ANGOLA

ANDI AFIFATUL ULFA

1752132024
BUSINESS ENGLISH A

https://reliefweb.int/report/angola/lusaka-protocol-introduction-1994
https://www.commisceo-global.com/resources/country-guides/angola-guide

PRODI BUSINESS ENGLISH

FAKULTAS BAHASA & SASTRA
UNIVERSITAS NEGERI MAKASSAR
1. INTRODUCTION
a. Map

The Republic of Angola is a west-coast country of south-central Africa. It is the

seventh-largest country in Africa, bordered by Namibia to the south, the
Democratic Republic of the Congo to the north, Zambia to the east, and the
Atlantic Ocean to the west. Angola has an exclave province, the province of
Cabinda that borders the Republic of the Congo and the Democratic Republic of
the Congo. The capital and largest city of Angola is Luanda.
b. Population
The current population in 2019 is estimated at 31.79 million, up from 2014's
estimated 22.1 million.As one of the least densely populated countries in the
world, Angola has a density of 14.8 people per square kilometer (38/square mile).
Angola is the 46th most populated country in the world.Luanda is the largest city
in Angola, and is also its capital. The population of Luanda is about 2.8 million
people. Luanda is also urbanizing at approximately 4% annually.
Angola is a country of 482,625 square miles (approximately 1.25 million
square kilometers) in western Africa, south of the Equator. There are great
variations in climate and geography, including rain forests in the north, drier
coastal lands, the fertile central highlands, sandy soils in the east, and desert zones
in the Kunene (Cuene) and Kuando Kubango provinces

2. GENERAL PROTOCOL & BUSINESS ETIQUETTE

Business Etiquette and Protocol in Angola
a. Meeting and Greeting
- Greetings are formal and courteous and include a handshake.
- Women should avoid making direct eye contact during the greeting process.
Although this is less important in Luanda, since many people in the city are
from another place in the country, it is a good idea to emulate the behaviour of
the person you are greeting.
- Greetings often follow the African protocol of polite questions about one’s
health and other social pleasantries. It is important not to rush this process. - -
 When meeting someone more senior than you in age or position, it is
considered polite to bow slightly.
- If you know a person’s professional title, you may use the title when
conversing.
- Government officials may be addressed as “Excellency” or "Excelencia"
without using their surname.
b. Business Card
- Business cards are given without formal ritual.
- Although not all Angolans have business cards, they expect expats and
business travellers to have them.
- Present your card so it is readable to the recipient.
c. Business Meetings
The first meeting is often used to get better acquainted and business may not be
discussed.
- Angolans prefer to do business with people they know and trust, therefore, the
first meeting is often used to determine if you are the type of person with
whom they would want to conduct business. This getting-to-know-you
conversation is an important part of business and should not be rushed.
- Meetings are not always as private as they are in many other cultures. In fact,
it may appear that there are several meetings taking place in the same room.
- Agendas are not part of the business culture. If provided, they generally act as
a starting point for discussions rather than an itemized list of what will be
covered. Attempting to rigidly adhere to an agenda is not recommended,
unless you are meeting with the petroleum industry.
- Meetings have a formal ambiance. It is suggested that you not remove your
suit jacket unless invited to do so, as this is seen as too casual.
- A strong Portuguese influence remains prevalent in Luanda and adhering to
such behaviour demonstrates respect to the people with whom you are
meeting.

The Government of the Republic of Angola (GRA) and the "Uniao Nacional
para a Independencia Total de Angola" (UNITA);With the mediation of the United
Nations Organization, represented by the Special Representative of the Secretary-
General of he United Nations in Angola, Mr. Alioune Blondin Beye. In the presence
of the Representatives of the Observer States of the Angolan peace process:
Government of the United States of America,Government of the Russian
Federation,Government of Portugal;Mindful of:

- The need to conclude the implementation of the "Acordos de Paz para

Angola" signed in Lisbon on 31 May 1991;
- The need for a smooth and normal functioning of the institutions resulting
from the elections held on 29 and 30 September 1992;
- The need for the establishment of a just and lasting peace within the
framework of a true and sincere national reconciliation;

3. MEETING, DINING , GIFT GIVING ETIQUETTE

a. Meeting and Greeting
- The most common greeting is the handshake.
- Close friends may embrace, kiss, or offer a friendly back-slap.
- As in most African countries, greetings should never be rushed.
 - It is important to take time to inquire about the person’s family and other
matters of general interest during the greeting process.
- Always greet elders first. It is also customary to bow when introduced to
someone who is obviously older or has a more senior position.
- In rural areas, women do not look the other person in the eye, although this
practice is less pronounced with younger Angolans and in Luanda.
b. Dining
- In Luanda, they may also entertain in restaurants or cafés since they have
adopted more Western ideas about socializing.
- The Angolan approach to entertaining retains much of the Portuguese
influence, including the time of dinner invitations which are often 8 p.m.
- Dress as you would in the office. Dressing well demonstrates respect towards
your hosts. Shake hands with each guest individually.
- Try not to discuss business in social situations.
- Food is often served from a communal bowl.
- Use the serving spoons to scoop food from the communal bowl on to your
individual bowl.
- Hierarchy dictates that the eldest person is the first to take food from the
communal plate.
- If offered the last serving of an item, offer an initial refusal and expect your
host to then offer the item a second or third time, in which case you may
accept.
c. Gift Giving
- Gift giving is only really practised in urban areas.
- It is not so much a part of Angolan culture and as a result there are not many
tips surrounding it.
- A small gift for the children is always appreciated.
- Gifts are not always opened when received.

