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    Brand Consumer Perception Questionnaire

    Uploaded by

    Vrullim Buja
    This document contains a consumer perception questionnaire about domestic brands. It asks respondents for demographic information and asks questions to understand consumer perception, brand preferences, influences on purchase decisions, brand loyalty, and attitudes toward brand marketing strategies like advertising, celebrity endorsements, and sponsorships. The questions aim to provide insights into how consumers view domestic brands and what factors drive their consumption and loyalty.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Brand Consumer Perception Questionnaire

    Uploaded by

    Vrullim Buja
    77 views6 pages
    This document contains a consumer perception questionnaire about domestic brands. It asks respondents for demographic information and asks questions to understand consumer perception, brand preferences, influences on purchase decisions, brand loyalty, and attitudes toward brand marketing strategies like advertising, celebrity endorsements, and sponsorships. The questions aim to provide insights into how consumers view domestic brands and what factors drive their consumption and loyalty.

    Original Description:

    Brand positioning based on consumer perception

    Original Title

    Questionnaire

    Copyright

    © © All Rights Reserved

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    This document contains a consumer perception questionnaire about domestic brands. It asks respondents for demographic information and asks questions to understand consumer perception, brand preferences, influences on purchase decisions, brand loyalty, and attitudes toward brand marketing strategies like advertising, celebrity endorsements, and sponsorships. The questions aim to provide insights into how consumers view domestic brands and what factors drive their consumption and loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    77 views6 pages

    Brand Consumer Perception Questionnaire

    Uploaded by

    Vrullim Buja
    This document contains a consumer perception questionnaire about domestic brands. It asks respondents for demographic information and asks questions to understand consumer perception, brand preferences, influences on purchase decisions, brand loyalty, and attitudes toward brand marketing strategies like advertising, celebrity endorsements, and sponsorships. The questions aim to provide insights into how consumers view domestic brands and what factors drive their consumption and loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    Brand consumer perception Questionnaire

    Name of the respondent:____________


    Demographic Information:
    1. Gender: Female____

    Male____

    2. Age group: 18-30

    31-45

    46-60

    61+

    3. Marital Status:
    Single____

    Married____

    Divorced____ Widowed____

    4. Level of Education:
    Completed High School____ Some College____
    Graduate School____

    Graduate Degree____

    Completed College____
    Other____

    5. Work status:
    Unemployed____ Private sector_____ Public Sector ______ Retiree________
    Student______

    Consumer perception information:

    1. What makes you notice a brand?


    Quality
    Advertisement
    Endorser
    Price
    Other____________
    2. Does country of origin affect your product purchase decision?
    a) Yes
    b) No
    3. Do you drink domestic brands?
    Yes No
    4. What drink do you prefer?
    1) Non-alcoholic,
    2) Alcoholic,
    3) Both

    5. How many bottles (330ml) do you drink per week?


    1 1-3 4-6 7-9 10
    6. Can you list some of the brands you drink the most?
    Write some: ____________________
    7. Why do you purchase domestic product? Rank according to your own
    opinion:
    5 = Agree totally 4 = Agree 3 = Neither 2 = Agree partially 1 = Do not agree at all
    54321
    Quality *
    Price
    Design on the bottle

    Advertisement
    Sponsorship
    Slogan
    Brand name
    Reputation
    Circle of friends**
    Lifestyle

    *By quality we mean the taste.


    ** Circle of friends implies that you prefer the product as a result of friends and
    family consuming it.

    8. Has your consumption of domestic drinks changed throughout the years?


    In that case, how and why?
    ________________________________________________________________________
    ________________________________________________________________________
    9. What is your view on domestic brands?
    Very good Good neither Bad Very bad
    10. What do you associate the domestic brand with? Rank according to your
    own opinion:
    5 = Agree totally 4 = Agree 3 = Neither 2 = Agree partially 1 = Do not agree at all
    54321
    Trendy
    Cool
    Innovative
    High quality
    Youthful
    Traditional
    Boring
    Advertisement
    Sponsorship
    Slogan
    Other:________

    11. How much influence does the advertisement have on your choice of
    domestic product?
    Very much A lot Neither Little Very little
    12. Which of the following media will attract your attention? Rank according to
    your own opinion:
    5 = Very much 4 = Much 3 = Neither 2 = Little 1 = Very little 5 4 3 2 1
    TV
    Newspapers
    Magazines
    Internet
    Radio
    Outdoor media (advertisement pillars etc)
    Other: ______
    13. What do you think about the fact that companies use celebrities in their
    advertising campaigns?
    Very good Good Neither Bad Very bad
    14. How does this affect your view of the brand?
    Positively Negatively
    Motivate: ________________________________________________________________
    15. Would an advertisement with your idol affect your choice of domestic
    product?
    Yes No Motivate: _____________________________________________
    16. What do you think if domestic products will have advertisement in English?
    ________________________________________________________________________
    ________________________________________________________________________
    17. Would you have preferred the advertisement in Albanian instead?
    Yes No Motivate:____________________________________________________________

    18. What do you think about the fact that companies sponsor different sociocultural events?
    Very good Good Neither Bad Very bad
    19. How does this affect your view on the brand?
    ________________________________________________________________________
    ________________________________________________________________________
    20. How does a brand's sponsorship affect your attitude towards the product?
    Very much A lot Neither A little Very little
    Motivate: _____________________________________________________________

    Brand Loyalty information:


    1. Are you a loyal customer for the products you buy?
    a) Yes always. I stick to the same products.
    b) Never. I keep experimenting with new products.
    c) Only for quality products. Where it is a commodity, I choose the least-priced
    product

    2. Will you stick to the same product if their price is increased (and you are a
    loyal customer to the product)?
    a) Up to a certain limit in price increase
    b) Yes, irrespective of the price increase
    c) No. I may look for different products
    3. Which of the following, according to you, help build a good brand image?
    a) Quality
    b) Communication strategies
    c) Competitive pricing
    d) Good value added services
    e) Free trails and discounts
    f)

    Others

    If Others, please specify ________________________________________________

    Thanks for Your Participation

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