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    Pioneer Institute of Professional Studies, Indore: A Presentation ON

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    Parul Kiledar
    This document provides information on branded fruit juices in India. It discusses the leading manufacturers and their popular brands like Frooti, Appy, Tropicana, Slice, Real, Jumpin, and Maaza. The flavors, packaging, prices and nutrition content of these juices are outlined. Real fruit juice has the largest market share at 57% and is considered the leader brand in the category. The document concludes that fruit juices provide important vitamins, minerals and other nutrients that are beneficial to health.

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    Pioneer Institute of Professional Studies, Indore: A Presentation ON

    Uploaded by

    Parul Kiledar
    85 views13 pages
    This document provides information on branded fruit juices in India. It discusses the leading manufacturers and their popular brands like Frooti, Appy, Tropicana, Slice, Real, Jumpin, and Maaza. The flavors, packaging, prices and nutrition content of these juices are outlined. Real fruit juice has the largest market share at 57% and is considered the leader brand in the category. The document concludes that fruit juices provide important vitamins, minerals and other nutrients that are beneficial to health.

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    Fruit Juice

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    This document provides information on branded fruit juices in India. It discusses the leading manufacturers and their popular brands like Frooti, Appy, Tropicana, Slice, Real, Jumpin, and Maaza. The flavors, packaging, prices and nutrition content of these juices are outlined. Real fruit juice has the largest market share at 57% and is considered the leader brand in the category. The document concludes that fruit juices provide important vitamins, minerals and other nutrients that are beneficial to health.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    85 views13 pages

    Pioneer Institute of Professional Studies, Indore: A Presentation ON

    Uploaded by

    Parul Kiledar
    This document provides information on branded fruit juices in India. It discusses the leading manufacturers and their popular brands like Frooti, Appy, Tropicana, Slice, Real, Jumpin, and Maaza. The flavors, packaging, prices and nutrition content of these juices are outlined. Real fruit juice has the largest market share at 57% and is considered the leader brand in the category. The document concludes that fruit juices provide important vitamins, minerals and other nutrients that are beneficial to health.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    PIONEER INSTITUTE OF PROFESSIONAL

    STUDIES,INDORE
    A
    PRESENTATION
    ON

    “CRITICAL STUDY ON BRANDED JUICE”


    CONTENTS
    •PRODUCT NAME
    •INTRODUCTION
    •COMPANIES
    •FLAVOURS & PRICES
    •LIFE OF THE PRODUCT
    •LIFE CYCLE STAGE OF THE PRODUCT
    •NUTRITION
    •MARKET SHARE
    •LEADER BRAND
    •CONCLUSION
    Product Name

    BRANDED FURIT JUICE

    INTRODUCTION

    Juice is the liquid that is naturally contained in fruit or vegetable tissue.


    Leading Manufacturers of Fruit Juice in India
    Company Brand
    1. Parle Agro Frooti

    Appy
    2. PepsiCo Ltd. Tropicana
    Slice
    3. Dabur Real
    Real Junior
    Real Active
    4, Godrej Foods Jumpin
    Xs
    5. Coca Cola Maaza
    Packaging :-

    •Returnable Glass Bottle

    •PET bottles

    •Tetra Pack
    Brands With their Flavours & Price

    Brand Flavors’ Price (Rs.)


    Frooti Mango, Guava, Pineapple, Strawberry 5(65 ml) ,12(Tetra Pack 200 ml) ,Pet
    & Orange 250 m, 500 ml , Pet 1000 ml , 500 ml
    Appy Apple 10(Tetra Pack 200 ml) ,Fizz 300ml ,
    Fizz 500ml , Fizz 1000ml
    Tropicana Orange, Nature Sweet, Apple, 12(250ml),22(350ml),70(1.5 liter)
    Grape, Pineapple, Tomato, Mixed Fruit.
    Slice Mango, Litchi, Orange & Guava. 10(200ml), 12(250ml),25(500ml),55
    (1.2liter)

    Real Grape, Guava, Orange, Pineapple, 15(200ml),60 to 65 (1 liter),Guava-65


    Tomato, Mixed Fruit, Litchi, Mango to 70(1 liter),Grape-70 to 75 (1liter)
    CONT…

    Real Active Orange, Apple 85(1000ml)

    Real Junior mango and apple 10(125 ml),15(200ml)


    Jumpin Orange, Apple 10(200 ml).

    Xs Orange, mango, litchi and 10(200ml),75(1000ml Tetrapack)


    pineapple
    Maaza Mango 12(200 ml), 250 ml,28(500ml)

    Sources-
    •Reliance Fresh
    •MEGA MORE
    Life of the product

    BEST BEFORE SIX MONTHS FROM MANUFACTUR

    Life Cycle Stage:- Growth

    Certificate
    FPO Certification
    Nutrition per 100 ml
    Real Appy Tropica Frooti Jumpin Maaza Slice
    Nutrition
    na
    Energy 40 kcal 67 kcal 47 kcal 65 kcal 48 kcal 54 kcal 65 g

    0.2 g 0.5 g 0.5 g 0.5 g 0.2 g 0 0.5 g


    Protein

    Fat 0 0.2 g 0.2 g 0.2 g 0 0 0.2 g

    12 g 16 g 16 g 15.8 g 11 g 13.5 g 12 g
    Carbohydrate

    Sugars 12 g 15 g 15 g 13 g 12 g 13 g 15 g

    Sodium 0 0 0 263 mg 0 0 0
    0 0 0 120 mcg 0 0 0
    Vitamin A

    20 mg 5.9 mg 5.9 mg 0 0 0 0
    Vitamin C

    86 mg 27 mg 27 mg 0 0 0 0
    Potassium

    18 mg 0 29 mg 0 0 0 0
    Calcium
    BRANDED JUICE MARKET SHARE
    The organized fruit juice market is estimated at Rs.500 crores
    market.

    Leader Brand
    Dabur's brand Real fruit juice is a market leader in the branded fruit juice category.

    Real with a market share of 57 % offers to its consumers the largest range
    of 9 juices.
    Real awarded the Reader’s Biggest Trusted Brand Gold Award 2009 in
    the fruit juice category.

    Source- www.FnBnews.com
    CONCLUSION

    Fruits contain all the important vitamins, minerals, antioxidants


    and natural fiber that our body needs. Juicing releases all those
    ultra-healthy nutrients so that they can be easily absorbed into
    the bloodstream.
    Reference

    www.PARLE AGRO PVT. LTD.

    www.pepsico.com
    THANK YOU

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