Prin. L. N. Welingkar Institute of Management Development & Research

Prin. L. N.
Welingkar Institute of Management Development & Research
Post Graduate Diploma in Management

Rural Management (Emerging Economics)
How may we develop a sustainable business model for marketing Rural

products to urban consumer-focus on MSRLM (The Maharashtra State Rural
Livelihoods Mission)-SHG products
Deliverable 5 – National Rural Livelihood mission and Company CSR
Group 1
Nishad Thakur
Jaini Shah
Yogesh Gupta
Manisha Talreja
Ojas Gawli
Varsha Shah
National Rural Livelihoods Mission
Aajeevika - National Rural Livelihoods Mission (NRLM) was launched by the Ministry of
Rural Development (MoRD), Government of India in June 2011.
Aided in part through investment support by the World Bank, the Mission aims at creating
efficient and effective institutional platforms of the rural poor, enabling them to increase
household income through sustainable livelihood enhancements and improved access to
financial services.
In Maharashtra the National Rural Livelihood Mission Supports 3,54,508

Self help Groups across 34 Districts and has 38,35,057 members in total.
SHGs Type Total

S.No. BlockName
New Revived Pre-Nrlm Total Members
1 DAHANU 1,392 192 61 1,645 15,895

2 JAWHAR 1,325 677 62 2,064 22,015
3 MOKHADA 743 13 227 983 10,275
4 PALGHAR 3,242 462 404 4,108 42,076
5 TALASARI 1,309 379 257 1,945 19,033
6 VASAI 448 134 122 704 7,775
7 VIKRAMGAD 1,168 137 123 1,428 14,367
8 WADA 1,249 163 98 1,510 14,680
Total 10,876 2,157 1,354 14,387 1,46,116
Self Help Groups In Palghar District
Source: https://nrlm.gov.in/
Companies helping SHG through CSR
Company Name: NUVOCO VISTAS CORP. LTD
Region: CHHATTISGARH
Nuvoco has been able to give back to the local communities in which we operate by building
sustainable communities across six cement plants; thereby making difference in the lives of
over 1,97,000 people residing in 98 villages across the north and east regions of India.
Website- http://nuvoco.in/
Company Name: Ambuja Cement Foundation

Region: Pan India
ACF interacts with rural women to build awareness on various issues which they are facing
and ways and means by which they can overcome them. It leads to introduction of SHG
where women inculcate a habit of saving, have availability of finances in an emergency as
well as for need — based requirements.
Website http://www.ambujacementfoundation.org/programs/women/womens-self-help-
groups
Company Name: Tata Power

Region: Kutch Gujarat
the first SHG was started at Modhva with 22 women members. At the start, an exposure visit
was organised to another functional SHG in Durgapur village by Vivekananda Research
Training Institute (VRTI) – the training partner. Subsequently, 2 SHGs were formed with 20-
25 women in each with a monthly saving of Rs. 100. Initial assistance was provided by
arranging meetings, collecting money, maintaining records and depositing money in bank
accounts, amongst other support extended. Women were trained in all these aspects and now
manage the groups themselves.
Website http://www.csrworld.net/Tata-Power-empowers-women-through-Self-Help-Groups-
in-Kutch-Region-of-Gujarat.asp
Company Name : Aditya Alumnium
Region : Sambalpur district Odisha
the CSR team of Aditya Aluminium, identified Bhuliadihi village of Rengali Block of
Sambalpur district and encouraged its women to form a Self Help Group (SHG). The SHG
was subsequently formed with 10 members who decided to farm fish in the local pond.
Website http://indiacsr.in/csr-aditya-aluminiums-effort-towards-women-empowerment/
Company Name : Vedanta LTD

Region : Lanjigarh Odisha
Vedanta Limited, having production facility in Lanjigarh, distributed 200 bee boxes to 40
women SHG members from Shakteemayee Foundation in association with Kalahandi District
administration, Odisha Khadi & Village Industries Board (OKVIB) and MSME
Development, Government of Odisha at Lanjigarh.
Website http://indiacsr.in/csr-vedanta-provides-bee-boxes-shg-women-lanjigarh/
Company name: Adani foundation

Region- Panchu Tikri, odisha
Maa Kharakhai – a Self Help Group (SHG) of 15 women members were landless labours and earn
their livelihood mainly through daily wage earnings, mostly in the form of agricultural labours in
medium and big farmer’s land. with regular motivation of adani group, the women group gain the
confidence and realized they can take land on lease and take up paddy cultivation. Realizing
confidence level of the group, few village leaders and the CSR team have fully supported the group as
a result the group could manage to get 20 acres of land on lease, which an understanding the land
owners will receive 30% of crop production.
The members timely cultivated the land with the support of their family members and taken care of
ancillary activities for land preparation. As per the understanding Adani Foundation has provided 240
kg of paddy seeds and 110 kg of manure to this group and time to time monitored the progress and
provided inputs to the group
Website http://www.adanifoundation.org/

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Prin. L. N.

Welingkar Institute of Management Development & Research

Post Graduate Diploma in Management

How may we develop a sustainable business model for marketing Rural

Deliverable 5 – National Rural Livelihood mission and Company CSR

In Maharashtra the National Rural Livelihood Mission Supports 3,54,508

SHGs Type Total

1 DAHANU 1,392 192 61 1,645 15,895

Self Help Groups In Palghar District

Company Name: Ambuja Cement Foundation

Company Name: Tata Power

Company Name : Vedanta LTD

Company name: Adani foundation

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