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    Durr India: Background

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    Pritam Patnaik
    1) Dürr Group is a leading global supplier of automation technology and services to the automotive industry, with annual revenues of $1.7 billion. 2) Dürr sees significant potential in the growing Indian automotive market and established operations in India in 2004 to support local automakers. 3) Key to Dürr India's success has been transferring technology and training local engineers through programs in Germany and other locations. Dürr India plans to further expand by establishing a manufacturing plant and a system center to control major projects.

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    Durr India: Background

    Uploaded by

    Pritam Patnaik
    59 views2 pages
    1) Dürr Group is a leading global supplier of automation technology and services to the automotive industry, with annual revenues of $1.7 billion. 2) Dürr sees significant potential in the growing Indian automotive market and established operations in India in 2004 to support local automakers. 3) Key to Dürr India's success has been transferring technology and training local engineers through programs in Germany and other locations. Dürr India plans to further expand by establishing a manufacturing plant and a system center to control major projects.

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    Painting

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    Durr India

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    1) Dürr Group is a leading global supplier of automation technology and services to the automotive industry, with annual revenues of $1.7 billion. 2) Dürr sees significant potential in the growing Indian automotive market and established operations in India in 2004 to support local automakers. 3) Key to Dürr India's success has been transferring technology and training local engineers through programs in Germany and other locations. Dürr India plans to further expand by establishing a manufacturing plant and a system center to control major projects.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    59 views2 pages

    Durr India: Background

    Uploaded by

    Pritam Patnaik
    1) Dürr Group is a leading global supplier of automation technology and services to the automotive industry, with annual revenues of $1.7 billion. 2) Dürr sees significant potential in the growing Indian automotive market and established operations in India in 2004 to support local automakers. 3) Key to Dürr India's success has been transferring technology and training local engineers through programs in Germany and other locations. Dürr India plans to further expand by establishing a manufacturing plant and a system center to control major projects.

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    72

    DURR INDIA

    Background Rudrapur & Hyundai’s second plant in Chennai.


    The company has 40 employees in India and had an
    Dürr Group is one of the world’s leading annual turnover of US$ 11.1 million in 2004.
    suppliers of products, systems, and services for
    automobile manufacturing plants.The company is Market potential attracted Durr
    headquartered in Stuttgart, Germany and is directly to start operations in India
    represented in 20 countries with 48 locations & 24 The large indigenous auto OEM base in India makes
    production facilities and over 5990 employees.The it a very attractive market for Durr. Also the large
    Group consists of two divisions - Paint & Assembly global auto majors to whom Duur were supplying
    systems, Measuring & Process systems.The group – such as Ford, GM,BMW, Hyundai etc., wanted
    generated annual sales revenues of US $ 1.7 billion local support in India to set up their paint and
    in 2005. Approx 60 per cent paint shops & 50 per assembly shops. Prior to Duur coming to India, the
    cent assembly plants in th world are equipped with automotive companies were importing the Paint
    Durr technology. Shops from Poland and Germany. Every paint shop
    In India, Durr executes the turnkey projects for requires 1000-1200 tons of metal. Sourcing it from
    paint finishing systems , final assembly systems and countries like India or China can reduce the cost
    paint application technology systems. Most of the by 30 - 35 per cent.
    operations are turnkey project based. Key clients
    are mostly automotive players – largely OEMs like Keys to success
    Ford, Hyundai, Mahindra & Mahindra (Scorpio
    plant), and General Motors.The company is The parent company has been supporting the
    currently working on orders from JCB (excavator Indian subsidiary in technology transfer & training
    plant near Pune) , M & M for tractor plant in the local employees. Currently the Engineering
    73

    team from Durr India is trained in Germany.The will be the central point for basic design, planning,
    installation and commissioning people had been procurement, negotiations and project monitoring.
    sent to China for training at Durr’s China facilities. Durr India also sees a booming business in India on
    The Electrical Engineering section resources had account of new capacities being planned and
    been sent to US for training on developing enhancement in manufacturing of Tractors and
    automation software for US requirements. Commercial vehicles.To achieve higher growth
    Also 5-6 engineers had been sent to Germany for rates the company is also targeting the two and
    getting trained on design, fabrication management three wheeler industry in India.
    and procurement. Initially basic engineering as well In the case of electrical panel manufacturing
    as detailed engineering was being done in Germany the company is now able to deliver qualities that
    for the projects in India – now these are being are required globally from India itself. In the near
    done in India. future, it hopes to be in a position to convince the
    The company offers products which are global parent about its capabilities in designing
    innovative, technologically superior and automation software and electrical panels for
    environment friendly.They contribute to lower global requirements.
    operating costs, higher product quality levels, and
    greater flexibility to the customer.

    Future plans

    The Indian Automotive industry has realised


    a growth of 15 per cent over the last 4-5 years.
    This has happened in all the segments - passenger
    cars, commercial vehicles, 2-3 wheelers etc.The
    same growth rate is expected to continue over the
    coming years.The industry is undergoing lot of
    capacity expansions & new projects. Durr India has
    an excellent opportunity in participating in this
    growth by supplying world class innovative and
    latest technology products and systems.
    Durr India is also exploring the possibility to
    start manufacturing in India.The company is in
    discussions with a company which has
    manufacturing facilities in Northern India.This
    manufacturing facility would be used to provide Durr India: At a glance
    components for Durr’s facilities in other parts of • The group generated annual sales revenues
    the world. of US$ 1.7 billion worldwide in 2005.
    Globally Durr has “System Centres” – centres • For Durr, India is: A key growth market.
    from where major projects are controlled. • Factors for success:Training and technology
    Currently there are two of them – one in Germany know how.
    and the other in USA.The company is planning one • Future plans: Start manufacturing plant and
    in Asia, and there is a possibility of the third System “system center”.
    Centre being set up in India.This “System Centre”

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