Navkonkan Education Society’s

Institute of Management Studies, Chiplun

MMS-IV Semester – Prelim Exam. April-2019

Subject: Organizational Development and Change Management Date: /04/2019

Duration: 3:00 hrs Max. Marks: 60
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Note: 1) Question No.1 is compulsory.
2) Attempt any four questions from Q. 2 to Q. 7 .
3) Figures to right indicate full marks.
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Q.1 Mr. Krishna Rao was utterly baffled. He took over office four months ago and has since
initiated several changes all of which are good. His main intentions in making the changes
were that the office should look more professional and the employees should be
facilitated to become productive without making them work too hard. The office now
indeed looks more spacious with new layout, and in fact, his colleagues from the other
departments who pass by, comment on how nice and professional the office looked! Mr.
Rao had put the secretaries’ desks close to their bosses’ cabins so that they did not have
to walk up and down all the time. Previously, they were huddled together in the
secretaries’ pool, and whenever they had to take dictation - which was several times a
day - they had to walk quite a bit. He also purchased new calculating machines for the
department which are quick, efficient, and accurate, so that the assistants now do their
calculations without making mistakes. In fact, he had just placed an order for a high-
speed computer which would take away the boredom and monotony of all the laborious
human calculations and would be a boon to all. Actually, once the computer is installed,
the managers will not have to be dependant on the lower level staff. Whatever statistics
or information the managers need, the computer will generate the data in no time at all.
And the computer manufacturer was going to offer free programming sessions for all
those who wanted to attend them. Manuals will also be made available to all the staff. It
was the best of all possible worlds for the entire department and Mr. Rao could not
understand why the staff were not more enthusiastic and some actually seemed rather
unhappy.
Que.
A. Identify the problems in this case. (05)
B. What kind of changes were prescribed by Mr. Rao and why? (05)
C. Discuss why the changes did not produce the desired results in this situation. (05)
D you were Mr. Rao, how you would have handled the situation? (05)
Que. 2 Attempt the following (any two)
A) Differentiate between centralised and decentralised authority. Identify the different (05)
conditions under which centralised or decentralised authority would be effective.
B) Examine different approaches available to organizational change. (05)
C) Write a critical note on structure of organization with reference to organizational Change. (05)

Que. 3 Attempt the following (any two)

The middle managers of a large firm were told by the corporate human resources office
that a group of consultants would be calling on them later in the week. The purpose of the
consultants’ visit would be to analyze interfunctional relations throughout the firm. The
consultants had been very effective in using an OD intervention called team building. Their
particular approach used six steps. When their approach was explained to the managers, a
great deal of tension was relieved. They had initially thought that team building was a lot
of hocus-pocus, like sensitivity training, where people attack each other and let out their
aggressions by heaping abuse on those they dislike. By the same token, these managers
generally felt that perhaps the consultants were not needed. One of them put it this way :
“Now that we understand what is involved in team building, we can go ahead and conduct
 the sessions ourselves. All we have to do is to choose a manager who is liked by everyone
and put him or her in the role of the change agent/consultant. After all, you really don’t
need a high priced consultant to do this team-building stuff. You just have to have a good
feel for human nature.” The other managers generally agreed. However, the corporate
human resources director turned down their suggestion. He hired the OD consultants to do
the team building.
A) Bring out the main features of this case. (05)
B) What is team building approach to organization development? (05)
C) Do you think the manager’s had an accurate view of this OD Technique? (05)

Que. 4 Attempt the following (any two)

A) In context to above case study, do you think that the managers had an accurate view of (05)
the role of external consultants?
B) What will be your plan of action in the situation? (05)
C) What is the role of change agent in this situation? (05)
Que. 5 Attempt the following (any two)
A) Describe Norms that promote Creativity and Innovation (05)
B) What are the Classes of OD Interventions? (05)
C) Explain Freeze-Unfreeze and Refreeze. (05)
Que. 6 Attempt the following (any two)
A) What are the traditional Structural Forms of organization? (05)
B) Describe the role of change agent in the process of organizational development. (05)
C) Elaborate Principles of creativity and innovation. (05)
Que. 7 Attempt the following (any two) -short notes
A) Survey feedback in OD Diagnosis (05)
B) System Approach in OD (05)
C) Span of Control (05)
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 Navkonkan Education Society’s
Institute of Management Studies, Chiplun
MMS-IV Semester – Exam. April-2019

Subject: Organizational Development and Change Management Date: /04/2019

Duration: 3:00 hrs Max. Marks: 60
------------------------------------------------------------------------------------------------------------------
Note: 1) Question No.1 is compulsory.
2) Attempt any four questions from Q. 2 to Q. 7 .
3) Figures to right indicate full marks.
-------------------------------------------------------------------------------------------------------------------------
Q.1 Case study
Not so Mobile: will Nokia now get the message of changing consumer tastes, new
technology and stronger rivals?
This Finnish company has dominated mobile telecoms but has been slow to recognize
recent challenges to its market share. A customer who has used Nokia products for over
10 years broke his Nokia allegiance and bought an updated camera phone from a
competitor. The Nokia product portfolio does not seem to have changed its look over the
past 10 years. Its European share in the market is beginning to decline, and even in the
company’s native Finland (where loyalty is very high), the share is down from 93 per
cent to 80 per cent.
A Finnish retail mobile phone chain commented that other brands, such as Samsung and
Sony Ericsson, have colour screens that are so sharp, and the clam shell (folding design)
is extremely handy. Nokia appears to be facing its greatest challenge since it transformed
itself from a sprawling conglomerate to a highly focused telecommunications group
in the early 1990s. The US share is also thought to have gone down due to competition
from Motorola and LG of South Korea.
Nokia is also suffering because of a desire by mobile phone operators to launch a ‘look
and feel’ over that of the handset maker. Vodafone and T Mobile are large operators
looking for differentiation in the market. Exclusivity has never been a Nokia strategy.
Co-branding is becoming more common, again a strategy not yet taken by Nokia.
If Nokia were to continue to lose its share in the market, the ‘tremor would be felt
throughout Finland’.
This company has helped put Finland on the map as a technological leader, and due to its
size the employee numbers are considerable.

Que.
 A. Write a brief account of how different elements of the temporal and PEST environments (10)
interact to influence the situation described in the case.
B. What are the different types of Organizational Change? (10)

Que. 2 Attempt the following (any two)

A) Define OD and state nature and scope of OD. (05)
B) What are the traditional Structural Forms of organization? (05)
C) Describe the role of change agent in the process of organizational development. (05)

Que. 3 Attempt the following (any two)

A) Write short note on “Span of Control”. (05)
B) Explain Freeze-Unfreeze and Refreeze. (05)
C) Describe Norms that promote Creativity and Innovation (05)

Que. 4 Attempt the following (any two)

A) “Creative industries have potential for growth”, Justify. (05)
B) What are the different steps in organizational Development? (05)
C) Enumerate different theories of innovation. (05)
Que. 5 Attempt the following (any two)
A) “Do strong, cohesive cultures hinder innovation?” Comment (05)
B) What is Organizational Culture [OC]? State different perspectives of OC. (05)
C) What are the Classes of OD Interventions? (05)
Que. 6 Attempt the following (any two)
A) Write short note on “Learning Organization”. (05)
B) What do you mean by creativity & innovation? State the characteristics of innovation. (05)
C) Enumerate assumptions, values and Beliefs In Organisational Development. (05)
Que. 7 Write short notes on any two)
A) Sensitivity Training in OD (05)
B) Centralization vs Decentralization (05)
C) Action Research Approach to OD (05)
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