 14 2/4/15 7:50 PM

EDITOR ’S PICK
Punctuating
Motion
By Libby Peterson
Ever since creative rep Art &

Motion turned me on to Russ and
Reyn’s portfolio, I knew I wanted
to feature the New York City-
based fashion and advertising
photo team here. While it wasn’t
easy narrowing down their
awesomely quirky portfolio to just
one image, this one ultimately
won me over with its graphic
quality, velvety tones and smooth
yet crisp lighting (they swear by
Broncolor). This image was part
of the duo’s “Punctuation” series
for the Scandinavian fashion line
Mjölk, which let them entertain
their fascination with typography.
Casting flexible, dynamic models
was key (and nabbing a female
model with an Irish-dancing
background didn’t hurt). “The crazy
thing is, she showed up to the
shoot deathly ill and we told her
what she would be doing,” Russ
and Reyn say. “She said she would
try, and then proceeded to nail
the shot on her first take.” Leaping
from a box behind the black beach
ball, she contorted herself to form
a question mark as the male model
curved into a closed parenthesis.
“The types of shots that excite
us are those with a sense of
movement,” the photographers
say. “There is something ethereal
about capturing a body in mid-
motion.”
+ russandreyn.com
Visit rangefinderonline.com for
a breakdown of how they got
this shot.
PHOTO © RUSS AND REYN
RA NGE FIND E RONLINE .COM 15
Rf_EDITORS_PICK.indd 15 2/4/15 7:50 PM

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FOCUS
BY L I B BY P E T E R S O N
PHOTO © PETER LINDBERGH/COURTESY OF SCHIRMER/MOSEL

ABOVE: Kate Moss, St. Barth, 2007.
BOOK OF THE MONTH
Getting Real
Peter Lindbergh’s name might not be as recognizable as others, but the German fashion photographer’s impressive
repertoire of portraits and new book of images back up his solid rapport in the industry. A sequel to his 1997 edition
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FOCUS
PHOTO © THE ANDY WARHOL MUSEUM, PITTSBURGH/THE ANDY WARHOL FOUNDATION FOR THE VISUAL ARTS, INC.
EXHIBITION
Portraits by a
Pop Art Icon
Andy Warhol is most known for pioneering the pop
art movement—commenting on celebrity culture and
consumerism by using silk-screening and printmaking
techniques—though not everyone knows his photography.
Sticking primarily to the Polaroid Big Shot (which the
company kept in production especially for him), Warhol
carried a camera everywhere, also using his portraits to
produce his silkscreens. The Phoenix Art Museum will be
celebrating Warhol’s portraits, created between the 1940s
and 1980s. In addition to some of his most well-known work,
the exhibit will include Polaroids of him in drag as well as
family photographs from the artist’s more formative years.
“Andy Warhol: Portraits” will be showing from
March 4 through June 21.
+ www.phxart.org


PHIL ANTHROPY
Photographing
Foster Children
Seeing a need to provide professional portraits to foster
children, the Heart Gallery organizes photographers across
the country to volunteer their time and skills. The Heart
Gallery’s founder, Diane Granito, remembers from her work
at the New Mexico Children, Youth & Families Department
that many of the generic portraits of foster children were
“as inspiring as a driver’s license photo,” she says. With an
emphasis on providing portraits to older foster children and
siblings, the Heart Gallery reports that many of the children
find permanent homes with adoptive parents. In addition
PHOTO © KOLLENE CARLSSON
to its shooting services, the nonprofit organizes a traveling

photo and audio exhibit that goes to the 120 Heart Galleries
across 46 states. Photographers interested in volunteering
can find more information on the organization’s website.
+ www.heartgalleryofamerica.org
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FOCUS
S A F E T Y AWA R E N E S S
Stay Away from

Train Tracks
In January, we made Unfortunately, these are not
the regrettable the only incidents on record,
error of running a and they will not be the last.
portrait of a high school As executive director of
senior posing on train the Kansas chapter of rail
tracks. The piece was not safety education nonprofit
about shooting on train organization Operation
tracks at all, but rather Lifesaver (ksoli.org), Julie
about a portrait scholarship A. La Combe, wrote to me in
program; nevertheless, we January,
screwed up (bit.ly/1zsy0Xi). “Every three hours in the United
Not only is shooting on train tracks States, someone is hit by a train.
dangerous, according to the law you are The vast majority of the fatalities are
trespassing on private property and can be trespassers. Posing on tracks and shooting
fined or even taken to jail (aol.it/160M8g1). from railroad rights-of-way is trespassing,
Photographer Bruce Berg, a reader from and subjects may not even know it. Train
Springfield, Oregon, was kind enough to crews and others who have been subjected
email links to articles highlighting tragic to the horror of these preventable incidents
incidents involving photographers (while are deeply offended by these images as
also, rightfully, scolding us). In one, a they bring into cruelly sharp focus the
photographer in Missouri was hit and killed memory of those events. Seeing a person
by an Amtrak train during a shoot last June; of any age sitting, standing or lying on a
in another, four people in California were track is the last thing the train crew sees
taking photos on a train trestle near Santa before that person loses his or her life. I
Barbara when an Amtrak train hit and killed know photographers are not intending
one and seriously injured two of the other to cause that kind of grief or endanger
three (bit.ly/1BOQwdb). anyone, but that’s exactly what happens.
In January, the issue was brought front People who see the images want to mimic
and center when countless news outlets the shots that glamorize trespassing, not
reported that fitness model and reality knowing how dangerous it is.
TV star Gregory Plitt, filming a video on “Please join us in helping to educate
a stretch of Burbank, California, railroad your readers about the reality surrounding
tracks, had tripped and was struck by an this illegal practice, and please help us to
oncoming train (lat.ms/1zqGv6P). save lives.”
The national chapter of Operation Lifesaver (www.oli.org) urges photographers

to refrain from taking iamges of high school seniors, wedding parties and other
subjects on train tracks or trestles. The organization reinforces this plea on its
website with these “must-know” tips:
• Trains can’t stop you—and its speed. • No tracks should

quickly enough to be assumed to be
• The average train
avoid striking people abandoned or inactive.
overhangs the track
or vehicles on tracks.
by at least three feet. • People in your
• An optical illusion community mimic
• Railroad tracks, trestles,
makes it hard to your behavior.
yards and rights-of-way
determine a train’s —Jacqueline Tobin
are private property.
distance from

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023_RF_0115_Hahnemuhle.indd 23 2/5/2015 5:33 PM

FOCUS
W P P I M E M B E R S P OT L I G H T
With Cancer Beaten, Damon Tucci’s

Business Thrives
PHOTO © CHRIS GILLYARD/MURALS BY JEFF SONKSEN, SEMINOLE WEKIVA TRAIL
Wedding photographer Damon with Soul,” prepared a backup photographer shooting weddings three weeks later.
Tucci has always been a planner. for each wedding scheduled last fall, wrote “My real purpose is to be a great father
His assisting shooters are capable a will, and made sure his life insurance was who is present in my daughter’s life, and to
of shooting weddings by themselves, and in order, but he didn’t tell any of his clients be a good example for her and guide her to
he’s got a tight-knit network of wedding about his condition until it was over. “The make good choices. It is also to help others,
photographers who shoot for one another doctors told me it should not interfere with especially those less fortunate than myself;
in case of an emergency. But he wasn’t quite my work,” he says. “It was no day at the beach, I want to leave a great karmic footprint,”
prepared for the diagnosis that would come but I survived, and strangely, I work even says Tucci, who continues to volunteer his
his way last June: it was discovered that he had better when in a compromised state (like photographic skills for Habitat for Humanity,
papillary thyroid cancer—and it was time to get being sick). I think it makes me even more The Salvation Army and Camp Boggy Creek.
his affairs in order to prepare for the worst. focused.” He didn’t miss a single assignment, “You only live once. Try not to be a stinker.”
The Orlando, Florida-based Tucci, who will and after a successful surgery in September
be speaking this month at WPPI on “Portraits that eradicated everything, Tucci was back to + www.damontucci.com

“SELECT
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025_RF_0315_G_Tech.indd 25 2/5/2015 5:32 PM

FOCUS
S O F T WA R E LIGHTING
Updates from Fundy The Need for

Fundy Software has some exciting updates to its photo design software, including
Drop Zones 2.0, Saved Designs and Ordering Albums Direct. With Fundy’s patent-
High Speed
pending Drop Zone™ technology, photographers can say goodbye to rigid
templates and design a spread exactly how they envision it.
The new Drop Zones 2.0 will now give users complete control over the
(Sync)
placement of the images within the Drop Zone, providing even more creative Phottix introduced the
freedom when designing albums. versatile Indra500 TTL light,
And, after creating a custom design, equipped for both in-studio
customers will be able to save the and on-location shooting.
design and use it in future albums. The 500Ws light’s biggest
Additionally, once the album is highlight is the built-in TTL
designed, photographers will be able flash triggering—most helpful
to order the album directly through for fast-paced weddings—
the desktop application. Initial with its high-speed sync. It’s
partners include Miller’s Professional got shutter speeds up to 1/8000 and eight stops of power
Imaging, ProDPI, Renaissance Albums, adjustment from full power to 1/128 (plus it’s compatible
Finao, Black River Imaging, BayPhoto with both Canon and Nikon cameras).
and Tamara Lackey’s new line, Lush
Albums by Finao. price: $1,295 (with battery pack)
+ www.phottix.com
+ www.fundysoftware.com

Rf_FOCUS_MARCH.indd 26 2/9/15 10:54 AM

© Brian Marcus
THE PROFOTO B1.
WITH TTL FOR NIKON
AND CANON.
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set up, take great pictures, and finish in a New York minute”.
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Profoto US | 220 Park Avenue, Florham Park NJ 07932 | PHONE (973) 822-1300, profoto.com/us
027_RF_0315_Profoto.indd 27 2/5/2015 5:56 PM

FOCUS
PHOTO © KEVIN JAIRAJ
W H AT ’ S I N YO U R B AG?
Kevin Jairaj
I took the image shown in Albuquerque, in Dallas, Texas. He holds the Double Master title Channel show Fast N Loud, and covered the Winter
New Mexico, my equipment offset by the from WPPI, as well as a Master of Photography from Olympics in Sochi as well as the NCAA Final Four
stunning Sandia Peak mountain range. My PPA, and was named a 2008 Top Knots of Wedding and the Super Bowl for USA Today. In 2014, he was
favorite tools are the Profoto Pro B4, the Profoto B1 Photography winner by PDN. Published in American named as the Official Photographer for the New
Kit and the Profoto White Beauty Dish; each piece Photo, Sports Illustrated, Playboy, Men’s Health, College Football Playoff Championship game. He’s
helps me achieve and control looks that are very USA Today, Professional Photographer, Destination also been commissioned to cover wedding shoots
dramatic and definitely help me stand out from my Weddings, and ESPN the Magazine, Jairaj was and other events in London, Hawaii, Trinidad and
competition. commissioned by USA Today to take portraits of key Tobago, The Bahamas, Mexico, Jamaica, Anguilla
members of the USA Summer and Winter Olympic and Aruba, and counts many musicians, actors and
Kevin Jairaj is a fashion and portrait photographer Teams, has had a recurring role in the hit Discovery famous athletes among his clientele.
KEVIN’S ESSENTIALS
• Profoto Pro-B4 • Canon 400mmL EF II f/2.8 • Three Canon 600EX-RT Speedlites • iPad
• Profoto B1 Kit • Canon 70-200L EF II f/2.8 • Think Tank Airport Security V 2.0 • Two Canon 1DX bodies
• Profoto White Beauty Dish • Canon 24-70L EF II f/2.8 Rolling Camera Bag • Sandisk Extreme CF
• PocketWizard MultiMAX • Canon 16-35L f/2.8 • Cheetah stands cards, 8 and 16GB
and Plus III units • Canon 15mm Fisheye • CamRanger

