PI Tool SensingJourneys PDF
PI Tool SensingJourneys PDF
PI Tool SensingJourneys PDF
SENSING JOURNEYS
PRINCIPLES
EXAMPLE
Materials
An automobile manufacturing firm’s product
development team decided to use Sensing Journeys If the hosts agree, it is advised to take pictures
to broaden their thinking and to generate new ideas. and/or videos during the journey. These can be
Their task was to build the self-repair capacity of useful during reviews with the other groups and as a
their cars’ engines. The team visited a broad reminder for the participants.
selection of other companies, research centers, and
Other materials may be collected as well, after
even experts in traditional Chinese medicine (TCM).
seeking permission from the hosts. A pen and
As it turned out, the visits with TCM experts journal are required for taking notes during and after
generated the most innovative ideas for this project the journey.
(including the idea to design self-repair functions for
the “dream state” of the car--that is, for those periods
when the car is not in use). PROCESS
RESOURCES
SEQUENCE
C. Otto Scharmer, (2009) Theory U: Learning from the
Future as it emerges. Berrett- Koehler: San Francisco.
Step 1
Identify Learning Journeys: find places, individuals,
SET UP
organizations that provide you and the group with a
new perspective.
People & Place
Step 2
The group splits up into sub-teams of about 5
participants. The group composition matters Prepare as a group by discussing:
because a mix of perspectives enhances the impact
• What is the context that we will experience?
of the sensing journeys.
• Who are the key players that we will talk to?
Define places of high potential for the sensing • What questions do we want to explore?
journeys. The whole group of participants should go • What assumptions do I bring with me? What do
to several places that can provide insights into: I expect?
• The different perspectives of the system’s key • Share your most eye-opening sensing
stakeholders experience to date
• The different aspects of that system
• The ‘voiceless’: people in the system, those Start by developing a short questionnaire (7-10
who usually are not heard or seen. questions) that guides your inquiry process. Keep
updating your questionnaire as your inquiry process
unfolds.
A good way to get a sense of the system is to take
the perspective of its “extreme users”: these can be Prepare the host: Share the purpose and intent of
customers who use services or products more than the visit. Communicate that it would be most helpful
others or in different ways, or on a societal level, for the group to gain some insight into their ”normal”
those with special requirements, such as a person daily operations, rather than a staged presentation.
living in a remote area needing access to a health Try to avoid “show and tell” situations.
system.
Step 3
Time
Small groups travel to the host’s location.
The length of a sensing journey depends on the size
of the geographic area being covered. It is While at the site: Trust your intuition and ask
recommended to allocate at least 1 day to sensing authentic questions raised by the conversation.
journeys in a workshop context and several days or Asking simple and authentic questions is an
weeks (sometimes spread over a period of months) important leverage point in shifting or refocusing the
in a larger project setting. attention to some of the deeper systemic forces at
play.
PRESENCING INSTITUTE TOOLKIT SENSING JOURNEYS
Step 5
Close the feedback loop with your hosts: Send an
email (or other follow-up note) expressing a key
insight you took away from the meeting (one or two
sentences), and your appreciation.
Step 6
Debrief as a whole group: After a one-day learning
journey this debriefing would take place in next
meeting with the whole group. In the case of a multi-
days learning journey you plan to meet between the
individual days if logistics allow.
Structure of the whole group debrief meeting:
• Get everyone on the same page by sharing
concrete information about the Journeys:
Where did you go, who did you talk to, what did
you do?
• Talk about your findings and generate new
ideas