Juhi Survey

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ESTIONNAIRE OF FMCG

NAME AGE GENDER QUALIFICATION TYPE OF WORK

1 RAJEEV KAKKAR 49 M PG BUSINESS


2 SANDEEP SRIVASTAVA 45 M PG JOURNALIST
3 RAJENDRA SINGH 25 M BCOM SALES EXECUTIVE

4 KOMAL RAJPOOT 28 F PG HOUSEWIFE


5 KAMINI 35 F CLASS 5 MAID
6 PIYUSH RASTOGI 65 M GRADUATE RETIRED
7 SANYA GARG 18 F CLASS 12 STUDENT
8 BHOLENATH 41 M CLASS 10 MILKMAN
9 PRANAV 22 M GRADUATE STUDENT

10 RAJESH VERMA 58 M PG BUSINESS

11 INDRAJEET SINGH 44 M MBA BANKER

12 MOHAN VERMA 36 M GRADUATE GROCER


13 RAVINDRA AGARWAL 52 M Bed TEACHER
14 VARSHA DEWAN 26 F PG HOME TUITION
15 KETAN BHARGAVA 78 M GRADUATE RETIRED
INCOME
ANNUM( IN SIZE OF
LAKH) NAME OF TOOTHPASTE BRAND PRICE TOOTHPASTE(g)

8 Dant Kanti Patanjali 112 300


4.8 Colgate Colgate Palmolive (India) Ltd 88 200
2.4 Colgate Colgate Palmolive (India) Ltd 100 45

- Dant Kanti Patanjali 112 300


1.5 Colgate Toothpowder Colgate Palmolive (India) Ltd 69 200
- Sensodyne GlaxoSmithKline 200 100
- Close-Up Hindustan Unilever Ltd 80 150
3 Colgate Toothpowder Colgate Palmolive (India) Ltd 69 200
1.2 Activated Charcoal Toothpaste Healthvit 300 100

12 Dant Kanti Patanjali 112 300

7.8 Dant Kanti Patanjali 112 300

3.6 Dabur Red Toothpaste Dabur 600 187


4.8 Colgate Colgate Palmolive (India) Ltd 88 200
2 Dant Kanti Patanjali 100 45
- Sensodyne GlaxoSmithKline 200 100
INGREDIANT PACKAGING COLOUR QUALITY WHY DO YOU PREFER

fluoridated toothpaste
made with herbs TUBE BROWN GOOD best natural toothpaste
FLUORIDE TUBE WHITE GOOD oldest and most popular toothpaste
FLUORIDE TUBE WHITE GOOD oldest and most popular toothpaste

Fluoridated toothpaste
made with herbs TUBE BROWN GOOD best natural toothpaste
FLUORIDE TIN WHITE AVERAGE CHEAP
potassium nitrate TUBE WHITE GOOD best toothpaste for sensitive teeth
Active Zinc TUBE RED GOOD FOR FRESH BREATH
FLUORIDE TIN WHITE AVERAGE CHEAP
Activated Charcoal TUBE BLACK VERY GOOD FOR WHITE TEETH

Fluoridated toothpaste
made with herbs TUBE BROWN GOOD best natural toothpaste

Fluoridated toothpaste
made with herbs TUBE BROWN GOOD best natural toothpaste

Fluoridated toothpaste
made with herbs TUBE RED GOOD CHEAP
FLUORIDE TUBE WHITE GOOD oldest and most popular toothpaste
natural ingredients TUBE BROWN GOOD best natural toothpaste
potassium nitrate TUBE WHITE GOOD best toothpaste for sensitive teeth
INCREASE/DECR
IF OFFERS EASE IN PRICE
YEARS IN EFFECT EFFECT OF DECREASE EFFECT OF INCREASE OF SUBSTITUTE INCOME INCOME
USE PURCHASE IN PRICE IN PRICE PRODUCT INCREASE DECREASE

3 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO


40 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO
22 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO

4 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO


32 NO YES IN SHORT TERM YES IN SHORT TERM YES NO YES
12 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO
16 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO
40 YES YES IN SHORT TERM YES IN SHORT TERM YES NO NO
1 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO

2 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO

3 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO

18 YES YES IN SHORT TERM YES IN SHORT TERM MAYBE NO NO


51 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO
6 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO
12 YES YES IN SHORT TERM YES IN SHORT TERM NO NO NO
49 Dant Kanti 3 NO
45 Colgate 40 NO
25 Colgate 22 NO
28 Dant Kanti 4 NO
35 Colgate Toothpowder 32 YES
65 Sensodyne 12 NO
18 Close-Up 16 NO
41 Colgate Toothpowder 40 YES
22 Activated Charcoal Toothpaste 1 NO
58 Dant Kanti 2 NO
44 Dant Kanti 3 NO
36 Dabur Red Toothpaste 18 MAYBE
52 Colgate 51 NO
26 Dant Kanti 6 NO
78 Sensodyne 12 NO

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