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and crop-sensor DSLRs, is built to the highest standards, and enables you to capture
images of expansive vistas free of annoying lens aberrations thanks to Tamron’s use of
proprietary XGM eXpanded Glass Molded Aspherical lens element technology. This bold
new zoom delivers superb corner-to-corner resolution—equal to a prime lens—at every
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029_RF_0315_Tamron.indd 1 2/5/2015 6:06 PM
FOCUS
LIGHT READING
Storytelling Moments
BY J I M CO R N F I E L D
Capturing the “I have decided that seeing this is worth recording.” More germane,
Moment: The Essence Freeman writes, is the other half of the equation: “…that an audience
agrees and finds that moment in the photograph worth looking at.”
of Photography The many samples he’s selected for this book demonstrate
by michael freeman permutations of the narrow threshold that distinguishes an ordinary,
focal press | 208 pp. even lackluster composition from a strong visual statement about the
same subject. He analyzes how the anticipation of a subject’s next
Michael Freeman brings out his well-honed move, or the subtlest change in camera position or framing, or choice
scalpel once again to dissect another facet of focal length, can sweep together with astonishing speed and yield
of our craft. This time it’s photography’s a powerful, communicative photograph. More importantly, Freeman
most mythologized quarry: that wafer-thin, storytelling slice of time. gives us practical suggestions and actual formulas for using those
Capturing the Moment is meticulous, instructive and beautifully variables to enhance our own efforts. Capturing the Moment is for
illustrated, mostly with Freeman’s signature travel images; all are every shooter who has to function in the world of candid imaging—a
accompanied by diagrams and graphics he uses to explain his world ruled by the vagaries of unpredictable things and people.
distinctive editorial style. As usual, the photograph’s power to
communicate is Freeman’s central theme. He quotes critic John price: $31.95
Berger’s take on a photographer’s impulse to capture a specific image: + www.focalpress.com
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Capture the Moment: The Modern Experimental Photography:
Photographer’s Guide to Finding A Handbook of Techniques
Beauty in Everyday and Family Life by marco antononi, sergio minniti, francisco gómez,
by sarah wilkerson gabriele lungarella and luca bendandi
amphoto books | 256 pp. thames & hudson | 240 pp.
Proof that book publishers don’t spy on For purists and would-be artisans
each other, next month sees the release of still rooted in or fascinated by
another “capturing the moment ” title, this the analog world (there are more
one on a totally different track than Michael than you’d think), Experimental
Freeman’s opus. Capture the Moment, due Photography goes step-by-step
out next month, is devoted to the charms through dazzling, unconventional
of family life, with a large part of its target effects—from camera-less
demographic most likely picture-taking photograms to argyrotypes,
parents—though a lot of the book’s imagery salt prints and more. You’ll want
and concise shooting advice is probably a to buy it if for no other reason
little lost on the book’s primary audience. than for its amazing illustrations
Candid family portraiture, though, can be loaded with inspirational food
a viable addition to any portrait studio. The for thought and, of course, the
technical advice in Capture the Moment might be a little elementary, but the license to confound your fellow shooters when you toss out
illustrations and innovative esthetic are fresh and inspirational. terms like mordançage and cliché-verre.
price: $21.99 price: $45

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7


FOCUS
HANDS - ON RE VIEW
Samsung NX1
With blazing-fast shooting, 4K video and an impressive design, there’s
much to love about Samsung’s new flagship.
BY GRE G S COBLE TE
Samsung’s global reputation as lineup, the NX1, boasts a 28-megapixel APS- it’s a tempting alternative to a DSLR. How
a giant electronics conglomerate C-sized backside illuminated CMOS sensor, tempting? We decided to team up with
churning out phones, tablets, TVs a new autofocus engine capable of tracking New Jersey-based photographer and director
and submersible offshore drilling rigs (yes, moving subjects while the camera shoots David Patiño to help us find out.
they make those) probably obscures just off an eye-popping 15 frames per second,
how far the company has come in making true 4K (4180 x 2160) video recording and IMAGE QUALITY
increasingly high-performance digital much more. It will cost $1,500 for the body or Let’s cut to the chase: on the whole, the
cameras. The NX1 goes a long way toward $2,800 with a 16-50mm f/2.8 S lens, battery NX1 takes fantastic images under a range
fixing that. grip, external charger and extra battery. of conditions, resolving loads of detail.
The new flagship in Samsung’s mirrorless For wedding and portrait photographers, Patiño used the NX1 and the new 50-150mm

f/2.8 lens in a variety of shoots, including a
corporate portrait session as well as some
in-studio tests with us. We also tested the
NX1’s video features in tandem with Ashley
Haglund, a filmmaker and owner of the
production company Generic Brand Human,
where the NX1 was used in a video shoot of
a seminar, recording 4K and 1080p footage
alongside a pair of Canon 5D Mark IIIs. In
both scenarios, the NX1 held up well.
On the still image side, the NX1
performed solidly in low-light still shooting.
Patiño produced useable images at ISO
6400. We used ISO 12,800 sparingly and
found noise throughout images when we
reached the max ISO of 25,600. “It produces
a nice, mellow image,” Patiño says, adding
that he was pleased with the skin tones and
the details he was able to capture with the
28-megapixel sensor during his portraits. WHAT WE LIKED have the option to output uncompressed
However, we did spot some chromatic Beyond the solid image quality and well- video via HDMI to an external recorder when
aberration when we zoomed in to closely executed design, shooting with the NX1 is an filming with the NX1, which is obviously the
inspect our samples. It wasn’t a persistent intuitive experience. Samsung knows how to preferred method if you want to do extensive
issue in every frame—and running the RAW build a great user interface and it shows on post-processing.)
files through Adobe Camera RAW with this camera, with a menu and touch-screen If you opt for the body-only kit, there’s
“Remove Chromatic Aberration” selected integration that is second to none. no external battery charger. Instead, you’ll
removed the worst of it. The NX1 is also crazy fast, capable of have to charge the battery in-camera via a
Patiño also told us that the HD video continuous shooting at 15 fps for up to 70 USB cable, obviously a big no-no for anyone
quality on the NX1 proved excellent, frames (RAW, JPEG or RAW+JPEG). Tracking planning on exceeding the battery’s 500
especially in low light where the backside AF also did a nice job keeping moving shots per charge. So add $230 for an external
illuminated CMOS sensor showed its merit. subjects in focus. We were also impressed battery grip or $30 for an external charger (or
Haglund was also able to use the footage with touch focusing, which we used when both) to the NX1’s sticker price.
shot with the NX1 recording a school concert to thread between
right alongside Canon 5D Mark III clips. heads in the foreground to focus on singing HOW IT COMPARES
subjects in the background. Despite the array Between Panasonic’s GH4, Sony’s A7 series
DESIGN of AF sensors, the NX1 did still hunt for focus and Olympus’ E-M1, fans of mirrorless
From the weather-sealed construction to a bit in both still and video modes in low light, photography have an embarrassment of riches
the curved handgrip and abundance of but when shooting in better light, focusing in the sub-$2,000 range. The NX1 delivers
well-placed dials, the NX1 feels every bit was consistent. comparable image quality and a superior burst
the advanced camera. There’s just one mode when stacked against these competitors
exception: the weight. Even with the sizeable WHAT WE DIDN’T LIKE for less than either the GH4 or A7. Where
50-150mm f/2.8 lens attached, the NX1 is a The NX1 uses a new form of video Samsung definitely trails the field is lenses. As
featherweight. compression, dubbed HEVC, for any 4K or HD of this writing, there are just two S-series lenses
The camera’s 3-inch AMOLED touch- video you’ll record to a memory card. HEVC on the market, the designation Samsung
screen display can be tilted up 90 degrees or performs two tricks: it lets you store much bestows on its highest-end, weather-sealed
down 45 degrees, giving you several viewing more video to your memory card than older glass. There are a respectable number of 16
options for framing and composing. It’s crisp compression technologies and also lets you NX-mount lenses available in total, but third-
and viewable at all angles, even under harsh use slower memory cards for 4K footage (we party lenses are nowhere near as numerous as
sun. We really only had one quibble with the got away with a Class 6 SD card). That said, it’s for other mirrorless and APS-C systems from
design choice and that’s the placement of the also a huge pain to work with HEVC files on a the company’s competitors.
video record button. We would frequently computer. As of this writing, no major editing
slide a finger down from the shutter button software supports the format, and we were BOTTOM LINE
hoping to trigger video recording, hitting forced to first transcode the files into H.264 in The NX1 is a very capable mirrorless system
the exposure compensation button instead. order to work with them. The entire process of that delivers incredible speed and a range of
Reversing the position of those would feel importing, transcoding and viewing the NX1’s features that put it among the leaders in the
more natural. compressed video files was tedious. (You do category.

FOCUS
RF WEDDING OF THE MONTH
Landhaus Love
Photographer Katch Silva traveled to southern Germany for this country estate wedding.
BY J E S S I C A G O R D O N
PHOTOGRAPHER: Katch Silva, katchsilva.com COUPLE: Sarah and Thorsten LOCATION: The Schloss Beilstein castle
in Baden-Württemberg, Germany CAMERAS: Two Canon 5D Mark IIIs LENSES: Canon 35mm f/1.4L, 85mm f/1.2L II,
135mm f/2L and a TS-E 45MM f/2.8 COMMENTS: “Sarah met Thorsten through a random series of events online;
she posted a question about biking on a random bike forum online when she was interning in Germany. Thorsten
did an unrelated Google search about bikes and stumbled upon her post. They met up, went for a bike together,
and a few years later, they were married!”

How do you create a personal
connection when your couple is
an ocean away?
While pre-nuptial Skype sessions definitely

helped, Silva (who splits her time between
Southern California and Philadelphia) says
being at the couple’s rehearsal dinner in
Germany was the true entry into friendship.
“They were kind enough to invite me, and it
really made a world of difference,” she says.
“I got to know their family and friends, which
always helps me in being able to tell their story
in a more genuine way. By the next day I felt
like a part of the family—we had shared a meal,
a drink and lots of stories!”
+ View more at www.photoforwardblog.com

Category: Wedding of the Week
ALL PHOTOS © KATCH SILVA

FROM THE CUBICLE BY JASON GROUPP
Photo © jason walker
The Power of WPPI

In January, I sent an email to all of the WPPI 2015 speakers (and doesn’t),” by Godin on January 16, 2013. He writes:
thanking them for all their hard work and dedication. “When we get together with others, even at a weekly meeting,
As someone who has taught at WPPI, I know how much it either works, or it doesn’t. For me, it works:
preparation goes into a presentation—you always need to bring ...if everything is on the line.
something new and fresh that pushes the boundaries. Which ...if there’s vulnerability and openness and connection.
prompted me to share a post from Seth Godin (best-selling author, ...if there’s support.
blogger and former VP of direct marketing at Yahoo!), who has been ..if it’s part of a movement.”
a great source of inspiration for me over the years. I regularly read
his blog at sethgodin.typepad.com. above: The
energy of WPPI can be seen and felt as attendees
One post that caught my eye was, “When a conference works wave from the trade show floor at the MGM in Las Vegas.
36 RANG E F I NDE R M AR C H 2 015

