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    Sales & Marketing Email Templates For Startups PDF

    Uploaded by

    Yoheswaran Gnanavel
    The document provides email templates for startups to use for sales, customer references, comarketing, and PR/blogging purposes. It introduces the templates and includes sections for each type of template with 3-6 templates per section. Each template includes sample language for a common business email on that topic. The templates are meant to help startup employees more easily and productively communicate via email without having to draft messages from scratch.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Sales & Marketing Email Templates For Startups PDF

    Uploaded by

    Yoheswaran Gnanavel
    582 views19 pages
    The document provides email templates for startups to use for sales, customer references, comarketing, and PR/blogging purposes. It introduces the templates and includes sections for each type of template with 3-6 templates per section. Each template includes sample language for a common business email on that topic. The templates are meant to help startup employees more easily and productively communicate via email without having to draft messages from scratch.

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    Sales & Marketing Email Templates for Startups.pdf

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    The document provides email templates for startups to use for sales, customer references, comarketing, and PR/blogging purposes. It introduces the templates and includes sections for each type of template with 3-6 templates per section. Each template includes sample language for a common business email on that topic. The templates are meant to help startup employees more easily and productively communicate via email without having to draft messages from scratch.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    582 views19 pages

    Sales & Marketing Email Templates For Startups PDF

    Uploaded by

    Yoheswaran Gnanavel
    The document provides email templates for startups to use for sales, customer references, comarketing, and PR/blogging purposes. It introduces the templates and includes sections for each type of template with 3-6 templates per section. Each template includes sample language for a common business email on that topic. The templates are meant to help startup employees more easily and productively communicate via email without having to draft messages from scratch.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 19

    Sales & Marketing

    Email Templates
    For Startups
    Introduction

    The average worker spends 11 hours per week on email maintenance.


    If you look at that on a yearly basis, that is enough time to bake 1160
    batches of 30-minute brownies.

    More worrisome than the actual time we spend on actioning emails,


    however, is the amount of mental energy we spend thinking about,
    drafting, and fretting over emails. Everyone is guilty of waiting too long
    to send an email just because they didn’t want to actually think up and
    write the copy for said email. This isn’t always a bad thing - sometimes
    we turn this delay into some healthy procrastination and complete every
    other possible task just to avoid sending that dreaded email.

    Well, we are here to take that excuse away from you - with these
    email templates you’ll no longer be able to spend 2 hours editing the
    animations in your next presentation because there is a simple email you
    don’t want to send (your presentation will still be fabulous, regardless).

    We hope you use these email templates to help you have easier, more
    productive, and less stressful days.

    Sincerely,
    The HubSpot for Startups Team

    2
    Table of Contents

    Sales Email Templates Page 4

    Customer Reference Email Templates Page 9

    Comarketing Email Templates Page 13

    PR and Blogging Email Templates Page 16

    3
    Sales Email
    Templates
    Template #1: Quick Check In

    Hi [Name],

    Last we chatted, you requested that I get in touch in [time frame]. I may
    be a bit early, but I figured it’d be worth checking in.

    Have you given any additional thought to my proposal? I’d be happy to


    do a quick review of it on the phone and answer any pending questions.
    What does your calendar look like to talk?

    Best,
    [Name]

    Click Here for Text File


    5
    Template #2: Voicemail Follow-Up

    Hi [Name],

    I just called to [reason you called].

    In my voicemail, I mentioned that I’ll try you again on [date and time]
    but feel free to reach me whenever works best for you at [your number]
    or shoot me any questions via email.

    Best,
    [Name]

    Click Here for Text File 6


    Template #3: In-Person Meeting
    Follow-Up

    Hi [Name],

    I hope you enjoyed [topic] to improve [challenge being faced].

    I’m sure [goal] is a priority for you, so I thought I’d send you [content
    piece] for you to review. If you’d like any additional information about
    [topic of content piece], I’d be more than happy to have a quick chat
    over the phone or email.

    Just let me know if you have any questions or would like to have a more
    in- depth conversation. I’m here whenever you need me.

    Best,
    [Name]

    Click Here for Text File


    7
    Template #4: The Break-Up

    Hi [Name],

    We are in the process of closing files for the month. Typically when I
    haven’t heard back from someone it means they’re either really busy or
    aren’t interested.

    If you aren’t interested, do I have your permission to close your file?


    If you’re still interested, what do you recommend as a next step?

    Thanks for your help.

    Best,
    [Name]

    Click Here for Text File


    8
    Customer
    Reference Email
    Templates
    Template 5: Customer Reference
    Request

    Hi [Name],

    [Sales rep name] has a prospect who would like to speak with one of
    our customers, and we thought you’d be a great match. The prospect is
    looking to [task at hand], but is worried about [challenge/concern].

    Here are some of the topics [he/she/they] would most like to cover:
    • [Topic 1]
    • [Topic 2]
    • [Topic 3]

    The prospect is [Name, Role Company] -- a [what their company does].


