Marketing Management

SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)
Subject: Marketing Management
Sample Questions:
Section I: Subjective Questions
1. What is customer satisfaction?
2. What is test marketing?
3. What options do companies have for intensity of distribution?
4. Explain socio cultural dimensions in brief.
5. What are the points included in exit barriers?
6. Explain in brief the Product Life cycle (PLC).
7. What is positioning?
8. Write in brief about pricing the product at the decline stage.
Section II: Objective Questions
Multiple Choice Single Response
1. It is an entry into product markets where there are synergies with existing
businesses.
1] Market skimming
2] Related diversification
3] Unrelated diversification
4] Market penetration
2. It is a strong internal stimulus compelling action.

1] Drive
2] Response
3] Cue
4] Reinforcement
3. Brands have to update this overtime vis a vis newer and stronger competitors.
1] Repositioning
2] Unique Selling Proposition
3] Point of Differentiation
4] Consumer research
4. These are the goods which are bought in a hurry or in crisis situation with no time
for thinking or evaluation.
1] Impulse goods
2] Speciality goods
3] Convenience goods
4] Emergency goods
5. It means that services are simultaneously produced and consumed
1] Perishability
2] Reliability
3] Variability
4] Inseparability
6. What is frontal Attack

1] Match opponent 3:1 on all fronts
7. The most important part of the report that executives read:

1] Executive Summary
2] Problem Definition
3] Title Page
4] Table Contents
8. Category of the customer do not tend for a change

1] Explorers
2] Pioneers
3] Skeptics
4] Paranoids
9. Name the factor which affect the internal communication gap .

1] What ever promised & what has been delivered
2] Adequate communication between sales & operation staff
3] Same policies & procedures across branches
4] Over Promising in advertising & personal
10. which type of goods use indirect channels of distribution

1] convenience goods
2] luxury goods
3] Emergency goods
4] Impulse goods
Multiple Choice Multiple Response
11. IBM is the company which has diversified into

1] Pressure sensitive tapes
2] Magnetic Tapes
3] Power Trains
4] Fabric Coatings
12. How to identify core competency
1] Wide variety of product range
2] Very difficult to copy
3] Customer should benefit over the end product
4] Very costly product
13. Supervision is necessary to check whether

1] Field workers are doing their jobs in the parameters set by the company
2] Quality is being controlled
3] Samples are submitted on time
4] Deviations are accepted
14. How can a firm expand the market

1] Updated data base
2] More usage of the existing product
3] No demand in replacement market
4] More occasions of usage
15. The various types of Strategic Approaches:

1] Counter Feiter
2] Cloner
3] Imitator
4] By passer
16. What are the characteristics of decision support system

1] Managers should give simple instructions as the results taken is within a short
period
2] Data can be attended in various ways as and when required
3] Single level of decision making
4] Probing should be done in many
17. Which are the levels at which the customers expectations exist
1] Desired Service
2] Adequate service
3] Multiple service
4] Tangible Service
18. What is a core competence

1] Not a Technology
2] Not a Resource
3] A raw material
4] A Functional Area
Fill in the Blanks

19. Statistician sifts through the data through :BLANK to identify purchasing patterns
and market segments.
1] Data mining
2] Inventory
3] Warehouse
4] Storehouse
20. A :BLANK consists of similar products or products with a certain category.

1] Product width
2] Product line
3] Product depth
4] Product length
21. A buyer's :BLANK depends on his expectation about future prices.

1] Cost price
2] Reference price
3] Selling price
4] Fixed price
22. :BLANK managers realized that blindly chasing market share and customer
satisfaction often resulted in margin erosion
1] Marketing
2] Logistics
3] Quality
4] Showroom
23. :BLANK clearly demonstrates the importance of reliable service .

1] Loyalty & pay more
2] Loyalty & switch
3] Switch & Pay more
4] Pay more & Complain
24. Impact of interest rates and :BLANK is direct in the financial services industry.
1] Credit availability
2] Debit availability
3] Principal availability
4] Interest availability
25. Sigmund Freud used :BLANK technique to uncover a person's deepest motivations.
1] Projective
2] Laddering
3] Matrix
4] Welding
26. Consumers wishing to open accounts with banks or apply for durable loans an call
up:BLANK
1] Branch network
2] Direct Sales associates
3] Financial institutions
4] sales representative
27. Meeting needs :BLANK .