No power?
WPPI 2014 drew over 12,000
No problem!
attendees and 350 exhibitors,
and embraces photographers ION Portable Power
from all genres, including
portraiture, fine art, for Studio Lights
photojournalism, commercial,
video and advertising.
Is it just me or does this not accurately convey all that WPPI has
come to signify in our industry? Where else can you see speakers
from dozens of countries all willing to put it on the line, share their
vulnerability, and at the same time entertain us like no other photo
convergence on the planet? The answer is, nowhere else. Image © Pete Wright
This year we celebrate our 35th year in operation. The conference
started as WPI (Wedding Photographers International), becoming
WPPI (Wedding and Portrait Photographers International) along the
way.
WPPI was founded in 1978 to serve the needs of wedding
photographers, then known as the “weekend warriors,” an often
neglected segment of the industry. Since our first convention and Make remote shots as
trade show in 1980, we have grown into one of the largest events
in the industry. WPPI 2014 drew over 12,000 attendees and 350 convenient as studio work with
exhibitors, and embraces photographers from all genres, including
portraiture, fine art, photojournalism, commercial, video and
the new Photogenic ION...
advertising.
The WPPI values and ecosystem are built on the premise
of developing one’s mind, body and soul through the lens of
photography and filmmaking.
Lithium ION
Our conferences, events and contests are meant to promote Pure Sine Wave Inverter
growth and a community in which members learn from each other.
While I’m not a huge fan of the term “weekend warrior,” it does • Reliable, durable and compact
describe how WPPI came to be. This “movement” is where the
energy comes from, it’s the core of our “why” and what keeps us
• Compatible with most
monolights
together. Many of our weekend warriors came to WPPI and carved
out their own careers with the knowledge they gained. Since
• Standard USB port
then, as a way to give back, they return each year to share what • LED Power Monitor
they’ve learned. WPPI is not just a trade show and conference; it’s a • Dual 3-prong AC outlet
collective that moves us and supports us.
Of course, I’d be remiss if I didn’t also thank all the people who
• Produces over 1000* flashes CHECK OUT
help to lift up our speakers—our attendees. Without all of you there’s
and recharges quickly LATEST
no tribe, no dancing till dawn, no late night chats over coffee, no REBATES
hugging, no networking and…most importantly, no epic high-fives! * Based on performance of 320 WS Monolight per charge
I ask one favor of you: If you’re reading this at WPPI, please high-
five our speakers and take the time to say, “Thanks, you rock my
world!” Open your hearts and minds beyond your comfort zone; this
PHOTOGENIC ®
one week in Vegas every year is the week to come and let it all hang
out. So bring it!
(800) 682.7668 • photogenic.com
Rf_FROM THE CUBICLEVs2.indd 37 2/6/15 12:22 PM

FULLY LIT BY JESSICA GORDON
Three Shades of Gray

Nashville-area photography team Zach and Jody Gray not only
have the business of wedding photography down to a science, but they’re
bona fide lighting experts to boot. Here, Zach breaks down his setups
behind three images.
Smoke in Your Eyes
Zach enlisted his actor/musician friend Jason Bynum as his subject

for the sole purpose of creating personal work to keep his portfolio
fresh.
With Bynum positioned in front of a gray seamless background set up
in the Gray’s garage, Zach says he was going for a split-lighting look with
”a gritty, textured skin tone and cool, ethereal smoke effect.”
Using a 27-inch Elinchrom beauty dish with a 25-degree grid because
“it creates this dead spot in the center so the light goes on evenly,” Zach
added no diffusion, allowing the dish’s silver interior to create punchiness
and texture. “I put that light really close to his face just outside the frame of
the shot camera right, and angled down slightly,” Zach says.
On camera left, he added a black flag to absorb light and keep it
focused. “When you’re shooting indoors, naturally some of that light’s
going to bounce off the walls and fill in the shadows, and I didn’t want
that,” he says. “I wanted crazy contrast.”
The smoke effect was the tricky part—naturally, there wasn’t quite
enough when he shot the subject to create the texture Zach was looking
for. He asked Bynum to step out of the frame, and blow cigarette smoke
into it, while Zach used his back button focus to capture the smoke.
In post-production, Zach took the best of both frames (one portrait,
one smoke) and composited them to create the final shot.
LOCATION: The Grays’ garage CAMERA: Canon 5D Mark III LENS: 85mm f/1.2
EXPOSURE: f/5.6 at 1/160th of a second ISO: 100 BTS VIDEO: bit.ly/1C0VMb9
Rf_FULLY LIT_MARCH.indd 38 2/6/15 1:50 PM

ALL PHOTOS © ZACH GRAY | ZACH AND JODY PHOTOGRAPHY

FULLY LIT
Stylized Fence Hop
Zach found a sunny, side-lit fence a block away from his home for this
promotional shoot for the band Likewise. Zach says the guys in the band
worried the image would look too soft and “country,” but the photographer
assured them he was going for a flash-heavy, moody “painted-on” look.
Using two main light sources did the trick: First, a 59-inch Zeppelin Octabank
from Westcott at camera left (from the direction of the sun), which Zach says
focuses and “puts out the most stunning, beautiful light.”
To fill in the shadows caused by the aggressive lighting ratio (the background
was two stops under-exposed), Zach placed an Elinchrom 20-inch halo light to
camera right, “two stops underexposed from the main light so there’s still some
contrast, but we don’t lose all the details on the shadow side of the body,” he says.
“When you go more than one stop under on the background (ambient light), it
starts to look Photoshoppy, but that’s what helps creates that painted-on effect.”
And because he was shooting in the middle of the day with all that flash power,
Zach used a neutral density filter from LEE Filters on his lens (“basically sunglasses for
your camera”) so he could go from shooting at f/16 to f/5.
LOCATION: Neighborhood fence, Franklin, Tennessee CAMERA: Canon 5D Mark III LENS: 85mm f/1.2
EXPOSURE: f/5 at 1/160th of a second ISO: 100 BTS VIDEO: bit.ly/1Ky5Xsg

Glamour Lit Portrait
Zach used a 39-inch Westcott Zeppelin softbox
to demonstrate a feathering technique for this
portrait session at Westlight Studios in Franklin,
Tennessee.
When glamour light is typically positioned straight
on, Zach says this light angle can often lead to a flat
photo. To add more depth and texture, he did what he
calls “table topping”—pointing the light down at the floor
in front of the subject and moving her forward so the
light source only grazes her face, making it indirect or
“feathered off.”
You still get that really nice catch-light in her eyes,”
Zach says, “but you also get this beautiful, chiseled-out
texture and shadows under the chin.”
For the background, Zach took an overhead light
set to two stops below the f/11 key light at f/5.6. “It’s
shooting through a 7-inch reflector and a 20-degree
grid, so it gives a vignette look,” he says.
Although the backdrop was actually blue-gray, Zach
put an orange tungsten (half CTO) gel over the light to
match the warmth of the model’s headband.
“Anytime I shoot that background light, I put it nice
and high, and then angle it down and try to hit right
behind her head so it creates this beautiful vignette.”
To add more depth and texture,

Zach did what he calls “table-topping”—
pointing the light down at the floor in front of
the subject and moving her forward
so the light source only grazes her face,
making it indirect or “feathered off.”
LOCATION: Westlight Studios, Franklin, Tennessee CAMERA: Canon 5D Mark III LENS: 85mm f/1.2
EXPOSURE: f/2.5 at 1/160th of a second ISO: 50 BTS VIDEO: bit.ly/1Ky6quA

T IPS A ND TRICKS
S H O OT D OT E D I T W E B I N A R E XC E R P T
8 Posing Tips for Every Shoot

B Y RO B E RTO VALENZ U ELA
Properly posing your subject 3. Master the art of lighting in your in and keep their eyes connected to the
in a complementary and posing. Light dictates the kind of poses camera. When you breathe in, your body
flattering manner is no easy task. you can create with the bride and groom, becomes straighter. This is especially
Recently, posing master, book author so be sure to make lighting choices in a important when shooting someone who is
and photographer Roberto Valenzuela manner that complements each person. seated. To create dynamic images, use a
partnered with ShootDotEdit and WPPI For example, if you’re shooting outdoors, lens that contracts the scene to make the
in their monthly webinar series to tackle the light can be so beautiful and intense bride’s face and shoulder come together
the delicate art of posing. In a live posing that having two people in the image in a two-dimensional plane. Allow the
critique hosted by ShootDotEdit President doesn’t create a dynamic photograph, but torso to lean toward the camera, which
Jared Bauman, Valenzuela focused on is instead distracting. Choose to feature will dramatically reduce the distance
actionable posing tips a photographer can either the bride or groom alone with the between her shoulder and her face.
take along to every shoot. Here are eight beautiful lighting.
simple ideas you can start employing right 7. Get candid with your couples.
away. (For access to the full presentation, 4. Give the hands something to do. In many cases, photographers shoot
got to hubs.ly/y0v3-q0.) When you are shooting, pay attention to beautiful photos with the bride and
your subject’s hands. Make sure that you groom, but the interaction between the
1. Spend time looking at your images. can see that the hand is attached to the couple is just not there. The bride and
After every single wedding, I go through wrist, and that the arm is attached to the groom should have matching energy in
the images and critique my own photos. wrist. You don’t want it to look like there the images; one way to do that is to have
Most photos have the same posing is a hand coming out of nowhere. If you them pose in the right way. Tell them how
problems, and they are going to occur over are shooting the bride and groom in an to stand, how to look, and then break
and over again. If you make your mind embrace, have the bride put her fingers on the pose and tell them to do it again in
think of the pose, and what is right and the groom’s head with her fingers pointing motion. The image will have a sense of
wrong, you become a fine-tuned machine up. And make sure that their hands are on movement and reality. And don’t forget
when it comes to seeing what needs to one another, not resting in an awkward to tell the couple to shut down all of their
be fixed. It’s the minuscule changes in the position. senses and be more natural—you don’t
pose that make the difference. want it to look like the photographer told
5. Be aware of the hand-arm-context. them to pose.
2. Use complementary backgrounds. Whenever a hand is resting or holding
I choose a background that is a similar something, it can bring more emphasis 8. Make them laugh!
color to what the bride is wearing. This puts to that part of the body. When the Rarely do we have couples who are easy
the emphasis on the bride’s face, rather bride’s arm is all the way out and holding to work with. Remember, they are still
than on her body. If you’re photographing onto something, for example, it looks human beings and they will react to your
someone who is more fit, you can take like maybe there is an earthquake and energy. Raise your voice in a playful way
more risks on the background color. For a she is struggling to hold on! People or say something funny to lighten the
bride who has a curvier body type, avoid subconsciously put their arms at a mood. The most important thing is to
posing her in front of a contrasting color, 90-degree angle to maximize their work on the spark between them. Make
PHOTO © ROBERTO VALENZUELA
as that puts focus on the width of the body. strength. Unfortunately, it removes the the bride and groom part of the moment,
Ask yourself if the background is making grace from the pose. not just subjects following orders. They
you compete with what you’re trying to will appreciate the fact that you pushed
show. Be sure that when you look around 6. Create proper posture with the them. And when you get them laughing,
your frame, no part of the background is head and shoulders. Tell the bride and magic happens.
distracting from your goal. groom to straighten their spines, breathe
Rf_Tips.indd 42 2/4/15 7:48 PM

Rf_Tips.indd 43 2/10/15 3:57 PM

P YS K : L AU R EN R A N D O L PH
SUNN
SIDE
UP
Los Angeles-based
portrait photographer
Lauren Randolph blends
vivid color with a twist of
sarcasm to make images
that pack a punch.
BY LINDSAY COMSTOCK
Rf_Pysk.indd 44 2/5/15 3:07 PM

NNY WHY YOU
SHOULD
KNOW HER!
A social media maven with
more than 232,000 Instagram
followers, and commercial clients like
Gap and Honda, Lauren Randolph
shows no signs of slowing down.
@laurenlemon
www.photolauren.com
E
ALL PHOTOS © LAUREN RANDOLPH
THIS SPREAD: A
personal image from
Randolph’s series “Chromalogical
Order” campaign.
Rf_Pysk.indd 45 2/10/15 3:56 PM

One glance through Lauren LEMON YELLOW

Randolph’s commercial and portrait Growing up in the Digital Age, branding
work and its instantly clear why she herself on social media was an intuitive Randolph credits her
gets hired—for her energetic demeanor and process, even if at first unintentional. “Lauren social media success
sunny personality, which is reinforced by her Lemon” originated as a nickname among
Lauren Lemon moniker, bright lemon logo friends, doubling as the name she used on
to her consistent
and the vivid colors she wears. her social media accounts. “Maybe it’s a uploading to nearly
The Reno, Nevada-born and raised bit old-fashioned and juvenile, but when I every photo-sharing
photographer’s career is prolific in its scope, started using the Internet, I was taught to
encompassing a wide range of unique never use my real name—not anticipating platform there is.
portraits, from clients like Sony and Disney, how important one’s online identity would
to numerous gallery exhibitions. But perhaps eventually become,” Randolph notes. And
most impressive is her capacity to balance the name stuck: “It’s easy to remember, fits
these commissions with her prodigious with my colorful style, and I started using “nearly every photo-sharing platform”—from
following on social media, where more than it as my brand as well as my user name.” Photobucket to Deviant Art, Flickr and
232,000 Instagram followers engage in her The photographer credits her social media Tumblr.
playful lifestyle. success to her consistent uploading to She completed a B.A. in art with an
BELOW: A personal image showing Randolph’s love of color.