    [prospect name] has also worked with [competitor] to get some quotes.

    [He/she/they is/are] free to chat [times].

    Please let us know if you’d be up for a call. If so, [sales rep name] will
    send out an introduction and assist on coordination.

    Thank you for your help!


    [Name]

    Click Here for Text File


    10
    Template 6: Case Study Request

    Hi [name],

    I’m thrilled to hear you had [positive experience with your company],
    and I was wondering whether you’d be interested in being featured as
    one of our customer success stories. I manage our case study initiatives,
    and have the opportunity to showcase all the great [what you do with
    customers] stories from customers like you.

    To give you a sense of the process, the typical timeline is pretty quick
    -- [timeline to completion]. You’d just have to complete [prework
    required], and set up time to record with us for [time needed]. My hope
    is we’d have this all wrapped up by [date].

    If you’re interested, please just let me know by responding to this email,


    or giving me a call at [number] if you have questions you’d like to ask
    before participating.

    Best Regards,
    [name]

    Click Here for Text File


    11
    Template 7: Testimonial Request

    Hi [name],

    I don’t believe we crossed paths while you were working with [your
    company], but I wanted to introduce myself. My name is [your name]
    and I run [company name]’s testimonial initiatives; your name was
    passed over to me from [coworker’s name and position] -- she said you
    [reason they would give a testimonial].

    We’re looking to feature a few of our best customers who [reason they
    would give a testimonial] on our Testimonials page, and [coworker
    name] mentioned you might be willing to provide a quote.

    Would you be open to having a featured quote on our Testimonials


    page? You can check other quotes out here [link]-- nothing too lengthy,
    but something to show why you chose [your company] or your best
    experience with us would be great.

    Feel free to ask any questions that come to mind, and thanks in advance
    for your consideration!

    Best Regards,
    [name]

    Click Here for Text File


    12
    Comarketing
    Email Templates
    Template 8: Cold Comarketing
    Pitch

    Hi [Name],

    I run co-marketing partnerships at [your company], a [what your com-


    pany does] that’s recognized for [impressive company credentials]. We
    have an audience of that has shown interest in [what their company
    does].

    My team focuses on [what your team does] partnerships with companies


    like yours -- we’ve also worked with [examples of other companies you
    have worked with]. I think there’s an opportunity to partner on [asset
    you’d like to partner on].

    Would you be interested in talking about partnership opportunities be-


    tween [your company] and [their company]?

    Looking forward to connecting,


    [your name]

    Click Here for Text File 14


    Template 9: Common Connection
    Pitch

    Hey [Name],

    [Common Connection] gave me your contact info when I mentioned I


    was interested in working more with [their company]. I run [your role] at
    [your company], and am interested in working with [their company] on a
    [project] to expand both our audiences at the top of the funnel.

    In the past, these partnerships have yielded [result] -- you can take a
    look at some examples of post projects with [Company & Link to proj-
    ect], and [Company & Link to project].

    If you’re not the best person to continue a conversation with, would you
    mind introducing me to someone on your [relevant team(s)] that I could
    speak with?

    Looking forward to talking more,


    [Your name]

    Click Here for Text File


    15
    PR and Blogging
    Templates
    Template 10: Press Outreach

    Hey [Name],

    In case you haven’t seen yet, [your company] was featured [where you
    were featured] this [timeframe]. [Reason they should care as it relates to
    what they cover].

    [Person of note] shared [his/her] thoughts on it just a few moments ago


    in [Asset & Link: Quote of note].

    This news is really exciting alongside [Recent company mention else-


    where + link], [Recent company mention elsewhere + link], and [Recent
    trend + link].

    Happy to answer any follow-up questions if this is something you’d like


    to cover.

    Thanks!
    [Your name]

    Click Here for Text File


    17
    Template 11: Speaker outreach

    Hi [name],

    I’m [position] at [company] and I wanted to reach out to gauge your in-
    terest in speaking at [event/place].

    A little more information on us: [company name] is all about [industry/


    theme]. Typically, we see [number of] attendees, and we’re regularly
    promoted across [channels of promotions], which attract [audience size].

    Past speakers have included: [list past speakers].

    The speaking opportunity could help bring some visibility to [speaker’s


    organization], as well as your focus on [what the speaker cares about],
    and I know our audience would be very interested to hear about that
    .
    We’d love to have you at [event/place] to talk [topics].
    .
    Please let me know if you’re interested, and we can talk more about
    next steps.

    Best,
    [name]

    Click Here for Text File 18


    Template 12: Guest Blog Post Pitch

    Hi [editor’s name],

    I’ve enjoyed reading your blog posts about [topic], and noticed there
    was no post covering the angle [angle they haven’t covered]. So, I
    thought I’d write a draft and see if you’re interested in publishing it on
    your blog.

    Please find the draft attached. If you’re interested in publishing it, I


    would be excited to see it go up! If you’d like me to make any revisions,
    I can do that, too.

    Best,
    [name]

    Click Here for Text File


    19

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