1] Responsibility
2] Accountability
3] Profitability
4] Suppor
28. :BLANK want to show of success &attract attention.

1] Status Buyer
2] Prestige Buyer
3] Adventure
4] Liberation
State True or False
29. Attitudes can be changed or moulded as they are learnt.

1] True
2] False
30. Companies buy competitor's information and even pay for industrial espionage.
1] True
2] False
31. Cable network is the example of high globalisation.

1] True
2] False
32. An understanding of sub cultures is important because sub-cultures are artificial

market segments that exist.
1] True
2] False
33. Information technology is important to inventory management as well as for sales

forecasting.
1] True
2] False
34. Prioritisation of growth strategies is essential for proper allocation of resources and
for balancing short term and long term growth.
1] True
2] False
35. High involvement decisions will involve greater external search due to high
perceived risks.
1] True
2] False
36. Operational decisions in some ways have an impact on the organisation.

1] True
2] False
37. Every element of the marketing mix is a stimuli.

1] True
2] False
38. Stickiness is considered an important benefit by the customer desiring nourishment

1] True
2] False
Match the Following
39. 1] Strategic decision 1] Investment level

2] Operational decision 2] Introduce a new pack variant
3] SWOT Analysis used in conjunction 3] PEST Analysis, Porter's five forces
with analysis
4] Strategic tool 4] BCG Matrix, GE Matrix
5] PEST Analysis, BCG Matrix
6] Marketing plan
40. 1] Push Strategy 1] "me too " products

2] Pull Strategy 2] differentiated image products
3] Channel conflict 3] inequitable relationship
4] Channel Power 4] Control behaviour of channel
members
5] intensive with wide coverage
6] cold chain network
41. 1] Competitor strategically weaker, price 1] Ignore

reaction too costly 2] Accommodate
2] Competitor strategically stronger, 3] Attack
price reaction too costly 4] Defend
3] Competitor strategically weaker, price 5] Adjust
reaction is cost justified 6] Offend
4] Competitor is strategically stronger,
price reaction is cost justified
42. 1] A Jack of all trades but Master of 1] Benefit

none 2] Complaint
2] Complete food for children 3] Apple Macintosh
3] The power to be your best 4] Ideal points
4] Perceptual maps 5] Warehousing
6] Packaging

Marketing Management

Uploaded by

Copyright:

Available Formats

Marketing Management

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Marketing Management

Uploaded by

Copyright:

Available Formats

SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)

Subject: Marketing Management

1. What is customer satisfaction?

2. What is test marketing?

3. What options do companies have for intensity of distribution?

4. Explain socio cultural dimensions in brief.

5. What are the points included in exit barriers?

6. Explain in brief the Product Life cycle (PLC).

8. Write in brief about pricing the product at the decline stage.

Section II: Objective Questions

Multiple Choice Single Response

2. It is a strong internal stimulus compelling action.

5. It means that services are simultaneously produced and consumed

6. What is frontal Attack

7. The most important part of the report that executives read:

8. Category of the customer do not tend for a change

9. Name the factor which affect the internal communication gap .

10. which type of goods use indirect channels of distribution

Multiple Choice Multiple Response

11. IBM is the company which has diversified into

13. Supervision is necessary to check whether

14. How can a firm expand the market

15. The various types of Strategic Approaches:

16. What are the characteristics of decision support system

18. What is a core competence

Fill in the Blanks

20. A :BLANK consists of similar products or products with a certain category.

21. A buyer's :BLANK depends on his expectation about future prices.

23. :BLANK clearly demonstrates the importance of reliable service .

27. Meeting needs :BLANK .

28. :BLANK want to show of success &attract attention.

State True or False

29. Attitudes can be changed or moulded as they are learnt.

31. Cable network is the example of high globalisation.

32. An understanding of sub cultures is important because sub-cultures are artificial

33. Information technology is important to inventory management as well as for sales

36. Operational decisions in some ways have an impact on the organisation.

37. Every element of the marketing mix is a stimuli.

38. Stickiness is considered an important benefit by the customer desiring nourishment

Match the Following

39. 1] Strategic decision 1] Investment level

40. 1] Push Strategy 1] "me too " products

41. 1] Competitor strategically weaker, price 1] Ignore

42. 1] A Jack of all trades but Master of 1] Benefit

You might also like