Cameos Custom Covers Leathers Linens
047_RF_0315_Millers.indd 47 2/5/2015 5:47 PM

emphasis in photography at the University of

Nevada, Reno, and her career launched six
years ago, when she traded in the “biggest
little city in the world” for the year-round
sunshine of Los Angeles. “I wouldn’t say
I’m so much inspired by Los Angeles itself,”
she explains. “But having easy access to the
desert, ocean, mountains and city is very
fortunate.” One of her first major jobs came
only two years later, in 2011, when she and
photographer Ryan Schude collaborated
on shooting a new image library for casino
chain Caesars Entertainment Corporation,
taking them to Las Vegas, New Orleans,
Atlantic City and Chicago.
WORKING WANDERLUST
But that was only the beginning of her
professional wanderings. Today, Randolph
says she’s traveling more than ever for work
and play—an integral part of her shooting
process. “My friends and I are always
planning weekend trips or overnighters
to camp in the desert, get a cabin in the
mountains, find a vacation house with a
pool,” she says. “This is how I stay inspired,
where I shoot new work.” She also organizes
the yearly group photo at the adult summer
camp for photographers, Phoot Camp,
where she annually “recharges her creative
spirit” among other talented photographers.
It’s this hardworking mentality in her the app,” she says. “It was a cool project ABOVE: An image shot for Disney’s #DisneySide
day-to-day life and social media presence because I was just given the theme ‘color’ campaign. BELOW: A self-portrait, and example
that’s led to her most recent gigs, including and had full creative freedom to shoot what of the photographer’s “darker” side.
one received through her Tumblr account I wanted.” The resulting images play with
(laurenlemon.tumblr.com) for an FX TV show, texture, using objects often associated with even using friends as models.
Man Seeking Woman. For this project, she each color to literally spell it out. Randolph describes her approach to a
shot “fun-quirky imagery” of guys and gals shoot as “very hands-on,” coming to the
out on the town and reenacting gender roles SOCIAL STYLES set with a specific vision and directing her
for the brand’s promotional use. She was While many of her portraits look stylized and subjects accordingly. “If I know a pose I want
also recently commissioned by HLN network, graphic, Randolph’s shoots generally employ them to do, I’ll go get in it and show them
to be part of its rebranding campaign a more whimsical esthetic—like recent shoots myself. I’ve had people on set with me laugh
@TheDailyShare on Instagram. “They’re for Acura and Gap’s #dressnormalproject— because if I’m telling my subject to smile, I’ll
doing weekly features on photographers, in which she is given a sort of freedom be smiling. If I want them to laugh, I’ll often
hashtags and creative inspiration found on analogous to social media trends, sometimes be laughing myself.”
SELF-INTROSPECTION
Beyond her candy-colored world, Randolph has a portfolio of compelling personal
work that starts to take on deeper tones and more mysterious dimension. She likes
to play with different characters and personalities for a series of darker self-portraits
(like the one shown here) as a way, she says, to help her reveal more of herself: “It’s
not always easy for me to put my ‘true self’ out there in front of people, but I think
through photography I’ve been able to.”

© Lenny Kravitz portrait by Mark Seliger
LIGHT SHAPING BY MARK SELIGER
“I use lighting as a tool to enhance. In my opinion, once the lighting
starts to feel tricky, then that becomes the photograph, and you’re
taking away from what I consider to be great portraiture.”
– Mark Seliger
Learn from one of the masters of portrait photography

at www.profoto.com/us/markseliger
Profoto US | 220 Park Avenue, Florham Park NJ 07932 | PHONE (973) 822-1300, profoto.com/us
033_RF_0215_ProfotoSeliger.indd 37 1/13/2015 10:59 AM

C AT E G O R I E S N AT U R A L L I G H T • O N E L I G H T • T W O L I G H T S • T H R E E + L I G H T S
LIGHTING PHOTOGRAPHY CONTEST
PR IZES
ONE GRAND-PRIZE
WINNER WILL RECEIVE:
$1,500 CASH
$500 gift card from Adorama
A WPPI Conference & Expo 2016 Full
Platform Pass, access to WPPI University
and three Master Classes
A one-year PHOTO+ Basic Membership ENTRY FEE
$35/entry
ONE FIRST-PLACE WINNER IN EACH
CATEGORY WILL RECEIVE:
$100 gift card from Adorama
PH O T O + M EM BERS
A WPPI Conference & Expo 2016
R E CEIVE A 30 %
Full Platform Pass and access to WPPI D ISC OU NT
University
OF F ENT RY FEES!
A one-year PHOTO+ Basic Membership
Deadline: 03/05/2015
All winners will receive the official
winners' seal and will be featured in the SPONSORED BY:
June 2015 issue of Rangefinder and in
© OLI SANSOM
an online gallery.
www.seeingt hel ightcontest.com
Seeing_the_Light15.indd 2 12/15/14 3:37 PM

Rangefinder offers a peek at what makes WPPI so unique and special: the people!
Get to know ten noteworthy photographers who happen to be WPPI speakers; consider a
female photographer’s road to empowerment; experience the flavor of different geographic
esthetics; and gain insight into one judge’s perspective on critiquing stills and video.
52 THE EDUCATORS 72 PERSONAL JOURNEY 74 INTERNATIONAL PULSE 80 JUDGE’S SPOTLIGHT

PHOTO © SAMM BLAKE
Rf_10ToWatch.indd 51 2/9/15 9:57 AM

THEEDUCATORS
10TOWATCH
BROOKE SHADEN
SAMM BLAKE
JACKLYN GREENBERG
ERIKA & LANNY MANN
MICHELLE GARDELLA
KATELYN JAMES
BEN SASSO
MEG BORDERS
EWAN & BRIANNA

PHELAN
AMY & JORDAN

DEMOS
PHOTOS THIS SPREAD © BROOKE SHADEN
Rf_10ToWatch.indd 52 2/6/15 4:43 PM

FUN FACT
“I am a huge
fantasy nerd and fan
of science fiction. If
you get me talking
about anything like
Doctor Who, Firefly,
Battlestar Galactica
or Stargate, watch
out—I will not shut up.
And that is about the
only time I might not
shut up, because I am
extremely shy. Every
year, I take a trip to
Cardiff in the U.K. so
I can visit the Doctor
Who Experience. Now
that’s dedication!”
BROOKE SHADEN
Specialty: Self-Portraiture
Resides: Arizona
WPPI Seminar: From Blank Spaces to Beautiful Images
Brooke Shaden describes herself as being “photographically supermodels; I wanted to create from my imagination, inexpensively
born” in December 2008, after graduating from Temple University and for myself alone,” Shaden says. “My images are largely based in
with bachelor’s degrees in film and English. nature and don’t require much technical knowledge. I am all about
Currently living in Arizona with her husband and three cats, she maintaining simplicity while still achieving personal style. I started
began creating self-portraits for ease and to have full control over realizing that the one thing every artist has in common is nothing—or at
her images. By using painterly techniques as well as the square least, the ‘nothing’ factor of a blank space, a camera and our original
format, she says, traditional photographic properties are replaced by ideas. That blank canvas that we are all presented with can be very
otherworldly elements. “My photography questions the definition of daunting; I like helping other photographers discover how personal
what it means to be alive,” she explains. inspiration can overcome even the least inspiring spaces.”
Photo Philosophy + www.brookeshaden.com

”When I started in photography, I had no concept of big budgets and

10TOWATCH
SAMM BLAKE
Specialty: Weddings
Resides: Brooklyn, New York
WPPI Seminar: Strengthening Your Portfolio
With a fine-art background, Samm Blake Australian photographer Dan O’Day in explains. “It made me identify the things I
has been shooting weddings full time since 2012, which toured Palm Springs, New really liked and disliked, and what I think is
2007, and was named one of Australia’s Top York, London, Ireland and Australia. She the perfect website structure and portfolio. I
Ten Wedding Photographers by Capture also operates the photography collective obviously quickly applied all the things I had
magazine in 2009 and 2010. She migrated Yeah! Weddings in Australia, mentoring five learned in this process to my own business.
to the U.S. in 2013, settling in the Greenpoint emerging wedding photographers. It was what made me question why we show
neighborhood of Brooklyn, New York. certain images in our portfolios and I definitely
How she strengthened her portfolio: made some drastic changes in this process.”
Educating others: Blake began Art & ”About a year ago, I had to review about
the Heart, a photo workshop, with fellow 100 portfolios in a little under a week,” she + www.sammblake.com
PHOTO © SAMM BLAKE

055_RF_0315_Fundy.indd 55 2/5/2015 5:31 PM

10TOWATCH
JACKLYN
FUN FACTS
• Was a competitive roller skater for over
10 years. • Learned to be a fire dancer while
living in Australia. • Studied fine art and wine-
GREENBERG
tasting while living in Florence, Italy.
Specialty: Artistic, Eco-Friendly Destination Weddings Ways to Create Images with

Resides: Connecticut Emotional Impact:
WPPI Seminar: Creating Emotionally Charged Images
1. Conquer your fears.
2. Trust your intuition.
Since opening JAGstudios six years ago, Did you know that…
3. Become a pro at the art of
Jacklyn Greenberg’s work has been featured “My strong belief in conscious living has
un-posing.
in numerous bridal publications, including the motivated me to use eco-friendly principles
4. Take advantage of your lack
first gay wedding in Martha Stewart Weddings throughout my business. It’s also made me
of control.
Magazine and the cover stories of Destination a valuable resource in the photographic
5. Gain awareness of your
Weddings Magazine, Cake and Whiskey, community as studios and businesses become
surroundings.
and Grace Ormonde Wedding Style. She’s more environmentally aware.”
6. Accept the power of the print.
also been honored with awards in Junebug
+ www.jagstudios.net
7. Rock the client experience.
Weddings, Fearless Photographers, ISPWP
and PDN’s Top Knots Contest.

57_RF_0315_AcrylicPress.indd 57 2/5/2015 4:57 PM

Rf_10ToWatch.indd 58
PHOTOS THIS SPREAD © ERIKA & LANNY MANN
2/6/15 4:44 PM
10TOWATCH
ERIKA & LANNY MANN

Specialty: Weddings
Reside: Canmore, Alberta
WPPI Seminar: The Art of Getting Lucky
Named among the Top 10 Photographers time to let go of this deep-seeded assertion
of 2014 by Fearless Photographers, Erika and that we were just “faking it” out there, and What kind of challenges have presented
Lanny Mann of Two Mann Studios discovered capitalizing on “accidental success.” We came themselves?
their mutual passion for light and photography to realize that we were basically “good” at Oh boy, do we have challenges to overcome?
during their first date on a mountain summit. getting lucky, and that the conscious pursuit Working together can be an absolute
They take their three-day workshop around the of luck is essentially an art. nightmare! We’re swinging the transparency
world, limiting the class size to ten for a more window wide open at WPPI to show our
intimate setting. When is luck an art for you? dysfunctional “behind-the-scenes”—our egos,
Every time we pick up our cameras! fears and failures (there have been many).
How did you build your style and Preparing to be lucky is all about capitalizing The thing is, we haven’t really “overcome” any
business? on opportunity and knowing what to pay of these challenges; we’ve embraced them
When we were just starting out in wedding attention to. When those cameras are in our and harnessed them in ways to enhance our
photography a few years ago, we felt that hands, everything we think and do is geared performance as wedding photographers.
we were just getting lucky on most of our toward pursuing and capitalizing on luck.
weddings; the circumstances just seemed to There’s art and strategy at play. Otherwise, it’s + www.twomann.com
be working out in our favor. It took us a long just useless hoping and praying.

