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    Grade 12 Worksheet Chapter 7 Marketing

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    Rolandi Viljoen

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    © All Rights Reserved
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    Grade 12 Worksheet Chapter 7 Marketing

    Uploaded by

    Rolandi Viljoen
    14 views3 pages

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    Grade 12 Worksheet Chapter 7 Marketing

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    14 views3 pages

    Grade 12 Worksheet Chapter 7 Marketing

    Uploaded by

    Rolandi Viljoen

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 3

    Business Studies

    Chapter 7 - Marketing

    Question 1: https://www.linkedin.com/pulse/marketing-philosophy-related-everything-lucas-chaves

    1.1 Discuss why marketing is of great importance to any business. [6]

    1.2 List the five step process necessary for formulating a marketing strategy. [5]

    1.3 How could market mapping add to the success of any of the top brands above? [6]

    1.4 Discuss the concept of ‘LSM groupings’ [4]

    Question 2:
    2.1 Discuss the phrase “Products do not need to be tangible”. [2]

    2.2 Describe how the stage a product is in, with regards to its life cycle, could influence a business’s marketing
    strategy. [4]

    2.3 Look at the two pictures of liquid soap below and discuss the importance of packaging. [4]

    a) b)

    Question 3:
    3.1 Discuss how the price of a product could a slow product growth within the market. [4]

    3.2 What is the importance of price sensitivity when pricing your product? [4]

    3.3 Complete the table below by writing only the number and answer. [2]

    Name of pricing strategy Example of pricing strategy


    3.3.1 Introductory offer of R345 per month
    3.3.2 Was R500 now only R450

    Question 4:
    4.1 Give on example for each of the following means of distribution:
    4.1.1 Intensive distribution [1]
    4.1.2 Selective distribution [1]
    4.1.3 Exclusive distribution [1]

    4.2 Discuss the importance of ‘place’ as one of the 7 P’s of marketing. [4]
    Question 5:
    5.1 Look at the picture below and discuss the ‘P’ this represents: [5]

    Question 6:
    6.1 Why are ‘people’ (as a P of marketing) an important aspect when it comes to marketing in a business?
    [4]
    Question 7:
    7.1 Discuss the ‘process’ as an important aspect of marketing. [4]

    Question 8:
    8.1 Discuss ‘physical evidence’ by taking the following pictures of hairdressing salons into account:
    [4]

    Question 9:

    9.1 The Consumer Protection Act came into being to protect the rights of consumers. Name and discuss and two
    rights consumers are given in this act. [6]

    9.2 Discuss the second step of ‘The stimulus-response model of buyer behaviour’ [4]

    Question 10:

    The Top 10 brands - BRANDING NEWS

    Many of the top 10 brands from 2015 have retained their positions in 2016 except for Woolworths which has moved to fifth
    place, and Absa which has moved to seventh. The top 10 brands are: MTN, Vodacom, Sasol, Standard Bank, Woolworths,
    FNB, Absa, Nedbank, Investec and Mediclinic. Brands seeing a significant increase in value include Investec (27%) and
    WesBank (27%). Two new brands have entered the Top 50. Country Road, now owned by Woolworths, enters at 31st place
    with a value of R4.64bn and Growthpoint enters at 50 with a value of R1.47bn.
    Extract from:[http://www.bizcommunity.com/Article/196/82/150904.html]

    10.1 What is meant by the word ‘brand’ above? [5]

    10.2 Differentiate between brand stretching and brand extension by means of an explanation and an example of
    each. [6]

    10.3 Discuss any three advantages for a customer buying from one of these top 10 brands. [6]

    Question 11:
    11.1 Discuss why buying into a franchise would be advantageous for a business person. [4]

    11.2 Mention any two disadvantages of franchising for the franchisor. [4]
    Business Studies
    Chapter 7 - Marketing

    Question 1:
    1.1 Page 90 [6]
    1.2 Page 91 [5]
    1.3 Page 92 [6]
    1.4 Page 93 [4]

    Question 2:
    2.1 Page 96 [2]
    2.2 Page 96 [4]
    2.3 Page 97 [4]

    Question 3:
    3.1 Page 97 [4]
    3.2 Page 97 [4]
    3.3.1 Market penetration [1]
    3.3.2 Promotional pricing [1]

    Question 4:
    4.1.1 Page 98 [1]
    4.1.2 Page 98 [1]
    4.1.3 Page 98 [1]
    4.2 Page 98 [4]

    Question 5:
    5.1 Promotion Page 99 [5]

    Question 6:
    6.1 Page 100 [4]

    Question 7:
    7.1 Page 100-101 [4]

    Question 8:
    8.1 Page 100 [4]

    Question 9:
    9.1 Page 102 [6]

    Question 10:
    10.1 Page 105 [5]
    10.2 Page 106 [6]
    10.3 Page 108 [6]

    Question 11:
    11.1 Page 110 [4]
    11.2 Page 110 [4]

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