4. COMMUNICATION STYLE
Portuguese is both the official and predominant language in the black, mestiço and
white populations.About 40% of Angolans speak Bantu languages as their first
languages, many more as second language, although younger urban generations and
some sectors of the Angolan society are moving towards the exclusive use of
Portuguese.The most spoken Bantu languages are Kimbundu, Umbundu, and Kikongo
(all of these have many Portuguese-derived words).
- Angolans strive to please others and as a result have a tendency to say what
they think the other person wants to hear.
- It is often difficult to get definite answers to questions, especially if the
response would be negative. You may get a ‘yes’ when the answer is actually
‘no’. It is important to watch for evasions or half statements. Rather than
accept assurances at face value it may be prudent to ask for specifics so that
both sides have the same understanding of what statements mean.
- Since Angolans prefer to do business with those they know and trust, they
spend a great deal of time on relationship building. It is important to devote
sufficient time to nurturing a relationship before pressing on to the business at
hand.
- Communication is formal and follows established rules of protocols. Angolans
do not interrupt others who are speaking and expect to be afforded the same
 courtesy in return. Interrupting someone, especially if they are more senior to
you in age or position, is a serious breach of etiquette.
5. PERSONAL SPACE
- Angolans use head and arm gestures to emphasize both positive and negative
messages and can become very animated at times.
- Angolans do not require a great deal of personal space when conversing. If
you back away, you may give offense or the person may step forward to close
the gap. When speaking with someone at your own level, direct eye contact
means that you are sincere.
- When speaking to someone who is senior to you in age or position, indirect
eye contact demonstrates respect. In general, women do not make direct eye
contact when conversing with men, although this is changing.

6. WHEN VISITING A HOME

- Angolans are extremely hospitable and enjoy entertaining friends and family
in their homes.
- If you are invited to an Angolan's home, bring fruit, flowers, or chocolates to
the host.
-

7. TRADITIONAL FOOD & CLOTHING

a. Food
Cabidela is made with poultry or rabbit
cooked in its own blood, added to water
with a little vinegar. The blood used in
the dish is caught in a bowl while the
animal is being slaughtered. The rice
eaten with the meal is either cooked
separately or with the meat, it’s resulting
brownish colour explained by the blood.

A traditional Angolan dish, feijão de

óleo de palma is prepared with beans
and palm oil. The palm oil adds a sauce
of dark orange with garlic, salt, and
onions as spices. Accompanying
bananas, toasted manioc (or garri as
known in some parts of Africa) as well
as grilled fish, and this local dish has its
widely eaten variant in Nigeria and some
other countries on the African continent.
 A goat meat stew served with rice,
caldeirada de cabrito is a traditional
dish served on November 11 to
celebrate Angola’s Independence.
Seasoned with crushed garlic, bay
leaves, white wine and marinated to
allow the flavours of the spices sink in
properly, Angola’s caldeirada de
cabrito is a delight for food lovers.

A dish made with dried fish, delicious

vegetables, red palm oil and spices, fish
calulu or calulu de peixe is an Angolan
signature dish typically served with
Funje, a mashed potato-like substance
made from cassava flour. This
traditional food and filling stew is very
rich in flavours and spices .

b. Clothing in Angola
The traditional Angolan costumes are made with hand-woven cotton clothes
while some ethnic people wear the clothes made with animal skins. It is pertinent
to mention that during the colonization, the European missionaries and specially
the Portuguese colonial regulations strongly discouraged or even tried to ban
completely the traditional way of clothing in Angola. But even then the Angolans
feel immense pride in their traditional appearances.
Body adornment is a significant part of the typical Angolan culture. In the
festive events or ritual ceremonies the Angolan men wear tattoos expressing their
prestige and status. The Angolan men usually appear in the body costumes from
shoulder down made with vegetable fabric or beaten bark. The mask is made with
designed wood or resin.
The Angolan women specially pay attention to their makeup and personal
adornments. Their hairstyles might include weaving or braiding hanging to their
shoulders. Their jewelry is important as they love to wear bracelets, necklaces and
other bead ornaments for their embellishment. The women also decorate
themselves with different types of aprons and loincloths usually mad with woven
vegetable fiber. The typical block-patterned African fabrics, wrapped around the body
in artful ways in the tribal women of Angola can be often seen.