10TOWATCH
MICHELLE GARDELLA
Specialty: Weddings and Lifestyle
Resides: Austin, Texas
WPPI Seminar: The Art of Listening
Some would argue that Michelle face, warrior style, from the bridges I’ve “I know what it feels like
Gardella is part photographer, part burned along the way.”
poet—her Instagram feed serving as a clear Her WPPI seminar “The Art of Listening” to have a million other
window into her brain and its depth. is a perfect reflection of her free-spirited people’s opinions and
“I know what it feels like to have a approach to creating art, exploring voices crawling on your
million other people’s opinions and voices the importance of “not only the stories
crawling on your skin. Here’s to the ones unfolding before your lens, but the ones skin. Here’s to the ones
who create anyway,” writes the wedding locked deep inside your own bones, too.” who create anyway. “
and River Stories photographer. In another:
“Sometimes, right before I fall asleep, I + michellegardella.com
picture myself smudging ashes across my
PHOTO © MICHELLE GARDELLA

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10TOWATCH
KATELYN JAMES
Specialty: Weddings
Resides: Richmond, Virginia
WPPI Seminar: Dueling Identities—Ten Steps to Balancing
Personal and Professional Marketing
Katelyn James may be rather new to WPPI, so many other photographers deal with move forward in the personal aspect of your
but she’s practically a staple in the eyes of this on a regular basis. Over the past seven business as well.”
Brides, Southern Weddings and The Knot, years, I have enjoyed growing my business
among others. With a newly redesigned and showing our audience that being a Why brides love her: “Our personal
website and brand, she offers coaching professional [wedding] photographer is so marketing has led to the creation of a tight-
sessions, a newsletter with “Quick Tips,” mini much more than just taking pretty pictures.” knit community between us and our brides,”
guide books covering various topical tricks, she says. “They are in a Facebook group
plus an e-book called The Bridal Guide, Her secret to balance: “The more professional together, they meet up once a year for our
which is full of portfolio layouts and helpful you are, the more freedom you have to share annual spa day, and they are constantly using
information for her brides. who you are personally,” says James, who the #KJBride hashtag on Instagram to feel
shoots with her husband, Michael. “Over the connected to our online community! It’s a
Her biggest challenge: “Being taken last several years, we have grown both of those rewarding way to run a wedding photography
seriously,” James says. “While that issue identities equally. If you’re going to make a business both relationally and monetarily.”
stemmed mostly from my young age at great leap in the professional realm (new site,
the start of my business [in 2008], I know big promo film, new branding), you must also + www.katelynjames.com
PHOTO © KATELYN JAMES

Image by William Innes Photography
handcrafted albums
are our specialty
each album is individually handcrafted
tightest gutter in the industry
wide selection of cover options
H&H Color Lab I www.hhcolorlab.com I 1-800-821-1305

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12/31/2014 11:01 PM
AM
10TOWATCH
PHOTOS THIS SPREAD © BEN SASSO

“I want to see you win.
I want to see you create
gorgeous things. You
might think that there are
BEN SASSO only so many jobs to go
around, but I assure you,
there are plenty.“
Specialty: Lifestyle and Weddings
Resides: Los Angeles, CA
WPPI Seminars: Editing and Workflow; Style and Brand
Much respected for his philosophies that stuck. You are my fellow artist and I’m on online platform for education, inspiration
like “Community over Competition” and your team. I want to see you win. I want to see and community (Open Hand Collective), as
“Encourage New Talent,” former Rangefinder you create gorgeous things. You might think well as two classes at WPPI 2015. “Editing
Rising Star Ben Sasso is a photographer of the that there are only so many jobs to go around, and Workflow” covers Sasso’s three-step
people, willing to share his knowledge and but I assure you, there are plenty. Every workflow system, and in “Style and Brand”
squash ideas of jealousy in the industry. artist out there has their own style and every Sasso explains how photographers can foster
In his 2014 blog post, “The Photographer’s potential client has their own taste.” a recognizable style and build a brand that
Manifesto,” Sasso revealed his integrity: Coupled with his consistently happy, brings out the best in them.
“Somewhere along the line someone sun-washed photography, it’s hard not to
thought it would be a good idea to view each want to hear more from an artist like Sasso. + bensasso.com
other as competition, and I have no idea how He will oblige with the launch of his new

10TOWATCH
MEG BORDERS
Specialty: Senior and Teen Portraiture | Resides: Eastern Washington
WPPI Seminar: Purpose Over Product
Meg Borders is a natural-light senior

portrait photographer living and working
in the Pacific Northwest. Married to “the love
of her life,” and mother of three daughters,
Borders worked at an eating disorder clinic in
her early twenties and graduated college with
a degree in psychology with the hopes of
becoming a counselor for teen girls. That was
until photography grabbed hold of her.
+ www.megborders.com
Purpose Over
Product —Meg’s Mantras:
1. People don’t buy what you sell;

they buy who you are and why
you sell it.
2. Base your business on a cause,
something beyond the photos.
3. Create an intentional experience
for each client.
“My wholehearted
focus is on building the
self-esteem of young
women. My photography
is aimed at revealing
natural beauty and
refocusing how girls view
themselves, drawing out
the ‘true you’ in each
image—perhaps a ‘you’
PHOTO © MEG BORDERS
that you didn’t realize was

there.“

The power of video has never been
more important for photographers.
Animoto Pro makes it easy and
inexpensive to create slideshow
videos to market your business.
– SU E BRYCE
Visit booth #1228 at WPPI or online

at animoto.com/photography to
learn more.
Photo by Sue Bryce

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10TOWATCH
PHOTO © EWAN & BRIANNA PHELAN
EWAN & BRIANNA PHELAN Specialty: Boudoir

Reside: London, Ontario
WPPI Seminar: Bridging the Gap—Shaking Off the
Norms of What You Think Boudoir Has to Be
Ewan and Brianna Phelan are entering the way people see themselves, and change confidence to be themselves.
their tenth season in business together, and the way the world views nudity and sexuality.
they’ve got the powerhouse portfolio to prove What else do you do to shake off norms?
it. Also shooting weddings, engagement and There must be some challenges associated Any time we teach we ask the question,
family, they’re focusing on their alternative, with your work... “When the world comes to an end and all that
fine-art boudoir photography at WPPI. We live in a very conservative city. It has fewer is left is your work, what will your work say
than 400,000 people living in it, and at first about you?” We don’t shoot boudoir in the
What does boudoir do for your clients? boudoir wasn’t their thing. In a society that traditional soft, pretty way, because that isn’t
With more and more clients coming in and teaches women that they can’t express their our message. We want to polarize people
telling us their stories, we discovered how sexuality, our work was like a hit in the face. with our work. Love us or hate us, just don’t
important boudoir is to them—how for some We received hate emails condemning our only like us. The people who love us have
of them it changes their lives. It allows them work, but on the other side of the coin, we to have us; the people who hate us still talk
to be who they are, without judgment. It had people who loved us, loved what we about us.
allows them to see themselves as beautiful, were standing for—that we were unapologetic
sometimes for the first time. We get to change about our work. The shoots gave them the + www.lastfortypercent.com

Thousands of clients are
searching near you every day
WILL YOUR BUSINESS SHOW UP?
Professional photographer Near you SEARCH
+ List your photography

business here
START BOOKING SHOWCASE YOUR IMPROVE YOUR

MORE JOBS PORTFOLIO ONLINE PRESENCE
NOT YOUR RUN-OF-THE-MILL DIRECTORY

Get listed today
www.PhotographerCentral.com/AddMe
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PHOTOS THIS SPREAD © AMY AND JORDAN DEMOS
2/6/15 4:44 PM
10TOWATCH
AMY & JORDAN DEMOS

Specialty: Weddings
Reside: Arizona
WPPI Seminar: Getting Published in Five Simple Steps
In 2014, Amy and Jordan Demos taught in next-door classrooms and even they were able to build enough momentum
crisscrossed the country on a national covered recess duty together,“ says Amy. to double their bookings and prices for the
speaking tour with Showit, equipping following year.
fellow photographers with the tools to get Catapulted to Editorial Stardom
published. They publish educational tidbits At the start of 2013, the Demoses had never + www.amyandjordan.com
on their blog and free newsletter, The been featured nationally—anywhere—so they
Monday Minute, and also offer workshops set a goal to get their work featured just
as well as online and in-person coaching to once in a national publication. “Our very first
empower photographers to get from where feature was an editorial inspiration shoot for FUN FACT
they are to where they want to be. a one-year-old’s birthday party,” Amy says. “We are high school sweethearts who
“It was featured on Grey Likes Baby, which went to senior prom together and have enough
Bet you didn’t know… is a really adorable national blog for new embarrassing photos of it to last a lifetime,” Amy
says with a laugh. “I rocked the biggest, poofiest
Before running a successful photography moms with style.” By the end of that year,
pink prom dress this world has ever seen, and
business full time, the Demoses were their work had been published nationally in Jordan wore an all white-tux—we thought we
elementary school teachers at the same over 15 publications—including People, E!, looked awesome. The pictures, on the other
school. “We carpooled to work together, The Huffington Post and Style Me Pretty—and hand, prove otherwise!”

PERSONAL JEN
JOURNEY ROZENBAUM
Specialty: Boudoir
Resides: Roslyn, New York
WPPI Seminar: Redefining Boudoir and
Overcoming Challenges
In the last five years,

boudoir has risen in
popularity and varied
greatly in style. Jen
Rozenbaum, a leader
in the genre, has
evolved with her own
interpretation of boudoir and intimate
portraiture, one that—as she puts it “takes
viewers on a journey through images that
tell the stories of real women.”
Rozenbaum’s own story of how and
why she became a photographer is a
very personal one, but one she feels fully
comfortable sharing with her clients, peers
and colleagues. “Becoming a photographer
wasn’t in my life plans,” she admits. “I wasn’t
inspired by famous names or drawn in by
the thought of starting my own business.
Instead, photography found me.
“When I had my daughter in 2004, I
asked my husband to buy us a DSLR camera
so we could take pictures of her. After briefly
trying out the camera, and not ‘getting it’
right away, I put the camera away for quite
some time.”
She got pregnant again, but after
suffering a traumatic and life-threatening
miscarriage had a hard time getting back
to a routine. “I needed an escape from
my sadness, frustration and the constant
questions in my mind as to why this
happened,” she says. “It was then that
my husband reminded me of the camera
gathering dust in the closet. . .
“I didn’t know it at the time, but that
was the start of my photography journey
and my work with women. My camera
saved me. And a terrible time in my life
quickly lead to a flourishing business and
connections with many—what I like to call—
’shameless’ women [Rozenbaum also gave
birth to a healthy son in 2009]. It’s because
of these women that I have gained the
PHOTO © JEN ROZENBAUM
knowledge and courage to be shamelessly

feminine myself.”
—Jacqueline Tobin
+ www.jenerations.com
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PHOTO © CREDIT
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INTERNATIONAL
PULSE
BY JACQUELINE TOBIN
Award season is here, signaling the start

of an influx of Print Comp entries from
different foreign markets, each with
looks that are lavish, original and more
competitive than ever.
Photographers from around the globe make their

mark in WPPI’s Print Comp with signature looks both
for pre-wedding and wedding day that often hint at
the differences in their cultures.
For example, when it comes to photographing
wedding looks for the Asian market—think places like
China, Singapore, Malaysia, the Philippines (as well
as a dominant Asian contingency living in Australia)—
bigger is better and showy means show-stopping.
(continues on page 76)
Photo © To Be Announced
PHOTO © RAYMOND PHANG
Rf_PART#2_LR.indd 75 2/9/15 12:30 PM

INTERNATIONALPULSE
entered and won awards several times at WPPI,

“and it’s definitely not for the fainthearted.
“Our conceptual shoots are not for the Rather, it’s for outrageously wacky, wild, crazy,
fainthearted,” says Raymond Phang. “They are for creative, special groups of insane people who
outrageously wacky, wild, crazy, special groups of dream of flying on a giant octopus to a land
where cows with golden spots feed on fish and
insane people...” chips while playing a game of Sudoku with a
talking goat.” Lucky for Phang, there’s a market
for that.
“Many Asian clients want film-set style FISH, CHIPS & TALKING GOATS And while he says his studio also does
productions with all the stops pulled out— Take a quick glance at Singapore-based traditional bridal shoots for those who want
the clothes, the styling, the makeup and wedding photographer Raymond Phang’s that kind of coverage, his foothold is in
the backgrounds,” says Ken Liu, owner of portfolio and what instantly stands out are his the conceptual shoot often based on each
Renaissance Albums in Port Chester, New York. larger-than-life productions and humorous individual couple’s story—of how they met,
“The culture itself is very visual and based on images of couples that are a little bit wacky, how they got together, their pet peeves, things
outdoing your neighbor. Bigger is best and a little bit over the top and 100 percent a they like or dislike about each other, even their
taking it one step further, many Asian wedding reflection of the personality of the local childhood dreams or secret fantasies.
photographers shoot to win awards and their clientele who hire him. It’s so niche, in fact, that Phang and his team
clients will often hire the photographer who “What we offer is geared toward never repeat the same concepts twice and
has racked up more international awards. It’s outrageously fun people who would love limit the style to “ten exclusive couples a year,”
a sign of prestige they can point to when they to have something creative and unique for he says. “It’s pretty taxing on our brain cells
show off their albums to family and friends.” their pre-wedding,” explains Phang, who has to come up with even ten creative, epic and
PHOTO © RAYMOND PHANG
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077_RF_0315_FJWestcott.indd 77 2/5/2015 5:29 PM

INTERNATIONALPULSE
THE COMPETITION MARKET

Adds WPPI director Jason Groupp, who
oversees the annual 16x20 Print Competition:
“The amount of money brides and grooms
in Asian markets are willing to spend on an
individual photographer has increased as
they seek out a ‘full service’ experience of
hair and makeup, outfit changes and different
sets...which means the creativity of the
photographer they are hiring has increased as
well. Full-blown shoots with not just the bride
and groom, but with the bridal party and
family members can go on for several days
prior to the wedding. “
Groupp says pre-wedding shoots are huge
in this market, and “with the pressure off from
not having a wedding day timeline to worry
PHOTO © FER JUARISTI
about, lavish concepts abound.”

As entries pour into the office for Print
Comp each year, Groupp says it’s interesting
to see different cultural cues that prevail from
one region versus another. For example,
many more traditional images of brides and
grooms come out of China and Japan, where
showing less physical contact between the
couple is a cultural norm. “And you hardly
ever see the groom smiling or looking
uncontrollably happy,” Groupp says.
INTERNATIONAL FLAVORS
On the other hand, says Groupp, photog-
raphers covering the Latino market—for
example Fer Juaristi, Enrique Oliver (who
sets gorgeous brides against sweeping
landscapes) and Hiram Trillo—the images of
couples become a little warmer and more
intimate. “There’s a lot more touching, more
kissing, more hugging and generally a lot less
clothing,” says Groupp with a chuckle.
Move over to the UK, he adds, and
PHOTO © JOHNSON WEE
portraits that emerge are quirkier, humorous

and offbeat—which reflects well on the culture.
“And let’s not forget the Canadians,” Groupp
adds, “with their environmental portraits and
images that seem to have a hint of that ‘great
outdoors’ feel that comes to mind when you
unique ideas, so we’d like to give our brains a an essential part of my work, and I also help think of Canada.”
little break when possible.” my brides pick the right gowns for the right Blair deLaubenfels, former owner of
locations,” Wee says. He pulls in lighting Junebug Weddings and current market
THE DRAMATIC EFFECT elements from big Hollywood productions consultant to wedding photographers, helps
Johnson Wee, another WPPI award-winner, is like movies by Baz Luhrmann and Martin take many a photo career to the next level.
based in Johor Bahru, Malaysia, and specializes Scorsese: “While watching them, I visualize “It’s exciting to see how a couple of
in pre-wedding and engagement shoots. He is how my bride [would] be if [she] were in outstanding photographers will gain name
well-known for his dramatic shots oozing with the movie.” recognition from a particular region and then
traditional Chinese dress, elaborate styling and Wee continues, “I love my brides in the whole region will blow up,” she says. “I am
high definition post processing. amazing light and beautiful poses, and I thinking of what’s happened in Mexico, Spain,
A look at his photographs show the transform these moments into art pieces the UK and China over the last few years.
elements from fashion and the red carpet, and heirlooms that they can show off in their Five years ago, it was hard to name ten great
naming designers Oscar de la Renta and Zac homes…something that is very important to photographers in each country, now it’s hard
Posen as inspirations. “Gowns and props are the Asian bride.” to narrow it down.”
Rf_PART#2_LR.indd 78 2/9/15 12:30 PM

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079_RF_0315_Dynalite.indd 79 2/5/2015 5:25 PM

JUDGE’S
SPOTLIGHT
“My approach to critiquing print and video JOEL

is similar: I look for strength in composition,
storytelling ability, emotional impact and flow. With
video, there’s also the element of music.”
SERRATO
Specialty: Super 8 weddings
Resides: Solvang, California
Every year, WPPI

kicks off the
week with two
days of intensive
live judging for its
16x20 Print, Album
and Filmmaking
competition. Leaders
and experts in the industry are assigned
category rooms—Premiere, Bride and
Groom Together: Non-Wedding Day, Non-
Wedding Photojournalism, Filmmaking,
etc.—and entries are critiqued in front of live
audiences (including the makers) who are
there to take notes, listen and learn.
Joel Serrato, who nine years ago tapped
into the niche market of creating artistic
weddings on Super 8 film and ran with it
(”I love the graininess and imperfections
of the medium, as do my clients”), comes
to WPPI with a dual perspective—stills
and video—and will judge both this year.
Says Serrato: “More and more, my Super
8 clients are asking me to also shoot stills
of their families, their babies and overall
lifestyle looks in print.“
As for how he critiques the different
mediums, Serrato says his approach is
very similar for both: “I look for strength in
composition, storytelling ability, emotional
impact and flow,” he explains. “With video,
there’s also the element of music and
editing, motion, but the principles are
basically still the same. Print or video, you
want impact and you want the viewer’s
brain to flood with a story.”
Serrato also makes the point that music
choice for a film is more important than
many might realize, though sometimes, he
admits, “bad footage can sometimes be
PHOTO © JOEL SERRATO
saved with the right song choice.”

—Jacqueline Tobin
+ www.joelserratofilms.com
Rf_PART#2_LR.indd 80 2/10/15 3:59 PM

Quality, Reliability and
Affordability
in a Compact Size!
The Color Stream CE1 8-inch and CS2
6-Inch Compact Printers from Sinfonia
• Superior image quality
• Warranty and support
• Low waste, jam-free, roll-fed
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Visit Us at WPPI
Booth 1725
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100 Randolph Road, Somerset, New Jersey 08873 • 732-271-7369 To request more information see page 111
075_RF_0215_Kanematsu_KgDigi.indd 1 1/13/2015 11:12 AM

THE LIFESTYLE PHOTOGRAPHY COMPETITION
Storytellers
Rangefinder is proud to introduce Storytellers, our first lifestyle photography contest. In this winners’ gallery, you’ll find the work of
five photographers who have created narrative lifestyle series in the following categories: Food Stories, Places & Spaces, Portraits, Travel
Log and Fashion Narratives. Congratulations to grand-prize winner Kristin Teig, who will be awarded $2,500 for her work. Teig and the
other winners will be receiving $200 to a major camera retailer and a prize package from WPPI. See www.rangefinderstorytellers.com
for the extended online gallery.
Thank Your to Our Judges
MICHELE ERVIN is currently BRENNA BRITTON is the deputy GENEVIEVE GARRUPPO
the senior photo editor at Self photo editor of entertainment is the photo editor of Lonny
magazine. Over the past ten years, for People. She was previously Magazine and a professional
she has held various positions at the director of photography at interiors photographer. She
Premiere, Seventeen and Popular WIRED and was also part of the was born on Long Island, New
Mechanics, and served as the photo director of original team that launched ESPN The Magazine, York, and currently resides in Brooklyn.
Runner’s World magazine during its redesign. serving as the assistant photo editor. She has earned
numerous awards from National Magazine Awards,
Society of Publication Designers Awards, American
Photography (AI-AP) and Photo District News.
KRISTIN TEIG
Rf_GALLERY_Vs8.indd 82 2/6/15 2:34 PM

FOOD STORIES
GRAND
PRIZE
KRISTIN TEIG
A story on Saltbox Farm in
Concord, Massachusetts,
photographed for Edible Boston.

PLACES & SPACES
FIRST
PLACE
JAROD LEW
An ongoing visual understanding

of what daily life is like in
American suburbia.

PORTRAITS
MARCUS SMITH
A series of two people enjoying

the beauty of nature.

TRAVEL LOG
KATYA WASYLKEVYCH
A series shot in Petoskey,

Michigan, in autumn.
Wasylkevych’s esthetic centers
on beautiful outdoor scenes and
lots of natural light.

FASHION NARRATIVES
JENA CUMBO
Styling: Altorrin McIntyre; makeup:

Rose Fortuna; hair: JT Franchuk for
L’Oreal Professionel; models: Lindsey
C. at APM and Sacha at Wilhelmina
New York.

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088_RF_0315_PalSpringPF.indd 88 2/5/2015 5:53 PM

PRODUCT ROUNDUP B Y T H E A N O N IK ITA S
C A M E R A B AG S
FASHION
MEETS
FUNCTION
While there’s absolutely
nothing wrong with a
classic camera bag, we’re
happy to see that more
and more manufacturers
are designing camera
bags with removable
padded inserts so bags
can double as a purse or
a weekender when you’re
not shooting. And while
messenger-style bags
are not new, vendors
have recently integrated
the more fashionable
designation of cross-body
bags. We’ve put together
a smattering of some of
our favorite fully functional
bags here (for men and PHOTO © ERIKA KOORNDYK
CAPTURING COUTURE
women) that break the The Sofia
mold and also add a dash
With its attractive in its black-and-white brocade pattern, the Sofia is
of style to your photo Capturing Couture’s most popular camera bag. The bag, which mea-
persona. sures 13 x 8 x 4 inches and is fully lined, holds a DSLR plus an extra
lens or flash. There’s a single adjustable padded divider and assorted
pockets—including a 12 x 6.5-inch exterior back pocket—to stash neces-
sities and accessories. Want to feel luxurious? The adjustable shoulder
strap is lined in velvet and promises comfort whether you’re wearing
the Sofia over your shoulder or across the body à la messenger style.
price: $149
+ www.capturingcouture.com
Rf_PRODUCT ROUNDUP_MARCH.indd 89 2/5/15 4:38 PM

PRODUCT ROUNDUP
CASE LOGIC TAMRAC

Cross-Body The Aria
Reflexion When you’re traveling
New from Case Logic is the light, consider Tamrac’s
Reflexion DSLR + iPad Small Cross Aria 1. At 7 x 2.5 x 6
Body Bag. A removable padded inches (exterior) and
camera pod with a drawstring clo- weighing 7 ounces,
sure holds a DSLR and an additional it’s compact and feath-
lens or flash; simply remove the pod erweight compared
to turn the Cross-Body Bag into a messenger bag. But even with the to most camera bags, but it’s still roomy enough to fit a mirrorless
insert, there’s plenty of room for an iPad and accessories in well-de- camera with a lens attached, along with an additional lens, flash and
signed pockets. This top-opening bag offers lots of room to grab and accessories. It’s available in other sizes as well, if you’d rather carry a
store your camera without scraping the back of your hand on a zip- DSLR, but we like the idea of walking around unencumbered. Con-
per. Mesh side pockets are perfect for water bottles and other on-the- structed from smooth, water-resistant nylon fabric in berry, moss
road necessities. Prettiest in pomegranate (above), the Reflexion also green, black or brown, the Aria is durable, too, proving that it’s more
comes in anthrocite or morel for those who prefer neutral colors. than just a pretty bag.
price: $70 prices: from $40

+ www.caselogic.com + www.tamrac.com
ONA
Union Street Messenger
Exceedingly handsome in walnut leather, ONA’s basic shoot. There’s room for a DSLR (with lens
Union Street (which is also available in waxed attached), as well as three to four additional lens-
canvas) is handcrafted from naturally-milled Ital- es and a 15-inch laptop. Use the zippered front
ian leather and is as functional as it is well- organizer pocket for additional accessories and
designed and constructed. With exterior dimen- personal items.
sions of 16 x 11 x 5.5 inches and an interior size
of 15.5 x 10 x 5.5, the Union Street can accom- prices: $489 (leather); $299 (waxed canvas)
modate enough gear to easily get through a + www.onabags.com
PHOTO COURTESY OF ONA
90 R ANGE F I N D ER M AR C H 2 015

091_RF_0315_Interfit.indd 91 2/5/2015 5:35 PM

PRODUCT ROUNDUP
HOLDFAST GEAR
The Roamographer
HoldFast’s new Roamographer is as
stylish as it is rugged. Crafted by a small group
of artisans in New York, the bag is made from
brown or black America Bison leather and
comes in two sizes: 18 x 14 x 10 inches (right),
and the smaller version at 14.5 x 9 x 8 inches.
With plenty of room for DSLRs, lenses and an
iPad or 15-inch laptop in the padded removable
insert, the Roamographer is equipped with
enough pockets to hold personal items. As a
bonus, HoldFast Gear includes its Luggage Tag
Wallet for passports, ID, cash, a smartphone and
more. Pack the bag, strap your tripod to the bot-
tom of the Roamographer, slide on the shear-
ling-lined shoulder strap and you’re ready to go.
prices: $625 (large); $525 (small)

+ www.holdfastgear.com
PHOTOS © JOANNA SWAGGART
GRAFEA
Classic Leather
Grafea’s Classic Leather camera bags are, indeed, classics. Constructed from full-grain leather,
the bags are equipped with a padded insert that zips closed and can accommodate a DSLR and
an extra lens, accessories or flash. The leather flap closure provides additional protection, with
side-saddlebag-like pockets and a larger front pocket for additional accessories and personal
items. The bag (left) measures 8.2 x 14.1 x 7.6 inches and is available in caramel, brown, black or
(dare I say it?) pink. A larger version, called the “Photo,” is available at 11.81 x 15.74 x 7.65 inches
in caramel or brown and accommodates a full-size DSLR, an extra lens and a flash unit.
prices: $260; $285 (for the “photo”bag)

+ www.grafea.com
TENBA DOMKE
Switch 10 The Chronicle
Are you the indecisive type? Tenba’s Switch 10 bags offer a choice of interchange- A part of Domke’s Journalist series of photo bags, the
able covers—including red faux leather, blue mélange, pink mélange, blue/grey geo- Chronicle looks good no matter what profession you’re in. The
metric and black/grey camouflage—so you can switch up your style on a whim. Each bag’s three dividers will let you stash your DSLR, 70-200mm
cover sells for $20 and Tenba promises that more tops are coming. The bags are lens, plus up to three other lenses and a 9.7-inch tablet. An
designed to carry a mirrorless camera with lens attached, plus up to three additional expandable zippered side pocket gives you room to throw
lenses and other accessories. The front flaps have magnetic closures, so you’re not accessories. There’s space on the outside, too, with a pair of ex-
loudly tearing open Velcro straps and catching dirty looks, plus a secondary snap en- pandable front pockets and two expandable zippered pockets
closure guarantees added security. They also feature a top-access zipper so you can available for tucking
dip into the bags without having to open the main cover. There are side loops for away memory cards,
attaching additional pouches plus MOLLE loops on the bottom for carrying a tripod. business cards
A rear padded sleeve houses a 10- and the like. It will
inch tablet. The bags are made from be sold in canvas,
water-repellant nylon, but when Cordura and a du-
the skies really open, there’s a rable RuggedWear
rain cover on hand as well. design.
prices: $80 to $110 price: $425

+ www.tenba.com + www.tiffen.com

093_RF_0315_HoldFast.indd 93 2/5/2015 5:34 PM

PRODUCT ROUNDUP
JILL-E DESIGNS
The Juliette
As sweet as its name, the Juliette from Jill-e Designs can
accommodate a DSLR, with one or two additional lenses
PHOTO © VALERIA SPRING
and a flash. Thanks to a zippered netted pocket inside
KETTI
the flip lid, you can probably squeeze another lens (albeit
a short one) along with batteries, media cards and/or a The Schoolgirl
charger. The interior of the bag is padded with adjustable
dividers and is accessed via a one-touch buckle. You can Whether you choose electric blue, moss or the more classic caramel version
stash personal accessories and your smartphone in the (above) of the Ketti Schoolgirl camera bag, the polka-dot, padded interior will
front pocket for easy access. Constructed from pebbled bring a smile to your face every time you open it to grab your camera. Designed
leather in red, teal or black (they’re testing some other to camouflage itself as a leather purse, the padded bag is highly functional for
colors, too, so keep an eye on the website for news), the carrying a DSLR, an extra lens and a tablet. There’s also room for your smartphone,
Juliette measures 9.5 x 4.5 x 7.0 inches and features a wallet (which you can stow in the interior zippered pocket) and other small acces-
handstrap as well as an adjustable shoulder strap. sories. The bag, which measures 12 x 9 inches, features a turn-lock closure on the
front and a back pocket with a magnetic closure. Carry it by its handle or with the
price: $170 adjustable shoulder strap.
+ www.jill-e.com
price: $295
+ www.kettihandbags.com
SHOOTSAC
Tote & JO TOTES

Shoot Allison Cross-Body
One of my longtime fa- Available in black, butterscotch, teal and
vorites, the Shootsac Tote & mint, the stylish (and affordable) Allison
Shoot is a large carry-all bag with cross-body bag is new from Jo Totes. With
a roomy interior and a cleverly de- dimensions of 10 x 12 x 5, the Allison
signed, padded kangaroo-pouch-like outer compartment for is roomy enough to carry a DSLR with
quick access to a pro-sized DSLR with up to a 70-200mm lens attached lens, along with one or two addi-
attached. The main compartment is spacious and also comes tional lenses. There are seven pockets that
with an elastic loop to hold a lens in place. It’s best to pick fit everything from your wallet and smart-
up the Shootsac Lens Bag if you want to add more lenses phone to a tablet. Adjustable padding
to the interior. The exterior is outfitted with a trolley pocket on the interior can be removed, but your
that, when not in use, serves as a compartment for an iPad or gear is still secure against bumps thanks
smaller laptop. Two drawstring exterior pockets are perfect to the protective foam sewn into the lining
for water bottles and other quick-access items. Available in on all four sides and the bottom of the
black, blue, red and pearl, the Tote & Shoot comes with dual bag. Made from high-quality, soft faux
handles—long enough to carry the bag over your shoulder—as leather, the Allison looks and feels more
well as a removable cross-body strap. expensive than its price tag.
prices: $199 (tote & shoot); $329 (tote & shoot

and lens bag) price: $89
+ www.shootsac.com PHOTO © ARIA PHOTOGRAPHY + www.jototes.com

095_RF_0315_StickerYou.indd 95 2/5/2015 6:05 PM

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v1.indd 97 2/9/15 9:55 AM

DIG I TA L G U R U B Y J O H N R E T T IE
HOT PRODUCTS LAUNCHING NOW

A sneak peek into early-2015 product launches that are making their mark.
A new year typically marks the launch

of new cameras and gear heralded
at shows like CES and our own WPPI.
Readers attending WPPI will be among the first
photographers to sample the newest cameras
being launched by Canon, Nikon and Pentax
during the first part of 2015. We enjoyed a
sneak peek at some of these products at CES
and trust us, you’re in for a treat.
3D Printers
In my opinion, the standout takeaway from
CES in January was the growing viability of
3D printers. There were more than a dozen
companies—including MakerBot, 3D Systems,
Solidoodle, Ultimaker and XYZprinting, to name
just a handful—showing off their newest printers,
most of which are producing far more realistic-
looking objects using easier-to-use software. The
cost of a simple 3D printer is now down to $500.
Innovative uses for these printers are just
starting to take off in the wedding industry. For
example, Martha Stewart is now selling a line
of downloadable designs of place settings for
local printing. I talked with one of her designers
who showed me how these individually printed
LEFT: An example of a scale human model made

on a 3D printer. BELOW: Martha Stewart has
jumped on the 3D-printing bandwagon with her
Trellis collection of tableware, printed from a
downloadable digital file costing just 99 cents.
ALL PHOTOS © JOHN RETTIE
DIGITAL GURU.indd 98 2/4/15 8:15 PM

DIG I TA L G U R U
RIGHT: Pentax showed

a mockup of the new
K-S2 camera under
glass at CES.
BELOW: Nikon’s
360-project was one
of the most popular
exhibits among
camera manufacturers
exhibiting at CES.
3D objects could be customized for place still photographers, as the video capabilities New DSLR from Nikon
settings at a wedding reception. are less than that of the regular 5D Mark III. The Nikon D5500 ($899.95) was the only
Another company, Artec 3D, offered 3D For instance, there’s no clean HDMI output. new DSLR unveiled at CES. It is Nikon’s latest
scans of a person that can be printed into a The other significant new product is an iteration of its entry-level model, featuring the
surprisingly realistic scale model. Imagine you 11-24mm f/4L zoom lens, which features same 24.6-megapixel APS-C sensor as in the
could “photograph” a couple with a 3D scanner the world’s largest ground aspherical lens older D5300, but without an optical low-pass
and provide models for the wedding cake or element for a DSLR, and pricey at $2,999. filter. Other than a slight decrease in the body
even hand them out as gifts to your couples!
Canon MEGA Pixels

If you keep up with the latest camera news,
you will know by now that Canon has
introduced two new variants of the EOS
5D Mark III: the EOS 5Ds ($3,699) and 5Ds
R ($3,899, with a disabled IR filter for an
additional $300). Unless another company
just sprang a real surprise, this is one of the
most significant cameras for our readers.
Both cameras have a 50.6-megapixel
full-frame sensor, a considerable jump over
the 22-megapixel sensor in the 5D Mark III.
In case you’re wondering, the pixel density
in the 5Ds is virtually identical to that in the
20-megapixel APS-C sensor in the 7D Mark
II. Because the 5Ds uses the same dual
DIGIC 6 processors and other features from
the 7D Mark II, it has similar operational
characteristics. That also means lower ISO
(just 6400) and a slower frame rate of 5 fps.
Canon is definitely aiming this model at

DIG I TA L G U R U
size, the only significant change is the addition of a touch screen to

the fully articulated 3.2-inch, 1.37-million-dot monitor. It retains built-
in Wi-Fi, but loses the built-in GPS found in the D5300. You’ll pay
$900 for the body, or $1,000 for the body plus an 18-55mm lens.
Joining the D5500 will be a new 3.6x zoom lens. The AF-S DX
50-200mm f/4.5-5.6G ED VR II ($350) offers three stops of Vibration
Reduction and a silent wave motor.
Nikon’s also updated its 300mm f/4 lens last month with the
new AF-S Nikkor 300mm f/4 EPF ED VR lens. It uses a phase Fresnel
design that helps to shed a full pound and a half of weight and 30
percent of size versus the earlier generation lens. It has an electro-
magnetically controlled diaphragm that delivers more consistently
when shooting at faster frame rates, according to Nikon. The lens’
Vibration Reduction technology offers up to 4.5 stops of correction
with a sports mode and tripod detection. The telephoto lens will
retail for $2,000.
Previews from Pentax

Since Ricoh purchased Pentax, it has not been clear what might
happen to the Pentax brand, which still has a loyal following.
According to company officials we spoke with at CES, the medium-
format 645Z has been selling so well that Ricoh is having trouble
keeping up with demand. Pentax says it intends to continue growing
its DSLR offerings, and the first new model is the 20-megapixel K-S2,
which offers more controls than the K-S1, including built-in Wi-Fi and
an improved grip. It also hinted that a more pro-level DSLR would be
To request more information see page 111 coming to market later this year.
www.emerging.pdncontests.com
The Olympus E-M5 Mark II
EMERGING
P H OTO G R A P H E R
Following up the successful OM-D E-M5 is the new E-M5 Mark II.
The big upgrade is the incorporation of a 5-axis stabilization system
that Olympus claims delivers five stops worth of image stabilization
according to CIPA standards. It
uses a 16-megapixel Live MOS
image sensor to deliver 1080p HD
We want video recording up to 60 fps. It’s
your work!
Selected photo essays
faster than its predecessor, too,
and bodies of work clocking in with a burst mode of 10
will be showcased
in a photo book-
fps. Using a new multi-shot mode,
style, publication the camera can compile multiple
distributed to the most
important creatives in exposures into a single, 64MB RAW
photography. image. The body will sell for $1,099.
Photo © Isabella Bejarno
Submission Fee
$20 per photo essay
(3-10 images)
Samsung’s NX500
Samsung is following up its flagship
NX1 with the new NX500 (right). It
will share many of the same
features as the 4K-recording
NX1, including its 28-megapixel,
APS-C-sized sensor and image
processor. It will clock in a
— Deadline —
MARCH 5, 2015 bit slower during continuous
shooting (a still respectable 9
summer
Travel / Landscape ∕ Lifestyle ∕ Fine Art fps) but will also be smaller and
Documentar y ∕ Portrait ∕ Fashion
offer a flip-up display, perfect for
framing selfies.

Rangefinder March 2015.indd 1 28/01/2015 17:41:17

101_RF_0315_Anthropics.indd 101 2/5/2015 5:00 PM
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270EX II ..........169.99 430EX II ..........299.99 17/4.0 L........2249.00 24/3.5 L II .......1999.00 SB-300 ...........146.95 SB-700 ...........326.95 50/1.8 D (52ø)............ 50/1.4 D (52ø)............ FL
320EX ........................ 600 EX-RT.......549.99 45/2.8 ..........1399.00 90/2.8 ..........1399.00 SB-500 ...........246.95 SB-910 ...........546.95 50/1.8 G AF-S (58ø) ................................ 216.95 FL
MR-14EX Ringlight...................................549.99 R1 Wireless Twin Flash ........................................ 50/1.4 G AF-S (58ø) ...........................................
EF “L” Lenses (USA)
MT-24EX Twin Flash.................................829.99 R1C1 Wireless Twin Flash System ........................ 60/2.8 D Micro (62ø) (1:1) .................................. 35
14/2.8 USM II ........................................2249.00
EF-S Lenses for Digital Only (USA) 60/2.8 G AF-S ED Micro (62ø) ............................. 50
24/1.4 II (77ø) .......................................1649.00 DX ED-IF Lenses for Digital Only
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35/1.4 USM (72ø) ..................................1479.00 10.5/2.8 Fish-Eye ...............................................
60/2.8 USM Macro (52ø)..........................469.99 85/1.4 D IF (77ø) ................................................ 11
10-22/3.5-4.5 USM (77ø) ........................649.99 50/1.2 USM (72ø) ..................................1549.00 35/1.8 G AF-S (52ø) ................................ 196.95 85/1.4 G AF-S (77ø) ........................................... 12
15-85/3.5-5.6 IS USM (72ø) ....................799.99 85/1.2 USM II (72ø) ...............................2099.00 40/2.8 G AF-S Micro (52ø) ....................... 276.95 105/2.8 G AF-S ED-IF VR Micro (62ø) .................. 14
17-55/2.8 IS USM (67ø)...........................879.99 100/2.8 IS USM Macro (67ø) ....................949.99 85/3.5 G ED VR Micro (52ø) ..................... 526.95 105/2.0 DC D with Hood (72ø) ............................ 18
17-85/4-5.6 IS USM (67ø) .......................599.99 135/2.0 USM (72ø) ................................1049.00 10-24/3.5-4.5 G AF-S (77ø)................................ 180/2.8 D ED-IF (72ø)......................................... EC
18-135/3.5-5.6 IS (67ø) ..........................499.99 180/3.5 USM Macro (72ø)......................1499.00 12-24/4 G AF-S (77ø) ......................................... 200/4 D ED-IF Micro w/Case (62ø) ......................
18-200/3.5-5.6 IS (72ø) ..........................699.99 200/2.0 IS USM (52ø) ............................5999.00 16-85/3.5-5.6 G AF-S VR (67ø) ........................... 200/2 G AF-S ED-IF VR II (52ø) ............................
55-250/4.0-5.6 IS USM (58ø) ..................249.99 300/4.0 IS USM (77ø) ............................1449.00 17-55/2.8 G AF-S (77ø) ......................................
Over 70,000 square feet 300/4.0 D AF-S ED-IF (77ø) ................................
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of the latest gear 20/2.8 USM (72ø) ....................................539.99 400/5.6 USM (77ø) ................................1339.00 18-55/3.5-5.6 G AF-S VR (52ø) ................ 196.95
16-35/4.0 G AF-S ED VR (77ø) ............... 1256.95
24/2.8 IS USM (58ø) ................................599.99 8-15/4.0 Fish-eye USM..........................1349.00 18-105/3.5-5.6 G AF-S VR (67ø) .............. 396.95
17-35/2.8 D AF-S ED-IF (77ø) .............................
The most knowledgeable 28/2.8 IS USM (58ø) ................................549.99 16-35/2.8 USM II (82ø) ..........................1699.00 18-200/3.5-5.6 G AF-S VR II (72ø) ........... 596.95
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55-200/4-5.6 G AF-S (52ø)................................. 24-70/2.8 G AF-S ED-IF (77ø) ................ 1886.95
50/1.8 II (52ø) .........................................125.99 24-70/4.0 IS USM (77ø)...........................999.99
55-200/4-5.6 G AF-S VR (52ø) ................. 246.95 24-85/2.8-4.0 D IF (72ø) .................................... Ec
Hands-on demos 50/1.4 USM (58ø) ....................................399.99 24-70/2.8 USM II (82ø) ..........................2099.00 24-120/4.0 G AF-S ED VR (77ø) ................... 1296.95
50/2.5 Macro (52ø)..................................299.99 55-300/4.5-5.6 G AF-S VR (58ø) .............. 396.95 Po
24-105/4 IS USM (77ø)..........................1149.00 28-300/3.5-5.6 G AF-S ED VR (77ø) .............. 1046.95
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28-135/3.5-5.6 IS USM (72ø) ..................479.99 70-200/2.8 USM (77ø) ..........................1449.00 16/2.8 D (39ø) with Hood .................................... 80-200/2.8 D with Collar (77ø)............................
70-300/4-5.6 IS USM (58ø) .....................649.99 70-200/2.8 IS II USM (77ø) ....................2299.00 24/3.5 D ED PC-E (77ø) ...................................... 80-400/4.5-5.6 D VR (77ø) .................................
70-300/4.5-5.6 DO IS USM (58ø) .................1399.00 70-300/4.0-5.6 IS USM (67ø) ................1449.00 28/1.8 G AF-S (67ø) ................................ 696.95 200-400/4 G AF-S ED VR II (52ø).........................
75-300/4.0-5.6 III (58ø) ...........................199.99 100-400/4.5-5.6 IS USM (77ø) ..............1699.00 28/2.8 D (52ø)............ 35/2.0 D (52ø)............ TC-14E II (1.4x) Teleconverter .............................. 53
75-300/4.0-5.6 III USM (58ø) ...................234.99 1.4x III Tele .......449.99 2x III Tele .........449.99 45/2.8 D ED PC-E Micro (77ø) ............................. TC-17E II (1.7x) .......... TC-20E III (2x)............. 10
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EF-S USM Digital Lens Shoe Mount Flash ED-IF VR II Digital Lens Shoe Mount Flash
• Exclusively designed for Digital SLRs • Dust and water resistance • Exclusively designed for Digital SLRs • Tungsten & Fluorescent Filters Included
• 35mm equiv. • Guide No. 197' • 35mm equiv. • Guide No. 111.5'
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102, 103_RF_0315_BH.indd 103 2/5/2015 5:10 PM
F IR S T E X P O S U R E B Y STA N SH O LIK
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BIG CHANGES FROM DXO LABS

DxO takes the mantra “change is good” to heart with updates for its
OpticsPro 10, DxO FilmPack 5 and DxO ViewPoint 2.5.
ALL PHOTOS © STAN SHOLIK
Along with significant updates With both editions compatible with the same continues to evolve with the addition
to DxO OpticsPro, DxO FilmPack set of camera models, the Elite edition includes of powerful features. Version 9 saw the
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mix and pricing structure. These changes palettes and a few others not found in the OpticsPro 10. The latest version also adds a
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money in the process. now available for $129 and the Elite for $199. related reduction in contrast and saturation
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FIRST_EXPO.indd 104 2/6/15 12:23 PM

F IR S T E X P O S U R E
The tools in OpticsPro 10 allow you to greatly enhance your images from the original (TOP)
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with Lightroom and have the files sent to rudimentary organizational tools in its are dramatically improved (right) using the
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Lightroom for output. computer’s folder structure to choose image images by removing atmospheric fog and haze
folders, but there is no way to transfer images automatically.
GOING ALONE into your computer from your camera or card
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Rf_DSLR_R.indd 108 2/5/15 3:15 PM

D S L R VID E O
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Rf_DSLR_R.indd 109 2/5/15 3:15 PM

D S L R VID E O
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Unlike the GoPro, Sony’s action camera The tablet supports 2048 pressure sensitivity displays, and a 3.28-megapixel CMOS sensor
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AD INDE X
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The Index to Advertisers is provided as a courtesy to Rangefinder advertisers. The publisher assumes no responsibility
for errors or omissions. photoforwardblog.com
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Volume 64, Number 3
Rf_AD_INDEX.indd 3 2/9/15 10:56 AM

ON M Y R A DA R
Food Lover’s Table

By Amy Wolff, Photo Editor, PDN
Photographer Erin Kunkel made this still-life image for

an upcoming book with floral designer Ariella Chezar
for Ten Speed Press. I love this photo because it reminds
me of summer—fresh tomatoes, outdoor dining. And
because of the color palette, you can really see the
painterly quality to the image. It also illustrates the trend
of overhead food and lifestyle photography, as well
as the popular farm-to-table movement. Erin’s been a
professional photographer for only four years, but has
PHOTO © ERIN KUNKEL
already gotten great assignments for clients like Bon

Appétit, Martha Stewart Living, Williams-Sonoma and
Hyatt Resorts.
+ www.erinkunkel.com
Rf_End Of Page.indd 112 2/6/15 4:22 PM

www.emerging.pdncontests.com
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Travel / Landscape ∕ Lifestyle ∕ Fine Art ∕ Documentar y ∕ Portrait ∕ Fashion Photo © Isabella Bejarno
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Rangefinder March2015

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Rangefinder March2015

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MARCH 2015

The Official Magazine of

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custom usb + box etched leather album + printed wood cover

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2 R ANGE F IND ER M AR C H 2 015

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A large aperture standard lens

50mm F1.4 DG HSM

SIGMA USB Dock

To request more information see page 111

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2-3 day turnaround. Free Shipping with orders $35+

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Save on your next

Black River Imaging | M–F 8am–5pm CST | 1.888.321.4665

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It’s three months into our redesign and while we’re

final checks, we couldn’t be more pleased with the ®

For subscription information and customer service, call:

[email protected] | rangefinderonline.com Rangefinder, P.O. Box 2198, Skokie, IL 60076

For list rental information contact:

OPERATIONS MANAGER Neeta Lakhani

table and tried to take a picture of me,” Jacklyn Greenberg A P U B L I CAT I O N O F

just had to capture.”

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American Color Imaging | www.acilab.com | 1.800.728.2722

To request more information see page 111

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MICHAEL SEMAAN ON SCHNEIDER B+W FILTERS

To request more information see page 111

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1 Remember: the light-shapers

2 Distance is a key factor in

3 On location, available light

4 Mix up your light sources on

photography conference diffused light onto the musculature of the subject,

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“Bold Talent,” January 2015

“Miguel Quiles’ Big Portraits

Matiash’s long exposure stuff for my New Year’s Rangefinder Magazine.

“Why You Should Never, EVER Photograph Subjects on Railroad Tracks,”

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Photographer, Ballerina Project

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Ever since creative rep Art &

RA NGE FIND E RONLINE .COM 15

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The Largest Selection

Learn more at bayphoto.com/pro-products

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Quality. Service. Innovation.

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PHOTO © PETER LINDBERGH/COURTESY OF SCHIRMER/MOSEL

• Trains can’t stop you—and its speed. • No tracks should